SPRING 2011 by dfgh4bnmu

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									     Logos :: Color Designation



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EYEWEAR
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C O L -
LECTION
LIVE    T A B L E OF
        CONTENTS
THRU
        T EAM L IS T                                    2
        COL L ECT ION S                                 4
        L OOK S ERIES                                  10
        MET AL S ERIES                                 26
        ADDICT S ERIES                                 36
        S T EADY S ERIES                               54
        S COOP S ERIES                                 70
        T ECHN OL OG Y                                 74




O U R
        REFEREN CE G U IDE                             80
        Reach out and touch someone...better yet, reach out and someone will touch you. No, not that way you creep, its
        an expression! For our 2011 collection, SPY has reached out to our circle of friends to bring in some flavor and
        vibe for yet another great collection. The madness is just beginning and we like what we see.

        More great color in classic frames and a deeper mix of acetates has funneled into a tasty conclusion: details,
        details, details! The details will set you apart my friends, and once again we got ‘em, you get ‘em...we all win.

        Our Exquisite Linings collection of inside colors and prints inspired from around the world will keep you cool on
        the inside (isn’t that still what counts?).

        We’ve also teamed up with rising son, Roland Sands to bring some customized love to an already spicy lineup
        of fashion for your face. We’ve unleashed the beast in this collab with some shit you surely never saw coming.




LENS
        Basically, its on and its here for you to getta’ piece. Consider this an invite to the Spring 2011 SPY pool party.

        Live thru our lens...SPY



               CORE EXCLUSIVE                                              NyLON LENSES

               ROLAND SANDS COLLECTION                                     CR-39 LENSES

                AVAILAbLE IN RX                                            TRIDENT POLARIZED
            TEAM
SURF INTERNATIONAL   SNOWBOARD PRO
DEAN MORRISON        LOUIE VITO
WADE GOODALL         DCP
CLAy MARZO           EERO NIEMELA
JOHN FLORENCE        DARRELL MATHES
ALANA bLANCHARD      STEVIE bELL
bEN bOURGEOIS        DANNy LARSEN
MIKE LOSNESS         WILL LAVIGNE
TORREy MEISTER       MEGHANN O’bRIEN
                     KAREEM EL RAFIE
SURF REGIONAL
TyLER NEWTON         SKI PRO
PARKER COFFIN        JF HOULE
CORy ARRAMbIDE       WILEy MILLER
CODy THOMPSON        DUNCAN ADAMS
EVAN THOMPSON        CHARLES GAGNIER
NICK RUPP            AHMET DADALI
NATHAN FLORENCE      ADAM DELORME
IVAN FLORENCE        MIKE HORNbECK
ERIKA STEINER        COREy VANULAR

WAKE                 SKI DEVELOPMENT
DANNy HARF           VINCENT GAGNIER
PARKS bONIFAy        NIKLAS ERIKSSON
SHANE bONIFAy        KELLy SILDARU
TOM FOOSHEE          LOGAN IMLACH
JIMMy LA RICHE
CHAD SHARPE          MOTO
JEFF MC KEE          JEREMy MCGRATH
MELISSA MARQUARDT    KEVIN WINDHAM
                     GRANT LANGSTON
WAKESKATE            TOMMy SEARLE
GRANT RObERTS        JOSH DEMUTH
TRAVIS DORAN         bRANDON MAyS
KyLE HyAMS
                     SNOW MOBILE
                     TUCKER HIbbERT

                     MT. BIKE
                     SAM HILL
                     SHAUN OCONNOR




                                       SERIES SPRING 2011 PG3
IT’S WHAT’S ON THE INSIDE THAT COUNTS
Exquisite Linings is a tribute to the devil in the details! Inspired by linings, juxtaposed patterns, prints, fabrics and
stitching that all come together to separate a PIECE from a “piece of $h!T” Enjoy these luxurious treatments to all
your favorite frames...a perfect balance of spice and subtlety to frame your face.
born and bred in Long beach, California, Roland Sands Design is the result of blood, sweat
and broken bones from years of hard riding and hard living. Championship winning road racer,
designer, fabricator and builder of some of the motorized world’s most unique creations, Roland
has lent us some style that is uniquely his own. Custom pad prints, etched acetates and hot
rod inspired paint techniques have come together to form a limited collection that looks good
going fast.




                                                                                                  SERIES SPRING 2011 PG7
MATT E
BLACK
For black ops and shady characters alike,
we are proud to offer a generous line up of
murdered-out frames chock full of stealth
appeal. Enjoy life under the radar! Our matte
black series is now a staple collection of
soft-hand, low sheen frames with mellow
branding and tons of back handed toughness.
l o
o k
Look is Spy’s premium series. Showcasing our most forward thinking designs, we experiment
with the latest cutting edge technologies and use only the finest materials. This is where we
explore new territories and exercise our passion for pushing the limits of accepted styling.
                                                        FLYNN
                                                        WELCOME BACK TO TOMORROW, YESTERDAY AND THE SPACE IN BETWEEN. THE fLYNN IS SOLID fLAvOR fOR YOuR fACE
                                                        WITH A HugE SHIELD THAT fITS LIKE A gLOvE. HAND CRAFTED FROM LUXURIOUS ACETATE REVEALING UNEXPECTED LOGO DETAILS.
                                                        4-bASE NyLON MONO LENS. FIVE bARREL HINGE SySTEM. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 134-NA-140.
                                                        1.                           2.                            3.                            4.




                                                        670323090139                 670323340139                  670323340129                  670323064139
                                                        BLACK W/ WHITE               BLACK W/ MATTE BLACK          BLACK W/ MATTE BLACK          BLACK W/ TORTOISE
                                                        GREy W/ RED FLASH MIRROR     GREy W/ bLACK MIRROR          GREy                          GREy W/ bLACK MIRROR
                                                        VLT 17.8                     VLT 11.5                      VLT 17.2                      VLT 11.5
                                                        Delivery 11/1                Delivery 2/1                  Delivery 11/1                 Delivery 11/1

                                                        5.                           6.




                                                        670323089129                 670323068069
                                                        BLACK W/ RED                 BROWN W/ BROWN HORN
                                                        GREy W/ bLACK MIRROR         bRONZE
                                                        VLT 11.5                     VLT 14.2
                                                        Delivery 11/1                Delivery 2/1




DARRELL
MATHES
P   R   O   S   N   O   W   B   O   A   R   D   E   R




                                                                                                                                                                LOOK SERIES SPRING 2011 PG13
                                    BODEGA
                                    AgED TO PERfECTION, THE BODEgA OffERS MuLTILAYERED STYLINg STRAIgHT fROM THE TOP SHELf.
                                    HAND CRAFTED FROM LUXURIOUS ACETATE AND FORGED MONEL ALLOy. 6-bASE LENSES. CUSTOM METAL DETAILS.
                                    100% UV PROTECTION. FRAME MEASURES: 62-12-138.
                                    1.                        2.                         3.                         4.




                                    670087288069              670087088044               670087308073               670087297140
                                    gREEN W/ BROWN HORN       SMOKEY BLACK               BLACK W/ CLEAR BROWN       BLACK/RED W/ guNMETAL
                                    bRONZE                    bLACK FADE                 bRONZE FADE                GREy W/ SILVER
                                    VLT 14.6                  VLT 23.6                   VLT 20.6                   GRADIENT MIRROR
                                    Delivery 11/1             Delivery 11/1                                         VLT 11.0




D E A N
M O R R
I S O N
P   R   O   S   U   R   F   E   R

                                                                                                                                 LOOK SERIES SPRING 2011 PG15
                                                        FIONA
                                                        fIONA’S SINuOuS CuRvES WRAP YOuR fACE IN RELAxED LuxuRY. ORgANIC TEMPLE DETAILS WITH A vINTAgE fRAME SHAPE
                                                        BLEND NOuvEAu AND WHOOA. bUILT FROM bOMb-PROOF GRILAMID. 6-bASE LENSES. THREE bARREL HINGE SySTEM.
                                                        CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 61-13-130.
                                                        1.                          2.                       3.                        4.




