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“Great Hospitality, Every Time.”

QUOTES FROM OTHERS



S

“ amFoxknowswhatbringscustomersin:ahipenvironment,happeningfood

andthoughtfulservice.” — Arizona Daily Star





F

“ oxrestaurantsarecharacterizedbycontemporarydesign,simplebut

sophisticatedAmericanfoodandinteresting,affordablewine.”— Phoenix Magazine





S

“ amFoxistheultimatehost.Nomatterhowmanydinners,luncheons,brunches

orcocktailpartiesyou’vehosted,chancesareSamFoxdoesitbetter.”

— Dining Out Magazine





S

“ amFoxhasatrueknackforcreatingsmartandstylishrestaurants.”

— Tucson Citizen





F

“ oxisadynamicyoungentrepreneurwithastringofValleysuccesses.”

— AZ Magazine





(

“ Fox’s)restaurantsofferstylishsurroundings,reasonableprices,goodserviceand

imaginativewell-preparedfood.”— Arizona Republic





F

“ ox’ssuccessisduetobothanincredibleworkethicandapassionforinnovation.”

— Item Magazine





F

“ ox’ssuccessisnotonlyphenomenal;it’sphenomenallywell-deserved.”

— Tucson Weekly









www.foxrc.com page 2

OVERVIEW



Fox Restaurant Concepts (FRC) is the privately held parent company of 12 unique concepts in Arizona,

California, Texas, Colorado & Kansas. Since 1998, FRC has opened 31 restaurants including Wildflower

(Tucson), Zinburger (Tucson, Phoenix), Blanco Tacos + Tequila (Tucson, Scottsdale); Bloom (Denver,

Scottsdale), NoRTH (Scottsdale, Tucson, Denver, Austin, Kansas), Sauce (Tucson, Phoenix), The Greene House

(Scottsdale), Olive & Ivy Restaurant + Marketplace (Scottsdale), Modern Steak (Scottsdale), The Arrogant

Butcher (Phoenix), Culinary Dropout (Scottsdale), and True Food Kitchen (Phoenix, Scottsdale, Newport

Beach, Santa Monica). The concepts range from upscale casual and fast casual, to mixed food service and

retail operations.



FRC’s restaurants appeal to a broad demographic and are unique, hip, and on-trend. Each restaurant is

dedicated to delivering an outstanding experience for every guest by providing high quality food, deliciously

prepared and beautifully presented menu items and exceptional service in a cool, sophisticated, and stylish,

yet comfortable setting. The company recruits fresh, creative and forward-thinking talent.



Led by creative visionary CEO, Sam Fox, FRC currently employs over 1,900 people. In coming years,

FRC will continue to create, develop and build successful and innovative new and existing concepts in

high-traffic centers in key markets.



FRC is a rapidly growing company that remembers its small business roots and is committed to supporting

its communities. FRC donates hundreds of thousands of dollars annually to various non-profit entities through

donations, fundraisers, community partnerships, and special events. The company and its award-winning

restaurants have established an outstanding reputation within the communities it serves.









www.foxrc.com page 3

FACT SHEET

Restaurant Overview: Introducing Fox Concepts’ 13th original

restaurant and latest creation, The Arrogant Butcher—now open at

CityScape in Downtown Phoenix.



Welcome to over 7,500 square feet of confidence. Feel free to check your

coat and any insecurity at the door. Then step inside and watch the scene in the kitchen, open dining

room, full service bar or climate-controlled patio. The Arrogant Butcher is where the buttoned-down

crowd comes to impress at power lunches by day. And hipsters, downtown residents and event goers

mingle at night. You needn’t be highbrow to come here. You just have to appreciate great food.





LOCATIONS



CityScapeDowntownPhoenix

2 E. Jefferson #150 Mon – Thu 11am to 9pm

Phoenix, 85004 Fri – Sat 11am to 10pm

P: 602.324.8502 Sat 11am to 10pm

Sat Brunch 11am to 4pm

Dinner 4pm to 10pm

Closed Sunday





THEBUZZ

“...therestaurantisaconsciouslycasualcomboofindustrialandbohoelements...”

– Phoenix New Times









www.foxrc.com page 4

www.foxrc.com page 5

FACT SHEET

Restaurant Overview: BLANCO Tacos + Tequila offers modern Mexican

fare in a casual-chic setting. Updated classics like tacos, enchiladas, and queso

crisps are reinterpreted with fresh, flavorful, and unique ingredients.



Guests of all ages enjoy Blanco’s upbeat and casual come-as-you-are atmosphere.

The dramatic entries feature a colorful mosaic tile wall. The clean, minimalist, modern

dining rooms offer a striking wood relief paneled wall, weathered wood floors, dark wood table tops, sleek

and comfortable deep sky blue banquette seating and stark white walls.



The bars are the focal point of the dining room offering one of Arizona’s finest selections of wines, beers and

nearly 30 premium tequilas. Signature drinks made with fresh seasonal fruits include house made white and

red sangrias, a wide variety of traditional and unique margaritas and refreshing signature cocktails.









LOCATIONS



Tuscon

La Encantada Sun – Thu 11am to 10pm

2905 E Skyline Drive, #246 Fri – Sat 11am to 11pm

Tucson AZ 85718 Happy Hour Daily 4pm to 6pm

P: 520.232.1007

F: 520.232.0100





Scottsdale

The Borgata Sun – Thu 11am to 10pm

6166 N Scottsdale Rd, #601 Fri – Sat 11am to 11pm

Scottsdale, AZ 85253 Happy Hour Mon – Fri 4pm to 6pm

P: 480.305.6692

F: 480.305.6693



THEBUZZ

“BlancoTacos+TequilatakesthattrademarkFoxstyleandkicksinan‘olé’.”–

Arizona Daily Star Arizona Daily Star



“ExcellentupdatedSonoranfood,cracklingservice,aspectacularviewandahip,

youngvibe.” – Tucson Weekly



“TheyoungserversatBlancohustle,smileandknowtheirbusiness.” – Tucson Weekly









www.foxrc.com page 6

FACT SHEET (continued)

ACCOLADES



Zagat 2008 new restaurant mention.

