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Scarred for Life
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2 GWP Magazines | Issue 29 | March / April 2010
6 26 32 38
Cover Story Regulars Features
6 Scarred for Life: The Story of
22 The Advantages of IP
36 GWP Media –
New Marketing Paradigm
Larry Woldenberg Steve Sebbes Daniel Moisyeyev
Publisher’s Guest 38 Australia – World Leader in
30 Do You Need a DA for That?
Talk to Council First
Pearl Production and Design
14 Paul Garrard,
Parramatta Lord Mayor
Ten for 2010:
40 Solutions to Improve
Safety and Efficiency in
Regulars Steps to Grow Your Business
16 Does Your Business have a
Think First: Beware of 42 Engage One of Australia’s
Fastest Growing Regions
34 Clowns - Part I Shannon Donato
18 A Company is Like a
John Glover 50 Classifieds
26 Come Visit Loxley on
20 Ten Tips for a Better Website
24 Business Incubator or Serviced 28 Don’t Get Caught Out
in the Car
Office? Is There a Difference?
Stephen Frost Darren Read
GWP Magazines | Issue 29 | March / April 2010 3
Editor and Publisher:
Staff Writer/Cover Story:
Scott Tyler John Glover
Darren Read Nicole Baines
Victor Prasad Jonathan Reynolds
Dmitry Greku - Editor and Publisher - GWP Magazines® Steve Sebbes Shannon Donato
Paul Maher Stephen Frost
Igor Palmer Robert Cliff
To Bludge or Not to Bludge? Art Director:
That is not a question for the ever- by our superiors: inventing the ETS and Graphic Design:
growing army of individuals striving sinking the whole country into pointless Xabier Goñi, XDesigns
to look busy in the governmentally debates, writing children’s books and Photography:
funded “business advisory centres” reading them out loud in kindergartens Francesca Surace, STILz Fotografika
which are also in direct competition with on national TV channels for days,
such respected and self-sustainable attempting environmentally-friendly
Blue Star Print Group Limited
organisations as local Business crusades where young Australians have
Chambers and Educational Centres. lost their lives, driving government- Distribution:
funded V6s and V8s (*) while tirelessly J&S Mailing Services Pty Ltd
There is a simple way out for those who fighting for the environment, and,
Business Resource & Lifestyle Magazine
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obnoxious practice is encouraged by
absurd examples from the top of the This could be quite funny if it weren’t
food chain. The ladies and gentlemen in so sad.
our government are constantly sending
a message on how to behave for those Have a great day. Take care of yourselves
on the local levels. There is nothing left and your clients.
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Copyright GWP Media and GWP Magazines® 2010.
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225/243 MP members drive 6 or 8 cylinder cars). The opinions expressed in this journal do not necessarily reflect and are not to
pretending to care. be regarded as the official opinion of the editor, publisher or their agents.
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6 GWP Magazine | Issue 29 | March / April 2010
grEaT AuSTrAliAn BUSINESS PEOPLE
ng A By Larry Woldenberg
The very name Angry Anderson conjures up laughter in the house. He had many demons to
the vision of bad boy. The lead singer of Rose fight and I inherited a lot of those from him. His
Tattoo’s childhood featured sexual abuse and father, Jack, was brutally violent as well — being
depression, so he had every right to be angry. Yet a third generation Australian of Scottish poor
when you get to know him, you find an advocate stock. Likewise, Colin was physically violent and
for the underdog — someone who has learned emotionally neglectful with me.
to channel his emotions for the betterment of
Mankind. This is Angry’s story. “Years later in therapy I learnt that children in this
situation are a perfect prey for adults and that’s
what happened to me. Only it wasn’t Colin. Rather
“My Mum’s Mauritian,” Angry began. “She came it was a family friend who sexually abused me.
here at 19 pregnant with me and I was born in
August’47. She was short, dark and French Creole “Having a small physique, I naturally gravitated
— not popular in Australia at the time. towards bigger blokes to make friends with. I think
it was both a protective mechanism and the urge
“Colin, my father, dumped us with his parents. to be strong in life. Colin always drove home the
I suppose I’ve blocked out much of my early message ‘You’ll always get picked on. Little blokes
life, because Colin is a vague memory. Our are little blokes all your life. They’ll always be
relationship was a difficult one. I don’t remember picked on.’
GWP Magazine | Issue 29 | March / April 2010 7
“But the funny thing is that time after time in “And you know, he was right. As a society, “School is not just the place to learn ABCs
talking with other blokes including truckies, we don’t acknowledge the passage from and maths. Why not use the formative years
bikers, tradesmen, accountants and other puberty to adulthood like other cultures do. to build competent citizens? Why leave our
professionals, whomever, I discovered that The transition from grub to butterfly is not teenagers floundering?
a great many of them suffered childhood painless. Something plain-looking becomes
abuse as well — including physical violence something different physically, intellectually, “As an adolescent, I had to bottle up my
and sexual abuse just like me. spiritually and emotionally. depression. There was no help in the Fifties.
“But there were good things to remember
too. Colin, for example, wasn’t all bad for
he did teach me to box, shoot and ride a
bike. And then there was Uncle Ivan. I give
him credit for all my good and bad habits.
He drank, smoked, rode a motorcycle and
played drums in a swing band. He was my
hero. Thanks to him, I developed an interest
“School didn’t do much for me. My favourite
teacher taught both art and English. As a
result I became an avid reader and dabbled
in art as well, doing charcoal portraits, etc.
Had I not become a singer, I may well have
become a teacher.
“But I’ll always remember my
teacher’s advice. He called
me an imaginative writer
and on the last day in
school said: ‘Books and
experience will teach you
all you want to know
about Life. School
hasn’t done that.’
There was no nurturing. Hence, I became
frustrated, sad, then angry. Naturally,
I rebelled by turning to alcohol, drugs
“After a few successes in school fights, I
became more sure of myself as a physical
force. But I also continued to read.
“After leaving school I had a music teacher.
She acknowledged my ability to sing and
keep perfect pitch, but she said she couldn’t
give me what I craved — how to sing the
blues. Again, Life had to be my teacher.
“What good is school when kids have
so much crap to deal with? We allow
children not yet emotionally stable to drive
a 6-cylinder turbocharged car. Then at 18
8 GWP Magazine | Issue 29 | March / April 2010
grEaT AuSTrAliAn BUSINESS PEOPLE
we allow them to drink — a confusing and Heroes. I loved how they championed the Short Life by Ian Jones.
dangerous concoction. poor and downtrodden — how ordinary
people could live “After 4 years at tech school I was apprenticed
“We don’t give the kids the extra-ordinary lives. as a fitter and turner. I worked for 2 years saving
truth in history classes. Angry’s with his enough monies to buy a motorcycle and left.
Let’s tell them about the oldest son Galen “I always loved But I liked physical labour and continued
invasion of Australia. reading history. working similar jobs for a long time.
Aboriginals have trouble
dealing with it, but you
always have to confront
your demons. History is
important because that’s
your life. We all need to
face our past. It’s no easier
for the Whites who carry
guilt over the same.
“If people don’t know
where they’ve been, they
don’t know where they
are. And if they don’t
know where they are, they can’t know where
“For me to be what I wanted to be, I had to
confront Life. There was no f--k’in around. I
had to face my demons.
“Some years ago I gave a talk to some high
school students. The principal commented:
‘Let’s put our hands together for someone
who overcame a disadvantaged past to
build success in their life.’ F--k that! My
thoughts at the time were that I achieved my
success not in spite of my past but because
of my past. I had to tussle with Life. Grapple.
Confrontation. It was a battle royal.
“I told my three teenage boys: ‘I won’t protect
you from Life.’ They have to face their own
demons themselves. No one can shelter you
“When I was 17 years of age Mum accidentally
discovered my first tattoo — an anchor and a
rose. She immediately declared ‘It’s coming
off.’ So she proceeded to scrub and scrub to
no avail. Crying, she added ‘Gary (my given
name), you’re scarred for life.’ Now no man
wants to see tears brimming in his mother’s
eyes because you realise you’ve broken
her heart. But at the same time I thought:
‘F--k’in great! That’s what I am. Scarred for
life.’ Later that became the title of a hit song,
my album and even my book. Right now I’m reading Les Carlyon’s Gallipoli “Meanwhile, I started singing in ad hoc bands
and The Great War. My favourite reading with various mates, some from Trade School.
“I probably accrued a propensity to defend is a factual history and biographies. But I I was a frustrated guitar player who loved
the weak from listening to the radio as a kid. also like to balance my factual reading with vocalising. I always marveled at the magic
I used to sit with my head inches away and good novels like Patrick O’Brien’s Sea Faring a singer weaves to touch their listeners. I
the volume turned down so as not to bother Series, i.e., Master and Commander. Often I’ll was mesmerised by Frank Sinatra, Peggy
Colin. I listened for hours to the radio serials have 2-3 books on the go. For instance, apart Lee, Billy Holiday, Odetta, John Lee Hooker,
of the day and reading about Robin Hood, from Les Carlyon’s works, I am re-reading Bessie Smith and Mama Thorton. I thought
King Arthur and the like. They are Legendary Tim Flannery’s Future Eaters and Ned Kelly: A to myself I just have to do that.
GWP Magazine | Issue 29 | March / April 2010 9
“I feel it’s the greatest compliment you can But there were some quirky developments.
give me when people say: ‘You moved me Firstly, after only one tour in the U.S., Rose
to tears.’ Tattoo decided not to return. Secondly, the
band never was embraced in Australia,
“Later I helped form Peace, Power and Purity, seeing its greatest successes overseas. To
a hippie-type band covering Bob Dylan and this day the current band members still tour
Eric Burdon and the Animals with songs Europe doing the club and festival circuits.
“Relative to the U.S.,” Angry elaborated,
“I sang blues and folk material with a school “you can’t change the stripes of a tiger.
mate in jazz clubs before I formed my first We thought that all we had to do is to play
band. Then in the early Seventies I fronted the music. But in the U.S. it’s different. The
Buster Brown which was the most successful music’s not the most important thing. They
band prior to Rose Tattoo. It was then that told us that we had to write the right kinds of
I formed a friendship with AC/DC when our songs and we didn’t want to write the right
Mick Cocks passed on the 22nd of
December leaving Angry as the last
remaining original founder of Rose Tattoo
affectionate relationship to the American
band Guns’N’Roses. As a young band
they took what we did, re-formed it and re-
packaged it and made a success of it. Plus,
they openly acknowledge their debt to Rose
“As for Australia, our history of larrikinism sits
well with the Europeans, Brits and Americans
alike. But here we’ve only achieved cult status.