                                                        670299469044                670299154073             670299090164              670299468073
                                                        TRANSLuCENT TEAL W/ CLEAR   BuRguNDY W/ CREAM        BLACK W/ CLEAR            CLASSIC TORT W/ CLEAR BROWN
                                                        bLACK FADE                  bRONZE FADE              MERLOT FADE               bRONZE FADE
                                                        VLT 21.8                    VLT 19.5                 VLT 29.3                  VLT 19.5
                                                        Delivery 2/1                Delivery 2/1             Delivery 11/1             Delivery 11/1

                                                        5.




                                                        670299504044
                                                        PuRPLE W/ LAvENDER
                                                        bLACK FADE
                                                        VLT 21.8




m elis sa
                                                        Delivery 11/1




m a r q
uardt
P   R   O   W   A   K   E   B   O   A   R   D   E   R

                                                                                                                                                     LOOK SERIES SPRING 2011 PG17
TOURING
AMERICA’S MOST-WANTED fRAME. HANDSOME AND TOugH WITH A METAL NOSE gRILLE, BIg BLOCK HINgE
AND REAR TEMPLE SPOILER. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8 X 4 bASE TORIC ARC® LENSES.
STURDy TEMPLES AND METAL DETAILS. 8MM HINGE. 100% UV PROTECTION. FRAME MEASURES: 64-14.5-122.
                                                                                                    TRON
                                                                                                    IT gREW uP IN RIvERDALE AND STILL gOES SWIMMINg WITH PHOEBE CATES. NO SHIRT, NO SHOES, NO SERvICE!
                                                                                                    INJECTED WITH RESILIENT EPSyLON™. 6-bASE ARC® MONO LENS. HANDSET CUSTOM METAL FRAME DETAILS.
                                                                                                    8MM METAL HINGE. 100% UV PROTECTION. FRAME MEASURES: 131-NA-129.
1.                        2.                         3.                            4.               1.                               2.                      3.                                4.




670795843129              670795843139               670795316069                  670795062133     670805879875                     670805843129            670805254130                      670805387130
BLACK W/ HIPSTER PLAID    MATTE BLACK W/ PLAID       SHINY BROWN STRIPE TORTOISE   SHINY BLACK      MATTE CRYSTAL W/ BLACK TEMPLES   HIPSTER PLAID           TRANSLuCENT RED W/ BLACK CHECKS   MATTE gREY
GREy                      GREy W/ bLACK MIRROR       bRONZE                        GREy GREEN       GREy GREEN W/ PURPLE SPECTRA     GREy W/ SILVER MIRROR   GREy W/ RED SPECTRA               GREy W/ MULTI LAyERED GREEN
VLT 12.8                  VLT 9.7                    VLT 12.4                      VLT 12.4         VLT 10.8                         VLT 12.8                VLT 19.7                          VLT 17.9
Delivery 11/1             Delivery 11/1                                                             Delivery 11/1                    Delivery 11/1           Delivery 11/1                     Delivery 11/1

5.                                                                                                  5.




670795374129                                                                                        670805173140
MATTE BLACK                                                                                         SHINY CHECKERS
GREy                                                                                                GREy W/ SILVER GRADIENT MIRROR
VLT 12.4                                                                                            VLT 11.0

670795374135
GREy POLARIZED
VLT 12.4




                                                                                                                                                                                                              LOOK SERIES SPRING 2011 PG19
                                    CLARICE
                                    fROM SOHO TO SILvERLAKE, CLARICE IS THE PERfECT REvIvAL PIECE TO ADD TO YOuR DAILY WARDROBE.
                                    CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 6-bASE LENSES. FIVE bARREL HINGE SySTEM.
                                    100% UV PROTECTION. FRAME MEASURES: 60-16-145.
                                    1.                            2.                      3.                         4.




                                    672015024044                  672015045044            672015130073               672015863259
                                    AQuA                          BLACK fADE              BRONZE fADE                ROYAL PuRPLE MARBLE
                                    bLACK FADE                    bLACK FADE              bRONZE FADE                PURPLE W/ SILVER MIRROR
                                    VLT 21.8                      VLT 23.4                VLT 33.7                   VLT 16.4
                                    Delivery 2/1

                                    5.




                                    672015868158
                                    CHERRY BLOSSOM MARBLE
                                    LT. bRONZE W/ SILVER MIRROR
                                    VLT 22.7




alana
b l a n
chard
P   R   O   S   U   R   F   E   R

                                                                                                                                    LOOK SERIES SPRING 2011 PG21
                                    HIBALL
                                    OLD SCHOOL fLAvOR, REMIxED AND SERvED ON THE ROCKS.
                                    HAND CRAFTED FROM LUXURIOUS ACETATE. 4-bASE CR39 LENSES. CUSTOM METAL DETAILS. DURAbLE METAL HINGES.
                                    MIDSIZED FRAME WITH A MEDIUM FIT. 100% UV PROTECTION. FRAME MEASURES: 62-10-141.
                                    1.                         2.                         3.                            4.




                                    670364149129               670364100219               670364071143                  670364075133
                                    BLACK W/ HORN              MATTE ICE W/ LAguNA BLuE   BLACK W/WHITE PINSTRIPE       DARK TORTOISE
                                    GREy                       GREy W/ bLUE SPECTRA       GREy/SILVER GRADIENT MIRROR   GREy GREEN
                                    VLT 9.5                    VLT 14.3                   VLT 8.9                       VLT 19.4
                                    Delivery 11/1              Delivery 2/1

                                    5.




                                    670364135044
                                    RED W/BLACK STRIPES
                                    bLACK FADE
                                    VLT 21.5




W A D E
G O O D
A L L
P   R   O   S   U   R   F   E   R

                                                                                                                                        LOOK SERIES SPRING 2011 PG23
                                    BLOK
                                    BOLD AND CONfRONTATIONAL, BLOK MAKES ITS PRESENCE KNOWN. MAx HEADROOM-ESQuE SCuLPTuRED TEMPLE
                                    DETAILINg AND uNIQuE LENS ANgLES ARE NOT fOR THE fAINT Of HEART. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE.
                                    6-bASE LENSES. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 57-16-123.
                                    1.                         2.                           3.                       4.




                                    670923843069               670923685877                 670923256083             670923374810
                                    BLACK W/ CLASSIC PLAID     PALISADES                    BLACK W/ WHITE 80’S      MATTE BLACK
                                    bRONZE                     GREy W/ MULTI LAyERED bLUE   bRONZE W/ RED SPECTRA    GREy W/ MULTI LAyERED PINK
                                    VLT 13.6                   VLT 9.8                      VLT 10.0                 VLT 12.4
                                    Delivery 2/1               Delivery 11/1

                                    5.                         6.




                                    670923062133               670923374129
                                    SHINY BLACK                MATTE BLACK
                                    GREy GREEN                 GREy
                                    VLT 12.4                   VLT 12.4




D E A N
                                    670923062801
                                    GREy GREEN POLARIZED
                                    VLT 12.4




M O R R
I S O N
P   R   O   S   U   R   F   E   R

                                                                                                                                     LOOK SERIES SPRING 2011 PG25
me
tal
Our metal series forges classic design with modern construction for a look that will take you into the future.
                                                        ROSEWOOD
                                                        PAIRS WELL WITH DECK SHOES, DRY MARTINIS AND SHuffLEBOARD SuNDAYS. THE ROSEWOOD IS YOuR COMPANION fOR ESCAPISM.
                                                        HAND CRAFTED FROM LUXURIOUS ACETATE AND FORGED MONEL ALLOy. 6-bASE LENSES. FIVE bARREL HINGE SySTEM.
                                                        CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 64-13-140.
                                                        1.                         2.                         3.                         4.




