Production/Graphic Design Branding & Marketing 21-28 Ditmars Blvd. (646) 510-1792
Signage Apt 1F erikwicker.com
Print Collateral Astoria, New York 11105 firstname.lastname@example.org
Interbrand Brand Book Implementation and production of 144-page
AT&T Brand Book launching AT&T 3.0
including instructions for brand look and feel,
criteria for image selection and specifications
for building advertisements
Introducing our new tagline
Evolving our brand
Quick-start brand identity and guidelines
Version 03 (look for frequent updates)
April 8, 2010
C.2 Tagline lockup - Clear space
The clear space is measured by “R” of the Rethink Possible tagline, shown as the
value “R” in this exhibit. The minimum clear space must always be at least 1xR on
all sides of the AT&T signature with the tagline. Whenever possible, increase the
amount of clear space.
Tagline lockup clearspace
AT&T Brand Book April 8, 2010 11
AT&T Brand Book April 8, 2010 48
Interbrand Guidelines Implementation and production of 69-page
Guidelines including overview of brand and
specifications for constructing advertisements
Bank of America Flagmark
Consumer bank brand guidelines
Consumer bank brand guidelines
Flagmark alignment Headline is spaced 1/2 grid unit
away from Flagmark point
In applications that use Flagmark A, the Flagmark
should always align with the center point of the first
line of the headline as shown at right.
Make necessary purchases Insertion point for the headline
is even with the Flagmark point
work harder for you.
3x points on gas
3x points on groceries
3x points on drugstore items
Bank of America Flagmark
for a limited time
Consumer bank brand guidelines
Flagmark cropping Headline is vertically
aligned to Flagmark point
The Flagmark artwork is provided with cropping. There
is a live area indicated in the files by a bounding box.
This box has no fill or stroke so it is not visible when
the artwork is placed in a layout, but the box is visible
in the preview mode of Adobe Illustrator. A bleed has Equal
been added to the edges of the artwork that gets Equal
trimmed. This bleed extends beyond the cropping
In addition, a small notch has been added to the bleed trim
supplied art to indicate where the trim line should fall. Flagmark A Flagmark B
At approximately 1/1000th of an inch in a typical print
application, the notch will only be visible in the file for
July 2010 17
designers and production artists. With the document
at maximum magnification the notch should align at
the left of a mechanical’s trim mark. In advertising
applications the notch can fall farther to the left of the
trim line at the discretion of the designer. Difficult print
production cases should avoid the use of bleed to
ensure proper visibility of the Flagmark.
Non-bleed applications should use Adobe Illustrator
ai files which will provide a pre-cropped version when
placed in Adobe Indesign . Bleed applications should
use Adobe Illustrator eps files which will provide a
full-bleed version when placed in Adobe Indesign .
The notch may then be marked at full view so that
the graphics frame can be cropped, placed, sized
and recropped to reveal the bleed.
Area of detail at maximum magnification and
exaggerated for the purpose of illustration. The
notch should align at the left side of the trim
July 2010 20
Interbrand Logo suite Production of Xerox logo suite comprising over
70 iterations for print, online, and media usage.
