Lodsys Demand Letter

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					Case 2:11-cv-00272-DF Document 4-4   Filed 06/09/11 Page 1 of 10 PageID #: 220




                            Exhibit B
Case 2:11-cv-00272-DF Document 4-4                 Filed 06/09/11 Page 2 of 10 PageID #: 221


                                                                                            LLI:
                                                                                       Lodsys
 May 3, 2011

          Express
Via Federal
Mr. CarlLoodberg
       Labs
lllusion    AB
Kalendegatan 25
Malmo,Sweden   21135

 DearMr. Loodberg,

 Re:lnfringement U.S.PatentNos.5,999,908,7,L33
               of                                                               (Abelow)
                                                          , 7,2212,07and7,620,565
                                                                   8,

 Lodsys, a Texaslimited liabilitycompanyis the
        LLC                                                        StatesPatents5,999,908,
                                                          of UniterC                       7,133,834,
 7,222,078,and 7,620,565(the "LodsltsPatents").           Lods;ys Patentsare directed to systemsand
 methodsfor providersof productsand/or services
                                              to              witlr users thoseproducts servic,es
                                                                        of            and
 to gatherinformation fronrthoseusersand transmit hat inlbrnrationto the provider. Attached is a
                     '908patentas vvell certain             '834, 'O78,and '565 paternts your
                                                                                       for
 complete copyof the                  as             of the
 review.

              described these patentsare
 The inventions       by                                 by companies interactwith usersof their
                                                                    to
 products services arnong
         and      to,     otherthings:

    o   provide  onlinehelp,  customerrsupport, tu rials
                                              and
    a   conduct   online            renewals
                        sub:;cription
    a   provide online
                 for        purchasingconsumable res
                                     of
    a   survey users thelir
                      for      impressions their
                                          of          andservices
    o        customers customize
        assist            to               products serurces
                                      ltheir       a
    a   display interactive onlineadveftisements
    a   collectinformation howuserrs
                             on                 use r products services
                                         actually            and
    a                  or
        sellupgrades cornplimentary     products
    a   maintain   products providing
                            lby         usersnoticeof     updatesand assisting the installation
                                                                             in
        ofthoseupdates.

                 compianies
 Some the benefits
    of                   receive                    are:
                                        the inventions
                               from using

    a           product
        increased           (of
                       :;ales consumables,         n$,andcomplementary    products)
    a   increased               (of
                         revenues in-product
                additional                      I items iandinteractiveadvertising)
    a               design subsequent
        moreefficient      of                (through
                                      products         fastertime to market,  bettertarget,ed
        features,and the abilityto interactively         productsin the field)
    .   greater customer satisfaction(both in            of future product developmentas a result of
        consumerinputarrdthrough  keeping                 up to date or providing            online
                                                                                more effective
                                    manner).
        helpresources a costefficient
                    in

 Theinventions      in          claims
             detailed the various      of    patentswere developed Daniel below,
                                                                    by      A      an
      in        and                 presentat and incclrporation, information websitr-.s,
 expert usability in the organization,                         of           in




                     505 EastTravisStreet I Suite207 I     Tx 7' l, I www.lodsys.com
                                                               567
Case 2:11-cv-00272-DF Document 4-4             Filed 06/09/11 Page 3 of 10 PageID #: 222


                                                                                           LL(C
                                                                                     Lods;ys
 products,                   systems.Dan
          services, enterprise
                 and                                              of
                                                       a Bacherlor's Sciencein Econornics
                                                                                        degree
 from the WhartonSchool Business the Uni
                       of       at                                   in 1971and a master's
                                                      of Pennsy'lvania                     degree
                                                                                      'fechnolog;y.
 from Harvard                      graduate
                      whichinclud,ed
             University,                               at                  Institute
                                                          the lVlassachusetts      of
                 consultant pre:;enting
 As an independent        on                                            Dan's
                                                      n via the internet,    clients haveincluded
 companiessuch as Accenture,Agilent Technologies,        , Harv'ard       School,lBM, and Lotrus
                                                                   Business
 Development.

