Welcome To CENTURY 21
Table of Contents
Getting Started Checklist
CENTURY 21 Forms
Start-Up CD
Additional Information:
Implementation Program
CENTURY 21 and the AIR MILES® Reward Program
CENTURY 21 Connections and CENTURY 21 Preferred Vendors
21 Online Canada
21Online.com
CENTURY 21 Learning System (CLS)
Vendor Catalogues And Order Forms
Welcome To CENTURY 21
Getting Started Checklist
Get approval and Consent to Use of Name from CENTURY 21 Canada on proposed company name.
File new incorporation, or "doing business as" (dba), with appropriate provincial corporations branch.
Get approval on proposed new incorporation or dba from your Provincial Real Estate Council.
Complete the following forms and send to CENTURY 21 Canada: Pre-Authorized Payment for Gold Plan, Pre-
Authorized Payment for Marketing Fund, Pre-Authorized Payment for AIR MILES® Reward Program, and E-mail
and Web Site Addresses.
Photocopy the Personnel Update Form and complete a form for all personnel, send to CENTURY 21 Canada, or
update your personnel online (see enclosed information for details*).
Inform MLS and the Real Estate Board of your new company name.
Send copy of certificate of incorporation, name change, or dba to CENTURY 21 Canada.
Obtain approval from CENTURY 21 Canada for your external office sign prior to installation.
Indemnify Century 21 Real Estate Corporation and Century 21 Canada Limited Partnership for one million dollars
on your insurance policy.
Order cheques with CENTURY 21 approved name.
Order CENTURY 21 stationery, business cards, badges, brochures.
Order CENTURY 21 yard signs and AIR MILES® riders.
Change business forms.
Set date for grand opening and advise CENTURY 21 Canada.
CENTURY 21 Canada will prepare a press release announcing your opening.
Welcome To CENTURY 21
Insert PAP Forms
Welcome To CENTURY 21
Personnel Update Form 21 Online Canada/Download Library/Forms
You will need to complete a Personnel Update Form to register yourself and your staff within CENTURY 21 Canada‘s
database (Raptor). Submitting completed forms for your staff gives them access to 21 Online, includes them in the
awards program, and ensures they receive System News, if you choose.
With the Broker‘s permission all registered staff members in your office with email addresses can receive a copy of the
System News e-mail communication. This e-mail communication is sent on a weekly basis. To register your staff
member you must indicate on the Personnel Update Form that you wish to allow all your staff to be sent this e-mail
communication. Only staff with e-mail addresses in their personnel record will receive the communication.
The Personnel Update Form is also used when terminating an individual from the CENTURY 21 System. Completing
and submitting this form when a staff member terminates employment with your office is very important to the security
of 21 Online and will ensure their access to this web site is removed once they‘re no longer a System member.
Keeping your office‘s personnel records up to date will allow us to maintain the security of the 21 Online Intranet site
for all our System members.
The Personnel Update Form is available for download on 21 Online under Download Library/Forms and Resource
Centre/RAPTOR: Transaction Reporting Program. Or, you can update your personnel online through the RAPTOR:
Transaction Reporting Program. Just enter your Office Number and click on Office Reports. If you provide an email
address, you'll receive a confirmation of each update performed.
Welcome To CENTURY 21
Insert Personnel Update Form
Welcome To CENTURY 21
Start-Up CD
The enclosed Start-Up CD includes:
CENTURY 21 Logos
AIR MILES® Reward Program Logos & Guidelines
Office Conversion Sample Letter
Office Grand Opening Ad
You will need to send this file to your contact at the selected newspaper and provide them with your office
name, address, and contact telephone number for customization.
Policy & Procedure Manual Excerpt: Franchise Identity System
Specifications and guidelines with regard to CENTURY 21 company name and logo use.
Welcome To CENTURY 21
Office Conversion Sample Letter
The following sample letter has been prepared as a guide for you in writing your own announcement letter. You should
send one of these letters, hand-addressed and signed, to every person that you know, even if he or she has not
previously been a client. Remember, everybody is a potential buyer or seller of real estate.
If you intend to have an Open House at your office, enclose an invitation in every letter. Don't worry about the
attendance. Although only 30% or 35% may attend, the goodwill created by sending the invitations will be enormous.
Since our inception ___ years ago, (Company Name) has proven to be a successful, progressive
real estate company that cares. We are a company with a genuine desire to give full measure, to
go the extra mile for those who charge us with the responsibility of handling their real estate
needs.
Now we have increased our services to you by joining the largest real estate organization in the
world... the CENTURY 21® System!
The advantage to you is that the CENTURY 21 organization is an international affiliation of
independent real estate brokers giving you support and referral capabilities that are second to
none! We will be here, contributing to and supporting this community, with a strong link to the
rest of the world. Another advantage is our ability to give you national exposure and great
expertise, motivated by our very keen desire to compete.