ACS Xerox Transition Lockup
EPS EPS EPS EPS EPS
acsxerox_tr_3ln_cmyk.eps acsxerox_tr_3ln_black_solid.eps acsxerox_tr_3ln_grayscale.eps acsxerox_tr_3ln_reverse_cmyk.eps acsxerox_tr_3ln_reverse_solid.eps
acsxerox_tr_3ln_rgb.eps BMP acsxerox_tr_3ln_reverse_rgb.eps PNG
acsxerox_tr_3ln_spot.eps acsxerox_tr_3ln_black_solid.bmp acsxerox_tr_3ln_reverse_spot.eps acsxerox_tr_3ln_reverse_solid.png
BMP JPG PNG PSD
acsxerox_tr_3ln_rgb.bmp acsxerox_tr_3ln_black_solid.jpg acsxerox_tr_3ln_reverse_rgb.png acsxerox_tr_3ln_reverse_solid.psd
JPG PNG PSD
acsxerox_tr_3ln_rgb.jpg acsxerox_tr_3ln_black_solid.png acsxerox_tr_3ln_reverse_rgb.psd
EPS EPS EPS EPS EPS
acsxerox_tr_2ln_cmyk.eps acsxerox_tr_2ln_black_solid.eps acsxerox_tr_2ln_grayscale.eps acsxerox_tr_2ln_reverse_cmyk.eps acsxerox_tr_2ln_reverse_solid.eps
acsxerox_tr_2ln_rgb.eps BMP acsxerox_tr_2ln_reverse_rgb.eps PNG
acsxerox_tr_2ln_spot.eps acsxerox_tr_2ln_black_solid.bmp acsxerox_tr_2ln_reverse_spot.eps acsxerox_tr_2ln_reverse_solid.png
BMP JPG PNG PSD
acsxerox_tr_2ln_rgb.bmp acsxerox_tr_2ln_black_solid.jpg acsxerox_tr_2ln_reverse_rgb.png acsxerox_tr_2ln_reverse_solid.psd
JPG PNG PSD
acsxerox_tr_2ln_rgb.jpg acsxerox_tr_2ln_black_solid.png acsxerox_tr_2ln_reverse_rgb.psd
Open House New York Guide Book Design and production of 28-page Open House
New York Guide Book with over 200 listings
across the five boroughs 2006–2008. Production
of OHNY Guide in 2005. 2008 cover and poster
layout in conjunction with illustrator Maira Kalman.
The New York Times In-house Advertising Production and design of ad campaigns
running daily in The New York Times 2005–2009.
The New York Times The Weekender Production for all print weekender ads.
“It’s like starting
a day early. ”
Introducing the 3-day weekend subscription to
The New York Times.
For every subscription sold, The Times will
donate $50 to Mount Prospect School.
And you’ll get a head start on your weekend.
Call 1-800-NYTIMES or visit
THESE TIMES DEMAND THE TIMES.
Refer to promotion code E27AR to sign up for this great offer.
THESE TIMES DEMAND THE TIMES.
Offer available only to those who have not been subscribers within the last 90 days.
Prices higher outside the New York metropolitan area.
The New York Times Magazine Ads Design and production for weekly house
ad promoting The New York Times Magazine
in the newspaper 2006–2008.
This Sunday, gay men, lesbians
This Sunday, learn what a
3.25.07 This Sunday, learn the real
lessons of the Libby trial.
and the children they’re making. civil war did to one young boy.
Also this week in Also this week in Also this week in The Magazine:
The Magazine: The Magazine:
• The pitch that changed everything
• Paul Muldoon, Irish poet in • Does the director of the for a baseball rookie
New Jersey Anti-Defamation League have
an anti-anti-Semite problem? • Can people learn to live with the
• China’s search for resources voices in their head?
and opportunity in Africa • Physics’ super-duper
new supercollider • Democrats and a war against Iran
• The midterms: last hurrah of
20th-century politics? • Could circumcision help • Recipe Redux: Baked pancakes
• Questions for Katharine
prevent AIDS? • Questions for Bill Bradley, the
Jefferts Schori, new leader • The Way We Eat: L.A.’s top
of the Episcopal Church banana cream pies
• Questions for the poet
The New York Times Magazine. It’s not just another magazine. It’s The Magazine. The New York Times Magazine. It’s not just another magazine. It’s The Magazine. The New York Times Magazine. It’s not just another magazine. It’s The Magazine.
Get your copy in this Sunday’s New York Times. You’ll find The Times at a store or Get your copy in this Sunday’s New York Times. You’ll find The Times at a store or Get your copy in this Sunday’s New York Times. You’ll find The Times at a store or
newsstand near you. For home delivery, call 1-800-NYTIMES. newsstand near you. For home delivery, call 1-800-NYTIMES. newsstand near you. For home delivery, call 1-800-NYTIMES.
The New York Times Rate Cards Design and production of 24 print and online
rate cards 2006–2009.
2009 Advertising Rates
Effective January 1, 2009
Technology & Telecommunications ROP Rates The New York Times Magazine 2009 Advertising Rates — General
——— Column Inch Rate ——— Column
Nationwide Nationwide Inch
Weekday Sunday Four Color Open rate 3 pages 6 pages 12 pages 18 pages 30 pages 60 pages Equiv.