Quite frankly, I think it goes back to the early
settlers from the British Isles and Europe.
Our harsh environment produced a certain
character along with mateship. You’d never
turn your back on someone because the next
time it could be you.
drummer Phil Rudd later joined their band.” kinds of songs. Also, we didn’t
want to make the right kinds of
Then came the big musical break as Angry videos and we didn’t want to
replaced Rose Tattoo’s original singer Tony look the right kind of way.
Lake. Guitarist Peter Wells and bassist Ian
Rilens had originally formed the band. They “So we said: ‘Sorry, no!’ When
then needed a guitar player and drummer. they replied: ‘AC/DC did,’ we
So to complete the line-up, Angry introduced replied: ‘We’re not AC/DC.’
guitarist Mick Cocks and drummer Dallas They said: ‘But the Rolling
Royal. Sometime later AC/DC introduced Stones did.’ But if you
them to Alberts — their first record label. (It don’t like what we are, we
was AC/DC’s first label as well.) The rest is don’t care.
history as Rose Tattoo produced six hit albums
with Angry writing nearly all of the lyrics. “However, we have an
10 GWP Magazine | Issue 29 | March / April 2010
grEaT AuSTrAliAn BUSINESS PEOPLE
GWP Magazine | Issue 29 | March / April 2010 11
“Why do our soldiers, who are in the minority, Incessant touring and a wild lifestyle The producer then suggested to Mike’s
get so much recognition from the Boer eventually took its toll on the original Rose successor, Ray Martin, that they get me back
War, WWI, WWII, Vietnam and any conflict Tattoo band members and in 1983 they on the show. Ray was impressed and asked
we’ve ever been involved in? Because they called it quits. me to stay on with my own weekly spot.
As Angry explains: “With all the media work “I became an ambassador for Can Teen and
“As a result, there evolved the quintessential and touring, the band was under considerable worked with Make a Wish. I did stories on
Aussie with no caste system like the English. external pressure. Internally, members were anyone needing a hand.
In the same way our music is distinct. You struggling as well. For example, Digger
have the great Australian guitar sound used struggled with a heroin habit and everyone “My area was youth. I wanted them to be
to great success by our most famous bands partied too hard. Something had to give. taken seriously. Addiction was a real issue
AC/DC, The Angels, the Choir Boys and, Then I became a father. with me as well. I didn’t act or look like a
typical reporter on a TV show. I just let it roll.
“We needed and took a break as So we went out and did amazing stories.
a band. We needed time to digest
the whole American thing. And we “One of the things we started off on was child
never got back together. sexual abuse. We did the whole story. We did
victims, the survivors. And we actually spoke
“It was extremely hard to get off to fathers that had sexually abused their
drugs and booze. Extremely hard. children and uncles that had abused their
Most of those things were given to nephews and nieces, because they were
us in those days. trying to rehabilitate themselves. They had
to realise just what they’d done, to know the
“I started drinking at a very, very love and trust they had destroyed.
early age as a paperboy. I remember
there was a cold wet day and I was “Ray and I had wonderful rapport, so when
selling papers and I got bumped Ray went to Current Affairs he took me with
by a car. Then some old bloke who him. In 1991 we started the Challenge Series
used to come out of the pub and with shows based on finding ways to solve
get a paper brought me a little nip Community needs that couldn’t be done in
of rum and said: ‘Here, mate. This’ll any other fashion
fix you up.’
“In our first year working with Farm Aid we
“I believe I was saved from my organised trains to carry dried feed and
addictions by the birth of my foodstuffs from Victoria to Queensland to
daughter Roxanne. We were on feed starving herds. Twelve million trees were
a tour with Aerosmith. That was planted in a Land Care Initiative. We had
probably the most outrageous tour projects building houses for AIDS sufferers.
that I’ve ever done. She was two There were fund raising initiatives for Child
weeks old before I saw her. The first Flight helicopters and Cerebral Palsy and
time I actually looked into those Spinal Bifida victims.
eyes, that was it. Within the space
of a couple of weeks I went from “As part of the series we shot a documentary
being this wild, out-of-control rock on the Kokoda Trail in 1996. We then finished
dog to being — I want to sort of the series in 1999 with a documentary shot
paint the front fence. in Cambodia on landmines to commemorate
the work of Princess Diana.
“All my kids have received what
I missed — hugs and kisses. And “It was around this time that I received a
the great thing about it is, now it’s call from the Governor General informing
not always me that says: ‘I love you’ me I’d been nominated for an Order of
of course, Rose Tattoo. Similarly, our most first. They’ve been raised to say that. And it’s Australia. He asked if I’d accept it. I replied in
successful singers never fit the mold. a wonderful moment when you’re dropping the affirmative.
your 18-year-old off in front of his workmates
“As our guitarist, Peter, pointed out — and he will lean into the car and kiss you or “Later when interviewed by Peter Thompson
mediocrity sells. ABBA is a good example say: ‘Kiss, Daddy, kiss.’ on TV I admitted to being very honoured,
of melody carrying the day over lyrics. The very humbled, by the award. And it wasn’t
early Beatles albums the same. With their “In 1985 I started working in television being glib on my part. Indeed, it’s how I feel
later albums they discovered they wanted to which kicked off a whole new career path — and I will spend the rest of my life earning it.
write about more than just girls. working as a TV personality.
“A few years ago my fellow Rose Tattoo
“On the other hand Bon Jovi was wildly “Originally I was a guest on the Midday member, Peter Wells, phoned. ‘What do
successful.” Show in 1984. Mike Walsh interviewed me. you know about prostrate cancer?’ he
12 GWP Magazines | Issue 29 | March / April 2010
grEaT AuSTrAliAn BUSINESS PEOPLE
asked. ‘Why?’ I replied. ‘Because I’ve got
it,’ he explained. ‘Angry, we have to raise
awareness of it. There are 15,000 diagnoses
a year of which some 6-7,000 die compared
to 2,000 ten years ago. While the cancer is
killing me, in a way it’s the ignorance.’
“At about the same time I had become
involved with Blundstone Boots. When I
do an endorsement for a product I build
into the deal that they support myself or an
initiative that I’m involved with. So they back
me monetarily by paying for awareness ads
and helping me travel around the country
to address men’s health. This includes
addressing depression as well with which
I struggle even to this day. Now I haven’t
suffered depression for many, many years,
but from time to time I can feel it sneaking
up on me.
“And when I do get down I know I have to
turn around and face it squarely. You look
it straight in the eye and you just say: ‘I am
not afraid of you and I will not let you take
control.’ It’s simple as that.
“One of the biggest influences in my life
was Philip Groves. He taught me how to
communicate with the Divine and how
the Divine Process enriches your life. I
studied with him for five years in the
Eighties. He taught me that while we’re all
walking different paths, they all head in the
“I’ve grown comfortable in my skin over the
years as Angry Anderson. But a strange
thing is happening over the last few years.
I’ve noticed more and more people call me
Gary. They just walk up to me in the street,
whereas once no one did. And it’s not that
I’m afraid of Angry disappearing. Because,
you know, it’s as much a part of me as being
Gary. They’re the one person anyway.
Angry with his biggest fan – Boof
“I guess there’s a lot more of Gary around
these days than 20 years ago. Most definitely.
I mean, poor old Gazza didn’t get a look
in much in those days. In fact, you know “I’m not going to leave my rock band December we lost Mick which makes me the
he would have been more of a burden capabilities behind. Physically we’re 35 years last original band member.
than anything. as a band. I still think we’re relevant. Europe
still beckons. The 17-18 year-olds over there “Coming to terms with the loss is a day to
“One of the great things about turning 50, know all our lyrics. They give it life. day proposition. Dealing with the loss will
let alone 55, let alone 60, is certain things never be easy. I get up and look at all the
become sharply in focus. Right now I’m “One of the things that’s great about Rose photos and think: ‘Jesus, Boys, I’ll never see
more about myself than I think I’ve ever been Tattoo is that to say it’s a brotherhood is you again.”
in my whole life. an understatement. I never realised how
much I loved Pete until he was dying and I Angry Anderson or Gary, if you wish, has
“At 40 you think at 50 it’s all over. Then at realised I’d been with him for more than half indeed found his way in Life. From the Angry
55 you think that doing something else my lifespan. We had lost Digger to cancer in I met in this interview, I know one thing. It will
is a real possibility. And at 60 you see 1989. Three years ago we lost Pete and Ian take death to shut him up, but his memory
the opportunity. within a year of one another. Then just last will stand tall before all those who follow. G
GWP Magazines | Issue 29 | March / April 2010 13
Paul Garrard Parramatta Lord Mayor
with Dmitry Greku, Publisher/Editor, GWP Magazines.
Parramatta will need to provide for 20,000 to date is its lack of coordination. The
additional dwellings and 30,000 extra jobs Blue Mountains has a Tourism Authority,
Clr. Paul Garrard was by 2030. The State Government’s existing the Hunter and Illawarra each have one,
elected to the position of travel infrastructure will simply not support but Western Sydney doesn’t. Tourism
Parramatta Lord Mayor in this increase. The State Government should needs to be coordinated across the local
September 2009. He loves be pushing for Parramatta to be a place of government areas and be marketed as a
his city, knows everyone employment, a destination city, otherwise collective.
and everything happening people are just going to go to Sydney. The
in the same. Paul is the State Government is not doing enough and DG: Do you see any ways to improve the
longest-serving councillor has not planned sufficiently for the future. situation with homeless people in Parramatta
of the Parramatta City which has an influence on the success and
Council. It’s his fifth term There are many plans for the future of performance of the businesses operating in
as the Lord Mayor during Parramatta, it has been studied to death. the region?
his 35 years on Council. But the State Government has not acted
on many of them. I see the West Metro We need to do something different with
as important in order for Parramatta to regards to homelessness. I think everyone
serve the needs of the planned growth. is aware of its importance, but the approach
If you have to get here from Five Dock; is probably not structured as well as it could
Homebush Bay, or anywhere on the harbour be. It needs to be more consistent. I would
DG: How do you envisage the role of peninsulas, there is no way of getting like a Trust established in Parramatta to
Parramatta as a social and commercial hub here except by driving – it is vital that we look after the homeless.
in NSW? have an integrated transport plan with
infrastructure in place. But, unfortunately, The important thing is that plenty of people
Socially, we need to ensure that our city nothing has been announced by the State and organisations have shown that they’re
continues to capitalise on its reputation as Government. willing to assist to deal with this matter.
one of the leading entertainment capitals in I also believe that businesses should
Sydney. Parramatta has shown that it has DG: What new steps does Parramatta City also lend a hand and it would be ideal if
matured a lot in the last 20 years and, with Council plan to take to improve relationships Council could develop closer business
our Riverside Theatres, we are a key player with the business community? partnerships.
in the arts in Western Sydney.