You can see that the important basics have not changed at (Company Name). We have simply
become part of the largest real estate organization in the world without giving up local ownership
or personalized service.
We are enclosing an invitation to our Open House. Please stop by and help us celebrate. See
you then...
Dependably yours,
(Company Name)
(Broker's Name)
Welcome To CENTURY 21
Insert Grand Opening Ad
Welcome To CENTURY 21
Implementation Program
A 12-week implementation program has been designed to ease your entry into the CENTURY 21 System. The topics
covered include:
Reporting
AIR MILES® Reward Program
Advertising and Promotion
Recruiting and Retention
Educational Opportunities
Recognition and Events
Intranet Access and Security
Technology
Specialty Markets
Referrals, Networking, and Leads Management
Coaching & Accountability Program
Preferred Vendors and Connections Program
Welcome To CENTURY 21
CENTURY 21 and the AIR MILES® Reward Program
The AIR MILES Reward Program has a strong influence in the decision process, and through the power of referrals, it
also generates new business for the CENTURY 21 System.
Our program has been designed to:
Make your telephone ring.
Motivate customers to buy and sell with the CENTURY 21 organization.
Thank your new customers and appreciate your loyal customers for their business.
Our association with The Loyalty Group links us to a powerful reward program supported by over $10 million worth of
advertising by The Loyalty Group on an annual basis. In addition, Sponsors will run their own advertising and because
our logo may appear as part of the "pool" of Sponsors, we all benefit.
The AIR MILES Reward Program offers Collectors an exciting opportunity to earn free travel, leisure, entertainment
and other lifestyle rewards for simply buying everyday products and services from AIR MILES Sponsors.
CENTURY 21® Canada is the only organization that can offer this valuable reward program on real estate transactions.
Unlike other frequent shopper programs, AIR MILES reward miles can be collected from over 100 leading companies,
such as Shell Canada, United Van Lines, Bank of Montreal and, of course, CENTURY 21 Canada. Choose from over
150 rewards including weekend getaways, long distance calling, travel, car rentals and admission to local attractions.
Exclusive Offer
CENTURY 21 customers earn 2 AIR MILES reward miles for every $1,000 property value bought or sold through
CENTURY 21 offices*. This offer is exclusive to CENTURY 21 Canada throughout the real estate industry.
Corporate Bonus Offers
From time to time, AIR MILES Collectors can earn bonus reward miles when they buy or sell a home through any
participating CENTURY 21 office. This is above and beyond the 2 reward miles they earn for every $1,000 of property
bought or sold.
CENTURY 21 Connections Program
The CENTURY 21 Connections program is an AIR MILES® Reward Miles based program that links home buyers and
sellers to real estate related products and services and rewards them with bonus reward miles when they purchase
those products and services through Connections partners. Connections partners currently include: BMO Bank of
Montreal, First Canadian Title, Pillar To Post and United Van Lines. For more information visit 21 Online Canada and
click on the ―Connections‖ button.
Welcome To CENTURY 21
CENTURY 21 Preferred Vendors
We have partnered with national suppliers of real estate related products and services in order to pass on substantial
discounts and specialized services to CENTURY 21 System members.
Some of the preferred vendors that can help you get started include:
Business Services and Products
Canada Post – Discounts on Xpresspost, unaddressed admail, and priority courier services.
United Parcel Service – 25% discount on UPS Express Saver service.
Business Cards and Office Stationery
Colour Tech Marketing Inc. – Browse the online catalogue at www.colourtech.com/century21.
Signs and Accessories
Astrographic Industries Ltd. (Vancouver) - Contact Donna Powell at 1-800-663-6551.
Home Colonial Sign Post (Montreal) – Contact Bob Wood at (450) 477-2828 or at robwood@bellnet.ca.
Mark-Rite Signs Ltd. (Vancouver) – Contact Alan Desrochers at 1-800-663-0370.
Peter's Graphics Signs (Toronto) – Call 1-888-906-6663.
For a complete list of preferred vendors and detailed information on their offers visit 21 Online Canada, click
on Resource Centre, then click on Preferred Vendors under ―Contents.‖
Welcome To CENTURY 21
21 Online Canada Overview www.century21.ca/21online
21 Online Canada is a secured Intranet web site designed as a reference and resource tool for CENTURY 21 offices
and sales associates. Here is a brief overview of its contents.
Calendar of Events – System event dates and information.
Power Portfolio – A wealth of information and valuable downloadable tools for everything from Advertising and
Promotion to Public Relations, Recruiting, Target Marketing and more.
Connections – Everything you need to know about the Connections program.