Best New Restaurant Silver Award – Tucson Lifestyle Culinary Awards 2008

Best Guacamole – Tucson Lifestyle 2008









www.foxrc.com page 7

www.foxrc.com page 8

www.foxrc.com page 9

FACT SHEET

RestaurantOverview: Bloom, like its sister restaurant Wildflower, serves

New American Cuisine with a seasonally changing menu. Featuring classic

American favorites with influences from European and Asian cuisines, the

menu at Bloom showcases the freshest, most delicious ingredients resulting in

something for every palate.



Bloom is a popular meeting spot for local business people and shoppers alike,

offering a full bar, extensive wine list, and indoor and outdoor seating. The sleek bar featuring a cuvee

wine keeper system allows guests to choose from over 75 wines by the glass daily. Bloom has consistently

received the Wine Spectator Award of Excellence for its outstanding wine program.



Bloom in Broomfield, CO has an elegant second floor private dining room that can seat up to 60. The

beautiful glass enclosed private dining room at Bloom in Scottsdale, AZ accommodates up to 20. Both are

favorite spots for winemaker dinners, private parties, wedding receptions and business meetings.



LOCATIONS



The Shops at Gainey Village Lunch: Daily 11am to 3pm

8877 N Scottsdale Road, #402 Happy Hour: Daily 3pm to 6pm

Scottsdale, AZ 85253 Dinner: Mon – Thu 5pm to 9:30pm

P: 480.922.5666 Fri – Sat 5pm to 10pm

F: 480.922.6556 Sunday 5pm to 9pm





FlatIron Crossing Mall Lunch: Mon – Fri 11am to 3pm

1 W Flatiron Circle, #224 Sat – Sun 11am to 4pm

Broomfield, CO 80021 Happy Hour: 3pm to 6pm

P: 720.887.2800 Dinner: Mon – Thurs 4pm to 9pm

F: 720.887.6939 Fri – Sat 4pm to 10pm

Sunday 4pm to 8pm



THEBUZZ

“...genuinelyseriousabouttheingredients,thecooking,theservice,thewineand

providinggoodvalue.” – Rocky Mountain News



“Despitethepackedhouse,servicewasimpeccablefromtheget-go…Maincourses

herearealovelyassortmentthat’slargeenoughtosuitjustaboutanyone’staste,

butnotoverwhelming…Thishastobeoneofthebestrestaurantsintownforwine

loversduetoitslistofmorethan20well-pricedflights.” – Arizona Republic



“Sandwiches,creativeentréesandevenmoreimaginativemartinies...”

- East Valley Tribune









www.foxrc.com page 10

www.foxrc.com page 11

FACT SHEET

Restaurant Overview: Culinary Dropout, our little gastropub

“rebel child” breaks all the rules with its uniform-free staff and relaxed,

soulful ambiance.



You’ll find amped-up pub-type appetizers, salads, sandwiches and

entrees, along with a unique Antipasti Menu showcasing delicious and

hard-to-find meats, cheeses and vegetables.



Rustic wood flooring and worn, overstuffed leather benches compliment deep purple and green

chandeliers and patterned velvet chairs. Melt into the comfortable setting at the Scottsdale Waterfront

and enjoy our outdoor patio and live music performed a few nights each week on our mini stage.

Culinary Dropout is also a day-drinking and late-night destination with two-thirds of the menu dedicated

to beer, wine and some pretty interesting cocktails.





LOCATIONS



7135 E. Camelback Rd, Suite 125 All day menu served:

8877 N Scottsdale Road, #402 Mon – Sun 11:30am to Close

Scottsdale, AZ 85253

P: 480.970.1700

F: 480.970.1709





THEBUZZ

“...atrifectaofcraftylibations,coolvibesandplayful,tastyfood.”

– Phoenix Magazine



“AnotherfantasticrestaurantbyFoxRestaurantConcepts.” – Examiner.com



ACCOLADES



“Best New Restaurant” October 2010, Phoenix Magazine



Best Cocktail 2010 Critics’ Choice, AZCentral.com









www.foxrc.com page 12

www.foxrc.com page 13

Restaurant Overview: From menu to décor, The Greene House is inspired

by the California lifestyle. A warm, inviting atmosphere sets the tone for an array of

simple, inspired-by-nature dishes. The menu showcases signature fare made with farm-

fresh seasonal ingredients. These signature items evolve throughout the year, based on

ingredients that are fresh, plentiful and in season. The extensive wine list features over 35

wines from boutique California wineries offered by the glass, half decanter or bottle.



Inspired architecturally by Charles and Henry Greene, renowned designers during the Arts and Crafts movement

of the 20th century, California craftsman style is prevalent throughout the restaurant. True to the Greene’s famous

California bungalows, The Greene House is reminiscent of an airy, seaside cottage with ample outdoor patio seating.



