Maggie Fung CV

							       Curriculum Vitae
       Maggie FUNG
       Lecturer

       Department of Communication Studies
       Hong Kong Baptist University




       Academic Work experience

       2009 – Present       Hong Kong Baptist University
                            Lecturer, Department of Communication Studies

                            Subject taught:
                            Communication Theory
                            Graphic and Print Production
                            Digital Communication
                            Advertising Media Planning
                            Special Topics in Communication

        2005 – 2009 Hong Kong Institute of Vocational Education
                          Lecturer, Department of Printing and Digital Media

                            Subject taught:
                            Advertising Marketing Strategies
                            Marketing for Creative Industries
                            Advertising, Packaging and Branding Studies
                            Design Studies
                            Advertising Design Studio: Below-the-Line Promotion
                            Design Management
                            Professional Practice
                            Presentation and Pitching
                            Soft Skills

                            Module curriculum writer:
                            Advertising Design Studio: Above-the-Line Promotion
                            Advertising Design Studio: Below-the-Line Promotion
                            Promotional Marketing Strategies
                            Presentation and Pitching


       Professional Work experience

       2004 – 2005          McCann Erickson
                            Account Director

       2001 – 2004          Trio Interactive Company Limited
                            Business Development Director




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Maggie Fung’s Resume                                                              Page 1 of 3
       2000 – 2001          Market Catalyst
                            Business Manager

       1998 – 2000          J. Walter Thompson
                            Senior Interactive consultant

       1996 – 1998          Poppe Tyson Interactive
                            Senior Art Director & Multimedia Development Manager

       1996 – 1996          Monopoly Design Association
                            Designer & Account Executive

       1989 – 1992          Foremark Production Limited
                            Designer




       Academic Qualifications

       2006 – Present       Doctor of Education (Research Stage)
                            University of Nottingham

       2003                 Master of Business Administration
                            University of Western Sydney

       1996                 Diploma of Art & Design
                            Western Australia School of Art & Design (TAFE)

       1990                 Diploma of Commercial Graphic Design
                            First Institute of Art & Design



       Membership in Professional Association

       2006 – Present       Full membership
                            Hong Kong Design Association




       Professional Development

       2010                 “Facebook Marketing” course
       2009                 China’s Intellectual Property Strategy Forum
                            “Intellectual Property Right” course
       2008                 Industrial Attachment in Hong Kong Design Centre
       2007                 Reinventing with Design Seminar in Hong Kong
       2006                 D&AD Xchange Program in London
       2005                 Introduction to Teaching course




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Maggie Fung’s Resume                                                           Page 2 of 3
       Advertising Experience




        Public
        Transportation




        Telecommunicati
        ons




        Financial
        Institutions




        Sports &
        Entertainment




        F&B, lifestyle &
        luxury brand




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Maggie Fung’s Resume                                                           Page 3 of 3