15 April 2011
TALULAH launches iPhone Application
TALULAH launches Australia’s first iPhone application by a designer fashion label. Customers can
now browse TALULAH’s latest collections, find the nearest TALULAH stockist, view exclusive content,
and keep up to date with the latest news.
“I have always wanted to involve the TALULAH customer with the brand’s journey through our social
media channels and events. I see this as the next step and a very important part of connecting with
the TALULAH customer” says designer and founder Kelli Wharton.
Melbourne based software development company, Mobile Muse worked with TALULAH to develop a
platform that was easy to use with information relevant to a mobile user. The application
incorporates unique iPhone feature rather simply optimising a website for mobile use.
Mobile technology has already been adopted by global brands such as Gucci and D&G, and is
becoming increasingly important for retail businesses.
9 March 2011
TALULAH shows at L’Oreal Melbourne Fashion Festival - Saturday March 19 2011
TALULAH is excited to be showing at this year’s L’Oreal Melbourne Fashion Festival to be held March
14 – 20. TALULAH will be showing styles from Autumn and Winter collections in the L’Oreal Paris
Runway Show presented by Cosmopolitan on the Saturday evening. The show is themed “Date
Night” and will include other leading Australian brands such as Alannah Hill, Bettina Liano, Joveeba,
Maurie & Eve, Wayne Cooper, and White Seude.
Triumph International is supporting TALULAH’s involvement in this year’s L’oreal Melbourne Fashion
Festival as well as other major events on the fashion calendar, including TALULAH’s individual
showcase at this year’s Rosemount Australian Fashion Week.
2011 is shaping up to be a prolific year for TALULAH, who have their sights firmly set on cementing
their place as one of Australia's leading designer brands, with plans to expand on their existing
overseas network also in the works. With a cache of celebrity followers (including Jessica Mauboy,
Natalie Bassingthwaithe and Erin McNaught) and the support of leading fashion publications as well
as over 115 of Australia's leading boutiques, TALULAH are well on their way.
LMFF is an annual celebration of fashion, design, business and creative endeavour. The Melbourne
Fashion Festival Ltd was established in 1996 as a not for profit organisation to promote the
Australian fashion industry, stimulate sales and present Melbourne as a centre of design excellence.
Since then, the L’Oréal Melbourne Fashion Festival (LMFF) has become Australia’s premium
consumer fashion event offering a diverse range of activities that embrace fashion, the creative arts,
social interaction and commercial ideas.
T 02 6685 4484 ENQUIRIES@TALULAH.COM.AU TALULAH.COM.AU
126 ALCORN STREET BYRON BAY NSW 2481 ABN 6725 8123 409
9 March 2011
Triumph Shape Report Launch
We at TALULAH were pleased to be invited to the launch of Triumph International’s Shape Report
this week. The Shape Report is an extensive international study on women's bodies by one of the
world's leading underwear manufacturers, Triumph International.
http://theartofshaping.com.au/report
Some of the key findings from the report include:
Almost half of women (48%) are a size 14 or above but 6 in 10 surveyed would like to be no
more than a size 10.
Only 8% of women dress up to attract male attention while a whopping 86% dress up to feel
good about themselves.
When it comes to celebrities, women believe Beyonce and Megan Gale are the best
examples of positive and confident body image.
Australian and New Zealand women are less satisfied with their appearance than women
overseas with only 42% saying they are satisfied compared to 75% of British women.
79% of men say they are happy with their partner's body even though more than half (60%)
know that their partner is not happy with their own.
"We want to reshape Australia's perception of female body image and celebrate women's bodies in
all their shapes and sizes," says Alana Jones, National Marketing Manager, Triumph.
The report supports the launch of Triumph's Shape Sensation range which is a global innovation
from the brand designed to break away from traditional stereotypes.
31 January 2011
Partners in Fashion – TALULAH & Triumph
TALULAH is excited to announce a new partnership with Triumph International, one of the world’s
largest intimate apparel companies. TALULAH and Triumph are joining forces to promote the
importance of what’s worn under your favourite pieces to feel confident and look amazing.
Triumph International will be supporting TALULAH’s showcases at this year’s Rosemount Australian
Fashion Week and at other major events on the fashion calendar. TALULAH’s designer and founder,
Kelli Wharton will be working with Triumph on the launch of their latest product range and has been
invited to join the judging panel of the Triumph Inspiration Awards.
Kelli is thrilled to be working with such an iconic company. “I started out designing lingerie for
boutique clients so I have developed a real appreciation for the importance of complimentary
lingerie” Kelli says. “I am looking forward to working with the team at Triumph International and
being involved with the Triumph Inspiration Awards, supporting emerging talent in lingerie design.”
T 02 6685 4484 ENQUIRIES@TALULAH.COM.AU TALULAH.COM.AU
126 ALCORN STREET BYRON BAY NSW 2481 ABN 6725 8123 409
National Marketing Manager for Triumph Alana Jones says, “We are thrilled to be collaborating with
Kelli on many of her exciting plans for TALULAH in 2011”. Jones continues, “TALULAH has a loyal and
dynamic customer base and we think they are going to love Triumph’s new product that will hit the
market in March 2011. After all, getting your lingerie right makes a world of difference to your
overall look”.
TALULAH will be presenting an individual show at this year’s Australian Fashion Week as well as
being involved with the Fashion Festivals held in Brisbane, Sydney, and Melbourne. TALULAH is
currently available in 115 boutiques around Australia, with plans to expand on its existing overseas
network this year.
T 02 6685 4484 ENQUIRIES@TALULAH.COM.AU TALULAH.COM.AU
126 ALCORN STREET BYRON BAY NSW 2481 ABN 6725 8123 409