Our responsibility to the business We need to work with the care providers
Commercially, Parramatta is the third community extends not just to Parramatta, to get a better understanding of the issues,
biggest legal precinct and one of the but to the whole of Western Sydney. what is required to secure government
fastest growing regions in the nation. I’d Parramatta City Council needs to continue funding, and the provision of more effective
like to see Parramatta continue to be a to bring stakeholders from diverse services and facilities. Homeless people
leader of business in Western Sydney and backgrounds together to explore business are often aligned with mental health issues
with our strong economy and thriving legal opportunities. The economic development and they need proper assistance and care.
business sector, we’re well positioned to in Parramatta needs to broaden its base –
achieve that. I am keen to have our organisation cross DG: Paul, you are one of the longest
fertilise with other departments in order to serving councillors of the Parramatta City
DG: Can the Parramatta Business Community work together, not in isolation. By doing Council and one of the biggest supporters
expect any financial support from the State that, we could start attracting opportunities of Parramatta amongst the people I know –
Government to develop infrastructure in we might have otherwise missed. you know your city inside out. What would
Parramatta and what are the plans? you like to complete in your city being the
The Federal Government has devoted Lord Mayor for the fifth time?
I have been disappointed with the State $500,000 to Parramatta to develop
Government’s role in recent times, a Tourism Strategy. I feel one of the I am trying to establish Parramatta as being
particularly its transport initiatives. weaknesses in Western Sydney tourism a smart city. I have a vision of Parramatta
14 GWP Magazines | Issue 29 | March / April 2010
being a wireless city and trying to attract
people to Parramatta for a reason that
they cannot get anywhere else. Being a
smart city – having a broadband rollout in
Parramatta would be ideal – would capture
the imagination. In the first four months of
being Lord Mayor, I have turned our libraries
into wireless ports.
I’d also like to introduce a smart card in
Parramatta, which could be used in shops,
restaurants, etc, and would enable the
smaller retailers to compete with the larger
What we have done in libraries shows what
we can do. If I can have a smart card pilot
program established in Parramatta – as part
of the $43M Federal Government program,
if I can establish Parramatta in that position,
I would be very pleased. We would be a
high tech city for future development. While
Norwest is laying pipes for carrying water, I
want Parramatta to lay pipes for information.
That’s what the future is about.
The other matter is the issue of having a
popularly elected Lord Mayor. Parramatta
City Council has a Residents Panel which
is comprised of about 2000 people. In a
recent survey, 64% said they would support
a popularly elected Lord Mayor.
I am encouraging public debate on this
issue. The time has come – Parramatta
needs to have some certainty about its
political leadership over the term of the
Council. Parramatta City Council cannot
continue to have a dilution of political
support with back room deals, and I think
the community and the business community
want some certainty. G
Please read full version of this interview @
GWP Magazines | Issue 29 | March / April 2010 15
Jonathan Reynolds, Wealth Adviser - Skeggs Goldstien Associates
Does Your Business have a “Life” Plan?
As with individual financial or wealth The Business Life Planning Process To initially understand their concerns, the
planning, Business Life Planning (BLP) The workshop and subsequent report shareholders/owners individually held a
provides a solid platform from which you includes discussion and an evaluation of: “Discovery” meeting with their adviser for
can develop your business and establish • The current financial performance of the the purpose of understanding what was
important lifestyle and business goals. business important to them in life right now.
• The owners’ plans, ambitions and
expectations It was discovered that the owners of the
Each business is unique, with its own set of • The strengths and weaknesses of the business currently play too big a part in the
challenges and opportunities that change business day-to-day operations and should be able
over time. Business Life Planning has been • The current business value and education to step away from time to time or spend
designed so that it can help any business, on what drives the capital value of a more time making informed improvements
regardless of the stage of its life cycle. business to the business.
• The opportunities and threats to the
The Business Life Plan (BLP) process takes business It was also apparent that each Director/
into consideration all available growth • The potential growth areas of the Shareholder had varying requirements
and succession options for a business business regarding their succession. They all agreed
and enables business owners to make • The relative strengths of the business’s that they would like to remove themselves
informed decisions about their future. The management infrastructure from day to day operations over time;
result of the BLP is a defined set of actions, • The owners’ personal financial position however, two wished to maintain an active
assigned to various owners that will give • The succession options for the business management role, whilst the other only
your business the highest probability of • Any estate planning issues that might exist wished to participate through director/
achieving its goals. • A Notional Business Value of the business ownership capacity.
• The owners’ lifestyle preferences (and any
Why you need a Business Life Plan issues that might exist) and core values The Discovery and Business Life Plan
When things are going well many business process not only identified the goals of each
owners fail to have a plan for the future. On completion of the BLP process, of the participants but also enabled them to
As we are well aware, circumstances each business owner will have a clear understand what was important to each of
can change rapidly and failure to plan for understanding of what needs to be done to them individually and to plan for the future
changing circumstances can often mean improve their position and performance of of the business and overall attainment of
the failure of a once successful business. their business. Your adviser will then provide their goals. G
Below is a list of typical changes or events ongoing support and conduct review
affecting many businesses: meetings to ensure that the necessary
strategic and operational improvements
• Poor health or death of owner are implemented, timelines are adhered
• Dispute between owners to and that you are on track for the overall For more information or to discuss your
• Purchase of equity by key staff achievement of the plan. individual business planning requirements,
• Change in business circumstances please contact Skeggs Goldstien.
• Owner looking for a change in lifestyle CaSe STudy
• Loss of key staff Sydney-based Family Manufacturing Skeggs Goldstien associates
• Absence of successor Business p | 1300 753 447
• Declining profitability Skeggs Goldstien began working with a e | email@example.com
• Increased competition third generation family-run manufacturing w | www.sgapl.com.au
• Possible acquisition business in 2009. They had become
• Merger opportunity concerned about their future after working
• Growth opportunities in the business with their spouses and
• Resignation or retirement of a principal siblings for over 20 years and couldn’t see skeggs
• Loss of business enthusiasm a way to plan for their future succession or
reinvigorate their family time.
16 GWP Magazines | Issue 29 | March / April 2010
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GWP Magazines | Issue 29 | March / April 2010 17
CBABM0687_123x180.indd 1 1/10/09 9:50:13 AM
John Glover, Director - Pendragon
a Company is Like a Soccer Team…
During my 30 years of business it has job share whereby one person may player calls for the ball, we must trust and
come to my attention that businesses cover several roles. A soccer player pass to him.
are very similar to a sports team. In fact, is not given a job specifications.
I would go as far as to say that they are He is required to perform his best
exactly like a sports team. on the pitch as well as to cover others
Tell the truth, be honest, explain what you
can’t do in your position in the team. Praise
When establishing a soccer team, different
skills are required depending on the others in the team even if they are not
playing that well. People generally perform
position in the team. Some players are
more flexible than others in the positions better when motivated and the smallest of
they can play in. Some train harder than things can often motivate. Communicate
their team mates, some want to win,
some don’t want to lose and a few are not
Team with your team members. Do not whisper
(through e-mails), they won’t hear you.
concerned about their team or winning.
Involvement The midfielder does not text or e-mail the
winger, he communicates quickly and
Similarly, if you are unable to look after Does your company play as a team or precisely what he wants and adapts to the
your soccer “stars”, you will lose them; as individual premadonnas? We could pass he receives.
individuals who feel their talent is wasted say that the goalkeeper represents the
in the team will look for a new team to play
for. The best option would be for them to
Chief Financial Officer — no money should
slip through their fingers. The Salesman One Day You
talk to their manager and explain how they is the centre forward or the goal scorer,
feel because a resolution to their problem since they need to score as many goals
may be found, enabling them to stay within as possible creating money for the
business. But they both need support “If at first you don’t succeed, try, try, again.”
their current team. If this solution suits the
from their team mates. Don’t worry about the loss; it should be a
team, player and manager, it’s a win-win
concern but never result in loss of sleep.
situation for all parties.
The coach could therefore be the Managing Learn from it and look to adapt to produce
Director or the Chief Executive Officer. better results next time.
a Team / When a player is not performing to their
best potential they may have to substitute Just understand the need for team spirit
Company Must or re-train them. and work as a unit.