LOCATIONS



Kierland Commons

15215 N Kierland Blvd., #100 Mon – Thu 11am to 9:30pm

Scottsdale, AZ 85254 Fri – Sat 11am to 10:30pm

P: 480.889.9494 Sunday 11am to 9pm

F: 480.889.9495



THEBUZZ

“...wherethegoodolddaysmeetthegoodnewdays.” – The Arizona Republic



“FewotherValleyrestaurantsholdsuchastrongcommitmenttohand-nurtured,artisan

ingredientssuchastheGreeneHouse.” – 85255 Magazine



“…reflectsareverenceforallthatissimpleandnatural.” – Phoenix Magazine



“…anduncomplicatedbutexquisitediningexperience.”– 85255 Magazine



“…ano-nonsensefoodphilosophy:acarrotshouldtastelikeacarrot.”– The Arizona Republic



“…focusesonkeepingthingssimpleandtasty…” – DesertLiving Magazine



“I’mcertaintheGreeneHousewilllaydowndeeproots.” – Arizona Foothills Magazine



ACCOLADES



“Best Seafood” 2007 GET OUT, East Valley Tribune

“Best Fancy Fish” 2006 Phoenix Magazine

“Ladies Lunch” September 2008, Best of Readers’ Picks, Phoenix Magazine

2011 James Beard Foundation Awarded Chef Semifinalist, Rising Star Chef of the Year

– Executive Chef Andrew Ashmore, The Greene House, Scottsdale, AZ









www.foxrc.com page 14

www.foxrc.com page 15

Restaurant Overview: Open to the public in October 2009 at

Scottsdale Fashion Square, Modern Steak is a refreshing take on the

steakhouses of yesterday. Enlightened, affordable food; a glamorous, comfortable setting; and unparalleled

service define Modern Steak. Perfect for everyday dining or a special evening out, Modern Steak gives an

inventive interpretation on steakhouse staples. Modern Steak is the first of the next generation of steakhouses

– high energy, affordable and delicious.







LOCATIONS



Scottsdale Fashion Square Modern Steak

7014 E. Camelback Rd., Suite 1433 Lunch: Daily 11:30am to 3pm

Scottsdale AZ 85251 Dinner: Sun - Thurs 5pm to 9:30pm

P: 480.423.7000 Tues - Wed 5pm to 10pm

F: 480.423.7001 Fri - Sat 5pm to 10:30pm



Modern Burger

Daily 12pm to 4pm



THEBUZZ

“Ifit’sgreatsteakandaseeandbeseenambianceyoucrave,SamFox’s...new

restaurantservesupboth.” – Phoenix Magazine



“There’splentytoloveaboutSamFox’snewModernSteakatScottsdaleFashion

Square...” – Arizona Republic



“ThereissomethingtraditionalaboutModernSteak;it’sanotherexampleofSam

Foxproducingagreatrestaurantinanunexpectedplace.” – 944 Magazine



ACCOLADES



“Best New Restaurant” October 2010, Phoenix Magazine

Top Five Best New Restaurants for a Business Lunch, The Elite List, Worth Magazine

Top Ten Steakhouses, December 2010, Arizona Republic









www.foxrc.com page 16

www.foxrc.com page 17

FACT SHEET

RestaurantOverview: Taking its cue from an Italian trattoria, NoRTH offers

a fresh new approach to Modern Italian cuisine. With sleek interiors, a sexy

atmosphere, and a menu offering unique antipasti, gourmet pizzas, inventive pasta

dishes and many wood roasted and grilled dishes, NoRTH is the perfect spot for any

dining occasion. NoRTH appeals to a variety of guests seeking a casual, hip and

upbeat venue with deliciously affordable fare.



For those seeking venues for private parties, business meetings or special occasions, NoRTH offers private

dining rooms at several locations.



LOCATIONS



Scottsdale

Kierland Commons Lunch: Daily 11am to 4pm

15024 N Scottsdale Road, Suite 160 Happy Hour: Mon – Fri 3pm to 6pm

Scottsdale, AZ 85254 Dinner: Sun – Thu 4:30pm to 9:30pm

P: 480.948.2055 Fri – Sat 4:30pm to 10:30pm

F: 480.948.2350





Tucson

La Encantada Lunch: Daily 11am to 4pm

2995 E Skyline Drive Dinner: Sun – Thu 4pm to 10pm

Tucson, AZ 85718 Fri – Sat 4pm to 12am

P: 520.299.1600 Happy Hour: Mon – Fri 3pm to 6pm

F: 520.299.1621





Austin

The Domain Lunch: Daily 11am to 4:30pm

11506 Century Oaks Terrace Dinner: Sun – Thu 4:30pm to 10pm

Austin, TX 78758 Fri – Sat 4:30pm to 11am

P: 512.339.4400 Happy Hour: Mon – Fri 3pm to 6pm

F: 512.339.4409





Denver

Cherry Creek North Lunch: Mon – Sat 11am to 3pm

190 Clayton Lane Sunday 11:30am to 3pm

Denver, CO 80206 Dinner: Mon – Thu 4:30pm to 10pm

P: 720.941.7700 Fri – Sat 4:30pm to 11pm

F: 720.941.7707 Sun 4pm – 9pm

Happy Hour: Mon – Sat 3pm to 6pm







www.foxrc.com page 18

LOCATIONS (continued)



KansasCity

One Nineteen Mon – Thu 11am to 10pm

4579 W 119th Street, #A-101 Fri – Sat 11am to 11pm

Leawood, KS 66209 Sun 11am – 9pm

P: 913.232.5191

F: 913.232.5195







FACT SHEET

THEBUZZ

“Thesoftlylitinteriorfeelslikeabigcityloft.”– City’s Finest Magazine



“Thisistheplacetoseeandbeseen.” – AZnightbuzz.com



“High-energyenvironment.” – bizAZ Magazine



“EveryweekIseeexamplesthatarejustasdedicatedtoqualityasthehomegrownshops,

andNorthisone.” – Texas Monthly



“...justlikeanindependent.See?‘Chain’doesn’thavetobeadirtyword.” – Texas Monthly



ACCOLADES



Phoenix Magazine Reader’s Pick – “Best New Restaurant 2006”



