Destination guide

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                                   Guide for
                                  Everything you need to
                                know about this emerging
                                    business destination

               in partnership
2    A snapshot of the area
     Some of London Eastside’s
     best sights
4    How to get here
     Map and information on
6    Case Study 1
     India Now event on the
     Silver Sturgeon
8    Business Tourism
     Organising your event in
     London Eastside
11   Where to Stay
     Hotels and other
     accommodation providers
12   Eating and Drinking
     Destination restaurants,
     waterside pubs and bars
15   Retail Therapy
     Quirky shops, modern malls
     and historic markets
16   Case Study 2                    Welcome to
     EcOevent at Christchurch
     Spitalfields                    London Eastside
18   Visitor Attractions
     Museums and galleries and
                                    We are proud to offer you this insight into the newest emerging part of the
     other points of interest
                                    capital – London Eastside. In this destination guide, you will discover a new
21   Parks and Open Spaces          London for you and your clients to explore and enjoy.
     London Eastside is greener
     than you think!
                                    London Eastside is an area full of contrasts, stretching eastwards from the
22   Future Developments            city fringe and Tower Bridge to the Royal Docks by London City Airport –
     The future of London is in     London’s only airport with a London postcode! Meeting and event
     the east                       organisers will be spoiled for choice with the wide range of venues on offer,
23   What Our Experts Say           including two world heritage sites, a purpose-built conference and exhibition
     Quotes from our industry       centre as well as some obscure but no less stunning hidden gems.
24   Further Information            As an area that is undergoing massive amounts of regeneration but retaining
     Calendar of events and other   much of its rich heritage, London Eastside combines modern and cutting
     useful websites                edge design with some of the oldest parts of London providing a unique
25   London Eastside                setting for your events, and is fast becoming the number one destination for
     How else can we help you?      the event organiser. Visitors can enjoy a truly unique London experience in
                                    the area’s many shops and markets, bars, restaurants and museums and
Hotspot Features
9    Canary Wharf and Isle          We hope this guide inspires you to look east when planning your next
     of Dogs                        meeting or event. There’s a wealth of opportunities for you to discover, and
                                    don’t forget – the sun never sets in the east!
10   Royal Docks
13   Wapping and St
     Katharine’s Dock
14   Spitalfields and City                                London Eastside           Tel: +44 (0)20 7364 4458
     Fringe                                               Tower Hamlets Town Hall   Fax: +44 (0)20 7364 5412
                                                          Mulberry Place (AH)       E-mail:
19   Bethnal Green and Mile
                                                          PO Box 55739    
     End                                                  Clove Crescent            Web:
20   Greenwich                                            London E14 1BY  

                                                 1. Al fresco dining at Canary Riverside

Sights and scenes                                2. Traffic Light Tree, Canary Wharf
                                                 3. Canary Wharf ice skating rink
                                                 4. Colourful street celebrations
                                                 5. The Old Truman Brewery
                                                 6. Famous pie and mash
                                                 7. Europe’s largest entertainment
                                                    venue – the O2
                                                 8. Boat Show at ExCeL London
                                                 9. Brick Lane – curry capital of the UK
                                                 10. Sculpture in Canary Wharf



                                     5   6


           2               3         7       9   10

2                             3

                                                                                                           Airports                                            London Heathrow
                                                                                                           London City Airport                                 Heathrow is the world’s busiest international
                                                                                                           Just 3 miles from Canary Wharf, London City         airport and links London to over 250

How to get here                                                                                            Airport provides access to 36 key European
                                                                                                           destinations and most UK regional airports.
                                                                                                           London City Airport offers a quick and efficient
                                                                                                                                                               international destinations, with many more
                                                                                                                                                               onwards connections. Heathrow can be reached
                                                                                                                                                               by underground, by Heathrow Express (from
                                                                                                           passenger throughput, and the Docklands Light       Paddington Station), or by road via the A12,
                                                                                                           Railway (DLR) provides a regular commuter           M11, M25 and A4/M4 motorways.
                                                                                                           service to the City (22 minutes) and to Canary
                                                                                                           Wharf (14 minutes). The DLR also runs from the      London Gatwick
                                                                                                           airport to Canning Town in 8 minutes – from         Gatwick serves most European destinations and
                                                                                                           here, passengers can take the Jubilee Line and      a wide range of trans-atlantic and international
                                                                                                           connect with other London Underground               cities. Gatwick is approximately 1 hour’s drive
                                                                                                           Services. Facilities at London City Airport’s DLR   via the Blackwall Tunnel or Queen Elizabeth II
                                                                                                           station take passengers straight from the DLR       Road Bridge (Dartford) and is also accessible via
                                                                                                           into the departures building.                       Blackfriars (Thameslink service) and Victoria
                                                                                                                                                               stations. Both stations are accessible from the
                                                                                                           For further information, visit                      underground and DLR networks.
                                                                                                  or tel: +44 (0)20
                                                                                                           7646 0088.                                          London Stansted
                                                                                                                                                               Stansted is London’s third major airport and
                                                                                                                                                               offers services to most major European cities. It
                                                                                                                                                               is 30 minutes by rail from Liverpool Street
                                                                                                                                                               station in the City. It can be reached by direct
                                                                                                                                                               motorway connection from East London within
                                                                                                                                                               45 minutes, using the A12 or M11 motorways.