Score More An employee is an expense to a company
similar to a soccer player; sales must be
Above all, have fun… Good luck this
goals Than It made in order to cover their expenses. If the
sales (goals) are not made, players may not Pendragon
Lets In be able to keep their positions. When this
happens, teams may become disgruntled,
p | 02 9407 8700
f | 02 9407 8701
e | email@example.com
Every day is a new game. Whether it is and an unhappy team may never win as
working together is unlikely to happen. w | www.pendragon.net.au
sales, marketing or finance, we all strive
to be better than the day before and our
increasing knowledge and experience
will assist us to work more effectively for Trust
the future. If trust is not present, a team cannot be
formed; we must trust that all players are
Smaller teams tend to rely on the capable of fulfilling their own roles. When a
18 GWP Magazines | Issue 29 | March / April 2010
GWP Magazines | Issue 29 | March / April 2010 19
Scott Tyler, Managing Director - Brightblue Marketing
Ten Tips for a Better Website
Most small businesses have a website site. Create rich content in the form of articles, images to that of your target market(s). Your
these days. Unfortunately most do blogs, podcasts, vodcasts and live feeds marketing copy should focus on addressing
little to attract traffic, engage visitors that your prospective clients will value. It is the needs of the “buyer” rather than directly
or generate a tangible result. They say important to understand that your website is on your products and services.
most website visitors take just seven always a work in progress. Keep prospective
seconds to decide on whether they will clients coming back by continually adding to Tip No.10 - do Not annoy Site Visitors
spend more time digesting the content the content. No matter how tempting it may be, do not
on your website, before moving on to have music or video playing on your site
a competitors’. If your website is just a Tip No.5 - Build a Contact List when it is first loaded. Not only is it annoying,
brochure site, then you are missing out With the right strategy, site traffic can be but is also a sure fire way to ensure visitors
on business. harvested in order to create a contact list leave your site quickly. You should instead
of prospective clients. This list can then be consider having a control that can be used to
used for further marketing. There are various play or stop the music or video.
This article describes ten tips to improve ways that lists can be generated including
your website. newsletter sign-ups, VIP Club registrations, Pop-ups and the overuse of flash can also
memberships and competitions. be irritating. G
Tip No.1 - Have a Clear Strategy
Your website should be focused on either Tip No.6 - Make your Site Browser
generating genuine enquiries or making a Friendly
sale. If it is unsuccessful at either of these It is important that your website works
objectives then it is time for a website correctly on the major web browsers. As of Is your website working for your
overhaul. It is not enough to just have a January 2010, the most common were Firefox business? Are your competitors enjoying
“brochure-ware” site. (46% of all users) and Internet Explorer (42%) more traffic? If you would like a FREE
followed by Google Chrome (10.8%) and website assessment, please contact
Tip No.2 - Set-up your Navigation with the Safari (3.7%). Brightblue Marketing on 9762 1255 or
Website Visitor in Mind email firstname.lastname@example.org. At Brightblue
Prospective clients should be able to find Tip No.7 - Optimise for Search engine Marketing we’re reshaping business.
the information they are seeking quickly. Ranking
Otherwise you will lose them to a competitor’s It is only worth having a website if it can be Brightblue Marketing
site that does. Site navigation should be found. On what page number does your Suite 609, 12 Norwest Central
designed in a way that is logical for the website appear when someone enters a Century Circuit
prospective client. search term related to your business? If it is Norwest Business Park NSW 2153
not on page one or two then you will never
Tip No.3 - Make it easy to Contact the achieve a great deal of traffic. Search engine p | +61 2 9762 1255
Business optimisation is a wise investment. e | email@example.com
The purpose of your website should be to http://www.linkedin.com/in/scotttyler
drive an action. Whether it’s to generate an Tip No.8 - update frequently w | www.brightbluemarketing.com.au
enquiry, sign up for a newsletter or make an It is important that you update your website
online transaction. As a result all key pages of frequently. It keeps your website fresh and
content should make it easy for a prospective also helps with your natural search engine
client to contact you. You are potentially ranking. Add new articles, brochures, news
missing opportunities if you just rely on a items and blog entries.
prospective client to click to your “Contact
Us” page in order to find your phone number Tip No. 9 - Frame your Marketing Copy
and email address. In order to be effective your website needs
to be engaging and resonate with your target
Tip No.4 - Make it Sticky market. This is achieved through framing
Create content that will keep visitors on your the language of your marketing copy and
20 GWP Magazines | Issue 29 | March / April 2010
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GWP Magazines | Issue 29 | March / April 2010 21
The advantages of
IP Telephony Steve Sebbes, Director - Telstra Business Centre Hills/Northern District
Internet Telephony is technology that 2. Call centre features. These include Telstra supplies and supports premisebased
converts analog speech signals into intelligent call routing and queuing, IP Telephony systems, as well as older
digital signals and routes them through agent log in/log off, agent and supervisor PSTN and ISDN technologies. G
packet-switched networks of the productivity clients, music on hold,
internet. These signals bypass the customisable messages and real-time
traditional network calls from a landline reporting.
and use the internet.
3. Call handling and management features.
Time-saving features such as presence
For larger, networked businesses, the awareness and click-to-call dialling from
advantages are significant. The most your computer desktop could increase
obvious is the potential for noticeably lower the contactibility of employees and
operational costs, thanks to site-to-site company productivity.
calling “on net”. However, IP Telephony is 4. Remote teleworker. The ability to make Telstra Business Centre
not just for large business – it also offers almost any external phone an extension Hills/Northern District operates Monday to
a wide range of extra capabilities that can of your office phone. Friday Norwest Business Park
improve office efficiency and productivity H137, Ground Floor, 24 Lexington Drive,
across multiple sites or in a single-site. So which solution is right for your Bella Vista NSW 2153
business? p | 1300 721 400
1. Hot desking. Each phone user is given As a basic rule, premise-based systems
their own PIN, which they can enter into can scale right down to suit a business
any IP handset to instantly make that with one site and a handful of employees,
phone their own, complete with their while hosted solutions are better suited to
number and voicemail. Great for offices large multi-site customers with a Wide Area
with limited desk space or staff who are Network (WAN). Both options are highly
infrequently in the office. featured communications platforms.
22 GWP Magazines | Issue 29 | March / April 2010
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trademark of Telstra Corporation Limited. ABN 33 051 775 556 . GWP Magazines | Issue 29 | March / April 2010 23
Stephen Frost, Managing Director - BREED Local Community Partnership
Business Incubator or Serviced
Office? Is There a Difference?
Yes, there is a difference between “Business 2009 11 10 - Mark Arbib - Stephen Frost - Fleur has demonstrated that businesses generally
Incubators” and “Serviced Offices”. Kearins - Business Incubator of the Year 2009 outgrow the services of the Incubator within
two years, with many businesses moving
into commercial premises in Norwest with
Essentially a “Serviced Office” is generally increased staff.
owned, managed and operated as a
for-profit entity; providing furnished One of the benefits of a business locating
office accommodation with access to within an Incubator is the collaboration and
telecommunication and IT infrastructure networking with other growth businesses.
and administration services including Despite the tenants all being small business
reception and meeting facilities. As a for- owners, the Incubator is able to foster
profit enterprise, every additional service relationships between management and
generally attracts additional fees for tenants and between tenants. Many tenants
services. have formed alliances in an effort to build
each other’s businesses and be able to offer
Conversely, a “Business Incubator” is a wider range of services to their clients.
generally managed by and operated on a
“cost recovery” basis by a not-for-profit The Nirimba Business Centre was the proud
entity. These entities generally have an recipient of the 2009 Australian Business
economic development or educational Incubator of the Year award and represented
focus. They look to assist resident Australia at the UK Business Incubation
individuals and companies to develop Conference in Belfast in December. This
and or grow their business or test their presented an opportunity to investigate
new product or service from a friendly (l - r) Conference speaker Stephen Frost, international best practice and promote
flexible basis. They provide access to all Nirimba Business Centre, Australia, business incubation activities in Australia
the services of a “Serviced Office” plus Enterprise Minister, Arlene Foster and while establishing international networks to
the benefit of having access to business Gordon Gough, CEO, Enterprise NI. assist local businesses. G
advice, mentoring and networking
opportunities. They have proven to be the food production, software development Stephen Frost is the Managing Director of
most effective technique yet devised for and “green” technologies. the Nirimba Business Centre and he can be
creating employment, commercialising contacted on 9853 3200 or visit the website
new technologies and developing local Incubating businesses locally is much www.nirimba.com.au for further information
economies. cheaper and more likely to produce on Business Incubation in Australia.
economic benefits than incentive programs
There are three categories of Incubators: that seek to entice existing businesses to an Nirimba Business Centre
area only to have them leave when a better PO Box 147 Quakers Hill NSW 2763
• General purpose Incubators typically offer is made. p | 02 9853 3200
have employment outcomes as their w | www.nirimba.com.au
highest priority. The local regional Incubator, the Nirimba
• Technology Incubators seek to Business Centre, is located within the
commercialise new products/services. Education Precinct at Quakers Hill. This is
• Specialist incubators focus on specific a general purpose incubator that can assist
industry areas. For example, art and craft up to 32 resident businesses at any time.
businesses, agriculture, aquaculture and Occupancy is up to three years but history
24 GWP Magazines | Issue 29 | March / April 2010
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GWP Magazines | Issue 29 | March / April 2010 25
Come Visit Loxley
on Bellbird Hill By Paul Maher, Proprietor - Loxley on Bellbird Hill
After 27 successful years in the Financial people who visit the property. Sydney Region. Loxley is positioned in the
Service Industry and a mid-life crisis, I mid-to-high range of the marketplace.
thought it was time for a career change. Loxley’s Customer Base is positioned
As my passion has always been Australian in the mid-to-high end of the market. The Loxley market is broken into the
Heritage and the Environment and after The majority of Loxley’s customers are following segments:
searching for two years for a unique generally through word of mouth, repeat
property, I was fortunate enough to find clientele, and through Loxley’s website/ 50% Wedding Market – Loxley’s wedding
a two bedroom cottage on acreage circa Internet exposure. customers primarily come from the Hills
1833 which is now known as Loxley on area, Sydney Basin, Hawkesbury and
Bellbird Hill. Our mission statement: “To consistently Nepean; however, we have also attracted
exceed our clients’ expectations by couples wishing to hold their wedding
maintaining our customer service standards reception at Loxley from interstate and
Today Loxley on Bellbird Hill is a unique and empowering our staff to embrace a overseas.
Resort on 30 acres with Function and Can Do attitude”. This clearly identifies our
Conference facilities, and with the new business point of difference. 25% Corporate – for Conferences,
acquisition of Peppercorn Lodge, Loxley Functions or Special Events. Our Corporate/
can now accommodate 44 people. Loxley Besides the allure of Loxley’s first class Group Customers are 50% repeat clientele.
is a one-hour drive from Sydney, nestled facilities, there are many other magical The majority are from the Greater Western
into the Kurrajong Hills on the Grand Tour moments awaiting guests – including Region and Sydney CBD.
Drive of the World-listed National Park,
overlooking the magnificent Hawkesbury
Valley to the Sydney Basin and beyond.