Open $1,331.00 $1,495.00 Page $107,075 $101,720 $ 98,510 $ 95,300 $ 92,085 $ 88,880 $ 85,655 60
1 page / 126 column in. 1,233.00 1,336.00 4/5 page 95,325 90,560 87,700 84,840 81,980 79,120 76,255 48
2 pages / 252 column in. 1,195.00 1,294.00 Junior page* 91,990 87,390 84,625 81,870 79,105 76,350 73,585 35
5 pages / 630 column in. 1,148.00 1,250.00 3/5 page 78,145 74,235 71,890 69,535 67,200 64,855 62,510 36
10 pages / 1,260 column in. 1,123.00 1,235.00 1/2 page 71,520 67,950 65,785 63,650 61,505 59,350 57,215 30
20 pages / 2,520 column in. 1,080.00 1,224.00 Facing 1/2 page** 137,370 130,490 126,375 122,240 118,135 114,015 109,885 60
40 pages / 5,040 column in. 1,059.00 1,212.00 Fireplace Unit 117,785 111,890 108,360 104,830 101,295 97,770 94,220 48
60 pages / 7,560 column in. 1,023.00 1,188.00 Strip Ad 58,905 55,955 54,215 52,430 50,650 48,890 47,120 24
75 pages / 9,450 column in. 1,001.00 1,171.00 2/5 page 53,550 50,870 49,285 47,665 46,045 44,445 42,835 24
100 pages / 12,600 column in. 961.00 1,131.00 Square third 47,395 45,020 43,600 42,185 40,760 39,330 37,915 18
150 pages / 18,900 column in. 904.00 1,028.00
Black & White
200 pages / 25,200 column in. 875.00 981.00
Page $ 73,420 $ 69,755 $ 67,560 $ 65,345 $ 63,150 $ 60,945 $ 58,745 60
250 pages / 31,500 column in. 843.00 932.00
4/5 page 64,330 61,120 59,190 57,245 55,325 53,405 51,460 48
Combination Rates Junior page* 63,065 59,915 58,015 56,130 54,235 52,335 50,450 35
For Daily/Sunday and ROP/Magazine combination information, please call your account manager. 3/5 page 46,280 43,950 42,570 41,170 39,795 38,415 37,010 36
For Sports and Metro Sections take 10% off Nationwide rates. 1/2 page 43,640 41,445 40,145 38,835 37,535 36,230 34,900 30
Facing 1/2 page** 83,555 79,375 76,880 74,365 71,865 69,345 66,850 60
First National/International News Page Fireplace Unit 80,760 76,730 74,315 71,880 69,465 67,040 64,620 48
Strip Ad 31,865 30,270 29,315 28,370 27,405 26,450 25,495 24
--———---- Unit 6 x 3 --———---- --——— Unit 6 x 5.25 --———
Nationwide Nationwide Nationwide Nationwide 2/5 page 28,970 27,520 26,650 25,790 24,915 24,045 23,175 24
Weekday Sunday Weekday* Sunday**
Square third 25,640 24,360 23,585 22,815 22,050 21,280 20,530 18
Open $30,545 $34,215 $53,455 $59,875 * Limited availability
** For two facing 1/2 page horizontal ads.
6 times in one year 25,735 28,825 45,040 50,440 Note
• Non-standard advertising units will be measured in column inches (number of columns x number of inches) and billed at the Column Inch Rate.
13 times in one year 24,765 27,735 43,340 48,540 • Magazine and ROP full-run general space run within a 12-month contract period may be applied to the same full-run general contract.
• Advertisers with a full-run general ROP contract are eligible for an equivalent contract level (up to 60 page level only) for their general Magazine advertising.
26 times in one year 23,835 26,690 41,710 46,710 • Gutter bleed, partial bleed or full bleed advertising in color or black and white is charged a 10% premium.
52 times in one year 22,900 25,650 40,075 44,885
First National News page — Facing page (full page only) available Monday to Saturday, add 15% premium charge to applicable contract level.
Note: Rates apply to Corporate, Financial, Insurance, Advocacy and Banking categories.