London Underground                                   (Northern Line), Tower Hill Gateway
London Eastside is well served by London             (Tower Hill underground, District and
Underground – Central, Circle, District,             Circle lines), Greenwich
Hammersmith & City and Jubilee Lines all             or Lewisham.
provide easy access to the area. Key mainline                                                                                                                  Road Links
stations including Waterloo, Victoria, Euston,       For further information, visit                                                                            East London is serviced by a fully developed
Paddington and London Bridge are all less than or call Docklands Travel                                                               network of roads linking the area to the national
30 minutes from East London by underground.          Hotline (24 hours) on                                                                                     motorway network, major airports, the Channel
Stratford, Canary Wharf and the Isle of Dogs are     tel: +44 (0)20 7918 4000.                                                                                 Tunnel, East and South East ports and the
particularly well served by the Jubilee Line which                                                                                                             European road network.
takes just 20 minutes to reach central London.       International Passenger Connections
                                                     Eurostar passenger services offer a rapid service                                                         River
For further information, visit or     from St Pancras International, next to Kings                                                              An attractive and efficient way of getting to the
call London Transport 24 hour information on tel:    Cross Station to Paris, Brussels and Lille.                                                               venue of your choice, several river ferry services
+44 (0)20 7222 1234.                                 Journey times from St. Pancras will be 2 hours                                                            operate between central London and East
                                                     15 minutes to Paris, 1 hour 51 minutes to                                                                 London, with stopping points at Canary Wharf
Docklands Light Railway                              Brussels and 1 hour 20 minutes to Lille. You can                                                          and beyond.
The Docklands Light Railway (DLR) runs to            also join the Eurostar service at Ashford or
Canary Wharf, London City Airport, Stratford to      Ebbsfleet stations, both in Kent. Eurostar                                                                For further information visit
the north and Greenwich and Lewisham to the          services will also run from Stratford International                                                       or call London Transport 24 hour information on
south. You can join the DLR at Bank station          in the future.                                                                                            tel: +44 (0)20 7222 1234.

4                                                                                                                                                                                                               5
CASE STUDY 1                                                                                                                                      conferences
                                                                                                                                                  corporate hospitality
                                                                                 1. Upper deck of Silver Sturgeon
                                                                                 2. Indian Dancers
                                                                                 3. Bar on the upper deck
                                                                                 4. Indian cricket team

                                                                                                                          Barbican EC2
                                                                                                                          Where East meets West.

    India Now launch event
    on the Silver Sturgeon

    2                                     3                                      4

In July 2007, the Mayor of London’s
office launched ‘India Now’, a three
month season to celebrate London’s
                                                Why did you decide to hold
                                                your event on the River          Q       Did the event achieve its
                                                                                         Yes the décor, ambience, food
growing relationship with India and
explore India’s culture and its          A      It provided a superb view of
                                                London from both sides of the
                                                                                 A       by Atul Kochhar, music by BBC
                                                                                 Asian network DJs all came together
contribution to London life. As part     River. The London Eye is one of the     very well. Our goal was to bring a
of the launch, an evening reception      most contemporary icons in London       little bit of India to London and to
was held on the Silver Sturgeon, the     and recognised internationally.         impress a VIP audience and the
flagship of east London-based                                                    event achieved this.
company the Silver Fleet (Woods
River Cruises). After the
refurbishment of the vessel earlier in
                                         Q     How did the vessel (Silver
                                               Sturgeon) lend itself to the
                                         overall effectiveness of the event?     Q     Would you hold another
                                                                                       event on the River?
2007, the boat was the ideal venue             It had been recently tastefully         We would certainly hold
for the launch not only in size, but
the simple, elegant décor meant that
                                         A     renovated and was ideal for
                                         holding our VIP/celebrity event.
                                                                                 A     another event on the River as it
                                                                                 is a core part of London life.
the Indian theming fitted extremely
well. We spoke to Lee-Aye Azami,
Account Manager for Emerging
Markets at London Unlimited about                                                                                         Barbican. Not east, not west, but right in the centre of London. Three miles from Oxford Circus with parking
the decision to hold the event on the                                                                                     for 450 cars. Barbican and Moorgate tube stations on the doorstep, 3 main line stations nearby and excellent
River.                                                                                                                    airport connections. Could it be any easier? Barbican. Challenging perceptions.

                                                                                                                                             Silk Street   London    EC2Y 8DS    +44 (0) 20 7382 704

                                                                                                                1. Upper circle at the Troxy, Limehouse
                                                                                                                2. Conference at Barbican, City of
                                                                                                                3. Fire Room at Energy Clinic, City
                                                                                                                4. View of Canary Wharf from south of
                                                                                                                   the river
                           East London’s popularity as                                                          5. Workers leaving the Canary Wharf
                           a celebrity choice is growing,                                                          tube station
                                                                                                                6. Former warehouses in historic West
                           too, with Madonna and Elton                                                             India Quay

                           John recently hosting events
                           in the area.

                                                                                                                                                              CANARY WHARF
                                                                                                                                                              & ISLE OF DOGS
Business Tourism and
Corporate Hospitality
A wide collection of truly varied venues suitable for all
your meeting and event requirements                                                                                                                           5                                     6

                             East London offers venue bookers a       seated dinners – other yachts in the
                             fantastic choice. Traditional historic   fleet can cater for up to 500 guests.                                                   The Canary Wharf complex              housed in an old tobacco
                             locations sit alongside modern state-                                                                                            includes over 200 quality shops,      warehouse, which tells the
                             of-the-art developments, catering for                                                                                            bars and restaurants. Nearby          history of London’s 2000 years as
                                                                      East London’s popularity as a
                             the whole range of requirements –                                                                                                open spaces include Canada            a port.
                                                                      celebrity choice is growing, too, with
                             from small-scale intimate events                                                                                                 Square and Jubilee Park and
                                                                      Madonna and Elton John recently
                             through to large-scale corporate                                                                                                 many restaurants and cafes offer      Just a few minutes away, visitors
                                                                      hosting events in the area, and artists
                             functions, conferences and                                                                                                       al fresco dining, whilst signature    can enjoy the outside setting of
                                                                      and signature chefs establishing their
                             exhibitions. Each venue is unique in                                                                                             restaurants Ubon and Plateau          Mudchute Farm and Park,
                                                                      own premises. In 2007, Shoreditch
                             character – the world’s oldest music                                                                                             offer fantastic views of the river    London’s largest urban farm,
                                                                      House, sister club to the West End’s
                             hall, converted church buildings with                                                                                            and skyline. The Hilton, the Four     with animals, nature trails and
                                                                      Soho House, opened in a converted
                             stunning high ceilings, feng shui-                                                                                               Seasons, the Marriott, and the        horse-riding on offer. The
                                                                      tea warehouse. Many other venues
2                            themed rooms and locations with                                                                                                  Radisson Edwardian hotels all         Docklands Sailing & Watersports
                                                                      and hotels in the area have
                                                                                                                London Eastside                               offer quality accommodation           Centre offers sailing, rowing, and
                             great views of London’s skyline are      distinctive spaces available for
                                                                                                                Tower Hamlets Town Hall                       complete with stunning views          canoeing and is open to non-
                             just some of the options.                private dining and themed or              Mulberry Place (AH)                           and excellent facilities. The bars,   members.
                                                                      bespoke events.                           PO Box 55739
                                                                                                                                                              cafes and restaurants around
                             The Barbican, at the edge of the City,                                             Clove Crescent
                                                                                                                London E14 1BY                                Canary Riverside and West India
                             offers a wide choice of hospitality,     Pricing in East London is competitive
                                                                                                                                                              Quay offer a relaxed waterside
                             private dining, conference, meeting,     and its excellent transport links make
                                                                                                                Tel: +44 (0)20 7364 4458                      setting for more informal dining
                             and exhibition facilities, set in        it an accessible and convenient
                                                                                                                Fax: +44 (0)20 7364 5412                      and socialising. Sleek modern
                             Europe’s largest waterside arts          location to hold both business and
                                                                                                                E-mail:           buildings such as the glass-
                             centre. For exclusive events, Thames     leisure events. Close to the river        Web:                 roofed East Wintergarden venue
                             Luxury Charters offer private charter    setting, with great contrast between
                                                                                                                                                              contrast with traditional
                             yachts for hire. Their replica 19th      the old and the new, the area offers
                                                                                                                                                              converted buildings, for example
                             century Mississippi paddleboat can       some really unique options to satisfy
                                                                                                                                                              the Museum in Docklands,
3                            accommodate up to 230 guests for         clients’ needs.

