Name ________________________
Super Bowl XLV Commercials
1. The average price of a Super Bowl commercial in 2010 was approximately 3.010 million U.S
dollars. 2011 could hit a record $3,100,000 for 30 seconds of ad time.
2. Fill in the chart below to show the cost for each length of 2011 Super Bowl commercial.
Commercial Cost written in Cost written in scientific
length in seconds standard form notation
30 $ 3,100,000 $ 3.1 ● 106
60
90
120
150
180
210
3. Pepsi will have three 30-second commercials this year, how much money will they spend? Write
your answer in scientific notation.
______________________
4. How much would a 15-second commercial cost this year? (In both standard and scientific
notation) ______________________ ______________________
5. How much would a 10-second commercial cost this year? (In both standard and scientific
notation) ______________________ ______________________
6. How much would a 1-second commercial cost this year? (In both standard and scientific notation)
______________________ ______________________
7. What might a 1-second commercial be like?
8. If 10 commercials cost $3.1 ● 107 and 100 commercials cost $3.1 ● 108, how much would 110
commercials cost? Write your answer in scientific notation.
______________________
9. During the entire Super Bowl game (maybe 4 hours), about how many minutes do you think will
be filled with commercials?
10. How much would it cost (in scientific notation) to buy all of that commercial time?
______________________
11. Name four of the commercials that you saw along with a brief description of the ad.
Company Brief Description
_________________ ___________________________________________________
___________________________________________________
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_________________ __________________________________________________
___________________________________________________
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_________________ ___________________________________________________
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_________________ ___________________________________________________
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12. After you have watched the Super Bowl, answer the following questions about your favorite
commercial.
Describe your favorite commercial in two sentences. Why did you like it?
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Who do you think the commercial was marketed towards? (For example: Children, teenagers,
young adults, working class people, retired adults, mothers, etc.) Why?
____________________________________________________________________
____________________________________________________________________
• This activity was contributed by Matt Timmins, Newton Public Schools teacher, and has been slightly revised.
• Thank you for sending us your timely activities. We will always give you the credit.