4 The New York Times TEC 2009 7 The New York Times TEC 2009
1 The New York Times TEC 2009
The New York Times 229 Retrospective Booklet Produced to commemorate The New York Times
Building at 229 West 43rd Street. Typesetting
and color correction on this 64-page booklet
created exclusively for the Sulzberger family
and later distributed to all employees.
From Printing House Square to Times Square
In the 19th century, The Times kept company downtown with other newspapers.Then Ochs took a gamble and moved it all the way uptown to 42nd Street.
ur new home will be the of stables and harness dealers. The Tower as the “city’s tallest structure,”
seventh New York Times Times Tower, on 42nd Street, was if you measured from the basement
headquarters and the first coordinated with the construction of to the top of the flagpole (which The
without presses. until 1904, The Times the first subway line directly below, and Times did). The Tower is still a focal
was just a block or two from City Hall. the 42nd Street station was given the point of Times Square, but it has been
Adolph Ochs moved the newspaper name Times Square. So was the entire so altered since the 1960s that it is
to Long Acre Square, then a district neighborhood. The Times described its almost unrecognizable.
Henry J. Raymond
The founding editor
promised readers in 1851
that The Times would
present “all the news of
the day from all parts of
the world” and strive to be The New York Times Photo Archives
“as good a newspaper in
all respects, and in many a 41 Park Row
much better one, than those The Times built twice on the same
hitherto offered.” Park Row site. This, the second
building, was designed by George B.
Post and finished in 1889. After The
Times left in 1904, it was enlarged.
Richard Perry/The New York Times (2004) It has been used since 1951 by Pace
University and was made a landmark
1 9 1 3 - 2 0 0 7
. . . and Now in 1999.
Amazingly enough, 113 Nassau Street still stands,
in a state of decrepitude that suggests imminent
demolition. A plaque was set into the sidewalk
during The Times’s centenary in 1951, but it is long
gone. The arches on the ground floor date from the
years that the building housed a McDonald’s. The New York Times Photo Archives
“Henry J. Raymond and the New York Press, for Thirty Years” (1870) Times Tower
Designed by Cyrus L. W. Eidlitz and Andrew C. MacKenzie, the
113 Nassau Street Then . . . Tower owed a debt to Giotto’s campanile in Florence (and was no
All was raw and dismal at 113 Nassau Street on Sept. 17, 1851, better suited to newspaper production). Above left: The copper
when the first issue of The New-York Daily Times went to press gargoyle was one of eight around the circular observatory atop
in an unfinished building. The newspaper was here only three the Tower. It was saved before the 1960s overhaul that turned
years before moving to Nassau and Beekman Streets. the structure into the Allied Chemical Building.
The New York Times Rebranding Campaign Print production under extremely tight deadlines
for various free-standing inserts in select market
Columnist and reporter David Gonzalez has a particularly rich
feel for New York City’s diverse neighborhoods and immigrant
communities. He has explored the worlds these newcomers hail
from and how they are transforming New York. Whether he’s
writing about the Bronx, where he grew up and lives today, or about
Guatemala or Haiti, which he covered as The Times’s Caribbean
and Central America bureau chief, he’s driven to help Times readers
understand people and communities they might not otherwise ever
from the bronx.
know. He spent the past year getting to know the members of a
storefront Pentecostal church in Harlem. His fascinating report gave
readers a rare behind-the-scenes look at the issues, the challenges
and the faith of the world’s fastest-growing form of Christianity.
In the following pages, we introduce you to more
journalists who don’t just cover the news – they uncover it.
More reasons these times demand The Times.
The New York Times Times Reader Free Standing Insert Production, image retouching, and compositing.
7-DAY TIMES ARCHIVE.
YOU’LL HAVE SEVEN DAYS OF THE READ IT OFFLINE.
TIMES AT YOUR FINGERTIPS. JUST SYNC UP TIMES READER AND
TAKE THE LATEST NEWS AND PHOTOS
WITH YOU WHEREVER YOU GO.
THE DIGITAL NEWSPAPER THAT
READS LIKE THE REAL THING. NAVIGATE DIRECTLY TO ANY SECTION
OF THE PAPER. THEY’RE ALL HERE.
