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Iomegaо Super DVD Writer 16x Dual-Format USB 2.0 Drive

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					Iomega® Super DVD Writer 16x
  Dual-Format USB 2.0 Drive

  SALES & KEY MESSAGING PRESENTATION

              March 15, 2005
                 Iomega® Super DVD Writer 16x
                   Dual-Format USB 2.0 Drive




BURNING A DVD JUST GOT EASIER. The Iomega Super DVD Writer Dual-Format USB 2.0
External Drive is the only drive you need to save, share and archive your videos, photos, music, and
data. Now, transferring home videos, photos, music, and other files from the computer to the living room
DVD player becomes virtually effortless.




                                                                                  Iomega Confidential   3/15/2005   1
            Table of Contents
Product Line
Packaging Implementation
POS Box Graphic
Short Technical Description
Short Product Descriptions
Long Product Descriptions
Gift Registry & Retail Receipt Descriptions
Key Features and Benefits Messaging
Competitive Information
Frequently Asked Questions
System Requirements
Software Descriptions

                                        Iomega Confidential   3/15/2005   2
                       Product Line
Iomega Super DVD Writer 16x
    – Iomega Super DVD Writer 16x Dual-Format USB 2.0
      External Drive
    – SKU #33068

First Order Date – August 21, 2004

FCS – September 24, 2004




                                             Iomega Confidential   3/15/2005   3
               Packaging Implementation


                                     Brand Block


           ®
    Iomega Super DVD Writer 16x      Product Name/capacity

Dual-Format USB 2.0 External Drive   Connectivity/Noun

                        PC & Mac     Compatibility




                                         Iomega Confidential   3/15/2005   4
POS Box Graphic




              Iomega Confidential   3/15/2005   5
             Technical Description
 Technical description

Super DVD Writer 16x dual-format USB 2.0 drive with 8.5GB
capacity/double layer media; Requirements - 800MHz Pentium
III processor and Windows® 98SE or higher, 256MB RAM,
External Power Supply




                                                  Iomega Confidential   3/15/2005   6
             Product Descriptions
 15 word description
Super DVD Writer 16x Dual-Format USB 2.0 Drive - double capacity,
faster DVD/CD burning, editing and playback

 25 word description
Super DVD Writer 16x Dual-Format USB 2.0 External Drive with
Double Layer (DL) technology, for more and faster DVD/CD burning,
editing and playback capabilities




                                                  Iomega Confidential   3/15/2005   7
             Product Descriptions
 50 word description
Save more with new Double Layer (DL) technology - with up to
8.5GB on a dual layer, single sided DVD+R disc. Includes the best
DVD/CD-burning software: Iomega’s HotBurn® Pro for easy-to-use,
two-step DVD and CD burning, Sonic® MyDVD™ and Cineplayer™
with up to 16x DVD and 40x CD write speeds for fast video
authoring, editing and playback capabilities. PC/Mac® compatible.




                                                  Iomega Confidential   3/15/2005   8
               Product Descriptions
 100 plus word description
The Iomega® Super DVD Writer 16x Dual-Format USB 2.0 External Drive is
the only drive you need to save and share your videos, photos, music and
data. And now you can save more with new Double Layer (DL) technology -
double your DVD capacity with up to 8.5GB on a dual layer, single-sided
DVD+R disc. Imagine…you can record over 12 hours and 45 minutes of DVD
video to a DVD or over 4 hours of video on a Video CD (VCD). That’s a lot of
memories. The drive also includes the best DVD/CD-burning software
available: Iomega’s HotBurn® Pro software for easy-to-use, two-step DVD
and CD burning, Sonic® MyDVD™ and Cineplayer™ software with up to 16x
DVD and 40x CD write speeds providing fast video authoring, editing and
playback capabilities. If you need help selecting the appropriate software and
type of disc, the DVD Wizard quickly and easily walks you through the entire
process and eliminates any guess work. DVD burning has never been more
fun. Finally, you get award-winning Iomega® Automatic Backup software for
hassle-free backups. It is the perfect DVD burning solution. Supports
DVD+R/RW and DVD-R/RW formats; PC and Mac®.



