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Capitalism, advertising and the free market Build-A-Business What are we doing? You will be getting into groups to create a business in order to explore some of the ideas and issues present during the 1800s This will be a multi-step process that will require knowledge of the material we have discussed in class (e.g. corporations, monopolies, laissez faire, etc.) Guidelines & Requirements Each group will be responsible for completing each step of this activity in the time allotted Your grade for this assignment will depend on how hard you are working as well as following directions and listening to others when it is their turn to present Each group is responsible for completing the accompanying handout. (It will be turned in at the end of class). Step 1: Get into groups You will become a ‘business’ and form a group no larger than 4 (no single person teams!) Send one group member to pick up the handout for this activity. You have 2 minutes to form your groups Step 2: Start Your Business A) You must now decide what type of business you want to start (Hint: it will be easiest to choose one that exists in some capacity already…but yours will be a new version) B) Next, name your business (Make it catchy and original) You will announce your business to the class and take a series of questions Be ready to defend your business from criticism. Why is it necessary? What sets you apart? What do you sell? How will you get funding? Explain how much money you think you will need to start. Explain what materials you need, production, labor, use statistics that are realistic (we want 20 billion to head to the moon for moon trips---not exactly feasible and a bit ridiculous) You have 7 minutes for this step, GO Step 3: Marketing You now have a business and a product to sell…Big Deal. You need people to buy it. So, pretend you are an advertising team and create a strategy to promote your product (a motto or slogan could be helpful). You can develop a jingle, short commercial/skit, radio ad, etc. You have 10 minutes for this step. GO! Step 4- Part 1: Going Public Congratulations, your ad campaigns were so successful that business is bound to go through the roof so you decide to incorporate (become a corporation) A) What does that mean? B) What is this going to allow your business to do? Should you try and go about using horizontal integration (p.545) Should you use vertical integration (p.545) *Find out what this means and then explain how you are going to do this. Refer to Rockefeller for inspiration. How would you do this in your business? Step 4 - Part 2: Going Public Time to expand: Go around the room and obtain signatures from your fellow students pledging amounts of stock. Each company may contribute no more than $100 total and they may not pledge money towards their own corporation. Write the name of the company clearly with the dollar amount next to the name You have 7 minutes. Vamos!!! Step 5: Some Trouble Your company has become so successful and so large that the government is now trying to break it up. They are taking you to court so you need to get prepared to stand up for your business practices. In order to do so, you need to know what the government is going to use against you in court and how you can argue against it. USE Pg. 551 to figure out what they’ll come at you with -You have 7 minutes. GO!
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