For your free 30-day trial, go to nytimes.com/timesreader
IT’S EASY TO READ AND NAVIGATE, NO SCROLLING
AND YOU CONTROL THE FONT SIZE.
SEE HOW MUCH OF THE PAPER YOU’VE
READ AND NAVIGATE TO UNREAD ARTICLES. THE “NEWS IN PICTURES.”
VIEW A SLIDE SHOW WITH ALL OF THE DAY’S PHOTOS;
CLICK ON A PHOTO TO JUMP TO THE STORY.
The dIgITal newspapeR ThaT
Reads lIke The Real ThIng.
CUSTOMIZE THE FONT
For your free 30-day trial, go to nytimes.com/timesreader SIZE TO YOUR PREFERENCE.
SEE HOW MUCH OF THE PAPER YOU’VE
READ AND NAVIGATE TO UNREAD ARTICLES.
USE TOOLS TO SAVE,
PRINT AND E-MAIL ARTICLES.
The New York Times Arts and Leisure Weekend Production and color correction for brochure,
posters, advertisements, and signage 2007, 2008.
Don’t miss three days of exciting
events and special offers.
See New York Times journalists
in live interviews with artists,
actors, authors, dancers,
directors and more. Get special
ARTS & LEISURE WEEKEND
two-for-one admission to the arts
across the country.
Sign up now at
to be the first to know when
FRIDAY SATURDAY 2–3:15 pm
SUNDAY MONDAY GENERAL ADMISSION $25 per event
tickets go on sale. JANUARY 5 JANUARY 6
DAVID EDELSTEIN, NATHAN LEE, WESLEY MORRIS,
LISA SCHWARZBAUM 2E JANUARY 7 JANUARY 8
Writing in the Dark: Movies today, and the job of LOCATION
the reviewer as seen by leading TV, magazine and
6–7:15 pm 10–11:15 am newspaper film critics. 12–1:15 pm GALA BENEFIT FOR THE GRADUATE CENTER AT CUNY
THE ACTORS’ FUND & MUSICARES
VANESSA REDGRAVE & JOAN DIDION 1A MILEY CYRUS & BILLY RAY CYRUS 2B interviewed by A. O. Scott OSKAR EUSTIS, LYNN REDGRAVE, Fifth Avenue and 34th Street
The Actor & the Author: Bringing the bestseller Hannah Montana: The adored heroine from JAMES SHAPIRO 3C FERGIE
DEXTER FILKINS & DAVID HALBERSTAM 2F The Dutchess: The pop star on going solo after
“The Year of Magical Thinking” to the the hit Disney TV series — and her co-star, her Comparisons of War: Vietnam & Iraq, from Shakespeare Now: The Public Theater’s artistic di-
years touring with The Black Eyed Peas.
Broadway stage. real-life father. the perspectives of reporters who were on rector, the esteemed British actress and the author
interviewed by Jon Pareles
ORDER TICKETS NOW
interviewed by John Darnton interviewed by Jacques Steinberg the battlefront. of “A Year in the Life of William Shakespeare: 1599.”
interviewed by Bill Goldstein
JAMES TAYLOR 1B interviewed by Craig Whitney Go to artsandleisureweekend.com for details and
Singer Slash Songwriter: The award-winning
JULIANNE MOORE & DAVID HARE 3D
or call 1-888-NYT-1870. When
updates on location and time.
musician with a place in both the Rock ’n’ Roll Hall JOHN PIZZARELLI & JESSICA MOLASKY 2C 4–5:15 pm Firsts: She’s making her Broadway debut in the ordering, please use event code
of Fame and the Songwriter’s Hall of Fame. Cabaret: The singer/guitarist and his singer wife — world premiere of “The Vertical Hour” — his first
KARA WALKER 2G (e.g., 2A, 2B, etc.).
Ellen von Unwerth
interviewed by Stephen Holden performers and co-hosts of the syndicated radio Iconic Art: The artist known for exploring race, Broadway premiere.
musical program, “Radio Deluxe.” gender and sexuality through her signature interviewer to be announced
8–9:15 pm interviewed by Stephen Holden silhouetted figures.
interviewed by Roberta Smith 2–3:15 pm NOTE TimesTalks programs and
RENÉE FLEMING, PETER GELB AND BRIAN WILLIAMS 2D
BARTLETT SHER 1C Scene/Screen: NBC’s Nightly News anchor and AUGUSTEN BURROUGHS, FRANK McCOURT, speakers are subject to change.
