Case 2:11-cv-00272-DF Document 4-4 Filed 06/09/11 Page 1 of 10 PageID #: 220
Exhibit B
Case 2:11-cv-00272-DF Document 4-4 Filed 06/09/11 Page 2 of 10 PageID #: 221
LLI:
Lodsys
May 3, 2011
Express
Via Federal
Mr. CarlLoodberg
Labs
lllusion AB
Kalendegatan 25
Malmo,Sweden 21135
DearMr. Loodberg,
Re:lnfringement U.S.PatentNos.5,999,908,7,L33
of (Abelow)
, 7,2212,07and7,620,565
8,
Lodsys, a Texaslimited liabilitycompanyis the
LLC StatesPatents5,999,908,
of UniterC 7,133,834,
7,222,078,and 7,620,565(the "LodsltsPatents"). Lods;ys Patentsare directed to systemsand
methodsfor providersof productsand/or services
to witlr users thoseproducts servic,es
of and
to gatherinformation fronrthoseusersand transmit hat inlbrnrationto the provider. Attached is a
'908patentas vvell certain '834, 'O78,and '565 paternts your
for
complete copyof the as of the
review.
described these patentsare
The inventions by by companies interactwith usersof their
to
products services arnong
and to, otherthings:
o provide onlinehelp, customerrsupport, tu rials
and
a conduct online renewals
sub:;cription
a provide online
for purchasingconsumable res
of
a survey users thelir
for impressions their
of andservices
o customers customize
assist to products serurces
ltheir a
a display interactive onlineadveftisements
a collectinformation howuserrs
on use r products services
actually and
a or
sellupgrades cornplimentary products
a maintain products providing
lby usersnoticeof updatesand assisting the installation
in
ofthoseupdates.
compianies
Some the benefits
of receive are:
the inventions
from using
a product
increased (of
:;ales consumables, n$,andcomplementary products)
a increased (of
revenues in-product
additional I items iandinteractiveadvertising)
a design subsequent
moreefficient of (through
products fastertime to market, bettertarget,ed
features,and the abilityto interactively productsin the field)
. greater customer satisfaction(both in of future product developmentas a result of
consumerinputarrdthrough keeping up to date or providing online
more effective
manner).
helpresources a costefficient
in
Theinventions in claims
detailed the various of patentswere developed Daniel below,
by A an
in and presentat and incclrporation, information websitr-.s,
expert usability in the organization, of in
505 EastTravisStreet I Suite207 I Tx 7' l, I www.lodsys.com
567
Case 2:11-cv-00272-DF Document 4-4 Filed 06/09/11 Page 3 of 10 PageID #: 222
LL(C
Lods;ys
products, systems.Dan
services, enterprise
and of
a Bacherlor's Sciencein Econornics
degree
from the WhartonSchool Business the Uni
of at in 1971and a master's
of Pennsy'lvania degree
'fechnolog;y.
from Harvard graduate
whichinclud,ed
University, at Institute
the lVlassachusetts of
consultant pre:;enting
As an independent on Dan's
n via the internet, clients haveincluded
companiessuch as Accenture,Agilent Technologies, , Harv'ard School,lBM, and Lotrus
Business
Development.
To date, companies -
including Adobe,American Apple, eBay, Google,Intuit, Microsoft, Nokia,
Nokia-Siemens, Nvidia, Sony, Sony-Ericsson, Yahoo and several other Fortune 1000
-
companieshave ther Patents.
chosen license Lodsys
to
We have reviewedyour use of the Lodsys
Patentsand have prepared the enclosed claim charrt
demonstrating leastone instanceolF
at how you utilthe inventionsembodiedin the Lodsys Patents.
The images used in the charts are representative to
and in iaddition the chartedclaim of the
referencedpatent,you shouldconsicler remain claims of that patent and the other Lodsys
the
Patents to and other productsand services
utilization
bothwith respect the charterd offered by you.
Licensing
TheLodsys Opportunity
patented
Lodsys' provides
technology numerous to your companyby reducingcosts,increasing
increasing
customersatisfaction, and providi customer
revenues, dataand impressions allowyou
that
products
to buildmoreeffective relevant
and faster with greater real
certainty meeting customer
of
needs.This is made possible your collection customer
by of productusagedetails,demograpllic
impressions the usefulness
information, on of and
or relevance advertisements, desires
of to
customize your products services
or and in what nner. lt further occursthrough the sale of
consumable and
supplies ;croduct or
upgrades enha the saleof complementary produclls,
salesof subscriptionrenewals,the provisionof support (to discoverwhat custontersdo not
understandor are havingtroubles wil.h),and in prod customersatisfaction
(or in rruebsite) surveys
and interactive These
advertising. actionsamong other instances customer data collection,
of
provide fasterin a
build new versions
you with the opportunity sell more prod ts and services,
to
competitivemarketplace, havegreaterrelevancyof ur products and services(leading greater
to
customer satisfaction greater
and brandvalue).
We are interestedin reachiing negotiatednon-litiga
a arrangement
licensing with you for all of your
uses of the LodsysPatentsunder your brand names nd woulcl like to discussthis matter with you
within21 days yourreceiipt thisletter.Please
of of the undlersignedyourearliest
at convenience.
LLC
Lodsys,
Lodsys a limited liabilitycompanybasedin Marshal, Texas.We have retainedthe firnts of Kelley,
is
Donion, Gill, Huck & Goldl'arb PLLC (ruww.kdg-law ) based in Seattle,Washington,and The Da'vis
505East StreetI Suite207 |
Travis fX 7 5670 | www.lodsys.com
Case 2:11-cv-00272-DF Document 4-4 Filed 06/09/11 Page 4 of 10 PageID #: 223
LodsysLLC
(www.bdfirm.com)
Firm,P.C. in Longview, in
to assist company the licensing the
the of
LodsysPatents.
Sincerely,
,/UgZtf
MarkSmall,CEO
LLC
Lodsys,
Mark.Small@Lodsys.com
(903)935-3202
(3)
Enclosures
Notice
'834, O78,and including: (1) the right to peek damages anytime
Lodsys LLCreserves all rights with regard
within the last six yearsthat your to mal(e use of (2)
technology; the rig||t to changeits royalty
rates at any time; (3) the right to licensin8programat without notice, includingvprianceto conform to
applicable laws.You shouldnot rely on or lacl( from Lodsyt Kellev,Donion,Gill, Huck&
Goldfarb PLLC, TheDavis
or as
FirmGrourp of anyof
305 East {treet I Suite207 I TX 75670 | www.lodsys.gom
Case 2:11-cv-00272-DF Document 4-4 Filed 06/09/11 Page 5 of 10 PageID #: 224
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