My Internet Marketing Plan
Instructions 1.) Please print your Internet Marketing Plan right now. 2.) After you have set your target due dates/promo dates for each item, tape this somewhere so that you will see it every day. 3.) Commit yourself right now to accomplishing the goals you have set. None of these steps are very difficult, but if you want to create floods of customers coming to your website, you’ve got to do your part! *If you need help, contact the Infusion Software support team at 480.807.0644, opt 2.
1. Website Setup & Preparation
Objective Select Domain Name: (15-30 min) Branded URL: ________________________________ Non-Branded: ________________________________
*Go to http://SiteQuickStart.com/domain to request domains
2. Free Website Promotion
Due Date
3. Paid Website Marketing
Promotion Name
E Website Intro Postcard x a Website Intro Voice Blast m p l Republic-Credit Card Debt e s
Test drive (10 min): Go to your website so you can see what information your prospects & customers will see Request a free report (2 min): During your test drive, request a free report so you are familiar with the process Customize site (30-60 min): Select & deselect the available free reports, change the default forms, etc. Update testimonials (30-60 min): Add your testimonials to the website. You can add text, pictures, and mp3 audio Ad Type & Location Postcard to clients Voice Blast (clients) Newspaper Target Website URL http://mycompany.com http://mycompany.com http://nocreditcard.com
Objective *Upload email list of past clients and prospects to your site & start the newsletter Update email signature to include site link Begin mentioning website on phone calls Include the site in your on-hold message Include the site in your voicemail greeting Add a site promotion to your business cards Add a site promotion to your letterhead Add site promotion to your “corporate website”
Due Date
See http://sitequickstart.com/free.html for help & examples
Cost Per Lead $12.29 $7.71 $9.60 Tot Rev $$ $12,587 $2,886 $0
(See http://sitequickstart.com/paid.html for help & examples)
Promo Date 1/1/05 1/14/05 1/21/05 Cost $209 $54 $48 #Leads 17 7 5 ROI 6022% 5344% 0%
1) 2) 3) 4) *If you need help, contact the Infusion Software support team at 480.807.0644, opt 2. 5)