                                                        670626488133               670626470069               670626475133               670626340139
                                                        MATTE gREEN W/ BLACK       gOLD W/ CLASSIC TORTOISE   SILvER W/ BLACK TORTOISE   MATTE BLACK W/ SHINY BLACK
                                                        GREy GREEN                 bRONZE                     GREy GREEN                 GREy W/ bLACK MIRROR
                                                        VLT 14.8                   VLT 13.7                   VLT 14.8                   VLT 14.8




DARRELL
MATHES
P   R   O   S   N   O   W   B   O   A   R   D   E   R




                                                                                                                                                     METAL SERIES SPRING 2011 PG29
          KAORI
          CHANNEL YOuR gLAM-ZEN. THE KAORI’S BALANCE Of METAL AND ACETATE TAKES YOu fROM BOTTLE SERvICE NIgHTS TO
          TOP DOWN MORNINgS. HAND CRAFTED FROM LUXURIOUS ACETATE AND FORGED MONEL ALLOy. 4-bASE LENSES.
          CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 61-12-125.
          1.                        2.                         3.                        4.




          670037141073              670037142073               670037863164              670037798044
          gOLD W/ CHERRY RED        ANTIQuE BRASS W/           CHAMPAgNE W/              guNMETAL W/
          bRONZE FADE               BROWN TORT                 PuRPLE MARBLE             BLACK MARBLE
          VLT 19.5                  bRONZE FADE                MERLOT FADE               bLACK FADE
          Delivery 11/1             VLT 19.5                   VLT 23.5                  VLT 23.4
                                    Delivery 11/1




hANNAH
K E A L
IA may
                                                                                                        METAL SERIES SPRING 2011 PG31
                                                        YOKO
                                                        WITH STYLE SO RETRO-fuTuRISTIC IT MAY BREAK uP THE BAND, THE YOKO MELDS SPY’S ExCLuSIvE MONEL ALLOY fRAME
                                                        WITH AN 80’S INSPIRED SHIELD LENS. FORGED MONEL ALLOy FRAME. 4-bASE NyLON SHIELD LENS.
                                                        100% UV PROTECTION. FRAME MEASURES: 135-N/A-119.
                                                        1.                         2.                          3.                          4.




                                                        671067374133               671067561129                671067279069                671067809129
                                                        MATTE BLACK                SHINY SILvER                SHINY gOLD                  MATTE BLACK W/ WHITE TEMPLES
                                                        GREy GREEN                 GREy                        bRONZE                      GREy
                                                        VLT 12.0                   VLT 12.0                    VLT 12.4                    VLT 12.0




L O U I E
V I T O
P   R   O   S   N   O   W   B   O   A   R   D   E   R




                                                                                                                                                       METAL SERIES SPRING 2011 PG33
WILSHIRE
AN AvIATOR fRAME INSPIRED BY THE PAST WITH OPTICALLY CORRECT CuRvES Of THE fuTuRE.
FORGED MONEL ALLOy FRAME. 8 X 4 bASE TORIC ARC® LENSES. AVIATOR STyLING.
100% UV PROTECTION. FRAME MEASURES: 65-12-130.
                                                                                                       CLOVERDALE
                                                                                                       AN ANguLAR NOD TO BOTH YESTERDAY AND TOMORROW.
                                                                                                       FORGED MONEL ALLOy FRAME.8 X 4 bASE TORIC ARC® LENSES. 100% UV PROTECTION.
                                                                                                       FRAME MEASURES: 66-12-130.
1.                        2.                         3.                         4.                     1.                        2.                         3.




670844742139              670844382133               670844279069               670844561133           670175561133              670175374133               670175280069
BRuSHED guNMETAL W/       MATTE gREEN                SHINY gOLD                 SHINY SILvER           SHINY SILvER              MATTE BLACK                SHINY gOLD / BLACK
SILvER TEMPLES            GREy GREEN                 bRONZE                     GREy GREEN             GREy GREEN                GREy GREEN                 bRONZE
bLACK MIRROR              VLT 12.4                   VLT 12.4                   VLT 12.4               VLT 12.4                  VLT 12.4                   VLT 12.4
VLT 27.2
                                                                                670844561801
                                                                                GREy GREEN POLARIZED
                                                                                VLT 12.4




                                                                                                                                                                                    METAL SERIES SPRING 2011 PG35
add
ict
This series is the core of Spy Optic. High end materials and fashion forward forms make addict the series that
keeps them coming back for more. Haymaker, Lacrosse and Dynasty may have raised eyebrows when introduced,
but were catalysts then and staples now.
                                    TICE
                                    vINTAgE HIPSTER STYLINg MEETS EYE TO EYE WITH THE PIONEERS Of ROCK ‘N’ ROLL.
                                    CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 6-bASE LENSES. OVERLAPPING THREE bARREL HINGE SySTEM.
                                    100% UV PROTECTION. FRAME MEASURES: 55-17-135.
                                    1.                        2.                         3.                         4.




                                    672014843133              672014789143               672014865129               672014865044
                                    BLACK W/ CLASSIC PLAID    PRIvATE EYES               BLACK / SMOKE CRYSTAL      BLACK / SMOKE CRYSTAL
                                    GREy GREEN                GREy W/ SILVER MIRROR      GREy                       bLACK FADE
                                    VLT 12.4                  VLT 10.4                   VLT 12.4                   VLT 23.4
                                    Delivery 2/1              Delivery 11/1

                                    5.                        6.




                                    672014062129              672014808069
                                    SHINY BLACK               CLASSIC TORTOISE
                                    GREy                      bRONZE
                                    VLT 12.4                  VLT 12.4

                                    672014038135
                                    GREy POLARIZED
                                    VLT 12.0




C L A Y
MARZO
P   R   O   S   U   R   F   E   R




                                                                                                                               ADDICT SERIES SPRING 2011 PG39
                                    KUBRIK
                                    INSPIRED BY A PASSION fOR fINDINg fANTASY IN THE MuNDANE, A NOD TO NOIR IN fuLL COLOR.
                                    HAND CRAFTED FROM LUXURIOUS ACETATE. 6-bASE LENSES. CUSTOM METAL DETAILS.
                                    100% UV PROTECTION. FRAME MEASURES: 55-21-140.
                                    1.                         2.                          3.                          4.




                                    670413109139               670413090135                670413149069                670413227130
                                    POOLSIDE                   RSD BANDITS                 BLACK W/ HORN               TRANSLuCENT gREY
                                    GREy W/ SILVER MIRROR      GREy POLARIZED              bRONZE                      GREy W/ RED FLASH MIRROR
                                    VLT 11.5                   VLT 9.5                     VLT 14.6                    VLT 23.7
                                    Delivery 2/1               Delivery 11/1               Delivery 11/1               Delivery 11/1

                                    5.                         6.                          7.                          8.




                                    670413062129               670413075133                670413067129                670413332129
                                    SHINY BLACK                SHINY DARK TORTOISE         BLACK AND TAN               SHINY BLACK TORTOISE
                                    GREy                       GREy GREEN                  GREy                        GREy
                                    VLT 21.6                   VLT 20.02                   VLT 21.6                    VLT 21.6




J O H N
                                    670413062135
                                    GREy POLARIZED
                                    VLT 12.0




F L O R
E N C E
P   R   O   S   U   R   F   E   R

                                                                                                                                   ADDICT SERIES SPRING 2011 PG41
STRATOS II
CHAMPAgNE ON YOuR fACE WITH BEER MONEY IN YOuR POCKET.
CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 6-bASE LENSES. CUSTOM METAL DETAILS.
100% UV PROTECTION. FRAME MEASURES: 60-20-140.
                                                                                                          HAILWOOD
                                                                                                          SPY’S NEWEST fAMILY PRODIgY, THE HAILWOOD BOASTS TIMELESS LINES AND A CLASSIC fIT.
                                                                                                          CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. CUSTOM METAL DETAILS.
                                                                                                          8 MM HINGE. 100% UV PROTECTION. FRAME MEASURES: 60-16-127.
1.                            2.                      3.                           4.                     1.                        2.                         3.                         4.