With the positioning and uniqueness of this
historic property, it is imperative that the
presentation and services are not just from
a business sense but also from that of the
environment - nothing short of excellence.
• Conferences and Special Events
• Team Building (e.g., murder mystery, white
water rafting, and culinary challenges)
• Boutique Accommodation
Loxley on Bellbird Hill has been trading
since July 2000, attracting more than 16,000 embracing the 400-year-old turpentine 25% Leisure Market - The philosophy
visitors per year and is growing rapidly. tree in the property’s rainforest and the behind developing Loxley on Bellbird
Loxley enjoys a customer base of over 100 150-year-old Kauri Tree planted by the Hill was to provide guests with an
corporates who utilise the facilities. Over original owners. opportunity to celebrate special events
35,000 families have celebrated weddings at an establishment that offered historic
and/or dined at Loxley. Loxley enjoys a diverse market with significance, a rural belonging, a
customers travelling from International cosmopolitan flavour and an old fashioned
Loxley holds the competitive advantage markets as well as from businesses all feeling of comfort. Loxley is successfully
of being “different” and thereby generates over Australia. Many functions cater to meeting its mission and achieving
awareness, curiosity and interest from businesses and residents of the Western customer satisfaction.
26 GWP Magazines | Issue 29 | March / April 2010
Excellent customer service is no longer From the minute guests arrive at Loxley
an add-on, it’s expected. What is seen as on Bellbird Hill they are warmly greeted by
“good service” is the bare minimum for the staff and are made to feel important and
Loxley staff. The bar is continually being valued until they depart. G
raised. We live by our Mission Statement.
Loxley on Bellbird Hill
Loxley has a proven record in superior 993 Bells Line of Road
customer service with repeat business and Kurrajong Hills, NSW
continual referral business. p | 02 4567 7711
w | www.loxleyonbellbirdhill.com.au
GWP Magazines | Issue 29 | March / April 2010 27
Darren Read, Managing Director – Vodafone Business Centre Norwest
Don’t get Caught
Out in the Car
“Confidence comes from being prepared.” when you are waiting at traffic lights. Holding the phone (whether or not
- John Wooden engaged in a phone call) is also prohibited.
John Wooden is a retired American Sounds fair - no hands free device in the Holding includes resting the mobile on the
basketball coach. He was the first person to car means no phone calls. The down side driver’s lap.
be inducted as a member of the Basketball is that even if you have a handsfree, you
Hall of Fame as both a player (1961) and can still be booked if you have an accident. The NSW Government has a working
as a coach (1973). His philosophy was In an effort to clarify the use of handsfree committee that is looking into adopting the
simple – success and confidence comes kits, the NSW government passed a law same rules.
from knowing what you want to achieve stating that a driver must always have
and being prepared for all situations that “proper” control of a vehicle, and you can Be prepared as now is the time to act.
may arise. This philosophy is essential in be booked if the police officer believes that When the laws were introduced in Victoria,
business to ensure that your company your mobile phone was distracting you. fleet operaters scrambled to have their cars
reaches its full potential, but often we are The current guidelines recommend that you fitted with handsfree kits. This included
unprepared for small changes. I would like “keep conversations short. Don’t engage in Government Departments. This created
to draw your attention to a small change complex or emotional conversations”. Due a two-month backlog for suppliers. Your
that may have a big impact on your to the ambiguous wording of the legislation, current handsfree may not be legal soon if
business if you are not prepared. it has introduced a small loophole. The you have to touch the phone to dial or make/
loophole in the law is that you can have the receive a call. Also, you cannot touch the
phone on your lap and the loudspeaker on screen of your phone to update the GPS. It
are you up-to-date with the recent and you are not breaking the law. must be “Turn by Turn” voice directions and
changes in mobile phone usage in motor you must select your destination before you
vehicles? The Victorian Government has closed the start driving the car. G
The recent changes in Victorian legislation loophole by tightening the rules to the
are being looked at by the other States following:
and the Australian Federal Government “Using a mobile phone while driving is
in strongly encouraging all the States to prohibited, except to make or receive
standardise their road rules. This means a phone call or to use its audio/music
that there could be changes on the way. functions provided the phone:
“What does this have to do with me?” - you • is secured in a commercially designed
may ask. Due to OH&S responsibilities you holder fixed to the vehicle, or At the Vodafone Business Centre we are
may be liable if a worker is injured or unable • can be operated by the driver without a complete business solutions centre and
to perform their duties because you did not touching any part of the body of the we have a large range of the latest car kits.
supply them with a safe work place. phone. We are always keeping track of changes in
the industry and relevant legislation. Please
So what is the current law and what Using a phone as a GPS while driving feel free to contact our office to ensure
could be changing? is prohibited unless it is secured in a that you are prepared and able to avoid
Currently in NSW, it is illegal to drive or ride commercially designed holder fixed to an interruption to your staff’s valuable on
while using a hand-held mobile phone. This the vehicle. road time.
means that talking, sending or receiving
text messages, emailing, playing games All other functions (including video calls,
and taking photos are all illegal when texting and emailing) are prohibited.
using a hand held phone. It is also illegal to
perform these activities when your vehicle Learner and P1 drivers are prohibited from
is stopped but not parked. For example, using a mobile phone at all while driving.
28 GWP Magazines | Issue 29 | March / April 2010
Global player, local knowledge
At the Vodafone Business Centre we understand the needs of your businesses. We know that many
businesses are global players, as well as having a strong local presence.
Vodafone’s growing Stay in touch with your Keep yourself and
global network in over business when you are your team connected
140 countries means away, with Vodafone’s to email* anytime,
virtually anywhere you MobileBroadband# with BlackBerry® from
go,^ you can use your and Internet on Your Vodafone.
mobile just like a local. Mobile.†
Contact the team at the Vodafone Business Centre Norwest on 1800 333 638 to make an
appointment for your free Telecommunications Consultation and Bill Analysis.
Vodafone Business Centre
Suite 402, 12 Century Circuit, Baulkam Hills NSW 2153 Tel: 1800 333 638
^Vodafone World for Postpay is the default roaming product and should be activated at least 3 days before travelling. Vodafone Traveller only available to customers who specifically opt-in and are connected to an eligible Vodafone contract.
Both Vodafone World and Vodafone Traveller are subject to limitations of overseas networks and individual handset capabilities. Some Vodafone services may not be available whilst roaming in some countries. For fees that apply to both
Vodafone World and Vodafone Traveller see vodafone.com.au. #Vodafone Mobile Broadband subject to network limitations and availability. The 3G broadband network covers selected metro areas of most capital cities and some larger regional
centres. 3G subject to network limitations and availability. Outside 3G broadband areas Vodafone Mobile Internet operates at slower access and download speeds on Vodafone’s 2.5G network. See vodafone.com.au/coverage for details.
†Available on a Month to Month basis when added to a valid Vodafone Cap on contract. Must connect for one full bill cycle. Recurring $9.95 monthly access fee charged until the end of the month in which you discontinue the service. Included
data subejct to 1 month expiry. Additional data usage: 12c per MB (min session 50KB). All Vodafone services subject to local and overseas network availability and handset/device capabilities. 3G services available on 3G handsets in 3G areas
(available in selected metro areas). Limited content available on 2.5G capable handsets. Some internet and web sites may not be accessible. See vodafone.com.au/coverage for more details. *Data for use in Australia on Vodafone’s GPRS/3G
network, subject to local and overseas network availability and handset capabilities; some internet & email services may not be accessible. BlackBerry® and the BlackBerry® logo are registered trade marks of Research in Motion Limited and
are used under license. Vodafone Pty Limited ABN 76 062 954 554.
GWP Magazines | Issue 29 | March / April 2010 29
Do You Need a Da for That?
Talk to Council First
• Considering moving premises?
• Are you about to sign a lease or buy
• Did you know that you may need to
check with Council to find out if what
you are planning to do is allowable?
Businesses locating to The Hills Shire
or moving premises within the region
may require a DA. This is a Development
Application made to Council for consent
to construct, change the use of a property
or premises, demolish a building, display
advertising, or make alterations or additions
to a building.
Getting the best from Council
So how do you make submitting your DA
quick and painless?
Cameron McKenzie, Group Manager for
Environment and Planning, says sorting
out any potential issues up front will help to
smooth the way for a speedy DA process.
“Talk to us first – we are here to help
make everything as easy as possible,”
“Businesses should be aware that Council
has a duty planner working the main
customer service counter every day who Cameron McKenzie
can talk you through the process, help you
lodge your DA or give guidance on what where the DA is up to, view and download don’t be shy
you need to do next. documents, and it’s available when you Do you have a DA looming in the near
are,” he said. future? Building a relationship with Council
“If your DA is complicated, Council is before lodging your DA can ensure there
happy to meet with you before you lodge a proven track record are no surprises. Any issues are identified
your application (called a pre-lodgement Council has a strong record in managing up front and all this makes for a speedier
meeting), and together we can work through the DA process. In 2008/09, The Hills Shire approval process. G
any issues before you begin,” he said. Council determined over 1700 DAs with a
value of $973 million, and 828 construction
Tracking your progress certificates were also issued.
Council also has a system called “DA
tracking” which is an online tool you can The NSW Department of Planning statistics
use to track an application through each indicate that the Hills Shire Council
step of the way. performed highly against other Councils p | 02 9843 0555
in NSW for the number of days taken to e | firstname.lastname@example.org
“It’s as easy as going to the front page approve a DA.
of Council’s website and clicking on ‘DA
Tracking’ in the ‘Online Services’ section,” “We are proud of our staff professionalism,”
Cameron said. Cameron said, “and we are always
striving to provide the best service to our
“This system allows you to see exactly customers.”
30 GWP Magazines | Issue 29 | March / April 2010
Let us help
at no cost.
Council can offer your company the
following business information:
Local business statistics Labour market costs
Business demographic data Population forecasts
Marketing analysis and research Typical real estate costs
The hIlls shIre CouNCIl For a FRee confidential
129 Showground Road, Castle Hill NSW 2154 appointment contact Council’s
Phone 02 9843 0131 economic Development Team
GWP Magazines | Issue 29 | March / April 2010 31
Ten for 2010: Steps to grow
Your Business By Nicole Baines, Development Officer - Sydney Hills Business Chamber
If you operate an SME business, here
are our top 10 tips for growing your
organisation in 2010.
