the perspectives by xiuliliaofz


									                                   today on sunday sunday october 30, 2011         4                                                                                                                                                            today on sunday sunday october 30, 2011             5

                                                  Jetlag is for
                                                                                                                                                                      It has always been brilliant in staying one step ahead
                                                                                                                                                                      of consumer trends.”
                                                                                                                                                                            The development around Marina Bay, in particu-
                                                                                                                                                                      lar, has impressed him. “There are so many interesting
                                                                                                                                                                      things to see now, with Marina Bay Sands, and it’s

                                                                                                                                                                      not just gambling-based. It’s the total integrated ap-
                                                                                                                                                                      proach to building large properties and entertaining
                                                                                                                                                                      people over a period of four or five days.”
                                                                                                                                                                            While competition in gambling tourism is ex-
                                                                                                                                                                      pected to hot up from potential new entrant Tai-
                                                                                                                                                                      wan and other major destinations such as Macau,
                                                                                                                                                                      Mr Scowsill believes the pie will get bigger for every-
                                                                                                                                                                      one. “If you look at how the Chinese market is start-
                                                                                                                                                                      ing to travel, we reckon there will be 2 billion new
                                                      Over some 30 years, David Scowsill has been to almost every corner                                              middle-class consumers coming into the marketplace
                                                         of the globe. The president and CEO of the World Travel and                                                  in the next 20 years, with the bulk from China. As
                                                      Tourism Council tells Nicholas Fang about the next big destination                                              more integrated resorts get built in markets like Tai-
                                                                                                                                                                      wan and Macau, there will be competition. Hardcore
                                                                                                           “I picked up groups of Americans and took them on          gamblers will go to all of them, but the vast majority