670735024887                  670735344044            670735387810                 670735577129           671063843133              671063843139               671063316069               671063638129
AQuA                          LAvENDER                MATTE gREY                   BLACK W/ NEON SWIRLS   BLACK W/ CLASSIC PLAID    MATTE BLACK W/ PLAID       BROWN STRIPE TORTOISE      SHINY WHITE
bLACK FADE W/ PURPLE MIRROR   bLACK FADE              GREy W/ MULTI LAyERED PINK   GREy                   GREy GREEN                GREy W/ bLACK MIRROR       bRONZE                     GREy
VLT 21.1                      VLT 21.8                VLT 20.0                     VLT 12.8               VLT 12.4                  VLT 9.7                    VLT 12.4                   VLT 12.4
Delivery 2/1                  Delivery 2/1            Delivery 11/1                Delivery 2/1           Delivery 11/1             Delivery 11/1

5.                            6.                                                                          5.                        6.




670735382080                  670735062129                                                                671063374129              671063062129
MATTE gREEN                   SHINY BLACK                                                                 MATTE BLACK               SHINY BLACK
bRONZE W/ GOLD MIRROR         GREy                                                                        GREy                      GREy
VLT 16.4                      VLT 12.4                                                                    VLT 12.4                  VLT 12.4
Delivery 11/1
                                                                                                          671063374135              671063062135
                                                                                                          GREy POLARIZED            GREy POLARIZED
                                                                                                          VLT 12.4                  VLT 12.4




                                                                                                                                                                                                     ADDICT SERIES SPRING 2011 PG43
                                    EDYN
                                    THROWBACK STYLINg WITH fELINE fuNK. THE EDYN IS A CLASSIC MIx Of THEN AND NOW.
                                    CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 6-bASE LENSES. CUSTOM METAL DETAILS.
                                    100% UV PROTECTION. FRAME MEASURES: 60-15-139.
                                    1.                        2.                         3.                           4.




                                    670283788044              670283344044               670283062044                 670283867073
                                    BLACK W/ WHITE LACE       LAvENDER                   BLACK                        BROWN MARBLE
                                    bLACK FADE                bLACK FADE                 bLACK FADE                   bRONZE FADE
                                    VLT 21.8                  VLT 21.8                   VLT 23.4                     VLT 33.7
                                    Delivery 2/1              Delivery 2/1

                                    5.




                                    670283863164
                                    ROYAL PuRPLE MARBLE
                                    MERLOT FADE
                                    VLT 23.5




alana
b l a n
chard
P   R   O   S   U   R   F   E   R

                                                                                                                                ADDICT SERIES SPRING 2011 PG45
                                    MURENA
                                    gROuNDED IN THE EIgHTIES, MuRENA IS A MuST-HAvE fOR TODAY’S SCENE. OLD SCHOOL LINES DEfINE YOuR gO TO SHADES
                                    Of THE MOMENT. HANDCRAFTED FROM LUXURIOUS ACETATE. CRySTAL CLEAR 6-bASE CR39 LENSES. DURAbLE METAL
                                    HINGES. WIRE-CORE TEMPLES. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 58-17-140.
                                    1.                         2.                         3.                         4.




                                    671012227219               671012658129               671012154129               671012062133
                                    TRANSLuCENT gREY           RSD WOOD gRAIN             BuRguNDY                   SHINY BLACK
                                    GREy W/ bLUE SPECTRA       GREy GREEN POLARIZED       GREy                       GREy GREEN
                                    VLT 14.3                   VLT 14.8                   VLT 9.5                    VLT 19.4
                                    Delivery 2/1               Delivery 11/1              Delivery 11/1

                                    5.




                                    671012632130
                                    WHITE
                                    GREy W/RED FLASH MIRROR
                                    VLT 17.8




TORREY
MEISTER
P   R   O   S   U   R   F   E   R




                                                                                                                                ADDICT SERIES SPRING 2011 PG47
DYNASTY
vOLuPTuOuSLY OvERSIZED TO HIDE YOuR SINS fROM THE NIgHT BEfORE.
CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. CUSTOMIZED METAL DETAILS WITH A HAND POLISHED FINISH.
100% UV PROTECTION. FRAME MEASURES: 60-17-125.
                                                                                                                       LACROSSE
                                                                                                                       STEALTHY, SLEEK AND vERSATILE LINES KEEP YOuR INTENTIONS A MYSTERY. MORE COvERAgE, STRONg WRAP AND AN EvERYMAN fIT.
                                                                                                                       CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8 X 4 bASE TORIC ARC® LENSES. CUSTOM METAL DETAILS.
                                                                                                                       100% UV PROTECTION. FRAME MEASURES:59-18-121.
1.                           2.                           3.                                                           1.                          2.                           3.                            4.




670275210105                 670275315074                 670275062164                                                 670431843129                670431054129                 670431613069                  670431638129
SHINY COCONuT CRèME fADE     SHINY BONE STRIPE TORTOISE   SHINY BLACK                                                  MATTE BLACK W/ PLAID        BLACK W/ PAISLEY             SHINY BROWN STRIPE TORTOISE   SHINY WHITE
COCONUT CRèME FADE           bRONZE POLARIZED             MERLOT FADE                                                  GREy                        GREy                         bRONZE                        GREy
VLT 37.1                     VLT 12.4                     VLT 19.4                                                     VLT 12.8                    VLT 12.8                     VLT 12.4                      VLT 12.0
                                                                                                                       Delivery 11/1               Delivery 11/1
                                                                                                                                                                                670431613074
                                                                                                                                                                                bRONZE POLARIZED
                                                                                                                       5.                          6.
                                                                                                                                                                                VLT 12.4




                                                                                                                       670431374129                670431062129
                                                                                                                       MATTE BLACK                 SHINY BLACK
                                                                                                                       GREy                        GREy
                                                                                                                       VLT 12.0                    VLT 12.0

                                                                                                                       670431062135                670431062135
                                                                                                                       GREy POLARIZED              GREy POLARIZED
                                                                                                                       VLT 12.4                    VLT 12.4




                                                                                                                                                                                                                         ADDICT SERIES SPRING 2011 PG49
                                    ELIZA
                                    PLuSH LuxuRY fIT fOR A CELEBuTANTE, ELIZA IS PREPARED fOR HER PAPARAZZI MOMENT.
                                    CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8 X 4 bASE TORIC ARC® LENSES. CUSTOM METAL DETAILS.
                                    100% UV PROTECTION. FRAME MEASURES:59-18-121.
                                    1.                         2.                         3.                          4.




                                    670925788129             670925054044                 670925344044                670925062073
                                    BLACK LACE               BLACK W/ PAISLEY             LAvENDER                    SHINY BLACK
                                    GREy                     bLACK FADE                   bLACK FADE                  bRONZE FADE
                                    VLT 12.8                 VLT 21.8                     VLT 21.8                    VLT 33.7
                                    Delivery 2/1             Delivery 11/1                Delivery 2/1

                                    5.                         6.                         7.                          8.




                                    670925638129               670925062135               670925863164                670925867069
                                    SHINY WHITE                SHINY BLACK                ROYAL PuRPLE MARBLE         BROWN MARBLE
                                    GREy                       GREy POLARIZED             MERLOT FADE                 bRONZE
                                    VLT 12.0                   VLT 12.4                   VLT 23.5                    VLT 12.4




alana
                                    670925638135
                                    GREy POLARIZED
                                    VLT 12.4




b l a n
chard
P   R   O   S   U   R   F   E   R

                                                                                                                                 ADDICT SERIES SPRING 2011 PG51
                                        HAYMAKER
                                        DESIgNED WITH fLAvORS Of HIP HOP AND STREET CRED. IT SCREAMS ITS ITALIAN DESIgN ROOTS.
                                        bUILT FROM bOMb-PROOF GRILAMID. INTEGRATED HINGE. 6-bASE ARC® SHIELD. ADJUSTAbLE METAL NOSE PIECE.
                                        100% UV PROTECTION. FRAME MEASURES:125-N/A-115.
                                        1.                         2.                            3.                         4.