1. Set clear goals. Engage a business,
executive or life coach to facilitate a 2010
vision setting session and form a clear
picture of how you would like to finish this
year. You can find a list of coaches on the
Sydney Hills Business Chamber online
member directory. Chamber Business
2. Manage Cashflow. Sudden growth Nicole Baines making
can send you broke if not well managed. introductions to members
Appoint an accountant with cash flow at a networking event
expertise to ensure your pricing model held at Norwest Business
guarantees profitability. Park in February
3. Create a strategic plan. Contact Nicole
Baines and she will forward you a strategic a Business Promotion Kit to find out how an excellent forum for engaging others.
plan template that was developed by one the Chamber assists you to hit the mark. RPT members meet in small groups each
of our business partners. fortnight for a range of purposes, including
7. define your sales process. Be sure you sharing ideas and gaining feedback.
4. develop a clear marketing message. have a solid process in place to maximise
Survey your team, clients, suppliers and the potential of every lead. Determine best 10. Take responsibility. We often find
the broader market to develop a true practice for timing of any follow up calls, people join organisations like the Chamber
sense of the value you offer. If you belong multiple contact approaches, recording in the hope that they are a magic formula
to a Chamber or other networking group, of lead information, tracking of activity for success. The fact is that responsibility
ask fellow members to contribute to this levels and campaign responses. The for your business success lies solely with
exercise. Ensure your marketing message Chamber will be running a Sales Boot you. No one knows your business like
reflects the feedback gathered in a clear Camp in June 2010 for those needing a you do and no one is as invested in your
and concise way. You will gain additional mid-year sales boost. success as you are, so get active and make
insight from the Chamber’s 30 Second it happen. G
Commercial Workshop. 8. Know what’s working and stop what’s
not. Tracking progress towards your goals Sydney Hills Business Chamber exists to
5. Market to the right audience. Don’t is vital. Spending time regularly comparing support local businesses and can assist
waste money marketing through channels performance to goals affords the chance to you with many of the items above. Call us
not frequented by potential clients. analyse the impact every activity undertaken to speak to a Business Advisor or visit our
Determine which publications, websites has on the big picture for your business. If website.
and networking groups you should be something is not taking you closer to your
active in. Base your decision on where goals, then ask yourself why you’re doing For a Strategic Plan Template contact
your potential clients hang out, not on price it. Gather a small group of trusted advisors Nicole Baines:
of entry. Contact Ashleigh Murphy for a together and meet monthly for a debrief e | email@example.com
Business Promotion Kit to find out how the and planning session.
Chamber assists you to hit the mark. For a Business Promotion Kit contact
9. engage others. Sharing your vision Ashleigh Murphy:
6. Market through the right channels. and plans offers an opportunity to gain e | firstname.lastname@example.org
Don’t waste money marketing through additional input, feedback and all- w | www.sydneyhilllsbusiness.com.au
channels not frequented by potential clients. important encouragement. Share what you p | 02 9659 3366
Determine which publications, websites and have planned with family members, staff,
networking groups you should be active in. suppliers, partners, and others in your
Base your decision on where your potential network. Consider asking them to hold you
clients hang out, not on price of entry. Email accountable to your plans. The Chamber’s
email@example.com for Referral PLUS Team (RPT) Program is
32 GWP Magazines | Issue 29 | March / April 2010
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GWP Magazines | Issue 29 | March / April 2010 33
Igor Palmer - Political Commentator / CEO TNC4L
Beware of Clowns - Part I
A common perception is that labor cash flow. If enacted, hundreds more small state dependency paradigm. Moreover,
governments are poor economic businesses will go bust. the socialist coalition of ALP, the Greens
managers, wasteful and fiscally and the unions have latched on to the
irresponsible. Mr. Rudd in particular is The list of bad economic policies is long; private business like leeches for their main
flagrant in pursuing populist agendas top it up with the massive and growing source of revenue to advance their “State
at home and abroad, disregarding the government and national debt burden, Supremacy” ideology. A degree of political
economic wreck he will leave behind. coupled with the mindlessly costly ETS maturity and astuteness is required to see
and Australia is sitting on a debt and how the left is exploiting private business
deficit gun powder keg, ready to explode to promote the “working class supremacy”
A favourite pursuit of Mr. Rudd, his ministers into private business’s face. Yet the PM is and strengthening the hand of unions.
and senior public servants is generation still reasonably popular. Why? Evidently,
of grand and popular slogans, including economic ineptness is not a reason to Recently, a group of politically seasoned
slogans about the importance of the throw out a government, just as outstanding individuals have formed The New Coalition
Small Medium Enterprise (SME) sector. Yet economic competence is no guarantee for Liberty (TNCL). TNCL is a private
when it comes to action, all that is merely for re-election. Perceptions are powerful organisation aiming to restore and defend
a whitewash. emotive stimuli which can be effectively Australians’ right to be free from the
manipulated by skilled propagandists, and state’s unconstitutional disciplinary and
Insolvency statistics show an alarming
trend. Granted, some SME’s go under due
to management mistakes. However, it would The proposed minimum debt
be a simpleton’s folly to lay all the blame for
insolvencies at the feet of entrepreneurs. petition for small business is raised
It would be a sheer stupidity to ignore the
socialist minded government’s policies from $2,000 to $10,000
which contribute directly to business’s high
input cost, making many SMEs unprofitable this is exactly what the left and the socialist punitive behaviour, to curtail the state’s and
and ultimately leading to increased rates governments all over the world are doing, unions’ powers to interfere with private
of insolvencies. How can small business including in Australia. enterprises’ business affairs, and to restore
owners, most of whom are innovators, the business operators’ right to pursue
prudent financial risk takers, highly I’ve read somewhere that the main role of their commercial interests unhindered.
productive, skilled and hard working go a clown is not to entertain but to distract. TNCL is a new organisation and needs
bust, yet the unproductive fat cats unions Clowns are called in between and during help in several areas. You can support
prosper and gain exceeding power? acts or whenever a mishap or a tragedy financially, sponsor or facilitate some of
strikes in order to distract the audience. its operations; e.g., provide a small office
The tough going for SMEs is more to The modern day political clowns have space or IT infrastructure or join TNCL in
do with labour’s disastrous social and gained importance and prominence. The some capacity. Please, visit www.tnc4l.org
economic policies: the new IR laws favour left craftily employs clowns to engineer acts and lend us your support. G
the unions against private enterprise. that detract people from critical issues. The
Mr. Swan forewarned that the new tax latest such clown act was performed by Mr.
reform will deliver an even more complex Garrett - the free home insulation act. Many
tax compliance regime; again hurting the decried the scheme as an awful wastage. Please send me your comments
SME’s bottom line. The proposed minimum It escaped them, however, that as far as e | firstname.lastname@example.org
debt petition for small business is raised the left is concerned, they have diligently and visit my blog online
from $2,000 to $10,000 draining SMEs’ applied those monies to further the citizens’ w | www. www.tnc4l.org
34 GWP Magazines | Issue 29 | March / April 2010
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www.ctstechnology.com.au GWP Magazines | Issue 29 | March / April 2010 35
gWP Media – The New
Marketing Paradigm By Daniel Moisyeyev,
Business Development Executive - GWP Media
GWP Media is the award winning media
agency behind the GWP Magazines
brand. Some of our flagship products
include the Business Resource &
Lifestyle Magazine, the Norwest
Business Directory and Macquarie
Business Directory. GWP Media is
also behind industry innovations such
as the GWP Magazines Floor Stands
and the Norwest Advertising Business
Information Kiosk (NABIK).
Our most recent accomplishment has
been the successful placement of 60
GWP Magazines Floor Stands in business
districts located in Sydney Metro Area.
We focus on devising and implementing
highly effective branding and PR campaigns
with emphasis on maximising your return
on investment (ROI). Our campaigns are
designed to deliver genuine results with
We provide the complete range of corporate
branding and marketing services. delivery of your message to your target
Corporate Branding: logo design and
identity. GWP Media employs industry
experienced graphic designers with
Corporate branding is easily the most vital extensive qualifications. We are equipped
part of your marketing campaign. to handle all corporate graphic design
requirements including flyers, business
Re-branding of an already established cards, pamphlets, cover letters and printed
company is a very costly exercise – advertisements.
therefore it is a wise idea to invest into
producing the best possible image for Web development
your company from the start. Something We prefer to approach the process of
as simple as substandard logo design will producing a working website as “Web
have an effect on your reputation and will Development” rather than “Web Design”.
keep your business from maximising its A visually attractive layout is merely one
true potential. component of the website development management system (CMS) are just
process – there are far more factors involved some of the issues that need to be taken
Graphic design in delivering a website that is effective in into consideration in order to produce a
High quality graphic design is necessary attracting new clients. functional website.
in order to produce the best possible
marketing materials for your new brand. Search engine optimisation (SEO), e-Newsletters
Our graphic designers produce material implementation of an intuitive navigational Email newsletters are a highly cost
that is both engaging and effective for the structure, and an easy-to-use content effective method of marketing. Although an
36 GWP Magazines | Issue 29 | March / April 2010
e-newsletter rarely generates fresh, high brand. E-newsletters also require a slightly engaging and effective publication for small
quality leads and does little to increase different approach to traditional graphic to medium-sized business enterprises and
the reputation of your business, it has the design and web development – an email larger corporations.
advantage of being virtually free. message has just seconds to captivate the
viewer and a poorly developed e-newsletter We have made a significant investment into
The only requirement to get started is the will serve only to negatively affect the upgrading the distribution model for our
initial investment into the development of a reputation of your business. magazines. Our unique GWP Magazines
user-editable newsletter specifically tailored Floor Stands have proven to be a great
for your business. After this initial expense, advertising in Printed Media success in a number of Sydney business
you will be able to dispatch e-newsletters The focus is shifting from traditional printed districts. The Business Resource &
Lifestyle Magazine is currently available at
60 locations in Sydney as well as the vast
majority of Sydney Newsagent outlets.
