DARACOTT 2011
SPORTS MARKETING
SPORTS HOT TOPIC RESEARCH PROJECT
You have been assigned the task of preparing and providing information on one
of the following marketing hot topics, in which you will present information in a
“seminar like” format and submit in a portfolio for grading:
Available Marketing SPORTS Related Topics
Advergaming Labor Unions Sports Distribution
Advertising Licensed Brands Sports Internet Marketing
Ambush Marketing (Stealth) Major League Baseball Sports Marketing
Arena Football League Music Industry Sports Merchandising
Awards (Emmies/Grammies) NBA Sports Retailing
Brand Management NCAA Sports Promotions
Business to Business Marketing NFL Sports Public Relations
Careers in Sports & Entertain. NHL Sports Sponsors
Celebrity Endorsements Niche Travel Sports Venues
Co-branding Nontraditional Marketing Stadiums
College Basketball Olympics Team Branding
College Football Outdoor Sports Television Industry
Convergence Podcasts Tournament Fishing
Direct marketing Product Placement Title IX
Ecotourism Product Pricing Trade Shows
Entertainment Franchises Product design & Positioning Travel & Tourism
Entertainment Marketing Public Relations Women’s Sports
Event Marketing Resorts & Theme Parks
Extreme Sports Special Events Promotion Any other ideas must be
E-Zines Special Olympics approved by me before
Film Industry Sports Agents researching!
Global Marketing Sports Agencies
Green Marketing Sports Branding
Choose ANY MARKETING RELATED TOPIC that is approved by the teacher that you want to review and
summarize for this project. You will work INDEPENDENTLY and present your summary, in a seminar format
to the class for an authentic assessment.
You should prepare a summary of the HOT TOPIC (1-2 pages, 12 font, neat and organized, double-spaced),
along with a PowerPoint presentation to show to the class on your topic. This project, summary, and
presentation is worth 600 points and is due on November 2, 2008.
PLEASE REVIEW THE HOT TOPIC RESEARCH PROJECT GRADING RURIC ON THE BACK &
COME SEE ME ASAP IF YOU HAVE ANY QUESTIONS OR CONCERNS!
Darracott
Sports Marketing Education
HOT TOPIC RESEARCH PROJECT
GRADING RUBRIC
Project Portfolio criteria that you must include, but not limited to, the following:
Grading Criteria Points Points
Possible Earned
Portfolio in Written MS Word Summary must include:
Formal Cover Sheet (your name, period, topic covered, picture, & quote) 20
Table of Contents Page 5
3-page Research Paper provide Brief Summary w/ min. of 5 APA documented sources 100
Page on What is your Topic? (Including explanations, any definitions, etc.) 25
Page discussing the past, present/current & future trends? 25
Provide real life examples (pictures, explanations of how it relates to business, etc) 25
How has this topic impacted society & why is it relevant 25
Provide at least (3) examples of how this topic is currently taking place in the 50
Sports Marketing industry
Questions Section: Provide 5?’s to be on final exam: 1T/F, 2 definitions, 2 25
multiple choice
Bibliography w/ at least 10 credible reference articles referenced in APA format 100
Create a Poster to be posted in the school 50
Generate a creative Brochure/Tri-fold informative flyer 50
(must have several pictures, information & an attractive cover)
Create a Class Activity to be conducted during your presentation to get the 50
class involved (Worksheet, skit or role play, some type of class game, did you know facts, etc.)
Develop a PowerPoint for your Presentation 50
(15 slides minimum, animation, real life examples, pictures, etc.)
TOTAL 600