What to Keep in Mind while Choosing a Business Social Software
In the current business environment, choosing business social software is imperative for any company. However,
choosing between the different alternatives available could be tricky. It is essential to find answer to the fundamental
question of why you need a business social network. This will help you choose the right solution. Establish the objective
Understanding the purpose behind the social or collaboration initiative will help answering a lot of questions - the
importance and the urgency of the need the company, the budget that the company is willing to spend, etc. The
purpose could vary from a very simple one such as having an internal ‘Facebook’ for employees or it can be more
sophisticated to meet serious group collaboration needs. For example, if the need is to enable knowledge sharing and
facilitate day-to-day collaboration, then it is a good idea to look for software with document and project management
Consider your mobile workforce
When deciding on a tool for the mobile workforce such as your sales team, it must be kept in mind that most of the your
target audience is mobile with occasional access to computers. Then, perhaps the platform that would be ultimately
adopted needs to be accessible not just from smart phones, but also from simple mobile phones. If this is the
requirement, then opt for a platform that provides such connectivity. There are enterprise social software applications
that allow people to interact with their platform even using SMS.
Decide between On-demand and On-premise
With an on-demand or a SaaS (Software-as-a-Service) platform there is the inherent flexibility that allows you to scale
up or down whenever necessary, with no infrastructure investments. For a quick start to your social revolution, this can
be a convenient option. The on-premise deployment is a more practical consideration if you are looking at building your
social platform over your current enterprise software applications.
Consider the Cost
There are numerous enterprise social platforms that offer different versions of their software. The basic versions usually
have only a very limited subset of the overall capabilities, and hence may not be very expensive. The premium versions
with full-fledged capabilities are usually charged more. The cost of the enterprise collaboration software this is a
significant point that needs to be weighed against the expected benefits of the platform.
While consumers can pick up and discard social tools at will, businesses need to be much more careful, as implementing
the wrong tool could cost time, effort and money. Hence, it is utmost important that companies choose the platform
that is most suited to their defined business needs.