Our success has prompted us to release
two new local publications: the Norwest
Business Directory and the Macquarie
Business Directory. These 2 local
publications provide immediate coverage
in the two respected Sydney Business
Parks. Both the Business Directories and
the Business Resource & Lifestyle Magazine
selectively target business owners and
Fig.1 (*) shows the distribution breakdown
of the Business Resource & Lifestyle
Magazine. This chart shows a total
percentage of magazines collected in a
range of Sydney Business Parks over a
Our coverage is constantly increasing –
stay tuned and be on the lookout for the
GWP Magazines Floor Stands that may
just pop up in your business district in the
near future. GWP Magazines are a sure-fire
way to captivate your target audience and
deliver genuine results.
How can we help you?
Flexibility is the cornerstone of our
success. Our marketing campaigns suit
any type of business. GWP Media clients
vary from micro businesses to multinational
corporations. Call us today and we
will cater a solution for your business
designed to balance your budget with your
expectations for results. G
*Data collected for the Business Resource & Lifestyle
The distribution breakdown 2010 Jan/Feb edition.
of the Business Resource &
Lifestyle Magazine GWP Media
p | 02 8090 1730
on a regular basis with virtually no running media forms – that is why GWP Media has e | email@example.com
costs. An e-newsletter enables you to devised a new class of printed media with w | www.gwpmedia.com.au
maintain contact with your clientele and a fresh approach to information delivery
serves as an additional branding exercise. and a unique distribution model. We have
refined and grown our major publication,
We can deliver user-editable newsletters
that you can utilise for the lifetime of your
the Business Resource & Lifestyle Magazine
over the past 5 years to ensure it is the most
GWP Magazines | Issue 29 | March / April 2010 37
australia – World Leader in Pearl
Production and Design By Robert Cliff
Australia’s modern pearling industry deterred by the downturn in the industry and these waters are so pristine and isolated.
began with a fleet of abandoned pearl set about creating his own pearl farm in 1956, The huge tides then serve to distribute
luggers on a beach in Darwin! some 420 km north of Broome. the nutrient-rich material for the oysters
Pearls form naturally when a foreign object
In the early 1950’s the invention of plastic such as a grain of sand or parasite finds its Farming procedures have not changed
was crippling the booming trade of mother- way into the pearl oyster, causing the oyster too greatly since the 1970s; however,
of-pearl fishing for the production of to react by coating the irritant with layers technology has improved. Cultivators know
buttons, buckles and cutler. Back then the of mother-of-pearl or nacre. Paspaley’s that the best way to achieve high quantities
pearl, itself, or the lustrous orb so rarely team intended to simulate this by retrieving of large, luminous cultured pearls is to
found inside the shells of oysters harvested the indigenous south Sea oyster from the implant each oyster shell with a round
from the wild, was considered a bonus and seabed and manually inserting an irritant nucleus drawn from fresh water mussel,
not the main focus of the industry. to promote pearl growth. But they couldn’t since it is least likely to be rejected from
find a way to keep the South Sea Oyster the oyster. It is also important to give each
The Japanese had been successful in alive until harvest. By 1970 the venture oyster time to recover from the
growing substantial quantities of their native had failed! s u r g e r y,
Akoya pearl within controlled environments.
With the help of Japanese scientists, Nicholas Paspaley and his son needed a new
Paspaley, a Greek migrant who fell in love direction and over time the two
with the industry as introduced radical farming methods
a teenager, that were successful in keeping the
was not oysters alive and nurturing the growth
to be of cultured pearls. Thus began the
extraordinary rise of the Australian
Pearling industry as a whole.
Fifty years after Paspaley’s first
farm opened for operation,
Australia is the main producer
of South Sea cultured pearls
generating exports valued at
approx. $180 million annually. Several
pearl farms dot the tropical coastline to regularly
from Broome to the Northern clean the shells themselves, and
Territory border, across the Arnhem to turn each shell in order to ensure even
Land coast and down to Cairns. coverage of nacre around the nucleus.
Boats used now are equipped with
The gold and silver lipped surgically clean laboratory and operating
oysters that produce facilities for technicians to implant the
white south sea pearls oysters at the collecting grounds.
with silvery, cram,
pink and golden Australian South Sea pearl is regarded
undertones thrive in around the world as the most beautiful of
Australia’s northern all varieties, consistently the largest and
waters because most luminous, and possesses the most
38 GWP Magazines | Issue 29 | March / April 2010
2009 Winner - Hills Excellence in Business Award of Distinction
2009 Winner - Hills Shire Best Small Business
2009 Winner - Castle Towers Excellence in Marketing
2009 Winner - Hills Shire Small Business Award
2008 Winner - True Local Awards
2008 Winner - Hills Shire Small Business Awards
2007 Winner - Castle Towers Marketer of the Year
2007 Winner - Hills Excellence in Business Awards
2007 Winner - True Local Awards
a r E F O r E V E r
2006 Winner - Castle Towers Retailer of the Year
prized natural colour. from freshwater molluscs and less lustrous
than salt water cultured pearls, their low
Initially, Japan has price and unique colours and shapes have
absorbed the vast made them popular in recent years.
majority of Australia’s
South Sea pearl Kasuminga pearls – a new type of pearl
production, due to the that comes from a lake northeast of Tokyo.
considerable demand for The mussels are a crossbreed between
large, white pearls to be set The range in Japanese and Chinese freshwater mussels,
as engagement rings. Now size from 8mm right up to 20mm, implanted with round or flat seeds.
Europe, the US and the rest of Asia are come in various shapes, and don’t require Kasuminga pearls come in rosy hues of
vying for hefty slices of the product. bleaching, tinting, or dying. The black ones light to dark pink.
are found over a wider area stretching from
Australian pearl farms are currently the Cook Islands, eastward through Tahiti With Australian pearling companies
producing just under three tonnes of and beyond. experiencing steady growth, even though
white South Sea pearls per year – a 260% a young market, it has already established
increase in production compared with six Tahitian Pearls – Cultured in the atoll and itself as one of the country’s most lucrative.
years ago. While Indonesia is the biggest lagoons of the south Pacific, these tend to
producer of South Sea pearls, Australia is be more “drop” in shape. Their size varies I believe there is a slight pearl renaissance
the leader in value with a market share of from 7mm-15mm. They vary from light grey at the moment. The most sought after pearl
almost 50 per cent. Of the total produced to black with shades of green and purple. is still the round pearl with high lustre and
in Australia, just 2 to 4 percent remain in They’re more expensive than Akoya Pearls, a pink hue.
the country for local use. The vast majority but cheaper than South Sea varieties. The
are exported to the US, Japan, Hong Kong rarest colour is peacock green. From a man’s perspective, pearls are a safe
and Europe. Globally, the global pearl gift because pearls are a staple part of a
farming market is estimated at $US1.5 Akoya Pearls – Farmed mainly in Japan wardrobe just like a good pair of jeans! G
billion, a figure tipped to double by the end and China, primarily round or oval in shape,
of 2010. measure a relatively small 2mm-10mm, and Robert Cliff Master Jewellers
range in colour from pinkish white to cream Shop 380A Castle Towers
Here are a few facts of interest: and silvery blue. They are the pearls most Castle Hill, NSW 2154
South Sea Pearls – Come in white and used internationally in necklace strands. p | 02 8850 5400
black and are primarily cultured in the 02 8850 7999
northern waters of Australia, the Philippines Freshwater Pearls – Found in bays and e | firstname.lastname@example.org
and Indonesia. rivers in Japan, China and the US. Cultivated w | www.robertcliffmasterjewellers.com.au
GWP Magazines | Issue 29 | March / April 2010 39
Victor Prasad, Managing Director – Clark Rubber - Blacktown
Solutions to Improve Safety and
Efficiency in Your Workplace
Clark Rubber Blacktown means business Dedicated Commercial Trade Representative, This approach to managing commercial
when it comes to providing industry Katy Zuber, has 6 years experience with the solutions is relevant for a whole range of
and trade with solutions to improve the extensive product range at Clark Rubber businesses – either via product ranges
safety and efficiency of workplaces in the Blacktown, providing solutions for hundreds of from Clark Rubber Blacktown or sourced
local area. With the significant growth in customers every year through the retail store via specially manufactured product.
the area, Clark Rubber Blacktown sees and, more recently, with local businesses. The extensive range of rubber types
enormous opportunity to service and Katy’s challenge involves listening to and includes natural rubbers that provide
expand their extensive product range by understanding her client’s needs, then abrasion resistance and low temperature
becoming an invaluable supplier to all providing practical and relevant solutions flexibility, insertion rubbers which are
commercial, industrial and manufacturing from the range of products available for any reinforced with cotton to improve tensile
businesses. and all types of commercial business. strength and neoprene rubber which has
some resistance to fuels and chemicals.
Most recently, Katy’s visit to a local Products don’t stop there as the extensive
No matter what the workplace, whether construction steel manufacturer highlighted rubber range can be used in the transport
you need a product from our variety of an issue with a steel hoist machine. The industry, manufacturing, food supply and
matting and flooring, anti-slip flooring or existing strapping on the machine that preparation, hospitality and farming. G
anti-fatigue matting, rubber strips or seals carries heavy steel loads was fraying
or even foam, the dedicated team at Clark shortly after replacement. This was cause
Rubber Blacktown are ready to extend for concern in terms of safety for the staff
their high standards of personal service and management overseeing the operation
and expert advice to your business with of the machine. In addition to the safety For more information on how Clark Rubber
the aim of improving efficiency issue, time and cost to the company Blacktown is able to assist you, or to receive
and safety. constantly replacing the strapping was also a free copy of the Clark Rubber Commercial
a significant problem. Product Guide, please contact the team on
9831 3000 or come in for a visit.
Using her knowledge and experience, Katy
researched the product range to provide a Clark Rubber – Blacktown
solution to this tricky problem. 127 Main Street
Samples of a special Kevlar Blacktown NSW 2148
sleeve were created to simply p | 02 9831 3000
slide into place. With some weeks f | 02 9831 3211
of testing on the machinery, the e | email@example.com
Kevlar solution worked well with
little or no sign of fraying, providing Contact:
the perfect solution to the many Simone Cleary (Store Manager)
problems presented. The product Katy Zuber (Commercial Trade Rep)
improved the safety of the machinery Chris Cruse (Pool Service Manager)
and with fewer replacements
needed, including machinery
downtime, Clark Rubber
Blacktown also created a
significant cost saving for
their client. This is peace of
mind on several levels.