Tucson Lifestyle Culinary Awards:

• Best Alfresco Dining 2010 • Best Dining with a View 2006

• Best Upscale Bar 2008 • Best New Restaurant 2004



Tucson Weekly:

• 1st place Best Upscale Bar Ambiance 2010 • 3rd place Best Martini 2007

• 3rd place Best Outdoor Seating 2007



“Best New Restaurants of 2001” – Phoenix Magazine









www.foxrc.com page 19

www.foxrc.com page 20

www.foxrc.com page 21

FACT SHEET

RestaurantOverview:Old World meets new at Olive & Ivy

Restaurant & Marketplace, which blends the flavors and timeless

elegance of the Mediterranean with contemporary California

chic. Olive & Ivy brings a slice of a bustling Mediterranean

neighborhood market to the Scottsdale Waterfront.



Olive & Ivy’s upscale casual restaurant showcase’s Fox Restaurant Concepts’ trademark passion for

craftsman cuisine. The menu celebrates the cooking techniques of the Mediterranean resulting in a menu

that offers a fresh, updated selection of slow-cooked, flavor drenched Mediterranean classics.



At Olive & Ivy, discover an enticing selection of unexpected and familiar dishes in a rich, elegant, laid-

back atmosphere. For special occasions or business meetings, the restaurant offers two private dining

areas. Choose from the elegant White room which seats 12 guests, or the larger Stamp room which can

accommodate 30.



For the wine connoisseur, Olive & Ivy offers over 45 wines by the glass featuring a selection of Old World

wines from Spain, Portugal, Italy, Greece, and France along with Old World varietals from California and

the Pacific Northwest.



For the late-night crowd, visit the bar where you can enjoy unique specialty drinks, fine wine and an

enticing selection of small plates and decadent desserts.



In Olive & Ivy’s Marketplace enjoy an abundant variety of baked goods – scones, rustic loaves, and

gourmet espresso and coffee, hand-crafted and poured northern Italian style by highly skilled baristas.

Stop in for a light or hearty breakfast or tasty lunch where you can choose hot or cold specialty

sandwiches, gourmet salads and house-made gelato.



LOCATIONS



Scottsdale Waterfront Brunch: Sat – Sun 10am to 3pm

7135 E Camelback Road, #195 Lunch: Mon – Fri 11am – 3pm

Scottsdale, AZ 85251 Dinner: Sun – Thu 5pm – 10pm

P: 480.751.2200 Fri – Sat 5pm – 11pm

F: 480.751.2201

Marketplace:

Breakfast: 7am – 10:30am

Lunch: 10:30am to 3:30pm

Gelato & Barista served until 10pm

Happy Hour: Mon – Fri 4pm – 6pm









www.foxrc.com page 22

FACT SHEET

THEBUZZ

“PartofthetrustedFoxRestaurantConcepts,thishotspotisagreatplacetohavean

elegantmealandamazingglassofwine.” – Arizona Foothills Magazine



“…adarlingnewspotontheScottsdaleWaterfront.” – Sunset Magazine



“…isthetalkofthetown,busydayandnight.” – AZFamily.com



“…issensoryoverloadineveryway.” – Phoenix New Times



“Somucheyecandy,solittletime.” – Phoenix New Times



“Mediterraneanmeetswestcoast.” – GET OUT, East Valley Tribune



“…offerstheperfectambiencetopeoplewatch,flirtandsnagafirstdate.” – Phoenix

Magazine



ACCOLADES



,

Wine Spectator Award of Excellence 2007 2008, 2010



“Best Place to Score a Date” Phoenix Magazine 2007



“Best See and Be Seen Lunch Spot” 944 Magazine 2007



“Best Patio Dining” 2010 Reader’s Choice Restaurant Awards, North Valley Magazine



“Best Place to Have Brunch” The Wedding Chronicle Reader’s Poll Winner 2010









www.foxrc.com page 23

www.foxrc.com page 24

www.foxrc.com page 25

RestaurantOverview:Contemporary, casual, quick – that pretty much

sums up Sauce, our gourmet pizza and wine eatery. Our menu is simple but

sophisticated – innovative and fresh, and did we mention inexpensive?



Since its inception in 2003, Sauce has clearly struck a dining nerve. We’ve

been packed ever since, pleasing people of all ages with reasonably priced,

fast, gourmet pizzas in a casual, hip setting.



Sauce offers the same flavors found at NoRTH, our sleek, modern Italian restaurant, in a more casual setting.

You’ll find the same quality and even some of the same dishes, and all of the genuine hospitality at Sauce.