8                                                                                                                                                                                                      9
                                                                                                                                                                                                                  WHERE TO STAY

                                                                              Images:                                  East London offers a wide range of         built yacht hotel, ‘The Sunborn’,
                                                                              1. View of ExCeL London and the          hotel accommodation, catering for          offers luxury yacht suites and two
                                                                                 Royal Docks                           the budget-conscious through to            Royal Suites – both with their own
                                                                              2. Brasserie at the Ramada Hotel         occasions that demand 5 star deluxe        sauna.
                                                                              3. Twilight sailing on the Royal Docks   facilities. The area boasts more than
                                                                              4. Apex City of London Hotel, Tower      5500 hotel beds, with new                  Canary Wharf is equally well served
                                                                                 Hill                                  properties being added all the time.       by a wide range of hotels, including
                                                                              5. Lobby at Hilton London Canary         The Radisson Edwardian on New              the Marriott West India Quay, the
                                                                                 Wharf                                 Providence Wharf, close to Canary          Hilton South Quay, the Four Seasons
                                                                              6. View from Four Seasons Hotel          Wharf, is the latest addition, bringing    and the Britannia International.
                                                                                 Canary Wharf                          a further 169 beds to the area.
                                                                              7. Atrium at the Hyatt International                                                Hotels throughout East London offer
                                                                                 (former Great Eastern Hotel)          ExCeL London, located alongside            stunning views onto the river and
                                                                                                                       the Royal Docks and home to some           across to major sights in the City
                                                                                                                       of the UK’s biggest trade                  and London’s skyline to the west.
                                                                                                                       conferences and exhibitions, has six       Pricing compares well with
1                                                                                                                      on-site hotels, providing convenient       established chains in the west end
                                                                                                                       and well-priced accommodation              and other parts of the capital.
                                                                                                                       right next to the centre. For a longer
    ROYAL DOCKS                                                                                                        stay, spacious apartments are also
                                                                                                                       available nearby, and for the ultimate
                                                                                                                                                                  For further information go to
                                                                                                                       in luxury, the world’s first custom-                                              6

                                                                                                                       Hotels and Accommodation
                                                                                                                       Choose from budget right through to the very best in four
     2                                  3
                                                                                                                       and five star luxury as well as boutique

    The Royal Docks, close to London    and jet-skiing are all available at
    City Airport, is dominated by       the Royal Docks.
    ExCeL London, the capital’s
    largest conference and exhibition   ExCeL London, the Royal Docks
    centre. Major trade shows held      and London City Airport are
    regularly at ExCeL include the      easily reached by the Docklands
    World Travel Market, the Motor      Light Railway (DLR). London
    Show and the Boat Show as well      City Airport provides daily
    as several national consumer        flights to over 36 destinations in
    exhibitions. The Crowne Plaza,      europe and beyond, making it an
    the Novotel and the Ramada are      excellent gateway for the
    just some of the major hotel        business traveller. An added          4
                                                                                                                                                                 The area boasts more than 5500
    chains situated in the Royal
    Docks area - the Novotel’s
                                        bonus is the Meridian Business
                                        Centre, located in the airport
                                                                                                                                                                 hotel beds, with new properties
    outside terrace overlooks the       terminal. This suite of 16 fully-                                                                                        being added all the time.
    docks and offers some stunning      serviced meeting rooms is
    views of the O2 arena and Canary    available for hire – the facilities
    Wharf. For the ultimate in luxury   can accommodate meetings for 3
    accommodation, the Sunborn          to 300 guests.
    Yacht, the world’s first custom-
    built Yacht Hotel, is moored at
    the Royal Docks and offers 102
    luxury Yacht Suites and two
    Royal Suites, both with their
    own sauna. Sailing, windsurfing
                                                                              5                                        7

10                                                                                                                                                                                          11

