Non-Sequiturs
It Does Not Follow (10 points)
(1-2 pages)
Directions—
Find and describe two examples of non-sequiturs in television commercials or
magazine advertisements (clothing and beer commercials are great places to start).
Miller Lite commercials- calling your wife= less of a man
AXE- wear this cologne spray and women will like you.
In this fallacy, the writer links two ideas or events that are not in fact related. TV
commercials often depend on visual or implied non-sequiturs.
"I own a fast, red sports car; women love me."
A non sequitur of causation (Post hoc, ergo propter hoc, "after this, therefore because
of this") assumes that because one event followed another, it must have been the effect
of the other.
"When it rained, my food processor broke."