                                                           Iomega Confidential   3/15/2005   9
  Gift Registry & Retail Receipts
           Descriptions
20 character description
    – IOM DVD16xDBLLYR USB Ext


40 character description
    – IOMEGA SUPERDVD16x DUAL LYR USB Ext Drive




                                          Iomega Confidential   3/15/2005   10
                   Key Features & Benefits
                         Messaging
    Double New Double Layer (DL)* technology gives you more capacity
   Capacity up to 8.5GB** capacity per disc


Easy-to-use Iomega’s HotBurn® Pro software provides easy-to-use two
            step DVD and CD burning, plus custom jewel case and label
            creation

     Fast & Up to 16x DVD and 40x CD write speeds for fast video
   Efficient authoring, editing and playback capabilities using Sonic™
             MyDVD™ and Cineplayer™software



               *Mac OS: Single-layer recordable support only (4.7GB per disk)
               **Compatible with 8.5GB Double-Layer and 4.7GB Single-Layer DVDs. Requires DVD+R double-layer
               disc to record up to 8.5GB capacity; a single-layer DVD disc records up to 4.7GB




                                                                                           Continued…

                                                                                        Iomega Confidential    3/15/2005   11
                 Key Features & Benefits
                       Messaging
   Versatile Dual-Format DVD: Supports DVD+R/RW and DVD-R/RW
             Formats; PC and Mac® compatibility


Convenient Records over 12 hours and 45 minutes of DVD video to a DVD
           or over 4 hours of video on a Video CD (VCD)


Hassle-Free Launches DVD Wizard from your desktop to help you select the
            Appropriate software and type of disc

              Backs up critical data automatically with Iomega’s Automatic
              Backup. Back up onto any DVD or CD format




                                                               Iomega Confidential   3/15/2005   12
                       Key Targets
            Consumers Save to DVD or CD Play home movies on your
                      DVD player


Iomega Installed Base Create, save, and share videos, data, music,
                      photos and more


  Video, Music, Digital Create, save and share videos, data, music,
   Photo and Internet photos, Internet downloads and more
          Enthusiasts


     College Students Create, save and share videos, data, music,
                      photos and more

   Marketing Services Create, save and share graphic designs
        Professionals



                                                     Iomega Confidential   3/15/2005   13
                          CD-RW External Retail Shares

                                         CDRW External Retail
                                           Shares (Top 5)

                 35



                 30



                 25
Market Share %




                                                                                               Iomega
                 20
                                                                                               Pacific
                                                                                               Memorex
                                                                                               I/O Magic
                 15
                                                                                               TDK


                 10



                 5



                 0
                      Jan-04   Feb-04   Mar-04     Apr-04       May-04   Jun-04




                                                                              Iomega Confidential    3/15/2005   14
                           CD-RW External Disty Shares

                                           CDRW External Disty
                                             Shares (Top 5)

                 45


                 40

                 35


                 30
Market Share %




                                                                                           Iomega
                 25                                                                        Microsolutions
                                                                                           Plextor
                 20                                                                        La Cie
                                                                                           I/O Magic
                 15


                 10

                 5


                 0
                      Jan-04   Feb-04   Mar-04    Apr-04     May-04   Jun-04




                                                                               Iomega Confidential     3/15/2005   15
                       DVD-RW External Retail Shares

                                        DVDRW External Retail
                                          Shares (Top 10)

                 25




                 20
                                                                                              Mad Dog
                                                                                              HP
Market Share %




                                                                                              Sony
                 15                                                                           Universal
                                                                                              Pacific
                                                                                              Plextor
                 10                                                                           Lite-On
                                                                                              TDK
                                                                                              Iomega
                                                                                              I/O Magic
                 5




                 0
                      Jan-04   Feb-04   Mar-04    Apr-04        May-04   Jun-04




                                                                             Iomega Confidential    3/15/2005   16
                       DVD-RW External Disty Shares

                                        DVDRW External Disty
                                          Shares (Top 10)

                 35
                                                                                    Iomega
                 30                                                                 Sony

                 25                                                                 Plextor
Market Share %




                                                                                    La Cie
                 20                                                                 Panasonic