Opera Innovators: The star soprano, the new Met managing editor on new directions in delivering 6–7:15 pm JEANNETTE WALLS 3E
general manager and the acclaimed director. the news. RICHARD FORD 2I Inside Out: Memoirists whose own personal General admission, no reserved
interviewed by Anthony Tommasini interviewed by Jacques Steinberg The Lay of the Land: Completing the trilogy that stories have given them a home on the best- seating. Shipping and handling
began with “Independence Day,” the first book to seller list.
fees apply. No refunds.
win both Pulitzer and Pen/Faulkner awards. interviewed by John Darnton
interviewed by Charles McGrath
Look for the complete TimesTalks ROBERT GREENWALD, JEHANE NOUJAIM,
Librado Romano/The New York Times
DANNY SCHECHTER, MORGAN SPURLOCK 3F
lineup and the list of cultural 8–9:15 pm
The Exposé Documentary: Filmmakers who aim
organizations in The New York RUFUS WAINWRIGHT 2L their cameras to reveal the truth behind the lies,
Times Magazine on Sunday, Multi Musical: The singer-songwriter-musician in “Iraq for Sale,” “Control Room, “Super Size Me”
known for his pure voice, rich orchestrations and and “WMD.”
December 31, and the newspaper introspective lyrics. interviewed by Anne Kornblut
on Wednesday, January 3. interviewed by Horacio Silva
Advertisers: For sponsorship 4–5:15 pm
opportunities, contact THOM MAYNE 3G
Martin Short Architecture: Winner of the prestigious Pritzker
Renée Fleming Be the first to know when new
Sherry Maher at (212) 556-7724, events are added. Find out more
Prize — his new buildings and new directions.
interviewed by Nicolai Ouroussoff Kara Walker
Cheryl DeSimone at (212) 556-7408 or and sign up for e-mail updates at
Bob D’Amico/Disney Channel
BRICE MARDEN 3H
Roger Schwoerer at (212) 556-1314. artsandleisureweekend.com. Retrospective: The abstract painter on his work,
his influences and the inspiration he finds around
Joe Mama Nitzberg
interviewed by Deborah Solomon
J. J. ABRAMS 3I
Interconnections: The co-creator of the hit TV
series “Lost” and director of M:I:III looks at his TV
and film work — and what’s still to come.
interviewed by David Carr Julianne Moore Miley Cyrus
Rufus Wainwright MARTIN SHORT 3J Augusten Burroughs
Fame Becomes Him: The acting-singing-dancing
comedian now appearing on Broadway.
interviewed by Jesse Green
KATE WINSLET 3L
Banner Year: Her films this season are a study in
acting range: “All the King’s Men,” the animation
“Flushed Away,” “Little Children” and “Holiday.”
interviewer to be announced
January 5–7 Lynn Redgrave
The New York Times Teachers of the Year Program Design and production of event programs and
brochures for New York Times events 2005–2009.
The New York Times Community Affairs Department
and the Knowledge Network present
The New York Times
ESOL Teachers of the Year
The New York Times WINNEr College Adult Literacy, Mr. Favors has worked
ELLEN QuISH, a native New with numerous community-based organizations,
New York City public schools and the Consortium
ESOL Teachers of the Year
Yorker, received a Master of
Arts in TESOL from the School for Worker Education. He wishes to thank his
of International Training. She students at Brooklyn Public Library, the hardest-
has worked in the field of working and most inspiring group he’s had the
adult and continuing education pleasure to teach.
for 20 years as a teacher and ALExANDEr SOkOL has been at
Thursday, February 22, 2007 staff developer. At LaGuardia City College of New York (CCNY) for
Community College’s Adult Learning Center, about 16 years, where he teaches
she teaches an Advanced ESOL class, oversees ESL and some GED classes. He also
ESOL programming, leads staff development
Agenda activities and directs the Summer Intensive
works as a disciplinary dean at M.S.