                                                 East London’s restaurants, bars and      dining, as well as comedy, theme
                                                 pubs offer cuisine from the four         nights and night club facilities.
                                                 corners of the world – they also offer   Hotels around Canary Wharf also
                                                 excellent value for money. Unique        offer exclusive restaurant and bars,
                                                 destination restaurants include Ubon     including the Curve Bar at the
                                                 and Plateau in Canary Wharf, Les         Marriott, Quadrato at the Four
                                                 Trois Garçons in Shoreditch,             Seasons and Cinnamon at the Hilton.
                                                 Bistrotheque in Bethnal Green, and       The Lotus, London’s largest floating
                                                 Wapping Food, housed in an old           Chinese restaurant, is moored by the
                                                 hydraulic pumping station                former London Arena and The Gun,
                                2                overlooking the river.                   a 200-year old pub which
                                                                                          incorporates a waterside restaurant
                                                                                          and al fresco area available for
                                                 Historic pubs The Town of Ramsgate
                                                                                          private hire.
                                                 and The Prospect of Whitby can
                                                 both be found near the river at
                                                                                          Independent cafés, shops and
                                                 Wapping, whilst excellent restaurant
                                                                                          restaurants around Spitalfields offer     5
                                                 facilities have been added to other
                                                                                          delicious organic and locally sourced
                                                 traditional riverside pubs such as
                                                 The Grapes, and The Narrow, a new
                                                 Gordon Ramsay enterprise. At
                                                                                          produce. Brick Lane, known as ‘the
                                                                                          curry capital of Britain’, is the place       WAPPING &
1                               3
                                                 Canary Wharf a whole range of pubs
                                                 and bars offer relaxed waterside
                                                                                          to go for sumptuous good value
                                                                                          Indian and Bangladeshi curries – the
                                                                                                                                        ST KATHARINE’S DOCK
                                                                                          area even has its own curry festival,
                                                                                          held in September.

Restaurants, Bars and Pubs                                                                For a full list of the area’s riverside
                                                                                          venues, please see Tower Hamlets’
                                                                                          Waterside Restaurants, Bars and
Dine in some of the finest destination restaurants, or                                    Pubs Guide, available at information
                                                                                          and tourism outlets, or by contacting
enjoy a pint in a historic waterside pub                                         or
                                                                                                                                        6                                   7
                                                                                          phoning +44 (0)20 7364 4900.

                                                                                                                                        St Katharine’s Dock and nearby      outside galleries looking across
                                                                                                                                        Wapping were once right at the      the dock, and the Wapping
                                                                                                                                        heart of London’s docks. The area   Project – a restaurant and
                                                                                                                                        mirrors this history, with major    exhibition space housed in the
                                                                                                                                        attractions in contrast to narrow   old hydraulic pumping station,
                                                                                                                                        cobbled streets and warehouse       are just some of the area’s unique
                                                                                                                                        buildings at the river’s edge.      pubs and restaurants. For a
                                                                                                                                        Right opposite the Tower of         venue with a more contemporary
                                                                                                                                        London, the Thistle Guoman          feel, Smollensky’s, on Wapping
                             East London’s restaurants, bars                                                                            Hotel gives visitors a fantastic    High Street, offers an American
                                                                                                                                        view of the Tower, Tower Bridge     bar and grill menu in a venue
                             and pubs offer cuisine from the                                                                            and other sights on the river,      with stunning views of Tower
                             four corners of the world – they                                                                           whilst at St Katharine’s Dock
                                                                                                                                        hundreds of small boats are

                             also offer excellent value for                                                                             moored, giving a taste of what      Part of the 180-mile long Thames
                             money.                                                       Images:                                       the area was like when full-size
                                                                                                                                        sailing ships used the dock.
                                                                                                                                                                            Path runs through Wapping,
                                                                                                                                                                            following the canal past riverside
                                                                                          1. Cocktail bar at trendy Lounge Lover,
                                                                                             Shoreditch                                                                     wharfs and warehouses and
                                                                                          2. The Gun gastronomic pub,                   Old waterside warehouses have       linking the area to the east and
                                                                                             Isle of Dogs                               been converted into riverside       the west. Transport to and from
                                                                                          3. Plateau in the heart of Canary Wharf       pubs and restaurants, with great    Wapping is easy – it is right at the
                                                                                                                                        views of the Thames. The            edge of the City, close to several
                                                                                          4. Les Trois Garçons, Shoreditch
                                                                                                                                        Captain Kidd pub, named after       river crossings, and connects to
                                                                                          5. Lightship Ten, St Katharine’s Dock
                                                                                                                                        the infamous pirate, The Dickens    the Docklands Light Railway at
                                                                                          6. Wapping Food
                                                                                                                                        Inn, an old spice warehouse with    Tower Gateway station.
4                                                                                         7. Captain Kidd pub, Wapping

12                                                                                                                                                                              13
                                                                                                                                                                                                                                                                  RETAIL THERAPY

                                                                                                                                 1. Street performer on Brick Lane
                                                                                                                                 2. Spitalfields Market and Christchurch
                                                                                                                                 3. The famous 24 Hour Beigel Bake,
                                                                                                                                    Brick Lane
                                                                                                                                 4. Jubilee Mall in Canary Wharf
photo courtesy of the London Development Agency

                                                                                                                                 5. Entrance to historic Greenwich
                                                                                                                                 6. Famous carrier bag at Columbia
                                                                                                                                    Road Flower Market
                                                                                                                                                                                                                    East London offers a vast choice
                                                                                                                                                                                                                    of specialist and quality shops,
                                                                                                                                                                                                                    catering for many different tastes,
                                                                                                                                                                                                                    styles and budgets.

                                                      SPITALFIELDS &
                                                      CITY FRINGE                                                                                                          4