                                        670373204877               670373843129                  670373789139               670373374129
                                        CLEAR SMOKE                BLACK W/ HIPSTER PLAID        PRIvATE EYES               MATTE BLACK
                                        GREy W/ bLUE SPECTRA       GREy                          GREy W/ bLACK MIRROR       GREy
                                        VLT 9.8                    VLT 16.4                      VLT 27.2                   VLT 12.4
                                        Delivery 11/1              Delivery 11/1                 Delivery 11/1

                                        5.                         6.                            7.                         8.




                                        670373062129               670373316069                  670373210073               670373638044
                                        SHINY BLACK                SHINY BROWN STRIPE TORTOISE   SHINY COCONuT CRèME fADE   SHINY WHITE
                                        GREy                       bRONZE                        bRONZE FADE                bLACK FADE
                                        VLT 12.4                   VLT 12.4                      VLT 33.7                   VLT 23.4

                                        670373062135
                                        GREy POLARIZED
                                        VLT 12.0




JEREMY
MCGRATH
7 X   S U P E R C R O S S   C H A M P




                                                                                                                                       ADDICT SERIES SPRING 2011 PG53
ste
ady
Tried and true models that are still at the front of trends - our bread and butter pieces are still a step above
the rest. Steady models will check out so fast you’ll lose track of whether they ever hit the shelf at all.
                                                        LENNOX
                                                        BOLD AND CLEAN LINES MAKE THIS THE PERfECT COMPLIMENT TO CLASSIC STYLE.
                                                        CUSTOM-bUILT WITH HIGH QUALITy PROPIONATE. CUSTOM METAL DETAILS. DURAbLE METAL HINGES.
                                                        8-bASE ARC® POLyCARbONATE LENSES. 100% UV PROTECTION. FRAME MEASURES: 60-14-139.
                                                        1.                         2.                         3.                         4.




                                                        670412892129               670415062129               670415374129               670415808069
                                                        RSD RED fLAKE              SHINY BLACK                MATTE BLACK                CLASSIC TORTOISE
                                                        GREy                       GREy                       GREy                       bRONZE
                                                        VLT 12.8                   VLT 9.9                    VLT 9.9                    VLT 13.6
                                                        Delivery 11/1
                                                                                   670415062135               670415374135               670415808074
                                                                                   GREy POLARIZED             GREy POLARIZED             bRONZE POLARIZED
                                                        5.
                                                                                   VLT 11.3                   VLT 11.3                   VLT 12.7




                                                        670415632129
                                                        WHITE
                                                        GREy
                                                        VLT 9.9




E E R O
                                                        670415632135
                                                        GREy POLARIZED
                                                        VLT 11.3




N I E M
E L A
P   R   O   S   N   O   W   B   O   A   R   D   E   R

                                                                                                                                                     STEADY SERIES SPRING 2011 PG57
DIRTY MO
DESIgNED TO DALE jR’S SPECIfICATIONS. THE DIRTY MO IS YOuR fIRST PLACE TROPHY NO MATTER HOW YOu fINISH.
CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8 X 4 bASE TORIC ARC® LENSES. CUSTOM METAL DETAILS. 8 MM STOP
HINGE. 100% UV PROTECTION. FRAME MEASURES: 59-18-121.
                                                                                                                 COOPER
                                                                                                                 CALM AND CALCuLATED WITH STYLINg THAT COMMANDS RESPECT.
                                                                                                                 CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES.
                                                                                                                 100% UV PROTECTION. FRAME MEASURES: 59-16-127.
1.                         2.                              3.                     4.                             1.                         2.                            3.               4.




670937608069               670937374811                    670937302129           670937374129                   670195045129               670195066129                  670195374129     670195062129
TOBACCO                    MATTE BLACK                     gREY CRYSTAL fADE      MATTE BLACK                    SHINY BLACK fADE           SHINY BLACK STRIPE TORTOISE   MATTE BLACK      SHINY BLACK
bRONZE                     bRONZE W/ MULTI LAyERED GREEN   GREy                   GREy                           GREy                       GREy                          GREy             GREy
VLT 12.0                   VLT 16.2                        VLT 12.4               VLT 12.4                       VLT 12.4                   VLT 12.4                      VLT 12.4         VLT 12.4

                                                                                  670937374135                                                                            670195374135     670195062135
                                                                                  GREy POLARIZED                                                                          GREy POLARIZED   GREy POLARIZED
5.                         6.                              7.                                                    5.                         6.
                                                                                  VLT 12.4                                                                                VLT 12.4         VLT 12.4




670937062129               670937316069                    670937638129                                          670195613069               670195638129
SHINY BLACK                BROWN STRIPE TORTOISE           SHINY WHITE                                           SHINY TORTOISE             SHINY WHITE
GREy                       bRONZE                          GREy                                                  bRONZE                     GREy
VLT 12.4                   VLT 12.0                        VLT 12.4                                              VLT 12.4                   VLT 12.4

670937062135               670937316074                    670937638135                                          670195613074
GREy POLARIZED             bRONZE POLARIZED                GREy POLARIZED                                        bRONZE POLARIZED
VLT 12.4                   VLT 12.4                        VLT 12.4                                              VLT 12.4




                                                                                            DALE EARNHARDT jR.
                                                                                            SIGNATURE SUNGLASS




                                                                                                                                                                                                       STEADY SERIES SPRING 2011 PG59
                                    COOPER XL
                                    A SuPER SIZED vERSION Of THE COOPER. TuRN YOuR SHuffLE Off; THIS IS THE ONLY PIECE YOu’LL NEED.
                                    CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES.
                                    100% UV PROTECTION. FRAME MEASURES: 59-17-142.
                                    1.                            2.                       3.                       4.




                                    670036577877                  670036843139             670036374810             670036891129
                                    BLACK W/ NEON SWIRLS          BLACK W/ HIPSTER PLAID   MATTE BLACK              RSD gREEN fLAKE
                                    GREy W/ MULTI LAyERED bLUE    GREy W/ bLACK MIRROR     GREy W/ RED SPECTRA      GREy
                                    VLT 9.8                       VLT 27.2                 VLT 19.7                 VLT 12.8
                                    Delivery 2/1                  Delivery 11/1            Delivery 11/1            Delivery 11/1

                                    5.                            6.                       7.                       8.




                                    670036204143                  670036316129             670036374129             670036062129
                                    CLEAR SMOKE                   BLACK fADE               MATTE BLACK              SHINY BLACK
                                    GREy W/ SILVER MIRROR         GREy                     GREy                     GREy
                                    VLT 9.7                       VLT 12.4                 VLT 12.4                 VLT 12.4




W A D E
                                    Delivery 2/1
                                                                                           670036374135             670036062135
                                                                                           GREy POLARIZED           GREy POLARIZED
                                    9.                            10.
                                                                                           VLT 12.4                 VLT 12.4




                                    670036316069                  670036638129




G O O D
                                    SHINY BROWN STRIPE TORTOISE   SHINY WHITE
                                    bRONZE                        GREy
                                    VLT 12.4                      VLT 12.4

                                    670036316074                  670036638135
                                    bRONZE POLARIZED              GREy POLARIZED
                                    VLT 12.4                      VLT 12.4




A L L
P   R   O   S   U   R   F   E   R

                                                                                                                                STEADY SERIES SPRING 2011 PG61
                                        KASH
                                        MONEY IN THE BANK! ALL DAY STYLINg IN A LOW vOLuME, MEDIuM fITTINg fRAME. SIgNATuRE SPY DNA ELEvATES CLASSIC
                                        DESIgN TO A MONETARY LEvEL Of COOL. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. FIVE bARREL
                                        HINGE SySTEM. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 61-15-125.
                                        1.                         2.                          3.                         4.




