FOR IMMEDIATE RELEASE Contact: Sarah Thomas
717-215-2498
sarah.thomas@sorc.com
2011 SOUTH CAROLINA INTERNATIONAL AUTO SHOW BRINGS AUTOMOTIVE SIZZLE
TO CAROLINA FIRST CENTER
Non-Selling Environment Features Alternative Fuel Vehicles, Ride & Drives and More
GREENVILLE, S.C. – (December 15, 2010) The 2011 South Carolina International Auto Show drives automotive
excitement into the Carolina First Center, Friday, January 14 through Sunday, January 16 with hundreds of the latest
cars, crossovers, trucks and more. From pre-production models to the latest alternative fuel vehicles, this automotive
extravaganza offers the opportunity for families, car fanatics and consumers in the market for a new car to see the
newest advancements in a no pressure atmosphere.
Attendees are invited to check out all the latest vehicles in a non-selling environment, sit behind the wheels, inspect
engines, learn about new fuel-saving automotive technologies and even take a test drive in new models. Cruise
around the auto show floor and check out the latest hybrids and electric-powered vehicles including the plug-in
electric Chevrolet Volt, Honda CR-Z, Lincoln MKZ and more. The auto show will also feature hot pre-production
models including the 2011 Chevrolet Camaro Convertible, 2012 Ford Focus, 2012 Ford Mustang Boss 302, 2012
Buick LaCrosse with eAssist and more.
Showgoers are invited to hop behind the wheels of the latest models from Chevrolet, Buick and GMC at the
Experience the Drive Ride & Drive. More than a dozen new model vehicles will be available for test drives including
the Chevrolet Camaro, Chevrolet Cruze, Chevrolet Equinox, Buick Enclave, GMC Acadia, GMC Yukon Denali Hybrid
and more. Ride and drive hours are Friday, January 14 through Sunday, January 16, from 10 a.m. to 5 p.m.
Eye-popping airbrush designs on the “American Pride” Camaro will amaze showgoers in the Chevrolet display.
This special Camaro features stunning airbrush treatment that transforms a 2011 Camaro into an artistic tribute to
American history and its military heroes.
-more-
AUTO SHOW BRINGS AUTOMOTIVE SIZZLE – page 2 of 3
Attendees will get an up-close look at highly customized SEMA vehicles including the Chevrolet Silverado ZR2
Concept. With a widened body and 35-inch off-road tires, this truck is ready to hit the berms, dry washes and gullies
of the Baja Peninsula. Featuring carbon fiber inside and out and a 550-horsepower supercharged engine, this is one
capable off-road vehicle.
Following are additional features and promotions:
• Free Subscription to Motor Trend Magazine – Attendees will receive a FREE one-year subscription to Motor
Trend magazine with each online ticket order or box office admission purchase (an $18 value), compliments of the
South Carolina Automobile Dealers Association. Simply complete the subscription card online or at the auto show
and receive 12 issues of the world’s #1 automotive authority.
• Free Opening Day Tickets – Free opening day auto show tickets are available at participating new car dealers,
The UPS Stores and BI-LO locations while supplies last. Present the pass on Saturday or Sunday to purchase one
$6 adult admission ticket.
• Mustang Dream Giveaway – A Dream Giveaway Sweepstakes – Each attendee receives one FREE entry for the
chance to win both a 1969 Calypso Coral High Performance Boss 302 and matching 2012 Boss 302. Additional
entries may be purchased online at www.winthemustangs.com. All proceeds benefit the Healing Heroes Network.
• Kids Day, Sunday, January 16 – Children 12 and younger are admitted free when accompanied by a paying adult.
Bring the whole family to enjoy entertainment that includes special appearances by Spider-Man® from 11 a.m. to 1:30
p.m. and Iron Man® from 2:30 p.m. until 5 p.m.
The South Carolina International Auto Show is sponsored by the South Carolina Automobile Dealers Association and
The Greenville News and produced by Motor Trend Auto Shows, LLC, the nation’s largest auto show producer and
part of the Source Interlink Companies, Inc. The auto show will be open to the public Friday, January 14 through
Sunday, January 16, at the Carolina First Center, located at One Exposition Avenue, Greenville.
Show hours are Friday and Saturday from 10 a.m. to 9 p.m. and Sunday from 10 a.m. to 6 p.m. Admission is $8 for
adults, $5 for students (with ID), senior citizens (62 and older) and children ages 7-12. Children six and younger are
admitted free when accompanied by a paying adult. Save time and money, purchase E-tickets in advance at
www.SouthCarolinaAutoShow.com and receive a $1 discount off regular adult admission. Additional information,
discount coupons and directions are also available at www.SouthCarolinaAutoShow.com.
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