                 15                                                                 Lite-On
                                                                                    Microsolutions
                 10                                                                 HP

                 5                                                                  TDK
                                                                                    I/O Magic
                 0
                      Jan-04   Feb-04   Mar-04   Apr-04   May-04   Jun-04




                                                                            Iomega Confidential   3/15/2005   17
                         June 2004 Shares

  CDRW External                                          DVDRW External
                            CDRW External
                                                                                        DVDRW External
   June 04 Retail            June 04 Disty                 June 04 Disty
                                                                                         June 04 Retail
Iomega         16.9     Iomega               32.8   Iomega                 25.9
                                                                                       Mad Dog         18
Pacific        15.2     Microsolutions       22.3   Sony                   15.4
                                                                                       HP            17.3
Memorex        15.1     Plextor              16.4   Plextor                14.9
                                                                                       Sony          14.2
I/O Magic      11.2     La Cie               10.5   La Cie                  8.1
                                                                                       Universal     12.4
TDK             9.9     I/O Magic             8.6   Panasonic               7.6
                                                                                       Pacific        6.9
Mad Dog         6.9     Others                9.2   Lite-On                 6.5
                                                                                       Plextor        5.7
EPO             4.7                                 Microsolutions          5.6
                                                                                       Lite-On        5.7
La Cie          3.5                                 HP                      4.5
                                                                                       TDK            5.6
Universal           2                               TDK                     3.6
                                                                                       Iomega         3.5
Digital         1.6                                 I/O Magic               1.6
                                                                                       I/O Magic      3.3
Others         12.7                                 Others                  6.2
                                                                                       Others         7.4




                                                                            Iomega Confidential    3/15/2005   18
         Uses for the DVD Drive
Video transfer
   Wedding videos
   Family/baby videos
   Other celebrations
Original video creation and editing
Data backup
Internet downloads
Graphic arts files
Photo archiving
Video viewing
Music files

                                      Iomega Confidential   3/15/2005   19
             Retail Cross-Sell
              Opportunities
People who buy this product may also be
interested in these products:
  DVD/CD media
  DVD/CD jewel cases
  Digital camera
  Video camera
  Music CDs
  Portable CD player/headphones
  DVD/CD case/holder
  DVD/CD labels




                                    Iomega Confidential   3/15/2005   20
         Frequently Asked Questions
     Why did Iomega move        Because DVD-RAM media is incompatible with most DVD
     away from supporting       players it has a small and decreasing market share (DVD-
               DVD-RAM?         RAM encompassed only 1.63% of the WW market).


                                Keeping DVD-RAM support was delaying product
                                launches for faster speeds and costing end consumers
                                more money for a feature they were not using.

Is DVD-R or DVD+R format        Both camps have data stating that their format is more
  more compatible with my       compatible; however, most independent tests show that
               home DVD         the two formats are basically the same for compatibility
                  player?       and that media quality is the bigger influencer.
                                End users should check the owners manual that came
                                with their DVD player for its specific compatibility.


Can I copy DVD-Videos that      No. Commercial DVD-Videos have copy protection
        I purchase or rent?     that prevent their duplication.


             Note: An expanded FAQ document is included in the Launch Kit.
                                                                         Iomega Confidential   3/15/2005   21
         Frequently Asked Questions
  What is a dual-layer      A dual-layer disc has two layers of data, one of them
                 disc?      semitransparent. Since both layers are readable from the same
                            side, a dual-layer disc can hold almost twice as much as a single-
                            layer disc, for over 4 hours of video.

How much can a dual-        A dual-layer disc can hold 8.5GB of data or over 4 hours of DVD
     layer disc hold?       quality video. A single layer disc holds 4.7GB or over 2 hours of
                            DVD quality video.


  Are dual-layer disc’s     Yes. Home DVD players support playing dual-layer and single-
  compatible with my        layer discs. Most “Hollywood” movies come on a dual-layer disc
         DVD player?
                            because of the extra space required for multiple language support,
                            movie trailers, special features, etc.


Where can I find dual-      Initially, Dual-layer media should be available in high-end
 layer DVD+R media?         computer stores and on the internet. As the media gains market
                            share and the cost decreases, it will become available in more
                            common retail stores.