                                        672002891129               672002062129                672002374129               672002808069
                                        RSD gREEN fLAKE            SHINY BLACK                 MATTE BLACK                CLASSIC TORTOISE
                                        GREy                       GREy                        GREy                       bRONZE
                                        VLT 12.8                   VLT 12.8                    VLT 12.8                   VLT 13.6
                                        Delivery 11/1
                                                                   672002062135                672002374135               672002808074
                                                                   GREy POLARIZED              GREy POLARIZED             bRONZE POLARIZED
                                        5.
                                                                   VLT 11.3                    VLT 11.3                   VLT 12.7
                                                                   Delivery 11/1               Delivery 11/1              Delivery 11/1




                                        672002632129
                                        WHITE
                                        GREy
                                        VLT 12.8
                                        Delivery 11/1




JEREMY
MCGRATH
7 X   S U P E R C R O S S   C H A M P




                                                                                                                                      STEADY SERIES SPRING 2011 PG63
NOLEN
LOW-PRO CLASSIC STYLE LIvES ABOvE AND BEYOND THE TRENDS.
CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. RIVETS AND METAL TEMPLE DETAILING.
5 MM STOP HINGE. 100% UV PROTECTION. FRAME MEASURES: 59-19-119.
                                                                                                               LOGAN
                                                                                                               fITS LIKE A gLOvE AND fOLLOWS YOu INTO THE MIx. IN SLEEK INjECTED gRILAMID, THE LOgAN IS READY TO gET TO WORK.
                                                                                                               bUILT FROM bOMb-PROOF GRILAMID. 8-bASE ARC® LENSES. bUILT-IN HINGE SySTEM.
                                                                                                               100% UV PROTECTION. FRAME MEASURES: 60-15-121.5.
1.                         2.                         3.                         4.                            1.                         2.                            3.                        4.




670535038129               670535374129               670535210074               670535613069                  670939382080               670939892129                  670939374130              670939204143
SHINY BLACK                MATTE BLACK                SHINY COCONuT CRèME fADE   SHINY BROWN STRIPE TORTOISE   MATTE gREEN                RSD RED fLAKE                 MATTE BLACK               CLEAR SMOKE
GREy                       GREy                       bRONZE POLARIZED           bRONZE                        bRONZE W/ GOLD MIRROR      GREy                          GREy W/ RED SPECTRA       GREy SILVER MIRROR
VLT 12.4                   VLT 12.4                   VLT 12.4                   VLT 12.4                      VLT 16.4                   VLT 12.8                      VLT 19.7                  VLT 10.4
                                                                                                               Delivery 2/1               Delivery 11/1
670535038135
GREy POLARIZED
                                                                                                               5.                         6.                            7.                        8.
VLT 12.4




                                                                                                               670939045129               670939130069                  670939374129              670939062129
                                                                                                               SHINY BLACK fADE           SHINY BRONZE fADE             MATTE BLACK               SHINY BLACK
                                                                                                               GREy                       bRONZE                        GREy                      GREy
                                                                                                               VLT 12.4                   VLT 12.4                      VLT 12.4                  VLT 12.4

                                                                                                                                                                        670939374135              670939062135
                                                                                                                                                                        GREy POLARIZED            GREy POLARIZED
                                                                                                               9.                         10.
                                                                                                                                                                        VLT 12.4                  VLT 12.4




                                                                                                               670939638129               670939316069
                                                                                                               SHINY WHITE                SHINY BROWN STRIPE TORTOISE
                                                                                                               GREy                       bRONZE
                                                                                                               VLT 12.4                   VLT 12.4

                                                                                                               670939638135               670939316074
                                                                                                               GREy POLARIZED             bRONZE POLARIZED
                                                                                                               VLT 12.4                   VLT 12.4




                                                                                                                                                                                                              STEADY SERIES SPRING 2011 PG65
                                    CLEO
                                    CLEvER AND CONfIDENT CLEO PICKS uP WHERE ABBEY LEfT Off. STRAIgHT A’S CAN BE SExY TOO.
                                    CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8 X 4 bASE TORIC ARC® LENSES. 8MM HINGE.
                                    100% UV PROTECTION. FRAME MEASURES: 59-17-122.
                                    1.                         2.                         3.                         4.




                                    671015054129               671015863164               671015062129               671015315069
                                    BLACK W/ PAISLEY           ROYAL PuRPLE MARBLE        SHINY BLACK                SHINY BONE STRIPE TORTOISE
                                    GREy                       MERLOT FADE                GREy                       bRONZE
                                    VLT 12.8                   VLT 23.5                   VLT 12.4                   VLT 12.4
                                    Delivery 11/1
                                                                                          671015062135               671015315074
                                                                                          GREy POLARIZED             bRONZE POLARIZED
                                    5.
                                                                                          VLT 12.4                   VLT 12.4




                                    671015638129
                                    SHINY WHITE
                                    GREy
                                    VLT 12.4




alana
b l a n
chard
P   R   O   S   U   R   F   E   R

                                                                                                                                 STEADY SERIES SPRING 2011 PG67
ZOE
A HOT COMBINATION Of CLASSY AND SASSY.
CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES.
CUSTOM-bUILT METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 60-19-119.
                                                                              HIELO
                                                                              AN INSTANT HITMAKER, THE BOLD AND RECTANguLAR HIELO COMMANDS ATTENTION.
                                                                              CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES.
                                                                              8MM HINGE. 100% UV PROTECTION. FRAME MEASURES: 56-19-125.
1.                         2.                         3.                      1.                        2.                        3.                        4.




670861062129               670861062164               670861268069            670375843129              670375374810              670375301129              670375130069
SHINY BLACK                SHINY BLACK                SHINY fOREST TORTOISE   BLACK W/ HIPSTER PLAID    MATTE BLACK               SHINY gREY CRYSTAL fADE   SHINY BRONZE fADE
GREy                       MERLOT FADE                bRONZE                  GREy                      GREy W/ RED SPECTRA       GREy                      bRONZE
VLT 12.0                   VLT 19.4                   VLT 12.4                VLT 12.8                  VLT 19.7                  VLT 12.4                  VLT 12.4
                                                                              Delivery 11/1             Delivery 11/1
670861062135
GREy POLARIZED
                                                                              5.                        6.                        7.                        8.
VLT 12.4




                                                                              670375045129              670375374129              670375062129              670375613069
                                                                              SHINY BLACK fADE          MATTE BLACK               SHINY BLACK               SHINY BROWN STRIPE TORTOISE
                                                                              GREy                      GREy                      GREy                      bRONZE
                                                                              VLT 12.4                  VLT 12.4                  VLT 12.4                  VLT 12.4

                                                                                                        670375374135              670375062135              670375613074
                                                                                                        GREy POLARIZED            GREy POLARIZED            bRONZE POLARIZED
                                                                              9.                        VLT 12.4                  VLT 12.4                  VLT 12.4




                                                                              670375474129
                                                                              SHINY WHITE
                                                                              GREy
                                                                              VLT 12.4




                                                                                                                                                                        STEADY SERIES SPRING 2011 PG69
sc
oop
Spy’s scoop venting system is our proprietary technology and what put us on the map. Air is forced through
strategically placed vents and reduces the incidence of fogging. These are models built with performance in
mind, but still carry signature spy design elements.
HSX
A NEW BREED Of DuAL-PuRPOSE SPORT fRAMES. THIS HYBRID MODEL MELDS fASHION AND fuNCTION WITH PATENTED
SCOOP® TECHNOLOgY AND HIgH DESIgN AESTHETICS. bUILT FROM bOMb-PROOF GRILAMID. 8 X 4-bASE TORIC ARC® LENSES.
VENTILATED SCOOP® TECHNOLOGy. COMFORTAbLE HyTREL TEMPLE TIPS. 100% UV PROTECTION. FRAME MEASURES: 57-14.5-120.
                                                                                                                              DIABLO
                                                                                                                              MINIMALIST, POST-MODERN SPORT DESIgN WITH SHARPENED EDgES.
                                                                                                                              bUILT FROM bOMb-PROOF GRILAMID. 9-bASE ARC® LENSES. VENTILATED SCOOP® TECHNOLOGy.
                                                                                                                              COMFORTAbLE HyTREL TEMPLE TIPS. 100% UV PROTECTION. FRAME MEASURES: 58-22-123.
1.                         2.                          3.                         4.                                          1.                        2.                        3.                            4.