40 GWP Magazines | Issue 29 | March / April 2010
‘If it’s made of
rubber or foam,
we’ve got it!’
Clark Rubber Blacktown are solution specialists Katy Zuber
in ﬂooring and matting, foam, rubber, Commercial Trade Representative
DIY and custom products 0410 694 946
Matting & Flooring
• Rubber and • Ute Matting and
Anti-fatigue Mats Automotive Flooring
• Safety and • Entry Matting (Commercial)
Specialised Matting • Light Commercial and
• Rubber Flooring Domestic Matting
• Safety, Playground Tiles • Carpet (Indoor / Outdoor)
and Interlocking Flooring and Floor Protectors
The Filtrite Pump
Special offer on presentation of this ad! Chris Cruse
Pool Service Manager
Purchase a Filtrite 1.0hp pump for only $399 and we will
install it at no charge. PLUS while we are there we’ll give you 0414 267 780
a FREE pool health check. firstname.lastname@example.org
Terms and Conditions: Available on purchases made from Clark Rubber
Blacktown before 31/3/10.
Rubber Sheeting & Accessories
• O rings & Gaskets • Gum Rubber
• Seals, Strips & Mouldings • Natural & Insertion Rubber
• Custom made to • Nitrile Rubber
Speciﬁcations • Neoprene Rubber
• Buffers & Grommets • White Hygienic Rubber
• Silicone Rubber • EPDM Rubber
For detailed information, on our commercial, 9831 3000
retail or pool service offering please call..... email@example.com
OPEN 7 DAYS
127 Main Street
Pictures for illustration purpose only. FSO5755 GWP Magazines | Issue 29 | March / April 2010 41
Engage One of australia’s Fastest
growing regions Shannon Donato, Marketing Manager - Penrith District Rugby League Club
Western Sydney is a rugby league
stronghold, as our game day crowd
averages and Junior League attest
(the largest in the World with over
8000 registered players). This rapidly
expanding region has a genuine passion
for its rugby league team, the Penrith
Panthers and season 2010 promises to
be one of the most exciting on record,
both on and off the field.
With over 1 million people living in our
catchment area, Western Sydney is one of
Australia’s fastest growing regions.
A partnership with the Panthers provides a
strong base for your company to engage
with this enormous supporter base and
promote your business in one of this
Country’s most lucrative markets.
With the $5 million upgrade to our Corporate
Engage your brand with a vast captive audience at Panthers home games
Box facilities and the wonderful corporate
events on our sponsors’ social calendar,
we will continue to ensure that we exceed crowds; and super sites which dominate Stadium, 100 general admission passes
the expectations of you and your clients. the ground with prominent exposure from and reserved VIP parking.
every vantage point.
What better way to entertain your important If you’d like further information, make an
clients than in a private box? With room for 18 If branding and exposure is a priority for enquiry today with the Sponsorship Team
guests, your box seats offer everything you your business, becoming an exclusive to tailor a package to suit your specific
need to ensure a fantastic match experience Game Day Sponsor is the ideal way to marketing and budgetary objectives. G
– including delicious appetisers, attractive showcase your business to thousands of
beverage packages, signage opportunities potential customers.
and your own private wait staff.
In the lead-up to the game – and on the
So you can be sure your guests feel right day itself – your brand will be an important Our Corporate Partnership Team of Scott
at home with a sophisticated environment, part of all Penrith Panthers’ advertising and Hudson (firstname.lastname@example.org
warm service and state-of-the-art amenities. promotional activity. Plus, you and your or 0418 797 637) and Shane Skeen (shane.
guests will be able to watch it all from a email@example.com or 0437 970 341)
You’ll also get the exposure your business pre-reserved table for 10 in the Chairman’s can meet with you personally to show you
is after, with company signage displayed Club Lounge. how you can gain that competitive edge.
above your corporate box.
This is a fantastic opportunity to enjoy a A partnership with us will align your business
There are numerous marketing platforms in wide range of promotional benefits. This and brand with one of this region’s most
which to promote your business – one of includes complimentary distribution of your supported icons….the Penrith Panthers.
which is ground signage. company’s marketing collateral at the entry
and exit gates and reference to your business
Perimeter signage provides a tremendous in ground announcements throughout
branding opportunity with great exposure the day – with the half-time entertainment
not only to the massive TV audience, but used to promote your business and the all-
also to our live game day patrons. important ‘Man of the Match’.
Other options include grandstand signage Plus, you’ll receive references in all relevant
– a vantage point for your signage to a promotional television commercials,
charged Live audience – our game day signage opportunities throughout the
42 GWP Magazines | Issue 29 | March / April 2010
GWP Magazines | Issue 29 | March / April 2010 43
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44 GWP Magazines | Issue 29 | March / April 2010
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GWP Magazines | Issue 29 | March / April 2010 45
Fr e e O p a l L e s s o n
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S e e o p a l a n d p e a r l j e we l l e r y b e i n g m a d e o n t h e p r e m i s e s !
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46 GWP Magazines | Issue 29 | March / April 2010
Your Car Service Specialist
Without voiding dealer statutory warranty
Did you know we also offer :
• Services on all makes and models • Blue and pink slip inspections
• A/C re-gas and servicing • Tyres and wheel balancing
• LPG conversions and servicing • All services are covered by
including LPG liquid injection 6 month nation wide warranty
• All brake servicing and receive 6 month free road
• Steering and suspension
Give us a call today to make an appointment
at Dural or Blacktown on numbers below.
Just present this ad when booking your car in
to take advantage of this Great Special.
Office Hours: Mon/Fri 7.30am - 5pm Sat - 8am - 12pm
Dural Business Centre Blacktown
Behind McDonalds and KFC You’ll find us located at
2/827 Old Northern Rd 54 Sunnyholt Road
9653 9295 9622 2641 GWP Magazines | Issue 29 | March / April 2010 47
Leave all the organising to us and
sit back, relax and enjoy yourself....
� We can chauﬀeur you around
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Visit us at www.globalcleaning.com.au
48 GWP Magazines | Issue 29 | March / April 2010
GWP Magazines | Issue 29 | March / April 2010 49
AdVERTISINg CATERINg INdUSTRIAL RELATIONS OffICE SERVICES
Caterez 02 8884 2486
John F. Law & Associates 02 8850 4477
Corporate Catering Solutions, Internal Staff
Specialists in Discrimination Matters,
Cafes, Office parties
Employment Agreements, Unfair Dismissals
Serviced and Virtual Ofﬁces
Jones Partners 02 9894 9966
Level 3, Nexus Building Meeting Facilities
4 Columbia Circuit, Norwest
www.jonespartners.net.au T: (02) 8831 8300
Suite 206, 10 Norwest Central,
Century Circuit, Baulkham Hills 2153
Chegwyn Insurance 02 9604 6166 www.bellavistaexeccentre.com.au
Business Insurance, Commercial Insurance,
Small Business Insurance, Sole Traders, PhOTOgRAPhY
Family Owned Businesses
www.chegwyninsurance.com.au Stilz Fotografika 02 9680 9823
Corporate Events, Head Shots, Products
IT SERVICES Shoots, Location Shoots
CORPORATE EVENTS Your IT PROmOTIONAL PROdUCTS
Hitting Targets 0418 417 943
support partner Australian Corporate Diaries
Customised Diaries, Promotional Products
Introductory Clay Target Shooting and Other Printed Matter
Team Building, Corporate Activity www.acdiaries.com.au 02 9654 2999
Loxley On Bellbird Hill 02 4567 7711
1300 792 225 Rave On 1800 433 888
www.hcs.com.au Over 5000 Items Online
993 Bells Line of Road www.raveon.com.au
BANKINg Kurragong Hills NSW 2758
www.loxleyonbellbirdhill.com.au RETAIL/POOL SERVICE
CBA 02 8282 0729 computer solutions
Your CBA team has the local expertise and Penrith Panthers 02 4725 6413 Clark Rubber - Blacktown 02 9831 3000
knowledge to help your business succeed Call For More Opportunities On How We 127 Main Street,
www.commbank.com.au Can Significantly Grow Your Customer Base Blacktown NSW 2148
BUSINESS SUPPORT mIgRATION SERVICES
dRY CLEANERS SOURCINg SERVICES
Action Coach Business Coaching OZ Migration 02 9407 8788
Our Powerful Coaching & Mentoring Lindus Dry Cleaners 02 8824 8385
Suite 203 Level 2, Norwest Central Medustar Sourcing Solutions
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EqUIPmENT fINANCE ORgANISATIONS
IIBE 1300 309 171 WEB dESIgN
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Mike Hughes & Partners Northwest Sydney Hills Business Chamber
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108/1 Burbank Place 02 9659 3366 GWP Media 02 8090 1730
www.iibe.com.au Baulkham Hills NSW 2153 www.sydneyhillsbusiness.com.au Web development, Updatable Newsletters
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Telstra Business Centre 1300 721 400
H137, Ground Floor, 24 Lexington Drive
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Bella Vista NSW 2153
gIfTS 02 9807 4999 List Your Business in
www.telstrabusiness.com Robert Cliff Master Jewellers
www.rydebusiness.com.au Classifieds for $297 per year
Shop 380A Castle Towers
Castle Hill 2154 02 8850 5400
02 8090 1730
50 GWP Magazines | Issue 29 | March / April 2010
Providing General Insurance Solutions
for a review of your existing Insurances
PH: 9604 6166
GWP Magazines | Issue 29 | March / April 2010 51
LAND A BETTER
Comprehensive range of
new Toyota vehicles on site.
Huge selection of quality used
vehicles including commercials & AWDs.
Competitive finance available through Toyota Finance.
Massive service department, supporting Toyota Service
Advantage with fixed price servicing on most used vehicles.
Spare parts with huge range of factory accessories.
155 - 161 Main St Blacktown
888 44 888 www.landertoyota.com.au
52 GWP Magazines | Issue 29 | March / April 2010