Docstoc

The Plaintiffs' Bar Goes Digital - Institute for Legal Reform

Document Sample
The Plaintiffs' Bar Goes Digital - Institute for Legal Reform Powered By Docstoc
					The Plaintiffs’ Bar Goes Digital
Pete Snyder, Founder & CEO, New Media Strategies
   President, Meredith Emerging Markets Group
                October 26, 2011




                                                   1
Myth vs. Reality

       this
  is how they
  want you to
think of them




                       however…
                    as marketers their
                         behavior has
                    devolved to digital
                   ambulance chasing




                                          The Plaintiffs’ Bar Goes Digital   2
Industry Leading Spending
                                                          $52.6 MM




                              $20.5 MM
                                                                                       $16 MM

     $2.04 MM
     Ford Mustang             iPad & iPhone           trial attorneys’ spend    Obama’s 2008 election
   total keyword spend                                for Google AdWords in      total online ad spend
                            total keyword spend
                                                           just one year
    Google AdWords Traffic     Google AdWords Traffic     Google AdWords Traffic        ClickZ.com, 1/6/09
      Estimator, 10/3/11        Estimator, 10/3/11        Estimator, 10/3/11




                                                                                The Plaintiffs’ Bar Goes Digital   3
Top 5 Trial Attorneys’ by Keyword Estimated Spend

                                                                        $16.6 MM Danziger & De Llano
                                   $6.4 MM Sokolove Law
                           $5 MM The Lanier Law Firm
           $2.8 MM Shrader & Associates, LLP
         $2.6 MM Belluck & Fox
        $2.4 MM Simmons Law Firm

$0                           $5 MM                        $10 MM   $15 MM                               $20 MM
Source: Google AdWords




                                                                            The Plaintiffs’ Bar Goes Digital   4
Example of a Firm’s Digital Network
                                                 mesotheliomaattorney.com

                                        mmesovet.net                  mesothelioma-tips.com
     mesothelioma-answer.org                                                                   mesothelioma-net.com


         mesothelioma-lawyers.com                                                       governmentfraud.us


  veterans-mesothelioma.org                                                                        mesotheliomaattorneys.net

     mesothelioma-attorney-locators.com                                             dandell.com

                                                        Danziger &
       navy-veterans-mesothelioma.org                                                mesotheliomamedical.com
                                                         DeLano
                        silicosis-net.org                                           nationalmesotheliomaclaims.com


       veteran-answers.com                                                                        mesothelioma.cc


         mesothelioma-hospitals.org                                                     navyveteranslawfirm.com



 mesotheliomaorganizer.com                                                                     mesothelioma-treatment.us
                                      pleuralmeso.org                 spinal-cord.org

                  mesothelioma-lung-cancer.org                              mesothelioma-net.org

                                                                                                      The Plaintiffs’ Bar Goes Digital   5
    Most Expensive Google AdWords Keywords


          top 5
 mesothelioma
  search terms




other industries




                                             The Plaintiffs’ Bar Goes Digital   6
Twitter Tactics




                  The Plaintiffs’ Bar Goes Digital   7
Digital Footprint




                    The Plaintiffs’ Bar Goes Digital   8
Where the $ is going
          to creating

“support groups”
    in order to target
     potential clients




                         The Plaintiffs’ Bar Goes Digital   9
Where the $ is going
   to cashing in on new

laws & regulations




                          The Plaintiffs’ Bar Goes Digital   10
Big hearts or big business?




                              The Plaintiffs’ Bar Goes Digital   11

				
DOCUMENT INFO
Shared By:
Tags:
Stats:
views:16
posted:11/4/2011
language:English
pages:11