Printing, direct mail and fulfillment services for the trade.
It's all about the people.
When you think about it, in most relationships, it's really the people that make the
difference. Whether it's personal or business, it's the people that keep you coming back.
And, it's true in your business as well as ours.
Ponder why your favorite vendors (and clients) are such, and you'll conclude that it's not
their equipment or facility which achieves that lofty status, it's their people – personality,
responsiveness, skill-set, accountability and trustworthiness – who really matter…especially
at crunch time and in the long run.
Rapido Color people care.
We care about you…every job, every time. We recognize that, first and foremost, we are
in the business of keeping people in business. Yes, we are a printing company, but that's
secondary to our core value to you…helping you attain, and retain, profitable business.
Getting and keeping clients is challenging.
It's for that reason our array of services – printing, direct mail, and fulfillment –
are designed to help you do more for your clients, so you can capture more of
their business and foster a deeper relationship.
A simple proposition.
All I ask is that you grant us an opportunity to work with you. I am confident
that you'll discover for yourself that “our people are the difference”, and
that we can help you build a more profitable and rewarding business.
Thank you for considering Rapido Color.
Best regards,
Philippe Berger
President and Principal
PHILIPPE BERGER President and Principal
800-872-7436 x3 | pberger@rapidocolor.com
1
TONY MOREAU Vice President Sales
800-872-7436 x2 | tmoreau@rapidocolor.com
Capture more business.
My objective is to help you capture more business by providing you with
value-added printing services. With Rapido Color, you can conveniently grow your
printing business by adding our fire-power to your current array of printing and
related services, and build a deeper relationship with your clientele.
Brokering is profitable.
Nationwide, in addition to print brokers, many small to medium size print shops,
copy shops and service bureaus are successfully brokering 4-color offset printing,
direct mail, and fulfillment services and boosting their bottom line without overhead.
Your clients want solutions.
Convenient solutions are what your clients need, and they don't have the time or
resources to find the best answers. They already know and trust you, so, they are
inclined to use you…provided you have solutions.
I encourage you to rely on Rapido Color, and me, for those solutions...
and boost your bottom line!
2
MICHAEL CHAIRS Vice President Operations
800-872-7436 | production@rapidocolor.com
I'm working for you…behind the scenes.
While I may not have the pleasure of working with you directly, my primary concern,
24/7, is your job – from the “front door to the back door” – making sure that it is done
properly and on time.
I get involved.
With nearly 15 years of tenure at Rapido Color, and with hands-on experience in
prepress, press room and bindery, I understand what it takes to deliver quality jobs
on a consistent basis. While the technology and the equipment certainly help, typically
it comes down to attention to details.
Team-work, works.
Philippe is right, “our people are the difference”. I know this first-hand as it's people
like Chuck, Glenn, Jimmy, Dave, Mark, Gail and David who make it happen, every day,
through a conscientious and earnest work ethic.
The Rapido Color team & I look forward to meeting and exceeding your expectations.
ANDREW LEES Customer Service Representative
800-872-7436 x1 | csr@rapidocolor.com
I work for you.
Honestly, my focus is on your job, your needs, your questions and your expectations.
While I have many responsibilities, predominantly they are coordinating, communicating
and expediting.
The “devil is in the details”.
Paying attention to the details, thinking a job through, and asking questions is essential.
I have learned not to be presumptuous, so, in the event that I come across as overly
cautious, I apologize. But the objective with which I am most concerned is that your
job prints and ships correctly… and on time.
Use me.
Although I'm managing many orders concurrently, and prodding the key personnel
accordingly, I encourage you to call me at any time with questions or simply to check
on the status of your job – I will always welcome your inquiry.
I look forward to working with you.
3
PRE-PRESS
Easy and convenient.
We try to make working with Rapido Color easy and convenient, so, you can provide
your files either in their original application or as a production PDF. And, you can
either burn a CD or post them to our FTP site.
No matter what, we’ll handle it.
Regardless of how you provide your files, our cross-platform (Mac and PC) prepress
department is equipped with state-of-the-art hardware and current software, all
configured to handle your files proficiently and quickly.
We’re not presumptuous.
Preflighting your files at Rapido Color is standard-operating procedure (SOP) as we
want to flag any issues at the outset, so, time and money are not wasted. If we are
not able to remedy any issues which arise, we will consult you.
Proofs.
While a hard-copy color proof is always generated for our pressmen and, therefore,
available for your review, if the job needs to be expedited we can simply provide you
with a PDF proof.
State-of-the-art.
Kodak's computer-to-plate (CTP) system makes it possible for us to render first
generation imagery and graphics which pop with vibrant detail and pinpoint
registration on press.
4
PRINTING
Ink on paper.
Printing is about more than just putting “ink on paper”. It's about bringing the artwork
and layout to life with deep and rich color. The best way to do such is by employing the
best equipment along with the best craftsmen.
Our foundation.
