4 November 2010
HOLDEN TAKES iQ TEST ONLINE
Facebook friendships are set to be tested this summer with the launch of Holden’s online
iQ test – www.holdeniQ.com.au
The test, which supports the launch of new Series II Commodore, puts participants
through their paces in a number of intelligence challenges including memory and spatial
recall games and general knowledge.
Once the test is completed, users are given a Holden-iQ score which they can share with
friends and followers via Facebook and Twitter and issue an ‘intelligence challenge’ to
their online contacts.
In a game of chance, not skill, one lucky participant will also win a new Series II Calais-V
Sedan when they enter the draw online. Players with the largest social networks will stand
the best chance of winning - every friend they challenge gets them an extra entry into the
draw.
Holden’s Director – Marketing, Philip Brook says while the test will be fun, it will also
generate healthy rivalries amongst friends.
“The new touch-screen Holden-iQ system is a major feature of the new Series II
Commodore - it’s the most advanced infotainment package from Holden and rivals many
of the systems in prestige vehicles,” he said.
“Just as Holden-iQ makes Commodore clever, we wanted to extend that theme online –
so we’re offering Australians the opportunity to show their friends how clever they are and
no doubt create some healthy competition in the process!”
The Holden-iQ system is highly intuitive and features a large colour touch-screen, optional
Satellite Navigation with live traffic updates (standard on SS-V, Calais-V, Caprice and
Caprice-V), enhanced Bluetooth® and full iPod® compatibility. All models from Berlina
upwards include the ability to rip and store up to 15 CDs to an internal flash-drive.
In addition to Holden’s own iQ test, Holden is the major partner of Channel 9’s upcoming
National IQ Test which will air live on 9 November. The show will be hosted by Eddie
McGuire featuring six teams - WAGs, trendies, entrepreneurs, sports fanatics, Generation
Y and impersonators.
To join the conversation on the Holden-iQ test, visit www.facebook.com/holdenaustralia
For media enquiries, contact:
Andrea Matthews Emily Perry
Social Media & Digital Communications Director – External Communications
Manager
0434 073035 0439 998523
andrea.matthews@gm.com emily.perry@gm.com
www.twitter.com/andreamatthews www.twitter.com/emilyperry