                                                                                                                                                                           Shops and Markets
                                                                                                                                                                           Shop ’til you drop in a sleek and stylish mall or hunt for
                                                       2                                     3
                                                                                                                                                                           bargains in bustling street and covered markets
                                                                                                                                                                           East London has one of the most           East London offers a vast choice of
                                                      At the edge of the City of             For an insight into the area’s                                                diverse retail offers in the capital.     specialist and quality shops, catering
                                                      London, close to Liverpool Street      culture and history, the world-                                               From the international brands and         for many different tastes, styles and
                                                      station, is the vibrant Spitalfields   famous Whitechapel Art Gallery                                                modern retail malls of Canary Wharf       budgets. The area is not short of
                                                      Market, home to hundreds of            is well worth a visit - the                                                   to independent shops and market           leisure facilities either - spas at
                                                      independent shops and market           Women’s Library also hosts                                                    trader communities around                 Canary Wharf and Bethnal Green give
                                                      traders. The market is bordered        regular exhibitions. Both venues                                              Spitalfields, Brick Lane and Columbia     shoppers the chance to relax and
                                                      by noted landmark Christ               are close to Petticoat Lane, one                                              Road markets, the choice of goods         enjoy pampering treatments, and
                                                      Church Spitalfields at one end         of London’s oldest street                                                     ranges from sleek, modern and stylish     numerous cafes and bars are at hand
                                                      and the newly developed Bishops        markets. The Rich Mix Centre at                                               through to eccentric, eclectic and        for anyone who needs to put their
                                                      Square, full of continental-style      the top of Brick Lane shows the                                               leading-edge.                             feet up!
                                                      cafes and bars, at the other. Just     latest films and hosts arts
                                                      five minutes walk from the             projects. Columbia Road, nearby,                                                                                                                                 5
                                                                                                                                 London Eastside                           East London’s long-established            Unique market areas, shopping
                                                      market is Brick Lane, with a           hosts the famous Sunday flower
                                                                                                                                 Tower Hamlets Town Hall                   markets are famous for their vibrant      districts, history, atmosphere and a
                                                      famous 24-hour beigel bakery.          market and numerous gift,
                                                                                                                                 Mulberry Place (AH)                       atmosphere and characters, with           great mix of the old and new in a

                                                                                                                                                                                                                                                                                   photo courtesy of the London Development Agency
                                                      Sunday UpMarket, located in the        fashion and design stores.
                                                                                                                                 PO Box 55739                              banter and bargains which keep            very compact area all make East
                                                      Old Truman Brewery nearby, has
                                                                                                                                 Clove Crescent                            visitors coming back again and again.     London a great area to extend a
                                                      stalls specialising in the latest      To get a real flavour of past and   London E14 1BY
                                                                                                                                                                           Creative communities have developed       business trip or take partners or
                                                      fashion and design trends. The         present, wander through the
                                                                                                                                                                           around the markets, with fashion and      friends on a City break.
                                                      Vibe Bar and 93 Feet East, in the      narrow streets near Brick Lane,     Tel: +44 (0)20 7364 4458
                                                      same area, both offer a wide           Spitalfields and Spitalfields       Fax: +44 (0)20 7364 5412                  design entrepreneurs focused around
                                                      choice of live music,                  Market.                             E-mail:       Spitalfields and Brick Lane, whilst       For a comprehensive list of
                                                      complementing the cluster of                                               Web:             furnishings, homewares, gift and craft    independent shops in East London,
                                                      music shops nearby.                                                                                                  shops complement Columbia Road’s          request a free copy of Tower Hamlets’
                                                                                                                                                                           famous flower market. Greenwich           Quirky Shopping Guide by calling
                                                                                                                                                                           Market attracts a range of antique,       +44 (0)20 7364 4900, or emailing
                                                                                                                                                                           crafts and other creative stalls.             6

                                                  14                                                                                                                                                                                      15

                                                                                 1+2. Main Hall at Christchurch
                                                                                 3.    Bar made from recycled yoghurt


    EcOevent at
    Christchurch Spitalfields
                                                                                      Even the
                                                                                      catering had to
                                                                                      be assessed for
                                                                                      its carbon
     2                                    3                                           footprint!
In May 2007, Oxygen Event Services
Ltd organised an event for 300
guests at the renovated Hawksmoor-
                                         Q     Why did you decide to hold
                                               your event in London’s
                                                                                 Q    Did the event achieve its
                                                                                      It did, yes. We had a good
designed Christchurch Spitalfields, to
launch their new ecOevent initiative.    A     We needed an exciting venue
                                               that was not one of the usual
                                                                                 A    attendance of top industry
                                                                                 buyers, and we successfully
The challenge was to create an event     party venues, in the city. We were      launched the ecOevent brand.
that had a low number of carbon          launching our new ecOevent project
emissions. This was achieved by          that delivers waste neutral and
using recycled and recyclable
materials and low energy lighting.
                                         sustainable events, and it was
                                         imperative that the venue fell within
                                                                                 Q      Would you hold another
                                                                                        event in London’s Eastside?
                                                                                       Yes. It is one of our top ten
Even the catering had to be assessed
for its carbon footprint! The bar was
                                         the ecOevent guidelines.                A     venues for medium sized
                                                                                 events. The only restriction is the
made of recycled yogurt cups and all
decorations were living or reusable.
The Eden Project spoke at the event
                                         Q      Did the venue lend itself to
                                                the overall effectiveness of
                                         the event?
                                                                                 finish time, which since corporate
                                                                                 parties are a mainstay of our
                                                                                 business can be an issue.
in order to encourage attendees to              The venue was perfect for
consider the impact of the events
industry on the environment. We
                                         A      what we needed, and its
                                         relative newness added to the draw
spoke to Ed Thurston, Creative           for the industry guests at the launch
Director at Oxygen Event Services        event. We are actively marketing the
Ltd, about having held the event in      venue, so it was also a useful
this part of London.                     occasion to show-case it.


                                                                                           1. Entrance to Dennis Sever’s ‘time
                                                                                              capsule’ house, Spitalfields
                                                                                           2. Museum of Childhood, Bethnal
                                                                                           3. Whitechapel Bell Foundry
                                                                                           4. Character actor at the Museum in

                             Features throughout the area                                  5. Flower Market at Columbia Road
                                                                                           6. Green Bridge, Mile End
                             include historic churches, terraces                           7. Terraced Garden, Mile End Park
                             of merchants’ houses and rows of
                             cobbled streets.