LOCATIONS



Phoenix

Madison Village Marketplace Sun – Thu 11am to 9pm

742 E Glendale Avenue Fri – Sat 11am to 10pm

Phoenix, AZ 85020

P: 602.216.2400

F: 602.216.2404





The Shops at Norterra Sun – Thu 11am to 9pm

2470 W Happy Valley Road Fri – Sat 11am to 10pm

Phoenix, AZ 85085

P: 623.414.4866

F: 623.414.4865





Scottsdale

Thunderbird Square Sun – Thu 11am to 9pm

14418 N Scottsdale Road, Suite 181 Fri – Sat 11am to 10pm

Scottsdale, AZ 85254

P: 480.321.8800

F: 480.321.8801





Scottsdale Waterfront Sun – Thu 11am to 9pm

7135 E Camelback Road, Suite 160 Fri – Sat 11am to 10pm

Scottsdale, AZ 85251

P: 480.321.8844

F: 480.321.8845









www.foxrc.com page 26

Mesa

Dana Park Mall Sun – Thu 11am to 9pm

3426 E Baseline, #119 Fri – Sat 11am to 10pm

Mesa, AZ 85204

P: 480.497.3500

F: 480.497.3615





Chandler

Downtown Ocotillo Daily 11am to 9pm

2551 W Queen Creek Road

Chandler, AZ 85248

P: 480.388.3640

F: 480.388.3641





Tucson

Target Center Sun – Thu 11am to 9pm

5285 E Broadway Fri – Sat 11am to 10pm

Tucson, AZ 85711

P: 520.514.1122

F: 520.514.1444





Campbell Plaza Sun – Thu 11am to 9pm

2990 N Campbell, Suite 110 Fri – Sat 11am to 10pm

Tucson, AZ 85719

P: 520.795.0344

F: 520.795.1046





Casas Adobes Sun – Thu 11am to 9pm

7117 N Oracle Road Fri – Sat 11am to 10pm

Tucson, AZ 85704

P: 520.297.8575

F: 520.297.0805









www.foxrc.com page 27

THEBUZZ

“Saucedeliversalotforalittleinrecord-breakingtime.” – Phoenix Magazine



“Ifanything,Sauce,aquick-casualoperationspecializinginspeed,isFox’sbestidea

yet…” – Phoenix Magazine



“…aneighborhoodfavorite,busydayandnight.” – Phoenix Magazine



“Perfectforpeoplewhocaremoreaboutqualitythanquantity…” – GET OUT, East Valley Tribune



ACCOLADES



Tucson Lifestyle Culinary Awards:

• Best Pizza – 2004, 2005, 2006, 2007

• Best New Restaurant - 2004



Winner of the 2005 NRN Hot Concepts! Award









www.foxrc.com page 28

Restaurant Overview:  Great-tasting globally inspired cuisine that

nourishes body, mind, and spirit.



True Food Kitchen is an innovative new eatery developed in partnership

with Fox Restaurant Concepts and best-selling author Dr. Andrew Weil.

Open for breakfast, lunch, dinner and weekend brunch at The Biltmore Fashion Park since 2008, True Food

Kitchen opened its doors in California for the first time in August 2010 at Fashion Island in Newport Beach,

as well as opening a second Arizona location at the Scottsdale Quarter in November 2010. In 2011, the

second California location opened in Santa Monica.



At True Food Kitchen, we believe simple, fresh, pure ingredients create the most satisfying and memorable

dining experiences. While our menu is packed with nutritious, good-for-you vegetables, whole grains, and

proteins, we never sacrifice flavor. You may not notice the difference, but it’s there.



LOCATIONS



Phoenix

Biltmore Fashion Park Sunday – Thursday: 11am to 9pm

2502 E Camelback Rd Friday: 11am to 10pm

Phoenix, AZ 85016 Saturday: 10am to 10pm

P: 602.774.3488 Sunday: 10am to 9pm

F: 602.774.3489



Scottsdale

Scottsdale Quarter Sunday – Thursday: 11am to 9pm

15191 N Scottsdale Rd #100 Friday: 11am to 10pm

Scottsdale, AZ 85254 Saturday: 10am to 10pm

P: 480.265.4500 Sunday: 10am to 9pm

F: 480.265.4505



NewportBeach

Fashion Island Monday – Thursday: 11am to 10pm

451 Newport Center Dr Friday: 11am to 11pm

Newport Beach, CA 92660 Saturday: 10am to 11pm; Brunch served until 3pm

P: 949.644.2400 Sunday: 10am to 9pm; Brunch served until 3pm

F: 949.644.2401





SantaMonica Monday – Thursday: 11:30am to 10pm

395 Santa Monica Place Friday: 11:30am to 11pm

Santa Monica, CA 90401 Saturday: 10am to 11pm, Brunch served until 4pm

P: 310.593.8300 Sunday: 10am to 9pm, Brunch served until 4pm

F: 310.593.8301









www.foxrc.com page 29

FACT SHEET

THEBUZZ

“TrueFoodoozeswarmth,comfortandminimalismallatonce.”– Phoenix Magazine



“TrueFoodKitchenprovesthepoint:nutritiousanddeliciousaren’tmutually

exclusive.”–Phoenix Valley Guide



“...offersauniquediningdestinationthatcouldjustbewhatthedoctorordered...”

– Select Magazine



“...leaveittothebigdogs–FoxRestaurantConceptsinthiscase–tocomeupwith

aslick,fullyrealizedholisticfoodhall...”–Orange Coast Magazine



“The...restaurantshowcasestheflavor,beautyandnutritionalvalueoffruitsand

vegetables...”–The OC Register



“It’ssorarethatyouleavearestaurantafteralargemealfeelinggoodabout

yourself...”–Great Taste Magazine



“AfocusondelicioushealthfulandsustainableeatingiswhatsetsapartTrue

FoodKitchen...”–944.com



ACCOLADES



2011 Best Restaurants – Orange Coast Magazine 2011



Orange County’s Best Desserts – Orange Coast Magazine 2010



Best Salad in Newport Beach – Dishtip.com 2010



Best New Restaurants – Phoenix Magazine – October 2009



4th Place - Vegetarian Friendly Top 10 – AZ Republic, Feb 5 2009









www.foxrc.com page 30

www.foxrc.com page 31

Restaurant Overview: Wildflower has deep roots for culinary

excellence in the Old Pueblo. As the original Fox Restaurant Concept,

Wildflower continues to set the standard for innovative, yet classic,

American cuisine with European and Asian influences.



