Phone: +91 9731388721
Email: suresh@webmarketingacademy.in
Website: www.webmarketingacademy.in
“It was a very good experience especially for someone like me who came all the way from Baroda just for this course.
Web Marketing Academy
I would suggest the WMM program to everyone seeking a career in online marketing.
What do Web Marketing content in the course were offer?
The examples, illustrations, case studies and Academy programsreally good”
- Daniel D’Costa, Baroda
Well, for one, personalized training. While we draw on the strong personal relationships that are unique to WMA,
we provide a training experience that delivers meaningful and impactful business lessons from seasoned leaders.
We are not just faculty; we are your personal mentors.
Here are just a few reasons why individuals and organizations seek WMA expertise:
Business philosophies that have stood out within the online marketing community
Our core principle is to educate businesses, students with best practices through our monthly workshops,
seminars, conferences in IIM Bangalore & Christ University
Founders & mentors of OME Community, the biggest online marketing community in India
Search Marketing Summit, the premier International search conference in India with over 20 International
delegates was brought to you by WMA and OME community
In our workshops we believe in staying current, up-to-date and sharing the knowledge. If you have
attended one of our OME community meet ups, you would have witnessed this trend
Dynamic faculties who have over 9 years of International industry experience.
OME - March 2011 in Christ University, Bangalore
OME Web Marketing Best Practices session in IIM, Bangalore
WMA Faculty, Guest lecture on E Commerce best practices for professors & students from Germany
Web Marketing Management Certification Program
Web Marketing Management Certificate Course has been designed for high performing functional
marketing managers, who are looking for a transition from a functional role to a management role that
requires more strategic web marketing skills and leading a team to execute.
You will learn the what, when, who, why and how to's of a successful web marketing plan for any type of
organization.
Developing a successful web marketing plan is both an art and science. It involves the in depth knowledge
of what is in the plan, how to plan, utilizing the right resources, collaborating marketing skills, effectively
communicating the plan, executing it, monitoring it and continuously updating the plan.
Participants of Web Marketing Management (WMM) get an opportunity to develop core business skills and
competencies in various functional areas; this would enable them to handle issues involving cross-
functional areas. Eminent faculties of Web Marketing Academy cover the curriculum. Participants involve
themselves actively in case studies and discussions, role-plays, hands on training etc...
They benefit immensely through continuous learning and networking with peers from different
backgrounds, during and after the programme.
Clients include:
WMA’s Approach to WMM
Upon Completion students will WMA prepares participants for this challenging
program by focusing on :
• Adapt web marketing strategies and best practices
• Understand the concepts of web marketing Web Marketing Business Environment
• Establish effective web marketing processes and Individual and Organizational Roles
structure to meet goals Functional Web Marketing Knowledge
• Develop & structure successful SEO, PPC, Affiliate Strategic Perspective
marketing , Social media strategies and plan
• How to allocate budget for each activities Web Marketing Business Environment:
• How to define web marketing goals, assign An understanding of the fast changing marketing
resources and asses growth opportunities tactical and its impact on business. Topics include:
• Use analytics to analyze and give meaningful
actionable insights Web marketing for the 21st century
• Keep up-to-dates on web marketing best practices Case studies
• Explore success and learn from failures Future of web marketing
Who Should Attend Individual and Organizational Roles:
Continuous enhancement of individual and
The Web Marketing Management Certificate program organizational competencies. Topics include:
is open to anyone interested in gaining or improving
web marketing skills. This dynamic, multi-course Holistic web marketing management
series is especially beneficial for professionals in Department structure
traditional or digital marketing agencies and Roles & responsibilities of a successful web
corporate marketing departments. And for those marketing manager
Web Marketing management tasks
looking to change jobs, this new course can open the
door to an exciting and rewarding new career.
Functional Knowledge:
An appreciation of key concepts and activities
Course Benefits within the primary management functional areas is
essential for aligning with the business strategy.
WMA is recognized for its leadership online Topics include:
marketing community relationship philosophy and
Web marketing management
web marketing success. Throughout this course, you
Web marketing strategies & plan
learn the details of the effective web marketing
Concepts of web marketing
model and how to improve results within your own
SEO, PPC, Social Media, Affiliate Marketing,
organization. Mobile Marketing, Analytics
Web marketing budgeting
SWOT
Reporting
Strategic perspective: Certification
This module integrates the Functional Knowledge All participants will get their Certificate of
Participation.
gained earlier and allows the managers to take
Certification of Achievement will be given to
decisions and develop strategies that are appropriate participants who have achieved more than 50 %
for different environments. Topics include: in their assessment.
Corporate web marketing strategies Duration
Local/International web marketing strategies 40 hours of flexible weekend, weekday classes
10 AM to 5 PM
New market entry marketing plan and strategies
Batch Size
Program Content
Maximum of 5 students to give personal
An Introduction to Web marketing attention and customized training method
Web marketing management
Web marketing strategies & plan
Concepts of web marketing
SEO, PPC, Social Media, Affiliate Marketing,
Mobile Marketing, Analytics
Web marketing budgeting
SWOT
Reporting
Trend & Insight
Holistic web marketing strategies
Web marketing department
Global, local web marketing strategies
PROGRAM FEE
Rs. 35,000/- + 10.3% service tax per participant.
The fee is payable in two installments. The payment schedule is as follows:
Ist installment: Rs. 20,000/- + service tax on admission
nd
II installment: on commencement of course
ADDRESS
111, Mezzanine Floor, Brigade Court, 5th Block # 34, CMH Road
Koramangala Industrial Layout Halasuru, Indira Nagar
Bangalore – 560095 Bangalore - 560008
Google Maps
REGISTRATION
Please send your details and CV to the email ID suresh@webmarketingacademy.in
The Program Director, Web Marketing Executive Education Programs
Phone: +91 9731388721| Web: www.webmarketingacademy.in