                                                                                                                                        BETHNAL GREEN
                                                                                                                                        & MILE END
Visitor Attractions,
Museums and Galleries
Enjoy cultural experiences set in historic or modern day                                   Women’s Library, converted from
locations and discover some of London’s hidden gems                                        oldest public wash-houses in East            6                                       7

                                                                                           London and now home to some
                                                 East London and the docklands is          amazing archival and biographical
                                                 home to some of London’s most                                                          Some very adventurous building          criss-crossed by canals and several
                                                                                           materials, and Dennis Severs’ House
                                                 famous history, including                                                              projects have sprung up in              pleasant walks and cycle routes
                                                                                           in Fournier Street, Spitalfields – a
                                                 international landmarks the Tower of                                                   Bethnal Green and Mile End in           linking the area’s parks.
                                                                                           really vivid reconstruction of family        recent years. York Hall, a 1920s
                                                 London and Tower Bridge. The              life in previous centuries. South of
                                                 Museum in Docklands, housed in a                                                       leisure hall, now includes East         Historic buildings and attractions
                                                                                           the river, the Greenwich World               London’s oldest Turkish baths,          in the area include the Ragged
                                                 uniquely converted 18th century
                                                                                           Heritage area includes several               sauna and steam room, swimming          School Museum, commemorating
                                                 dockside warehouse, paints a
                                                 fascinating picture of the area’s past.   historic sites, many with links to the       pool plus Spa LONDON, a massage         Dr Barnardo’s schools for local
                                                 Other features throughout the area        river and naval traditions.                  and beauty salon offering a wide        poor children, which is housed in
                                                 include historic churches, terraces of                                                 range of treatments. Bistrotheque,      Victorian canalside warehouses,
                                                 merchants’ houses and rows of                                                          located in a former knicker             the Museum of Childhood at
                                                                                           The arts are well-represented in East        factory, offers a menu of French        Bethnal Green – part of the
2                                                cobbled streets. The Whitechapel          London. The Whitechapel Art Gallery          bistro dishes and British classics in   Victoria & Albert Museum’s
                                                 Bell Foundry, where some of the
                                                                                           has held world-class contemporary            a bright airy setting.                  collection and home to the largest
                                                 world’s most famous bells were
                                                                                           exhibitions for over 100 years. The                                                  collection of childrens’ toys in the
                                                 cast, the Royal London Hospital and
                                                 its archives – a fascinating insight      area is also home to cutting-edge art        Mile End Park is home to some           world. The Genesis Cinema, built
                                                 into the development of medicine          galleries such as White Cube and to          ambitious outdoor building              on the site of a Victorian music
                                                 and nursing practice, and the             established communities of artists           projects, including an ecology          hall, has five screens and shows
                                                 Bethnal Green Museum of                   and designers, particularly around           park, the ‘Green Bridge’, a grassed     the latest releases as well as
                                                 Childhood are all in the area.            Spitalfields and Brick Lane.                 bridge and cycle path allowing          themed seasons and Queen Mary,
                                                                                           Christchurch, Spitalfields’ landmark         pedestrians and cyclists to cross       University of London, with its
                                                                                                                                        the busy Mile End Road, a               origins in the Victorian era, offers
                                                 Other attractions include Wilton’s        Hawksmoor church, showcases the
                                                                                                                                        terraced scented garden, an             world class training and education
                                                 Music Hall – the world’s oldest           best in classical and contemporary
                                                                                                                                        athletics track and a nearby            to local people and overseas
                                                 music hall, now used for public           music during the Spitalfields Festival       climbing centre. The whole area is      students alike.
3                               4                performances and filming, the             in June & December each year.

18                                                                                                                                                                              19
                                                                                                                                                                                                                PARKS & OPEN SPACES

                                                                                Images:                                East London’s parks and open               entertainment too, with jazz bands,
                                                                                1. Aerial View of Maritime Greenwich   spaces hold some real surprises – a        orchestras, film screenings and
                                                                                2. Painted Hall, Old Royal Naval       taste of the outdoors right in the         lunchtime music taking place in its
                                                                                   College                             heart of the city. Just minutes from       squares and open spaces. South of
                                                                                3. The Fan Museum                      Canary Wharf’s skyscrapers is              the river, Greenwich Park, the starting
                                                                                4. Outdoor event in Canada Square,     Mudchute Farm and Park, with               point for the London Marathon, offers
                                                                                   Canary Wharf                        nature trails, horse-riding and an         great viewpoints down to the Thames
                                                                                5. Mudchute Farm and Park              animal centre - a real contrast to the     and across to the Isle of Dogs and
                                                                                6. Tranquil scene in Victoria Park     bustle of the city. Mile End Park          the City.
                                                                                                                       offers self-guided walks and cycle
                                                                                                                       paths, a climbing centre, and an arts      Sport plays a big part in the East        5
                                                                                                                       pavilion.                                  London calendar, with major events
                                                                                                                                                                  taking place in the area such as the
                                                                                                                       Each summer Victoria Park, one of          London Triathlon, which is held at the
                                                                                                                       East London’s biggest parks, hosts         Royal Docks. In 2007 the Red Bull Air
                                                                                                                       the ‘Lovebox Weekender’, the popular       Race was routed over the Thames,
1                                                                                                                      music festival, as well as outdoor         with fantastic viewing points across
                                                                                                                       concert and film performances. The         East London. Individuals can enjoy
                                                                                                                       Brick Lane Mela in May is a colourful      watersports facilities at clubs in
    GREENWICH                                                                                                          vibrant celebration of the area’s south
                                                                                                                       asian heritage and culture. Canary
                                                                                                                                                                  Canary Wharf and the Royal Docks.
                                                                                                                                                                  Both clubs can also offer water-based
                                                                                                                       Wharf has its share of outdoor             team-building games and challenges.       6

                                                                                                                       Parks and Open Spaces
                                                                                                                       Acres of parkland, landscaped gardens and scenic
     2                                    3
                                                                                                                       waterways – London Eastside is greener than you think