         Note: An expanded FAQ document is included in the Launch Kit.
                                                                         Iomega Confidential   3/15/2005   22
                     System Requirements
800MHz Pentium III-compatible processor or higher
Microsoft Windows® 98SE and above
256MB RAM
CD-ROM drive or 740 MB hard drive space to copy CDs. DVD-ROM drive or
 8.5GB hard drive space to Copy DVDs
Microsoft® Internet Explorer® 5.0 of higher or Netscape® Navigator® 6.1 or
higher required to view User’s Manual and download Iomega software

 Super DVD 16x drive (Write X Rewrite X Read)

      DVD+RW                  DVD-RW                   CD-RW                  DAE

        16x4x8                    8x4x8                40x24x40                40x


 Capacity Chart
         Capacity            Hours of Music+     Number of Photos++   Hours of Video

          8.5GB                     161.5                    34,000                 12.75

  +1.1 min/MB – 128Kbps MP3 audio
  ++4 photos/MB – highly compressed 3-megapixel JPG photos


                                                                                Iomega Confidential   3/15/2005   23
     Iomega® Automatic Backup
       Software Descriptions
15 word description
Iomega® Automatic Backup software for touch-free backup of your
important files.

25 word description
Iomega® Automatic Backup software for touch-free backup of your
important files. Customize your backup settings and the software
automatically does the rest. Simply drag and drop to restore.

50 word description
Iomega® Automatic Backup software for touch-free backup of your
important files. Simply select the files you want to protect and
personalize your backup schedule and location(s). The software
automatically does the rest! Restoring data is easy—just drag and
drop.


                                                 Iomega Confidential   3/15/2005   24
   Iomega® Automatic Backup
      Features & Benefits
Iomega® Automatic Backup Software
  Touch-free backup for your important files
  Personalize your backup schedule
  Setup multiple backup locations
  Save multiple revisions of your files onto DVD or CD
  Temporarily store data when backup media is
  unavailable
  Simply drag and drop to restore your data




                                            Iomega Confidential   3/15/2005   25
         Iomega® HotBurn® Pro
          Software Descriptions
15 word description
Iomega’s HotBurn® Pro software provides easy-to-use, two-step
DVD and CD burning, plus custom jewel case and label creation


25 word description
Iomega® HotBurn Pro software makes CD burning easy - with just
two simple steps! Drag and drop files into the layout screen and click
the Create CD button. It’s that simple


50 word description
Iomega® HotBurn Pro software makes CD burning easy - with just
two simple steps! Drag and drop files into the layout screen and click
the Create CD button. The software also has advanced functionality
for creating and sharing custom music CDs, organizing photos,
burning MP3s, and creating custom CD covers

                                                    Iomega Confidential   3/15/2005   26
      Iomega® HotBurn® Pro
        Features & Benefits
Iomega® HotBurn® Pro Software
  Drag and drop files for CD burning
  Customize music CDs and CD covers
  Organize photos
  Burn MP3s




                                       Iomega Confidential   3/15/2005   27
                 DVD Wizard
            Software Descriptions
15 word description
DVD Wizard launches from your desktop to help you select the
appropriate software and type of disc

25 word description
Just choose the task you want, and DVD Wizard automatically
launches the correct software title and the type of disc best suited for
your task.

50 word description
The DVD Wizard takes the guesswork out of choosing software
application for burning DVDs and CDs, creating and editing videos or
photo slide shows, watching videos, ripping and burning music CDs,
or automatically backing up your data. Just choose the task you want
and DVD Wizard launches the correct software title and the type of
disc best suited for your task.


                                                     Iomega Confidential   3/15/2005   28
              DVD Wizard
           Features & Benefits
DVD Wizard Software
  Wizard works for burning DVDs and CDs, creating and
  editing videos or photo slide shows, watching videos,
  ripping and burning music CDs, or automatically backing
  up your data
  Automatically launches the correct software title based
  on your chosen task
  Selects the type of disc best suited for your task




                                           Iomega Confidential   3/15/2005   29

				
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