THE YEAR IN REVIEW
Centennial fanfare
Media Relations
National Marketing Campaign
Special events: Bishops’ Reception
Catholic Schools Week
Momentum & NCEA Notes
Graphic design
MEDIA RELATIONS
Handled more than 160 media and
public information inquiries monthly
Sought press interview opportunities
for president and executive staff
Further established NCEA as voice
of Catholic education
MEDIA RELATIONS
MEDIA RELATIONS
MEDIA RELATIONS
THE ANNUAL NCEA BISHOPS RECEPTION
NATIONAL MARKETING CAMPAIGN FOR CATHOLIC SCHOOLS
Now in its 15th year
Creates positive image for Catholic Schools
Affords vital turn-key marketing tools
for members
Provides Association revenue
Joint project of NCEA and USCCB
NATIONAL MARKETING CAMPAIGN FOR CATHOLIC SCHOOLS
NATIONAL MARKETING CAMPAIGN FOR CATHOLIC SCHOOLS
NATIONAL MARKETING CAMPAIGN FOR CATHOLIC SCHOOLS
CATHOLIC SCHOOLS WEEK and NATIONAL APPRECIATION DAY
Organized delegation of 175 students
and parents
Visited every congressional office delivering
the “good news” of Catholic education
Secured 174 personal
visits with congressional
leaders—a record
CATHOLIC SCHOOLS WEEK and NATIONAL APPRECIATION DAY
MEDIA RELATIONS & CONVENTION
Worked with local committee on high visibility event
Researched/wrote/distributed news releases
to promote attendance
Arranged several press briefings (Cardinal Rigali,
Knights of Columbus, CHS 2000)
Secured coverage on all
network affiliates, Fox News,
Associated Press and
daily newspaper
CATHOLIC SCHOOLS WEEK
CATHOLIC SCHOOLS WEEK
CATHOLIC SCHOOLS WEEK
CATHOLIC SCHOOLS WEEK
PUBLICATIONS
PUBLICATIONS
Momentum survey:
Loyal following
High readership
High pass-along rate
Long retention
97% rate excellent or good
PUBLICATIONS
PUBLICATIONS
PUBLICATIONS
ANNUAL REPORT
AWARDS
Honors for Momentum from
Catholic Press Awards, Religious
Communicators Council, Apex Awards
and Communications Concepts
Recognition for Back to School media kit
from Communications Concepts