    Greenwich combines the best of        Observatory, and the O2 arena,
    naval history with great riverside    formerly the Millennium Dome,
    views. The Old Royal Naval            which has become a major
    College dominates the river           landmark on the London skyline.
    frontage and houses the National      The Greenwich Peninsula, where
    Maritime Museum – a must for          the O2 arena is located, is home to
    anyone interested in London’s         one of the biggest regeneration
    history and links with the sea.       projects in the country. A vibrant
    Nearby, an exhibition about the       community of over 10,000 homes
    famous ‘Cutty Sark’ is located next   is being developed on this site,
    to this 19th century tea clipper,     incorporating the best in modern                                                                                       Canary Wharf has its share of
    currently being restored following
    a fire in 2007. The Greenwich
                                          innovative design.
                                                                                London Eastside
                                                                                                                                                                 outdoor entertainment too, with
    Meridian and the Royal                Greenwich Market is right on the      Tower Hamlets Town Hall
                                                                                Mulberry Place (AH)
                                                                                                                                                                 jazz bands, orchestras, film
    Observatory, overlooking the river,
    are recognised world-wide, and
                                          river, and offers crafts, antiques
                                          and unusual fashions – it opens
                                                                                PO Box 55739                                                                     screenings and lunchtime music.
                                                                                Clove Crescent
    the world’s only Fan Museum is        Thursday to Sunday. Devonport         London E14 1BY
    here - the whole centre of            House, London’s only residential
    Greenwich was designated a            conference centre, is located         Tel: +44 (0)20 7364 4458
    world heritage site in 1997.          right next to the National            Fax: +44 (0)20 7364 5412
                                          Maritime Museum, and offers           E-mail:
    Present-day attractions include       meeting and conference facilities     Web:
    the Peter Harrison Planetarium,       for up to 150 guests. A variety of
    London’s only working                 well-priced hotels can also be
    planetarium, housed in the Royal      found in the area.

20                                                                                                                                                                                          21

                                          All these changes will really help
                                          to make East London ‘the place to                                                                                                                                       3
                                          be’. To experience an area with
                                          deep historic roots and a bright
                                          future, look east!

1                                                                                                                            2                                                                                    4

Future Developments                                                                                                              “ One truly exciting areas of
                                                                                                                                        of the newest emerging

                                                                                                                                     London! London Eastside
                                                                                                                                                                         “ The Eastside of London begins
                                                                                                                                                                           at Tower Bridge and the Tower
                                                                                                                                                                           of London going to the largest
                                                                                                                                                                                                                      Buckingham Palace are just
                                                                                                                                                                                                                      around the corner!
                                                                                                                                                                                                                      Mathias Haas
                                                                                                                                     combines state-of-the-art             modern exhibition space in
The future of London is bright, but the future of East                                                                               venues and facilities with            ExCeL London. Using the
                                                                                                                                                                                                                      Director Client Services,
                                                                                                                                                                                                                      The George P Johnson
London is even brighter!                                                                                                             historical charm and heritage. It     fabulous transport infrastructure,
                                                                                                                                                                                                                      Company in Germany
                                                                                                                                     is easily accessible from major       East London is only minutes
                                                                                                                                     continental cities and is home        away from the West End using
‘The face of London in the 21st
century’ and ‘a city within a city’ are
                                           Accident and Emergency unit in
                                           Europe, with over 1200 beds
                                                                                    efficient, serving the growing
                                                                                    business and local communities.
                                                                                                                                     to Europe’s fastest growing
                                                                                                                                     business district – Canary
                                                                                                                                                                           the Jubilee line, DLR or the river.
                                                                                                                                                                           Yes Savoy Pier to Canary Wharf
                                                                                                                                                                                                                 “ London Eastside is fast1 area in
                                                                                                                                                                                                                   becoming the number
just some of the descriptions East         available for both short-stay patients   London City Airport’s routes will                Wharf – therefore a perfect           is only 7 minutes! A word of               the UK to hold any size and
London has attracted recently. Future      and those needing specialist care.       increase, and plans for a cross-                 location to do business.
                                                                                                                                                             ”             advice for anyone wanting                  type of event or conference.
plans for the area will bring even
more changes, with Canary Wharf,           The run-up to the 2012 Games will
                                                                                    London rail link are under discussion.
                                                                                    All these changes will really help to
                                                                                                                                     David Hornby
                                                                                                                                                                           something different - Go East!
                                                                                                                                                                                                           ”          This is one reason why we
                                                                                                                                                                                                                      regularly report on and feature
                                                                                                                                     Commercial Director,                  Arthur Somerset
the site for the London 2012 Olympic       see the development of the Olympic       make East London ‘the place to be’.                                                                                               the east side of London within
                                                                                                                                     Visit London
Games and Paralympic Games and
areas adjoining the City all due to
                                           Park at Stratford and the
                                           construction of other Olympic sports
                                                                                    To experience an area with deep
                                                                                    historic roots and a bright future,
                                                                                                                                                                           CEO Mask Event Design and
                                                                                                                                                                                                                      Conference News.
develop over the next few years.           venues, creating local job               look east!                                   “   With two World Heritage sites
                                                                                                                                     in Greenwich and the Tower of
                                                                                                                                                                           President of ISES 2002-2004
                                                                                                                                                                           (International Special Event
                                                                                                                                                                                                                      Iain Stirling
                                                                                                                                                                                                                      Advertising Manager,
                                           opportunities and leisure facilities.                                                     London and one of the world's                                                    Mash Media Group
The working population of Canary           Major arteries Whitechapel Road,                                                          most modern and dynamic
Wharf is expected to rise to over          Mile End Road and Bow will form
                                                                                                                                                                         “ Asbe at the edge - of ourand is “ range of interesting venues,
                                                                                                                                     business districts in Canary                                            In the East we have a wide
100,000 by 2010, with several FTSE-        ‘High Street 2012’, leading from the                                                                                               an agency, one         jobs
                                                                                                                                     Wharf, and the huge diversity in
100 companies planning to move to          City to the Olympic grounds – the                                                                                               to                 more
                                                                                                                                     between, London Eastside                                                         perfect for hosting any function
new headquarters buildings at              opening Torch procession and the                                                                                                less, depending on our client’s
                                                                                                                                     exemplifies the rich blend of                                                    or event. If you are looking for
Canary Wharf by 2010. Nearby               Marathon will take place along this                                                                                             brand and their mission.
                                                                                                                                     the traditional and the                                                          something futuristic, traditional
developments at Wood Wharf and             route. Parts of the Park and other                                                                                              London Eastside is one of these
                                                                                                                                     contemporary elements of                                                         or just something different, you
Millennium Quarter currently under         Olympics venues will be developed                                                                                               rare destinations that provides
                                                                                                                                     Britain that visitors both                                                       will find something to meet any
construction will create homes,            and reconfigured after the Games to      Images:                                                                                just such a competitive edge!
                                                                                                                                     international and domestic find                                                  event brief… even an
shops and community facilities,            create a thriving residential and                                                                                               Its urbanity, vibrant
mirrored south of the river by the         commercial area, providing up to
                                                                                    1. The changing skyline of Canary
                                                                                                                                     so enduringly attractive.
                                                                                                                                                              ”            environment, high quality level                   ”