Since 1998, Wildflower has enveloped the Tucson community with its

relaxed dining atmosphere, seasonally fresh menu, and excellence in

service. Wildflower also boasts an award-winning wine list, encompassing

over 80 labels by the bottle and 25 by the glass. Wildflower’s wine list offers an excellent range of options

for both the experienced wine connoisseur and the novice.



In 2009, Wildflower underwent an expansive remodel, ranging from décor to menu. The changes all reflect

the passion and dedicated work ethic of Fox Restaurant Concepts to its original concept restaurant and the

Tucson dining community who shares in it.



Guests feel they are dining at home in the cozy and comfortable interior setting of Wildflower. Antique

farmhouse furniture complements the hues of deep blue, bright white, yellow, and green. Oversized walnut

finish tables and chairs resting over floral carpet are similar to the traditional family room table; modern

meets shabby chic. The patio is inviting year-round for both daytime and evening dining. Guests melt into

the snug pillow cushions that line the chairs. Climate controlled heaters and misters are framed in an array

of lush greenery, made to mimic a garden atrium.



LOCATIONS



Casas Adobes Lunch: Daily 11am to 4pm

7037 N Oracle Rd Dinner: Sun – Thu 4pm to 9pm

Tucson, AZ 85704 Fri – Sat 4pm to 10pm

P: 520.219.4230

F: 520.219.4232



THEBUZZ

“Hipenvironment,happeningfoodandthoughtfulservice.” – Arizona Daily Star



“ThefoodiscolorfulandwittyinitsreinventionofAmericanculinaryclassics.” –

Tucson Monthly



ACCOLADES



Tucson Lifestyle Culinary Awards:

,

• Best Sinful Desserts Gold –2002, 2003, 2004, 2005, 2007 2008

• Best American Cuisine – 2002, 2003, 2004, 2005, 2006, 2007

• Best Longtime Favorite - 2007



Wine Spectator Award of Excellence 2005, 2006, 2007



One of Tucson’s top 10 restaurants in the Zagat Guide







www.foxrc.com page 32

www.foxrc.com page 33

RestaurantOverview:Energetic, modern, upbeat, fun and most

importantly, simply delicious, Zinburger offers a mouthwatering selection of

gourmet burgers, salads and sides, decadent shakes and desserts, and a

,

carefully crafted selection of wine. Located in Tucson since 2007 Zinburger

makes its Phoenix debut at the Biltmore Fashion Park on March 22nd.



Menu highlights include The Zinburger with Manchego Cheese & Zinfandel

Braised Onions; The Samburger with Nueske’s Maple Bacon, American Cheese & Thousand Island

Dressing; and the Kobe Burger with Vermont Cheddar & Wild Mushrooms (priced from $9-$14.) Side

selections include generous portions of Handcut Fries; Sweet Potato Fries with Yogurt Dressing; and

Zucchini Fries with Parmesan & Ranch (priced at $3-5). Market fresh salads selections include the BLT

Salad with Nueske’s Maple Bacon & Cowboy Ranch Dressing; and Roasted Chicken Salad with Organic

Greens, Pomegranate, Marcona Almonds & Goat Cheese Dressing ($8-$12). And for dessert – a delicious

array of hand-dipped old fashioned milkshakes and floats.



The setting is sleek, contemporary, upbeat and playful featuring rich wood and earth tones and stylish,

comfortable seating. In Tucson, the climate-controlled north patio offers a cozy fireplace and café seating.

The restaurant offers a full bar with cocktails, 20 wines by glass, and 12 beer selections with 4 of these

on tap. Zinburger Phoenix is ideally situated near True Food Kitchen on Camelback Road at the Biltmore

Fashion Park with easy access to downtown Phoenix and Scottsdale.



LOCATIONS



Tucson

Zinburger Tucson Sun – Thu 11am to 10pm

1865 E River Road #101 Bar closes at 11pm

Tucson, AZ 85718 Fri – Sat 11am to 11pm

P: 520.299.7799 Bar closes at 12am

F: 520.615.4534 Happy Hour: Daily 4pm to 6pm



Zinburger Tucson - Grant Road Sun – Thu 11am to 10pm

6390 E Grant Road Fri – Sat 11am to 11pm

Tucson, AZ 85715 Happy Hour: Daily 4pm to 6pm

P: 520.298.2020

F: 520.298.2030





Phoenix

Zinburger Phoenix Sun – Thu 11am to 9pm

2502 E Camelback Rd. #127 Fri – Sat 11am to 10pm

Phoenix, AZ 85016

P: 602-424-9500

F: 602-424-9501







www.foxrc.com page 34

THEBUZZ

“Therereallyissomethingspecialaboutawell-executedgourmetburger…”–

Tucson Citizen



“Zinburgerdoesalotright–thebunsarefreshandtoasted,thehigh-grade,

mostlychuckmeatpattiesareheftyandjuicywithoutbeinggreasy.TheKobe

winshandsdowninthetastecategorywithaquietsweetnessandarichtaste

thatlingerslovingly.” – Arizona Daily Star



“SamFoxhasdoneitagain–takenauniversally–popularconceptandturnedit

intoanexciting,trendy,contemporaryrestaurant.” – Lovin’ Life After 50



“Eachandeverytime,theburgershavebeendelicious.” – Inside Tucson Business









www.foxrc.com page 35

www.foxrc.com page 36

www.foxrc.com page 37

LOCATIONS BY MARKET

PHOENIX,AZ Sauce(continued) Sauce

Dana Park Mall Casas Adobes

TheArrogantButcher 3426 E Baseline Road 7117 N Oracle Road

Downtown Cityscape Mesa, AZ 85204 Tucson, AZ 85704

2 E. Jefferson #150 P: 480.497.3500 P: 520.297.8575

Phoenix, AZ 85004

P: 602.324.8502 Madison Village Marketplace Target Center

742 E Glendale Avenue 5285 E Broadway Boulevard

Blanco Phoenix, AZ 85020 Tucson, AZ 85711

The Borgata P: 602.216.2400 P: 520.514.1122

6166 N Scottsdale Road, #601

Scottsdale, AZ 85253 The Shops at Norterra Campbell Plaza

P: 480.305.6692 2470 W Happy Valley Road, #1193 2990 N Campbell Avenue, Suite 110