328, a Board of Education middle
English Language Program for entering school in Washington Heights. At
WELCOME ninth grade ESOL students. Ellen’s classes one point, he taught science for the
are theme based and project oriented. Her
Alyse Myers commitment to innovation has led her to co-
Board of Education and then became involved
in rock and roll merchandising and traveled with
Senior Vice President, Chief Marketing Officer write curricula entitled “Fairy Tales Around KISS and many other headline bands. Ultimately,
the World” and “Transformation: Harry Potter
The New York Times Media Group and the Sorcerer’s Stone.” She is particularly
he returned to his real love — teaching. He
Ellen Quish enjoys it so much that he’s missed only one day
committed to introducing ESOL learners to New of classes — when his daughter graduated from
ESOL Teacher of the Year rEMArkS York City’s cultural resources and developing college — in all the time he’s been at CCNY.
Award Winner Yasmin Namini
healthy literacy skills among adult learners. Her
professional interests include the meaningful BEDA vErgArA is an adult
Senior Vice President, Circulation integration of digital tools into classroom education teacher at South Bronx
practice, reflection in teaching and learning, Overall Economic Development
The New York Times and inquiry-based instruction. Organization (SoBRO) where he
ESOL Teacher Honorees teaches civics, focusing on American
HONOrEES history and government to help his
PrESENTATION OF AWArD WINNEr students prepare for the citizenship
ANDrEW BELL has been teaching
Alyse Myers and Yasmin Namini adults ESL for the NYC Department exam. His career started in the
of Education Office of Adult and Philippines as a secondary school teacher; for
seven years, he taught in private schools. After
rEMArkS FrOM WINNEr Continuing Education for almost
that, he spent eight years in the Philippine
20 years. After graduating with a
Ellen Quish major in linguistics from SUNY Stony Refugee Processing Center teaching English as
Brook, he got his master’s from a second language to Southeast Asian refugees
who were bound for permanent settlement in
rECOgNITION OF SELECTION COMMITTEE AND Hunter College in TESOL. Years
the United States. These refugees included former
of working with ESL students and of living in
PrESENTATION OF FOur HONOrEES Queens, with people from all over the world citizens of Vietnam, Cambodia and Laos. He then
Jennifer Pauly around him, have broadened his outlook. He emigrated to the United States, where he got his
enjoys combining his passion for teaching with first job teaching ESL in New York at Technodent
Assistant Director of Community Affairs his love of computers and gadgets. Blogging Training Center. He then moved on to teach ESL
Andrew Bell Lee Jay Favors Alexander Sokol Beda Vergara at the Hellenic American Neighborhood Action
The New York Times and podcasting for his students is one way he
does that. In addition to learning English while Committee (HANAC) and at the Borough of
in his classes, Andrew hopes the students will Manhattan Community College (BMCC) Begin
CONCLuDINg rEMArkS develop the skills and confidence to be lifelong Program where he continued his career as an
ESL teacher. Throughout his 37-year career as
Thursday, February 22, 2007 learners of English on their own after they leave
his classes. He says that although he teaches his an adult education teacher, he has helped many
students English, they have taught him so much. people become acclimated to their new lives in
He prefers to think of himself as an ESL coach the U.S. by teaching them the English language.
The New York Times rather than as a teacher. He is happy to have helped so many people
achieve their American dream.
229 West 43rd Street After teaching English in Europe,
LEE JAY FAvOrS returned to New
New York City York where he has been an ESOL
instructor for the past 15 years. In
addition to his current positions with
Brooklyn Public Library and Brooklyn
The Museum of Modern Art Institutional and Responsible for building mechanicals, color
Exhibition-Specific Brochures correction, management of all schedules
and deadlines, print production, trafficking,
and distribution through third party vendors
The Museum of Modern Art Telephone Kiosks, Bus Signage, Print production, press checks, and management
Billboards, and Wallscapes of installation 2001–2005.
The Museum of Modern Art Exhibition Advertising Campaigns Building mechanicals, color correcting artwork
to match originals, and typesetting within
existing templates. Management of all schedules
and deadlines, print production, and trafficking