Celebdaq Curriculum Mapping: Media
Subject Key Stage : Curriculum Idea/Suggestions
School Year reference
Media KS3 : 7-9 Online media - Students to look at key features of websites as sources of information. Find different types of websites (e.g.
KS4 : 10-11 Websites search engines, city guides, movie sites) and discuss language used, audience, and purpose of websites. Discuss
what makes a website good or bad and how you evaluate what you find online. Critic the Celebdaq website. In
groups plan to produce a webpage for the Celebdaq site. Where will this page sit? What information will it
contain? Where will it link from and to?
Media KS3 : 7-9 Print Media - Analysis: key features of newspapers (use of columns, headlines, pictures, captions, subheadings, interviews).
KS4 : 10-11 Newspapers Discuss the usage of emotive language and bias that can lead to confirming or reinforcing prejudices. Students
to write a lead story for a tabloid and a broadsheet newspaper about an event featured in Celebdaq News this
week. Articles need to answer: Who? What? Where? When? questions.
Media KS3 : 7-9 Print Media - Students critique the Celebdaq News for the day and consider the form, content & purpose, who produced the
KS4 : 10-11 Newspapers text, who the audience is, how meaning is conveyed. Compare articles in newspapers to the coverage in Celebdaq
News.
Media KS3 : 7-9 Print Media - Students to look at key features of magazines articles. Students discuss intended audience of different
KS4 : 10-11 Magazines magazines, find examples of different tone and use of language in magazine articles, and explore what the writer
is trying to do or say and if they achieve their purpose. Students to produce their own article for a magazine on a
Celebdaq Celebrity and their investment potential.
Adaptation: apply this activity to the creation of an informative and persuasive leaflet to encourage investment
in a selection of celebrities.
Media KS3 : 7-9 Advertising Students to look at key features of advertisements and the different types of ads: product ads, services ads and
KS4 : 10-11 ads that encourage participation (e.g. Charity 'info - ads' and ads to use websites e.g. Celebdaq posters).
Students study static image ads and evaluate design and layout. Understand and consider the influence of the
following advertising devices: factual endorsement, persuasive 'loaded' language, rhetorical device, font size &
layout, images to represent or entice target audience, representation of people (e.g. portrayal of females).
Students create a poster encouraging people to sign up to Celebdaq.
Media KS3 : 7-9 TV Discuss the Narrative, Technical, Representational and Audio codes of TV making and the various roles of the
KS4 : 10-11 production team who make TV programmes or commercials.
Students create a TV news bulletin or interview of ‘Day Trading on Celebdaq’ with children taking different roles
(e.g. scriptwriter, production manager, director of photography, director) in the production of the bulletin or
interview. Students will need to think about these three factors: framing the shot, shot angle and if movement is
involved.
Curriculum reference (unit, Objectives
section)
Concept of investment
the links between Celebdaq Academy
and the real stock market.
Idea/Sugggestions
> explain what the stock market is, how it
functions, and what purpose it serves.
> analyze links between Celebdaq Academy and
the real stock market .