                                                                                                           one-week tours through Spain and France,” says the         (of IR visitors) will be standard tourists.”
                                                                                                           55-year-old who sports a tall, lean figure.
                                                                                                                Upon graduation, he joined British Airways, where
                                                                                                           he later served as regional general manager for the
                                                                                                                                                                            ‘If you look at how
                                                            perspectives                                   Asia-Pacific in the 1990s, establishing the first global
                                                                                                           airline alliance and joint service agreement with Qan-        the Chinese market is
                                                                                                           tas. Before taking over the helm of the WTTC last year,
                                                                                                           Mr Scowsill worked in private equity and venture capi-
                                                                                                                                                                          starting to travel, we
   What Mr David Scowsill                       W       HEN asked about the most memorable mo-             tal, and was chief executive of pan-European online             reckon there will be
 had at Brasserie Les Saveurs
                                                        ment in his long and varied career in the travel
                                                and tourism industry, Mr David Scowsill does not
                                                                                                           travel company Opodo. He also held senior sales and
                                                                                                           marketing titles at American Airlines, Hilton Interna-     2 billion new middle-class
     Executive Set Lunch                        wax lyrical about splendid white beaches or tales of       tional and the Manchester Airports Group.                    consumers coming into
                                                                                                                                                                        the marketplace in the
                                                treks through the African savannah — though he has              Such sheer breadth of experience would appear
     Salade aux crevettes
  Prawn salad with mesclun,                     certainly relished such experiences.                       to make him eminently qualified to steer the WTTC,
tomatoes, croutons, salmon roe
    and Balsamic dressing
                                                     Rather, the president and chief executive officer     whose mission is to drive awareness of the poten-
                                                                                                                                                                        next 20 years, with the
                                                                                                                                                                             bulk from China.’
                                                of the World Travel and Tourism Council (WTTC)             tial of a sector that supports more than 258 million
      Pâtes et pancetta                         recounts a harrowing event during his early days as a      worldwide and generates 9.1 per cent of global GDP.
  Penne pasta with pancetta,                    graduate trainee with British Airways. “I was working
tomatoes, olives and chicken jus                in Antigua, dispatching aircraft, and my girlfriend was    BUDGET AIRLINES AND CASINOS
         Salad de Fruits                        coming to visit me,” he says.                              Born in Manchester, Mr Scowsill is at home at
  Fruit salad with lime sorbet                       “Unfortunately, her aircraft developed a prob-        The St Regis’ Brasserie Les Saveurs. “I love French food   SKIING, THE GREAT ANTIDOTE
              $38                               lem. I had to communicate with the pilot through           and wine, and eating in France is excellent, especially    When he is not busy making tracks around the planet,
                                                an old VHF radio and divert him to another airport         if you have more time and can enjoy it,” he says.          Mr Scowsill finds time with his three sons, who are
                                                in Barbados, as the plane had the best chance of                No stranger to Asia, Mr Scowsill spent a good deal    all studying in the United Kingdom, and his wife
                                                being repaired there. It was quite stressful and my        of time in Singapore when he was at British Airways        who runs a ladies’ boutique in London. He counts
                                                girlfriend was definitely not happy!” he says with a       negotiating with Qantas. And he believes the travel        the town of Competa in the south of Spain, where
                                                laugh, although it is unlikely to have been a laughing     business in the region is on an upswing. “On a macro       he has a house, as one of his favourite places to visit.
                                                matter at the time.                                        level, the centre of the travel and tourism industry is         Other preferred vacation destinations include
                                                     For a man who these days spends up to 80 per          going to shift from central Europe and North America       Thailand (some parts of Phuket are still nice, he says)
                                                cent of his time on the road promoting the travel          to Asia,” he says, given China’s massive growth.           and Africa (a bush getaway at a secluded resort in
                                                sector — most recently in Singapore at TravelRave               The budget airline phenomenon is one of the           the middle of nowhere, with friends and family, is
                                                2011, a mega travel and tourism festival that con-         main driving forces behind the growth in travel and        his idea of a perfect holiday).
                                                cluded last weekend — he looks remarkably fresh            tourism. “The explosion of low-cost carriers in Asia            He likes windsurfing. “I also love skiing, it’s a
                                                and composed, with no signs of fatigue over lunch          has been dramatic in the last five years. There are        great antidote to your working life. You’re concentrat-
                                                at The St Regis Singapore.                                 61 airlines now operating around Asia.                     ing so hard on staying alive that you can’t have any
                                                     He is happy to regale with a few stories of his            “In the next five years, it’s the Asian low-cost      waking thoughts about work while doing it.”
                                                adventures in more than 30 years of globe-trotting         carriers that have all the aircraft orders. They’ve got         Posed the time-honoured desert island conun-
                                                across the United States, Europe, the Middle East, Af-     365 aircraft coming in. That’s more than the network       drum — what would he most want with him, if he
                                                rica, Asia and Latin America. They aren’t always idyl-     carriers who have 250 aircraft coming in the next          were stranded — he picks an iPod loaded with music,
                                                lic, brochure-worthy travel tales; some, encounters        five years.”                                               to pass the time.
                                                with the ugly side of human nature, he requests that            Besides opening up travel options for consum-              It is hard, however, to imagine this road warrior
                                                we not repeat because of the sensitivities involved.       ers who may not have previously had the spending           ever kicking back on a desert island doing nothing.
                                                The point is, he has seen more of the world than most      power to fly, low-cost carriers have also spurred the      We talk about the strains of his jet-setting life, and
                                                have, warts and all.                                       use of Internet channels to explore and purchase           he offers a piece of advice passed down from a friend
                                                     Mr Scowsill’s long journey in the travel and tour-    travel products, he notes.                                 of his father, who imparted it to him when he started
                                                ism industry began even as he was pursuing a degree             While the region as a whole looks set to continue     his career at British Airways.
                                                in languages at Southampton University in Britain.         its upward trajectory, Singapore stands out as a key            “Jetlag is for amateurs. It’s all in the mind,” he says.
                                                During his vacations he worked on cruise lines and         market for Mr Scowsill. “I first came to Singapore         “Get as much rest as possible, don’t drink too much
                                                for tour operators, to brush up his language skills.       about 30 years ago, and it’s amazing how it’s evolved.     on the flight and you will be able to handle anything.”         Mr david scowsill at the st regis singapore. Photos by don Wong

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