670949879143               670949613069                670949374129               670949638129                                670980613069              670980045129              670980567129                  670980638129
TRANSLuCENT BLACK          SHINY TORTOISE              MATTE BLACK                SHINY WHITE                                 SHINY TORTOISE            SHINY BLACK fADE          SHINY SMOKINg guNMETAL fADE   SHINY WHITE
GREy W/ SILVER MIRROR      bRONZE                      GREy                       GREy                                        bRONZE                    GREy                      GREy                          GREy
VLT 9.7                    VLT 12.4                    VLT 12.4                   VLT 12.4                                    VLT 12.4                  VLT 12.4                  VLT 12.4                      VLT 12.4
Delivery 11/1
                                                       670949374135               670949638135
                                                       GREy POLARIZED             GREy POLARIZED
                                                                                                                              5.
                                                       VLT 12.4                   VLT 12.4




                                                                                                                              670980374129                                                                      Replacement lenses are available for
                                                                                                                              MATTE BLACK                                                                       styles that feature this logo. See price
                                                                                                                              GREy                                                                              list for available colors.
                                                                                                                              VLT 12.4
                                                                                   Replacement lenses are available for
                                                                                   styles that feature this logo. See price   670980374135
                                                                                   list for available colors.                 GREy POLARIZED
                                                                                                                              VLT 12.4




                                                                                                                                                                                                                                 SCOOP SERIES SPRING 2011 PG73
LENS
TECHNOLOGY
         Rx LENSES            TRIDENT POLARIZED


Rx LENSES                                                                                                                          ARC®                                                                     POLARIZATION
Spy Optic is pleased to offer prescription sunglasses directly to dealers. Carl Zeiss Vision Sunlens, the leading manufacturer     Spy Optic’s ARC® (Accurate Radius Curvature) lenses are                  Polarized lenses act like slatted window blinds—when
of premium polycarbonate sunglass lenses, is the exclusive vendor for this program and the partnership represents an               used in to provide the highest quality and most optically                light hits a reflective surface it bounces and scatters,
exclusive RX program that clearly benefits consumers who demand optical superiority with the latest frame options. For             correct, distortion-free vision. ARC® lenses are decentered,             reducing contrast and clarity. The “blinds” in our Trident
more RX info, visit www.spyoptic.com or contact your rep.                                                                          eliminating distortion and allowing true clarity. All ARC®               lenses block scattered light rays but let in the “right”
                                                                                                                                   lenses are Optical Class 1 quality.                                      light, allowing you to see clearly and fight eye fatigue.


                                                                                                                                                                                                  ™
                                                                                                                                   TRIDENT POLARIZED LENSES
                                                                                                                                   All of Spy’s polarized sunglasses feature premium injected Trident lenses. Trident lenses diffuse glare through the use of an
                                                                                                                                   integrated polarizing filter layered within the injected lens, allowing incredible clarity even in the harshest conditions.

                                                                                                                                   Trident Polarized lenses are of the highest quality available, and effectively eliminate more than 99% of blinding glare. Spy’s
                                                                                                                                   premium Trident polarized lenses will outlast and out-perform a typical polarized lens every day of the week (and twice on Sunday!).



                                                                                                                                                                                                                                                     spy
                                                                                                                                                                                                                                                 trident
                                                                                                                                                                                                                                                 polarized




LENS CuRvATuRE



                                              SPHERICAL
                                              Traditional spherical lenses have a consistent vertical and horizontal curve in
                                              the lens. If the edge of the lens were to continue around back to itself, it would
                                              form a spherical shape. This is the most commonly used lens profile.




                                             TORIC
                                             A Toric lens has differing horizontal and vertical base curves—meaning that
                                             vertically the curvature is different than the horizontal curvature. This shape of
                                             lens allows a unique appearance that is very wearable and gives larger, high-wrap
                                             frames a modern look and feel.
                                                                                                                                                    WITHOUT TRIDENT POLARIZED                                            WITH TRIDENT POLARIZED


                                                                                                                                                                                                                                                        SERIES SPRING 2011 PG75
FRAME
TECHNOLOGY
PROPIONATE                                                                                                                          gRILAMID
Spy Optic is one of a few elite manufacturers to offer frames crafted in premium propionate. Frames constructed fashioned in        Spy uses flexible Grilamid in its Scoop® series and other sport-friendly styles. Grilamid frames are shatter-resistant, comfort-
propionate have a sleek, dense finish that is modern, comfortable, and durable.                                                     able, and ready to take on the world in any climate condition.




MONEL ALLOY                                                                                                                         HYTREL                                                              SCOOP® vENTINg SYSTEM
Monel is an engineered alloy of Nickel, Silver and Copper that creates a lightweight, yet extremely durable frame. Monel Alloy is   The Hytrel rubber found on Scoop® frame temples                     Spy Optic’s patented Scoop® venting system combats
malleable, corrosion-resistant and hypo-allergenic for well-fitting and long-wearing shades.                                        is a unique hydrophilic compound that increases in                  lens fogging by promoting airflow between the lens and
                                                                                                                                    tackiness when introduced to moisture. When you                     the wearer’s face. Scoop® forces air through strategically
                                                                                                                                    sweat, Hytrel keeps your shades firmly in place and                 placed vents of varying aperture on the frame, effectively
                                                                                                                                    ensures a longer ride.                                              shutting down fog and keeping your vision clear.




                                                                                                                                                                                                                                                     SERIES SPRING 2011 PG77
BASE
CURVATURE

                                                                                              4 BASE                            6 BASE
                                                                                              As flat as it gets, our 4-base    A middle-ground curve, not
                                                                                              lenses are for straight-up        too little, not to much. For
                                                                                              fashion purists.                  that “classic” style.




  4, 6, 8, OR 9 BASE?
  Spy’s spherical sunglasses are available in 4-, 6-, 8-, or 9-Base. “Base curve” refers to
  the amount of “wrap” that a lens has, which in turn affects the curvature of the frame.
  A flatter lens—such as a 4-Base—will create a much flatter, squared frame shape,
  whereas a higher base number will cause a sleek, wraparound fit.




                                                                                              8 BASE                             9 BASE
                                                                                              A good strong wrap that goes       The strongest curvature
                                                                                              both ways—fashion and function.    we offer.




                                                                                                                                                         SERIES SPRING 2011 PG79
REFERENCE
GUIDE
LOOK SERIES




FLYNN                                       BODEGA                                      FIONA                                       TOURING                                         TRON                                        CLARICE                                     HIBALL                                      BLOK
Welcome back to tomorrow, yester-           Multilayered styling straight from          Sinuous curves wrap your face               Handsome and tough with metal                   No shirt, no shoes, no service!             From Soho to Silverlake, Clarice is         Old school flavor, remixed and              Sculptured temple detailing
day and the space in between.               the top shelf.                              in relaxed luxury.                          nose grille, big block hinge, and               Injected with resilient Epsylon™            the perfect revival piece to add to         served on the rocks.                        and unique lens angles.
Hand crafted from luxurious acetate         Hand crafted from luxurious acetate and     built from bomb-proof grilamid              rear temple spoiler.                            • 6-Base ARC® mono lens                     your daily wardrobe.                        Hand crafted from luxurious acetate         Custom-built from high quality propionate
• 4-Base nylon mono lens                    forged monel alloy.                         • 6-Base lenses                             Custom-built from high quality propionate       • Handset custom metal frame details        Custom-built from high quality propionate   • Custom metal details                      • 6-Base lenses
• Five barrel hinge system                  • 6-Base lenses                             • Three barrel hinge system                 • 8 X 4 Base Toric ARC® lenses                  • Oversized 8mm metal hinge                 • 6-Base lenses                             • Midsized frame with a medium fit          • Custom metal details
• Custom metal details                      • Custom metal details                      • Custom metal details                      • Huge temples with spoiler and metal details   • 100% UV protection                        • Five barrel hinge system                  • 4-Base CR39 lenses                        • 100% UV protection
• 100% UV protection                        • 100% UV protection                        • 100% UV protection                        • 8 MM hinge                                    • Frame measures: 131-NA-129                • 100% UV protection                        • 100% UV protection                        • Frame measures: 57-16-123
• Frame measures: 134-NA-140                • Frame measures: 62-12-138                 • Frame measures: 61-13-130                 • 100% UV protection                                                                        • Frame measures: 60-16-145                 • Frame measures : 62-10-141
                                                                                                                                    • Frame measures: 64-14.5-122