At Rapido Color the foundation of our pressroom is comprised of our talented and caring
pressmen who, on average, have in excess of 24 years of experience. Add to that the
benchmark equipment in the industry, Heidelberg for offset and Xerox for digital, and
the cumulative effect is quality printing…consistently.
Uniqueness.
Our pressroom includes a 5/c Heidelberg Speedmaster with in-line aqueous coating as well
as a UV-equipped 4/c Heidelberg Speedmaster – capable of printing on foil, plastics, and
other synthetics. And our digital capabilities include the state-of-the-art Xerox Docucolor.
Attention to detail.
Every job we print, regardless of quantity, complexity or client, is important to us…and,
of course, to you. Therefore, our pressmen are trained, and implored, to “pay attention
to detail”. And, our computerized color consoles enable them to do so by making finite
adjustments to ink density as well as registration.
Quality control.
Quality control is a state of mind supported by processes and procedures – at Rapido Color,
we incorporate all. Inasmuch as our pressmen take personal pride in all of their work,
we hold them accountable to the quality of work they produce. Jobs are routinely
press-checked and quality control sheets are pulled as a SOP.
Happiness.
In the end, what matters is what you think. If you're happy, then we're happy.
5
FINISHING
Finishing strong.
As the adage goes, “…finish strong”. And inasmuch as that context of “finish”
is that of a race, it also applies to the craft of bindery…literally and figuratively.
To us, “finishing strong” means quality control over the finishing – square, tight
and clean.
Control.
This objective is best met by controlling the finishing – folding, die-cutting or hand
work – and our in-house bindery operation allow us to do so. Whether it is on our
Stahl folding equipment or our Heidelberg die-cutting cylinder press, we exercise
tight quality control.
No delay.
Housing all of this equipment “under one roof” affords us the ability to move
expeditiously from the press room into the bindery…and out the door. This means
that even on the most complex and demanding jobs we are able to meet critical
turnaround without outsourcing or taking “short-cuts”.
6
DIRECT MAIL & FULFILLMENT
Convenient and cost-effective.
Count on us to not only print your material but to also insert, address and mail it expeditiously.
Whether it's a simple self-mailer or a “total package”, Rapido Color can produce, coordinate and
manage the entire process…conveniently and cost-effectively.
Data processing.
Employing the latest software, we will massage your files (de-dupe, merge, purge, key-code,
etc.), and, format (for simple ink-jet addressing or full-text laser printing) and sort your names
(1st class presort or standard mail presort) per your instructions.
Personalization.
Personalization drives response. And, whether it be laser printing a full-text personalized letter
(up to a size of 17 x 11) as a part of a #10 kit, or simply ink-jet addressing a name and address
block onto a self-mailer, we can personalize and address your direct mail.
Insert and mail.
Whether it's a “total package” (e.g. a #10 kit) consisting of multiple components or a simple
self-mailer, we will prepare the mail per the USPS regulation and drop it from the West Chester,
PA post office using our mail permit. And provide you with the USPS receipts, thereafter.
Fulfillment relief.
Your intentions are pure but fulfillment is often more work than anticipated. So, tap Rapido
Color to get it done – collating, binder and kit assembly, literature fulfillment, pick and pack,
drop-shipping, etc. – and relieve yourself of the burden of doing it in-house.
One and done.
So, one phone call and one point of contact gets you “one and done” for your printing, mailing
and fulfillment needs. Rapido Color is qualified and eager to provide you with turn-key services
and solutions which reward your bottom line.
We encourage you to discover for yourself that “our people are the difference.”
7
Point of Purchase (POP) Direct Mail
Easel backs, shelf danglers, and posters, to name a few, are POP A real value-added service. Whether it's a post card, self-mailer
components which we can produce on plastic as well as paper or a total package, Rapido Color can manage the entire production
along with an aqueous coating to protect the finish. And we do process - print, data process, address (ink jet), personalize (laser),
the finishing in-house. insert, tab, sort and mail.
Collateral Packaging
Brochures, sell sheets and pocket-folders are a mainstay of Rapido Our UV press enables us to print on thick substrates – plastic, foil
Color. And the in-line aqueous coating on our 5-color Heidelberg and paper – heavy enough to perform the duty of packaging. Add to
allows us to add a high gloss aqueous coating to your component that mix our in-house die-cutting, finishing and fulfillment capabilities
for extra pop and protecting the finish. for an even more cost-effective packaging solution.
Specialty Greeting Cards
Coupling our UV press's ability to print on plastic with our in-house Rapido Color can print 4-color greeting cards which are professional
finishing department puts Rapido Color in a position to produce as well as affordable. This is a great service you can offer to your
a myriad of “specialty” products including ClingZ, a static-cling corporate clients who likely mail greeting and holiday cards
material for all surfaces. throughout the year.
8
705 East Union Street, West Chester, PA 19382 p 800.872.7436 f 610.344.0506 www.rapidocolor.com