Name: ________________________________________ Ferrentino
Chapter 3 Notes-The Sports Market
Sports Management
1. Define Sports Marketing.
2. What is the difference between the Marketing of Sports and Marketing through Sports?
3. What are some careers in Sports Marketing that you might be interested in?
4. How is Sports Marketing used at Amateur events?
5. How is Sports Marketing used at Recreational events?
7. How is Sports Marketing used at High School events?
8. How is Sports Marketing used at College events?
9. What is the purpose of the NCAA?
10. How has the NCAA had an effect on Collegiate sports?
11. How has marketing affected the NCAA Men’s Basketball Championship?
12. How is are sports teams seen as businesses?
13. How is sports marketing being creatively utilized at Gillette Stadium?
14. What effect did allowing professionals to compete in the Olympics have for sports
marketers?
15. How is Sports Marketing used at Paralympic events?
16. How is Sports Marketing used at Special Olympic events?
17. How is Sports Marketing used at International Sports events?
18. How can the growing women’s sports industry be useful to sports marketers?
19. What effect did Title IX have on Sports Marketing?
20. How is Sports Marketing used at Extreme Sports events?
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