ADDICT SERIES




TICE                                        KUBRIK                                      STRATOS II                                  HAILWOOD                                        EDYN                                        MURENA                                      DYNASTY                                     LACROSSE                                    ELIZA                                       HAYMAKER
Vintage hipster styling meets               A nod to noir in full color.                Champagne on your face with beer            Timeless lines and a classic fit.               Throwback styling with feline funk.         Grounded in the eighties, murena            Voluptuously oversized.                     Stealthy, sleek and versatile lines         Lavish in scale and detail with             Designed with flavors of hip hop
eye to eye with the pioneers of             Hand crafted from luxurious acetate         money in your pocket.                       Custom-built from high quality propionate       Custom-built from high quality propionate   is a must-have for today’s scene.           Custom-built from high quality propionate   keep your intentions a mystery.             metallic temple accents.                    and street cred.
Rock ‘N’ Roll.                              • 6-Base lenses                             Custom-built from high quality propionate   • 8-Base ARC® lenses                            • 6-Base lenses                             Handcrafted from luxurious acetate          • 8-Base ARC® lenses                        Custom-built from high quality propionate   Custom-built from high quality propionate   built from bomb-proof grilamid
Custom-built from high quality propionate   • Custom metal details                      • 6-Base lenses                             • Custom metal details                          • Custom metal details                      • Crystal clear 6-Base CR39 lenses          • Customized metal details with a hand      • 8 x 4 Base Toric ARC® lenses              • 8 x 4 Base Toric ARC® lenses              • Integrated hinge
• 6-Base lenses                             • 100% UV protection                        • Custom metal details                      • 8 MM hinge                                    • 100% UV protection                        • Durable metal hinges                        polished finish.                          • Custom metal details                      • Custom metal details                      • 6-Base ARC® shield
• Overlapping three barrel hinge system     • Frame Measures: 55-21-140                 • 100% UV protection                        • 100% UV protection                            • Frame Measures: 60-15-139                 • Wire-core temples                         • 100% UV protection                        • 100% UV protection                        • 100% UV protection                        • Adjustable metal nose piece
• 100% UV protection                                                                    • Frame Measures: 60-20-140                 • Frame Measures: 60-16-127                                                                 • Custom metal details                      • Frame measures: 60-17-125                 • Frame measures: 59-18-121                 • Frame measures: 59-18-121                 • 100% UV protection
• Frame Measures: 55-17-135                                                                                                                                                                                                     • 100% UV protection                                                                                                                                                            • Frame measures: 125-N/A-115
                                                                                                                                                                                                                                • Frame measures: 58-17-140




STEADY SERIES




                                                                                                                                                                                                                                                                                                                                                                                                                  ..
LENNOX                                      DIRTY MO                                    COOPER                                      COOPER XL                                       KASH                                        NOLEN                                       LOGAN                                       CLEO                                        HIELO                                       ZOE
Bold and clean lines make this the          Designed to Dale Jr’s technical             Calm and calculated styling that            Turn your shuffle off, this is the only         Money in the bank! All day styling          Low-pro classic style.                      Fits like a glove and follows you into      Clever and confident, straight A’s          bold and rectangular.                       A hot combination of classy and
perfect compliment to classic style.        specifications.                             commands respect.                           piece you’ll need.                              in low volume.                              Custom-built from high quality propionate   the mix.                                    can be sexy too.                            Custom-built from high quality propionate   sassy.
Custom-built with high quality propionate   Custom-built from high quality propionate   Custom-built from high quality propionate   Custom-built from high quality propionate       Custom-built from high quality propionate   • 8-Base ARC® lenses                        built from bomb-proof Grilamid              Custom-built from high quality propionate   • 8-Base curve lenses ARC® lenses           Custom-built from high quality propionate
• Custom metal details                      • 8 X 4 Base Toric ARC® lenses              • 8-Base ARC® lenses                        • 8-Base ARC® lenses                            • 8-Base ARC® lenses                        • Rivets and metal temple detailing         • 8-Base ARC® lenses                        • 8 X 4 Toric Base ARC® lenses              • Propionate frame                          • 8-Base ARC® lenses
• Durable metal hinges                      • Custom metal details                      • Durable metal hinges                      • Custom metal details                          • Five barrel hinge system                  • 5 MM stop hinge                           • Built-in hinge system                     • Durable 8MM metal hinges                  • Sturdy 8MM hinge                          • Custom-built metal details
• 8-Base ARC® polycar bonate lenses         • 8MM stop hinge                            • 100% UV protection                        • 100% UV protection                            • Custom metal details                      • 100% UV protection                        • 100% UV protection                        • 100% UV protection                        • 100% UV protection                        • 100% UV protection
• 100% UV protection                        • 100% UV protection                        • Frame measures: 59-16-127                 • Frame measures: 59-17-142                     • 100% UV protection                        • Frame measures: 59-19-119                 • Frame measures: 60-15-121.5               • Frame measures: 59-17-122                 • Frame measures: 56-19-125                 • Frame measures: 60-19-119
• Frame measures: 60-14-139                 • Frame measures: 59-18-121                                                                                                             • Frame measures: 61-15-125




METAL SERIES                                                                                                                                                                                                                    SCOOP SERIES




ROSEWOOD                                    KAORI                                       YOKO                                        WILSHIRE                                        CLOVERDALE                                  HSX                                         DIABLO
your companion for escapism.                Top down afternoons to bottle               So retro-futuristic it may break up         Optically correct curves of the                 An angular nod to both yesterday            Patented Scoop® technology and              Minimalist, post-modern sport
Hand crafted from luxurious acetate and     service nights.                             the band.                                   future.                                         and tomorrow.                               high design aesthetics.                     design.
forged monel alloy                          Hand crafted from luxurious acetate and     Forged Monel alloy frame                    Forged Monel alloy frame                        Forged Monel alloy frame                    built from bomb-proof Grilamid              built from bomb-proof Grilamid
• 6-Base lenses                             forged monel alloy                          • 4-Base mono lens                          • 8 X 4 Base Toric ARC® lenses                  • 8 X 4 Base Toric ARC® lenses              • 8 X 4 Base Toric ARC® lenses              • 9-Base ARC® lenses
• Five barrel hinge system                  • 4-Base lenses                             • 80s inspired styling                      • Aviator styling                               • Squared aviator styling                   • Hytrel temple tips                        • Hytrel temple tips
• Custom metal details                      • Custom metal details                      • 100% UV protection                        • 100% UV protection                            • 100% UV protection                        • Ventilated Scoop® technology              • Ventilated Scoop® technology
• 100% UV protection                        • 100% UV protection                        • Frame measures: 135-N/A-119               • Frame measures: 65-12-130                     • Frame measurements: 66-12-130             • 100% UV protection                        • 100% UV protection
• Frame measures: 64-13-140                 • Frame measures: 61-12-125                                                                                                                                                         • Frame measures: 57-14.5-120               • Frame measures: 58-22-123
THIS IS
THE BACK
FLIP IT
O V E R
  THE NEW s T
SPRING 2011
SPY USA
2070 LAS PALMAS DRIVE. CARLSBAD CA 92011 USA
PH 760 804 8420 • PH 800 779 3937 • FX 760 804 8421
SPY EUROPE
VIA VAJONE 2 - 21020 GALLIATE LOMbARDO (VA) ITALy
PH 39 0332 949 833 • PH 00 800 0103 2004 • FX 39 0332 968 344

								
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