THIS HOLIDAY SEASON, BRING HOME THE SAME
TECHNOLOGY USED BY RECORD PRODUCERS AND
PROFESSIONAL ATHLETES
Blazing Processor Speeds Through Digital Apps!
SUGGESTED ANCHOR LEAD: AS MORE AND MORE CONSUMERS ARE SEEKING
A TRUE DIGITAL LIFESTYLE, THEY‟RE LOOKING FOR THE BEST MEDIA PCs TO
RUN THEIR HOUSEHOLDS AND HOST THEIR ENTERTAINMENT. SO WHAT IF
YOU COULD TAP INTO THE SAME TECHNOLOGY USED BY PROFESSIONAL
ATHLETES AND RECORD PRODUCERS…? DANIELLE ADDAIR HAS MORE.
VIDEO AUDIO
Shawn Nelson and his band SHAWN NELSON IS THE LEAD SINGER OF
rehearsing in his garage THE AUSTIN, TEXAS BAND: SHAWN
NELSON AND THE RAMBLERS.
Wide shot of band playing WHEN THE BAND NEEDED TO CUT THEIR
FIRST DEMO CD, THE EXTRAORDINARY
COSTS ASSOCIATED WITH STUDIO
RECORDING LEFT „THE RAMBLERS‟
SCRAMBLING FOR ANOTHER OPTION.
Louie Landry on keys, into AND THEY FOUND IT IN FORM OF SOME
laptop SPECIAL TECHNOLOGY IN KEYBOARDIST
LOUIE LANDRY‟S PC.
Louie Landry “On the computer when we‟re recoding a song,
Keyboardist, Shawn Nelson & we use tracks… ah… on some songs up to 24
The Ramblers tracks and what this chip does is allows you to
keep each of those tracks open as a separate
file with… ah… without slowing down the
computer so you can say open up track 21 or
track 22 or track 23 without waiting around for
the computer.”
AMD Athlon 64 processor, HE‟S TALKING ABOUT AMD-64
various shots TECHNOLOGY—THE SAME TECHNOLOGY
USED FOR SOME OF THE MOST
DIGITALLY DEMANDING PRODUCTIONS
TODAY, LIKE THIS PAST SUMMER‟S
Crossroads Guitare Festival CROSSROADS GUITAR FESTIVAL
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Broll FEATURING ERIC CLAPTON, ENGINEERED
BY 5 TIME GRAMMY AWARD WINNING
Eric Clapton MUSIC PRODUCER ELLIOT SCHEINER.
Carlos Santana HE‟S WORKED WITH STEELY DAN, PHISH,
THE EAGLES AND FAITH HILL, AND MANY
Elliot Scheiner at mixing board MORE.
Elliot Scheiner “I can‟t tell you how crazy fast this stuff is so, I
Grammy Award Winning don‟t spend time waiting for systems to work
Producer you know, the, it‟s ready for me whenever I
need it.”
Lance Armstrong EVEN RECORD-BREAKING TOUR DE
Team Racing footage FRANCE WINNER LANCE ARMSTRONG
AND HIS TEAM RELY ON AMD64
TECHNOLOGY TO HELP THEM PLAN,
TRAIN, AND COMPETE.
John Quain “You can get these machines now, and at
Technology Reporter home you can not only download movies and
music, you can make your own movies and
music. You couldn‟t do that before with slower
processors, so now you have a much faster
machine that makes it a lot easier.”
Band playing AND THAT MEANS PEOPLE LIKE SHAWN
NELSON AND HIS BAND CAN
CONCENTRATE ON THE MUSIC, NOT THE
TECHNOLOGY.
THIS IS DANIELLE ADDAIR.
SUGGESTED ANCHOR TAG: FOR MORE INFORMATION ON THE AMD
ATHLON 64™ PROCESSOR, LOG ONTO AMD.COM.
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