 To date, companies        -
                  including Adobe,American             Apple, eBay, Google,Intuit, Microsoft, Nokia,
 Nokia-Siemens, Nvidia, Sony, Sony-Ericsson,            Yahoo and several other Fortune 1000
         -
 companieshave             ther   Patents.
              chosen license Lodsys
                   to

 We have reviewedyour use of the Lodsys
                                      Patentsand have prepared the enclosed claim charrt
 demonstrating leastone instanceolF
              at                     how you utilthe inventionsembodiedin the Lodsys Patents.
 The images used in the charts are representative                 to
                                                   and in iaddition the chartedclaim of the
 referencedpatent,you shouldconsicler remain claims of that patent and the other Lodsys
                                     the
 Patents               to                     and other productsand services
                                    utilization
        bothwith respect the charterd                                       offered by you.

         Licensing
 TheLodsys       Opportunity

      patented
 Lodsys'              provides
             technology      numerous             to your companyby reducingcosts,increasing
                     increasing
 customersatisfaction,                and providi customer
                              revenues,                     dataand impressions allowyou
                                                                              that
                              products
 to buildmoreeffective relevant
                     and              faster   with greater                  real
                                                           certainty meeting customer
                                                                    of
 needs.This is made possible your collection customer
                           by               of           productusagedetails,demograpllic
            impressions the usefulness
 information,          on           of                                      and
                                               or relevance advertisements, desires
                                                            of                          to
 customize your products services
                        or       and in what    nner. lt further occursthrough the sale of
 consumable         and
            supplies ;croduct         or
                              upgrades enha             the saleof complementary produclls,
 salesof subscriptionrenewals,the provisionof          support (to discoverwhat custontersdo not
 understandor are havingtroubles wil.h),and in prod                     customersatisfaction
                                                        (or in rruebsite)                  surveys
 and interactive          These
                advertising.   actionsamong       other instances customer data collection,
                                                                 of
 provide                                                                        fasterin a
                                                               build new versions
        you with the opportunity sell more prod ts and services,
                               to
 competitivemarketplace, havegreaterrelevancyof ur products  and services(leading greater
                                                                                to
 customer satisfaction greater
                     and      brandvalue).

 We are interestedin reachiing negotiatednon-litiga
                             a                              arrangement
                                                    licensing           with you for all of your
 uses of the LodsysPatentsunder your brand names nd woulcl like to discussthis matter with you
 within21 days yourreceiipt thisletter.Please
              of         of                             the undlersignedyourearliest
                                                                      at           convenience.



       LLC
 Lodsys,

 Lodsys a limited liabilitycompanybasedin Marshal, Texas.We have retainedthe firnts of Kelley,
       is
 Donion, Gill, Huck & Goldl'arb PLLC (ruww.kdg-law ) based in Seattle,Washington,and The Da'vis




                    505East    StreetI Suite207 |
                          Travis                        fX 7 5670 | www.lodsys.com
Case 2:11-cv-00272-DF Document 4-4                              Filed 06/09/11 Page 4 of 10 PageID #: 223


                                                                                                          LodsysLLC
         (www.bdfirm.com)
 Firm,P.C.                                     in Longview,                            in
                                                                       to assist company the licensing the
                                                                               the                   of
 LodsysPatents.

Sincerely,


     ,/UgZtf
 MarkSmall,CEO
       LLC
 Lodsys,
 Mark.Small@Lodsys.com
 (903)935-3202

         (3)
 Enclosures

 Notice
                                                   '834, O78,and         including: (1) the right to peek damages anytime
 Lodsys LLCreserves all rights with regard
 within the last six yearsthat your              to mal(e use of                         (2)
                                                                            technology; the rig||t to changeits royalty
 rates at any time; (3) the right to          licensin8programat        without notice, includingvprianceto conform to
 applicable laws.You shouldnot rely on                      or lacl(           from Lodsyt Kellev,Donion,Gill, Huck&
 Goldfarb PLLC, TheDavis
                or                    as
                             FirmGrourp                  of anyof




                               305 East      {treet I Suite207 I       TX 75670 | www.lodsys.gom
Case 2:11-cv-00272-DF Document 4-4   Filed 06/09/11 Page 5 of 10 PageID #: 224




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Description: Sample Lodsys Demand Letter