Phoenix, AZ 85085 Tucson, AZ 885719

Bloom P: 623-414-4866 P: 520.795.0344

Gainey Village

8877 N Scottsdale Road Thunderbird Square Wildflower

Scottsdale, AZ 85253 14418 N Scottsdale Road, Ste 181 Casas Adobes

P: 480.922.5666 Scottsdale, AZ 85254 7037 N Oracle Road

P: 480.321.8800 Tucson, AZ 85704

TheGreeneHouse P: 520.219.4230

Kierland Commons The Scottsdale Waterfront

15024 N Scottsdale Road Suite #100 7135 E Camelback Road, Suite 160 Zinburger

Scottsdale, AZ 85254 Scottsdale, AZ 85251 Joesler Village

P: 480.889.9494 P: 480.321.8844 1865 E River Road

Tucson, AZ 85718

CulinaryDropout TrueFoodKitchen P: 520.299.7799

Scottsdale Waterfront Biltmore Fashion Park

7135 E. Camelback Rd, Ste.125 2502 E Camelback Rd., Ste. 135 6390 E Grant Road

Scottsdale, AZ 85251 Scottsdale, AZ 85016 Tucson, AZ 85715

P: 480.970.1700 P: 602.774.3488 P: 520.298.2020

F: 520.298.2030

ModernSteak Scottsdale Quarter

Scottsdale Fashion Square 15191 N Scottsdale Rd #100 NEWPORTBEACH,CA

7014 E Camelback Rd., Ste. 1433 Scottsdale, AZ 85254

Scottsdale, AZ 85251 P: 480.265.4500 TrueFoodKitchen

P: 480.423.7000 Fashion Island

Zinburger 451 Newport Center Dr.

NoRTH Biltmore Fashion Park Newport Beach, CA 92660

Kierland Commons 2502 E Camelback Rd., Ste 127 P: 949.644.2400

15024 N Scottsdale Road #160 Phoenix, AZ 85016

Scottsdale, AZ 85254 P: 602.424.9500 SANTAMONICA,CA

P: 480.948.2055 TrueFoodKitchen

TUCSON,AZ

Olive&Ivy Santa Monica Place

Scottsdale Waterfront Blanco 395 Santa Monica Place

7135 E Camelback Rd., Ste. 195 La Encantada Santa Monica, CA 90401

Scottsdale, AZ 85251 2905 E Skyline Drive P: 310.593.8300

P: 480.751.2200 Tucson, AZ 85718

P: 520.232.1007

Sauce

Downtown Ocotillo NoRTH

2551 W Queen Creek Road La Encantada

Chandler, AZ 85248 2995 E Skyline Drive

P: 480.388.3640 Tucson, AZ 85718

P: 520.299.1600









www.foxrc.com page 38

LOCATIONS BY MARKET

DENVER,CO



Bloom

Flatiron Crossing Mall

1 W Flatiron Circle

Broomfield, CO 80021

P: 720.887.2800



NoRTH

Cherry Creek North

190 Clayton Lane

Denver, CO 80206

P: 720.941.7700



AUSTIN,TX



NoRTH

The Domain

11506 Century Oaks Terrace

Austin, TX 78758

P: 512.339.4400



LEAWOOD,KS



NoRTH

One Nineteen

4579 W 119th Street, Suite A-101

Leawood, KS 66209

P: 913.232.5191









www.foxrc.com page 39

LEADERSHIP TEAM



SAM FOX

Founder & CEO



As full of surprises as he is innovative, Sam Fox is one of the nation’s most

successful restaurateurs. Sam’s refreshing spin on traditional cuisine, hospitality

and restaurant design has transformed the restaurant industry throughout the

Southwest.



Sam is continually inspired by all life has to offer. His vision of creating entirely

new restaurant experiences has led to the development of 12 unique concepts

that have now grown into 31 restaurants in Arizona, California, Colorado,

Kansas and Texas.



But Sam hasn’t had his fill.



Thanks to an uncanny sense of what is “now” Sam is able to continually keep

ahead of the curve, by looking forward and creating restaurant concepts that

are unique, innovative and on-trend. It’s this call to create and this passion for

meeting and exceeding the expectations of his guests that has made Sam and

his restaurants so successful.



Sam’s vision and creativity makes him a highly sought after speaker and for

the past three years, he has been nominated as Restaurateur of the Year for

prestigious James Beard Foundation. This vision and the company’s unique

positioning and success also brings Fox Restaurant Concepts ongoing interest,

coverage and praise in local, regional and national media.



Sam believes in sharing the rewards of his success and Fox Restaurant Concepts

generously gives back to all of the communities it serves. He is a member of

the Young President’s Organization and the philanthropic Thunderbirds. In

addition he serves on the Board of the Arizona Cancer Center, the Scottsdale

Convention & Visitors Bureau Tourism Development Commission and several

other organizations.



