SAMPLE NEWS RELEASE
(For facilities with the ACUSON Sequoia™ echocardiography system)
Media Contact: [Contact Name]
ANYTOWN FACILITY
000.000.0000 [contact phone]
NEW ECHOCARDIOGRAPHY SYSTEM HELPS CLINICIANS AT ANYTOWN
FACILITY TO BETTER DIAGNOSE PATIENTS AT RISK OF HEART DISEASE
ANYTOWN, (state) – (date) – ANYTOWN FACILITY has recently acquired a
revolutionary new echocardiography system which provides excellent image quality and
increased diagnostic information for cardiovascular exams. The new ACUSON
Sequoia™ echocardiography system from Siemens Medical Solutions Ultrasound
Division provides cardiologists at ANYTOWN FACILITY with unprecedented ultrasound
images of anatomy and pathology, enabling physicians to feel more confident in their
diagnoses and potentially improve patient care.
“Heart disease is the number one killer of both men and women in the Unites States
today,” said _____________, M.D., title at ANYTOWN FACILITY, ANYTOWN, STATE.
“Therefore, it’s critical that we detect heart diseases early in people who have the
greatest risk. Using the Sequoia system, we are now able to produce cleaner, crisper
images. “
According to the American Heart Association, nearly 104.5 million American adults are
considered overweight and more likely to develop a significant form of heart disease
compared to the rest of the population. Exams involving difficult-to-image (or extremely
obese) patients often call for additional diagnostic procedures that in some cases have
been both costly and uncomfortable for the patient. Patients with an artificial heart
valve, excessive scarring or extreme obesity can be quickly and easily imaged using the
Sequoia echocardiography system with Native® Tissue Harmonic Imaging. In addition,
transesophageal and contrast echocardiography studies can be performed.
-more-
“With 80 percent of all cardiac cases involving diseased coronary arteries [small blood
vessels that supply blood and oxygen to the heart], the ability to routinely see and
measure blood flow in the coronaries with Sequoia technology is a major diagnostic
advancement,” added Dr. _____________. “It could change the way we diagnose heart
disease, potentially reducing the need for invasive procedures.
The new Sequoia echocardiography system includes key technological advancements
including the Tissue Equalization™ technology, which identifies if the ultrasound echoes
are coming from soft tissue or artifacts and, at the push of a button, equalizes tissue
gain and brightness before the image is formed. This feature allows
echocardiographers to concentrate more on the patient and less on the system controls
during an exam.
ANYTOWN FACILITY was established in YEAR and has a staff of XX. ANYTOWN
FACILITY provides X, Y & Z care for the ANYTOWN area. (Insert developments over
the past year that represent the growth at your facility, such as acquisition of new
equipment or notable physician hire, research grant, etc.). For additional information,
visit our web site at XX [if available] or call [Contact Name] at 000.000.0000 [contact
number].
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