Recognition – It‘s all about awards — criteria, lists of award winners, forms. You‘ll also find the CENTURY 21 System
Member Photo Gallery here.
Management Only – Access your monthly reports, financial tools, charts of accounts, contracts, leads management
system tools and information, an archive of Broker News communications and much more.
Download Library – A quick link to customizable presentations, forms, swiss cheese news releases and other tools.
System News – An archive of System News communications.
Training – Click here for information or to register for CREATE 21, The CENTURY 21 Coaching & Accountability
Program, International Management Academy and other educational programs. You‘ll also find information on REIC
credit equivalency here.
Welcome To CENTURY 21
21Online.com Overview www.21online.com
21Online.com is the International Intranet site for CENTURY 21 System members. Here is a brief overview of some of
the tools that are available. Note that some of the information refers to programs that may be available only in the U.S.
However, there are a lot of materials that can easily be adapted for use in Canada. You can access all of the tools
listed below by selecting the appropriate link from the links drop-down box located in the top right-hand corner of the
21Online.com home page.
CENTURY 21 AD/PAC Online – A powerful tool that enables you to select from professionally designed
advertisements, customize them with your information, and deliver them quickly and easily in a print-ready format.
The CENTURY 21 Learning System (CLS) – Online training including Virtual Solution Series (VSS).
eGreetings
These online greeting cards are the perfect way to show someone that you care. Designed exclusively for use by
CENTURY 21 real estate professionals, eGreetings gives you an assortment of cards suitable for buyers, sellers and
recruits, as well as cards to help you maintain customer relationships after the sale.
To help you increase your knowledge of eGreetings and how it can work for you, Virtual Solution Series (VSS) courses
are offered via the CENTURY 21 Learning System®. Check the course schedule.
Life@Home Electronic Newsletter
Impress past and potential customers with Life@Home! Each issue of this electronic newsletter features consumer-
focused articles on subjects of interest to home buyers, sellers, or owners. The newsletter is can be customized with
your office name and photo.
Virtual Presentation Library
This electronic resource provides you with the resources needed to create the perfect customized materials for your
presentations. View and download ready-made presentations, or build your own by selecting from a vast library of
PowerPoint slides. You can also visit "My VPL" to review your saved presentations.
Increase your knowledge of the VPL and how it can work for you. Virtual Solution Series (VSS) courses on the Virtual
Presentation Library are offered via the CENTURY 21 Learning System. Check the course schedule.
Web Site Builder Wizard – The Builder Wizard will guide you step-by-step as you create your site, then help you
understand what you need to do to get it up and running.
Welcome To CENTURY 21
CENTURY 21 Learning System (CLS) Overview
The CENTURY 21 Learning System (CLS) is the System's industry-leading learning program. CLS integrates the best
of live, computer-based, and stand-alone content to make learning more frequent and accessible, of higher quality and
less expensive for System members.
Courses available through CLS range from CREATE 21 for new agents through to various broker level classes
designed to help recruitment and retention. Live, instructor-led classes are delivered online. There are also over 100
web-delivered self-paced programs from which to choose.
The International Management Academy
The International Management Academy is a unique course designed for the newest members of the CENTURY 21
System. This intensive training opportunity is intended for brokers – owners, sales managers, and management
candidates. The objective of the course is to prepare brokers to operate their real estate company in a pro-active way.
For more information, go to 21 Online Canada/Training. To register, please contact Dorothy Lewis at
dlewis@century21canada.com.
CREATE 21 Canada
Designed for new agents CREATE 21 (Career Real Estate Agent Training and Education) is the initial course in the
CENTURY 21 Learning System. For course details and registration information, go to 21 Online Canada/Training. A
Broker Audit Program is also available for this course.
Virtual Solution Series (VSS)
The FREE Virtual Solution Series (VSS) classes are delivered over the Internet and typically last no longer than 1½
hours. Students may select topics ranging from real estate specific skills to technology skills to professional
development. Also available are advanced real estate skills classes for experienced agents (ARES). Courses include:
Handling Expireds, 21st Century Prospecting, Contact Management, Target Marketing and Specialization, Working
With Buyers, and Time Management/Goal Setting. Check out the CLS Web site for the latest schedule by visiting
21Online.com and selecting ‗CLS‘ from the CENTURY 21 Links menu at the top right hand corner of the page.
Bottom Line Advanced Sales Training (BLAST)
BLAST is a first level coaching and accountability program that provides agents with the sales skills necessary to
increase their bottom line. It's not "basic-training." It assumes that agents are experienced and interested in moving
their productivity to higher levels. Check out the CLS Web site for the latest schedule by visiting 21Online.com and
selecting ‗CLS‘ from the CENTURY 21 Links menu at the top right hand corner of the page.