Greenwich Peninsula development.           40,000 homes and 50,000 new jobs.                                                         Joss Croft                            and logistical set-up are                  Richard Gooding
                                                                                    2. High Street 2012 starting at
Health provision is also keeping                                                       Whitechapel                                   Head of Business Visits and           impressive. And you know                   Chief Executive of London City
pace, with The Royal London                New transport links will make travel                                                      Events, Visit Britain                 what… the London Eye and                   Airport
                                                                                    3. Royal London Hospital, Whitechapel
Hospital due to become the biggest         to the area quicker and more             4. Biota!, Silvertown Quays

22                                                                                                                                                                                                                   23
FURTHER INFORMATION                                                                                                                                                                                          HOW ELSE CAN WE
                                                                                                                                                                                                                   HELP YOU?

                                                                                                             London Eastside
                                                                                                             Helping you discover a new business
                                                                                                             destination for London

Events                                                                                                       A      s anyone planning a meeting,
                                                                                                                    business event or large
                                                                                                             conference knows, it is crucial to get
                                                                                                                                                         We can:

                                                                                                                                                           Offer free and impartial advice on
                                                                                                                                                                                                       Offer an up to date online search
                                                                                                                                                                                                       facility to help you find the most
                                                                                                                                                                                                       suitable venues for your events

calendar                                                                                                     it right! The wrong choice of venue
                                                                                                             or location, or a lack of information
                                                                                                             for delegates on what there is to see
                                                                                                                                                           locations and venues for your
                                                                                                                                                           events. Please note, however, that
                                                                                                                                                           we are not privy to any venues’
                                                                                                                                                                                                       Information on visitor attractions,
                                                                                                             and do in the area – particularly if          rates or their availability                 future developments, hotels,
MARCH                             JULY                                                                       they are attending a conference for a                                                     restaurants, shops and more also
International Women’s Day         Season of Bangla Drama               Useful websites                       few days – can be disastrous. Some            Design bespoke familiarisation              available on this site.
Youth event                       Throughout July                                                            event organisers prefer to stick to           trips (half or full day trips available
1st week of March (date tbc)          Attractions, Restaurants, Bars        the tried and tested central London           depending on your venue/event                                         and General History                   or city districts for this reason. But at     requirements and budget)
                                  Lovebox Weekender
                                                                      London Eastside, we can offer you
APRIL                             Mid-July (date tbc)
                                                                       discover                              comprehensive and impartial advice            Provide free copies of useful                          ide
East End Film Festival  
                                                                                                             helping to ensure your event is a                                                       London Easts
                                                                                                                                                           guides and publications, ranging                      ts Town Hall
17th – 24th April                                                      Restaurants in Brick Lane             success when you choose this                  from shopping guides, self-guided         Tower Hamle
                                                                                                                                                                                                                     (AH)       AUGUST                               exciting new area in London.                  walks and restaurant, bar and pub         Mulberry Place
                                  The Great River Race                                                                                                               PO Box 5573
Alternative Fashion Week                                                                                                                                   guides                                           Crescent
                                  Early August (date tbc)                                                                                                                                             Clove
                                                                                                             At the heart of the area lies the                                                                       Y
21st – 25th April                    Shops, Bars and Restaurants
                                                                                                             business district of Canary Wharf –                                                      London E14 1B                                                                                                                                Offer information on incentives
                                  The London Triathlon                                                       the jewel in east London’s crown.             which can add that special                                0 7364 4458
                                                                                                                                                                       Tel: +44 (0)2
St George’s Day Tea Dance                                                                                    Trendy Spitalfields on the edge of            something to your event and help                           0 7364 5412
                                  Mid-August (date tbc)                                                                                                               Fax: +44 (0)2       werhamlets.g
On or around St George’s Day,                                                 the square mile lies to the west,             bring it to life. We can also provide             l: tourism@to
23rd April (date tbc)                                                                                        maritime Greenwich to the south                                                                          ndoneastside.
                                                                                                                                                           information on business extenders            Web: www.lo       OCTOBER                              Places to Go, Things to Do            and the Royal Docks where London              and social programmes
                                  Black History Month                       City Airport and ExCeL London are
Flora London Marathon
                                  Throughout October                      located just to the east.
Usually second weekend in April
(dates tbc)             
                                                                            The team at London Eastside –         Raw Talent                                                                 which is an umbrella brand
                                  October (date tbc)                   Events Listings                       spearheaded by the Inward
MAY                                      Investment and Business Tourism
Baishakhi Mela
                                                                                team at the London Borough of
Sunday, mid-May (date tbc)        NOVEMBER                                   Tower Hamlets – offers destination             Fireworks display Victoria Park                     marketing support and advice on this
Paradise Gardens                  1st week of November                    emerging area of the capital to the
Second Bank Holiday in May        (date tbc)                            Meetings, Events, Conferences and
(date tbc)                                                              Exhibition (MICE) market.                                             Official London
                                  Firework display Blackheath          Tourist Board                         If you would like to find out more
                                  1st week of November        (leisure)
JUNE                                                                                                         about this exciting alternative to the
                                  (date tbc)                 
Spitalfields Festival                                                                                        City of London and the West End
                                                                               and how it can work for you and
Throughout June and December                                                                              your events, please contact us at the
                                  DECEMBER                                                                   details above.
                                                                      Produced by Tower Hamlets Council
Greenwich and Docklands           Christmas shopping events held in
                                                                      +44 (0)20 7364 4368/4458
International Festival            Canary Wharf, Greenwich and east
June (dates tbc)                  London’s markets                    Design by Tower Design                  (dates tbc)                         +44 (0)20 7364 4274    JN10670 11/07

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