“Samhasgreatvisionandoperationalskills.He’saverysought-

after entrepreneur, and he’s got some of the most exciting

conceptsinthebusiness.” — Bob Williams, Former Sr. VP, Westcor









www.foxrc.com page 40

RUSSELL OWENS

President and Chief Operating Officer



Russell Owens has an extensive background working with some of the most well-

known restaurant groups in the nation. Prior to joining Fox Restaurant Concepts

as the president and chief operating officer, Owens was the president of Pei Wei

Asian Diner, a subsidiary of P.F. Chang’s China Bistro. Under Owen’s leadership,

in 7 years, Pei Wei grew from 2 restaurants in Arizona to 155 restaurants

throughout 23 states.



Before his work with P.F. Chang’s, Owens spent 17 years with Brinker International,

one of the world’s leading casual dining restaurant companies. During his

time with Brinker, Owens held a variety of positions, beginning in finance and

transitioning into a strategic business development role. Owens joined Chili’s

Inc, which became Brinker, Intl. after it went public with revenues of under $35

million. The company acquired several additional concepts, including Romano’s

Macaroni Grill, On the Border Mexican Grill & Cantina, Maggiano’s Little Italy,

and The Corner Bakery. As Brinker continued to grow and develop restaurant

brands, Owens was promoted to senior vice president of strategic development

for the company’s Italian concepts, subsequently leading international brand

development for Chili’s Grill & Bar and Romano’s Macaroni Grill. During his

last four years with Brinker, Owens served as executive vice president and chief

financial officer, the company continued to grow to more than 1,200 restaurants

and $3.5 billion in revenue worldwide.



A native of Dallas, Texas, Owens graduate from the University of Texas at Austin,

with a degree in Accounting. He has two daughters, ages 17 and 15 and enjoys

cycling, skiing and golf.









www.foxrc.com page 41

DAN CLAY

Vice President of Operations



Dan Clay joined Fox Restaurant Concepts in 2009 as Vice President of

Operations. An entire career spent in the food and beverage industry,

Clay has an impressive background in management and operations for

well-known restaurant groups.



Clay first got a taste for the restaurant business in high school while

working in the kitchen of an independently owned Italian restaurant in

his adopted hometown of St. Louis, Missouri. During college, he joined

S&A Restaurant Corp, where as a kitchen trainer he assisted with the

opening of several locations. Over 7 years, Clay then worked his way

into a management and area supervision position, helping to grow the

Bennigan’s concept. Following his time with S&A, he joined Houston’s

Restaurants and helped to develop operations procedures for the

Houston’s Brand, as well as Bandera, Rutherford Grill and Gulfstream.

He later became the VP of Operations for all of the company’s specialty

concepts. During his 15 year tenure with Houston’s, the company grew

from a single concept with a handful of stores to a 50 unit restaurant

group with multiple concepts.



During his career, Clay also had the opportunity to work for Cooker

Restaurants in Nashville, Tennessee as COO and as the President; and

as COO of Houlihan’s in Kansas City, Missouri. Most recently, Clay was

the COO of the La Jolla, California-based Ladeki Restaurant Group,

most known for their Sammy’s Woodfired Pizza concept.



Dan was born in California and raised in Missouri, where he earned

his business degree from the University of Missouri. He currently lives in

Scottsdale, Arizona.









www.foxrc.com page 42

CHRISTOPHER CRISTIANO

Corporate Executive Chef



Passionate.Creative.Artistic.

Executive Chef Cristiano’s office is a 700-square foot test kitchen

where he reinterprets classic recipes to create unique and innovative

fare for FRC’s many restaurants. “I use uncomplicated, straightforward

cooking techniques that preserve the true flavor of our quality

ingredients,” he says.



Cristiano keeps the menus across all restaurants fresh by developing

simple but sophisticated flavor profiles that resonate with today’s savvy

diners.



He began his culinary journey at the California Culinary Academy,

with stops along the way at some of the country’s most recognized

dining destinations, such as Wolfgang Puck’s Spago and Michel

Ricard’s Citrus. Today, Cristiano oversees a growing culinary staff

(500+) and is instrumental in the development of new concepts.



“…Cristianoistherealthing.” — Tucson Citizen









www.foxrc.com page 43

REGAN JASPER

Hospitality & Beverage Director



Regan Jasper, at the age of 24, became one of the youngest

Sommeliers in Arizona. Racking up Wine Spectator Awards at Fuego

restaurant and Hacienda del Sol resort, Jasper’s accomplishments

caught Sam Fox’s attention and in 1999, Fox wooed him to FRC with the

promise of creative freedom in developing and managing the beverage

and hospitality programs for all restaurants.



Jasper uses his exceptional food and wine knowledge to create well-

balanced wine choices that compliment Cristiano’s cuisine. He creates

eclectic, diverse and approachable wine lists at all Fox Restaurant

Concept restaurants, winning multiple Wine Spectator Awards of

Excellences along the way.



Jasper quickly demonstrated his exceptional expertise beyond the wine

and beverage realm and today is responsible for hospitality programs

across all restaurants as well.



“Serviceisanareawhereweliketoshowcaseourskill

setsandpassionfortheindustry.” — Regan Jasper









BRIAN STOLL

Chief Financial Officer



Brian Stoll is the Chief Financial Officer of Fox Restaurant Concepts.

Graduating Summa Cum Laude from Northern Arizona University,

Brian has always been at the top of his class. Rising to the highest level

at the Big 5 Accounting firm Deloitte & Touche in Phoenix prior to his

departure to join FRC, Brian brings first class talent to the team. His

background makes him uniquely qualified to provide effective cost

management, a vital key to the success of any restaurant. Additionally,

Brian is responsible for financial statements and transactional oversight

for each concept’s operations.









www.foxrc.com page 44

7135 E Camelback Road

Suite 260

Scottsdale, AZ 85251







www.foxrc.com



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