MEMBERSHIP - PDF 7 by pengxiang


May 2002                               "Let It Flow" Published by the Hawai‘i Visitors & Convention Bureau

E-MEMBERSHIP MINUTE                          site so each version level will be    Peter Kay is the president of
                                             easy to identify and track.           CyberCom, a local Hawaii firm
By Peter Kay                                                                       that develops leading-edge e-
                                             Before you begin any changes,         business Web systems and can be
A reader asks, “We’re                        make sure you have good site          reached at peterk@cyber-
redesigning our site, what is your           metrics that tell you how you’re
advice on best practices?”                   doing. If possible, develop some
                                             metrics on conversions, for
Unless your current Web site is              example, measure how many
so awful that you would rather               closed sales you get on the Web       FROM THE DIRECTOR
not have anything at all, my                 versus visitors to the                Aloha,
strong suggestion is that you                product/service information
incrementally redesign your site.            section of your site. Do not move     On January 31, 2002 we
Building a brand new site from               forward with any changes until        launched our Member Online
scratch with the idea of replacing           you have statistics on how your       Portal (MOP). This tool allows
the old with the new overnight is            site is doing.                        you to log into your membership
an extremely risky and probably                                                    record over the internet and make
unnecessary move. Instead, map               Begin implementing your               changes to your marketing
out a plan of incremental changes            versions one at a time. Pay close     content at any time. The form
over time while you closely                  attention to the statistics and/or    can be found at:
monitor the effects, customer                customer comments after each
behavior and feedback of each                release. Use this valuable
new change. You will still end up            (priceless!) feedback to re-          Each member was assigned a
with a redesigned site, but                  evaluate and adjust the next          username and password, based on
because you implement                        planned version release. Keep to      the member’s email address.
incrementally, you have the                  the release-review-adjust-release
benefit of customer feedback and             cycle for every version.              If you have not yet taken
statistical analysis helping you                                                   advantage of this effective and
every step of the way. The result            By using an incremental redesign      efficient updating system, please
is a Web site that has a high                approach, you maximize ROI by         contact the Membership
probability of delivering far better         keeping your revisions small and      Department at
results than you might get from a            rapid. And because you have           (808) 924-0230 or email
Web site redesign from scratch.              good site metrics, you get quick and
                                             feedback on how the last small        provide us with the name and
The best, safest, most cost-                 revision worked. Follow this          email address of the person who
effective way to redesign your               approach and you will get a better    will be responsible for updating
existing site is to list out all the         site in the fastest, most cost-       your content.
new features or visual changes               effective way.
you would like to make. Prioritize                                                 Mahalo,
this list according to impact on             Send me your toughest e-business
revenues and budget. Group the               questions and if the topic is of
changes in to “versions” for your            general interest, I’ll happily post
                                             your question and the answer.         Gina Salvador
                                                                                   Director, Membership
                                                        Kahe Wale 1
                                     The larger image will be shown       Here's What Members
Aloha & Welcome                      on a separate page detailing your
                                                                          Have To Say
                                     company information, and should
To The HVCB Ohana…                   be 165x165 pixels with a file size

1-A-1 Molokai Condo, 10 Best
Hawaii Vacation Rentals, A
                                     of less than 45k.

                                     Both should be 72 DPI jpegs with
                                                                          A      Fairy Tale Wedding
                                                                                  specializes in vacation
                                                                                  weddings and vow
                                     medium compression and no            renewals and offer complete
Beach Wedding $95, A Tropical
                                     border.                              services in Kailua-Kona and the
Hideaway, Blossoms Hawaii,
China Travel Bureau, Daniel                                               Kohala Coast. As wedding
                                     Images must be illustrative of       consultants we offer guidance and
Thiebaut Restaurant, Hello
                                     your business, and should            advice. We work with all
Hawaii, Imua Camper Company,
                                     contribute to, and complement,       subcontractors and vendors i.e.
Jungle Tours Maui, The Limtiaco
                                     the overall look and feel of         photographers, videographers,
Company, Maui Harley
                            Please include         florists, bakeries, caterers, etc. to
Davidson, Molokai - Ranchhouse,
                                     pricing or promotional offers in     ensure all aspects of the wedding
Niihau Helicopters, Inc., Pacific
                                     your text description only.          run smoothly and to be on site
Island TeleServices, Pahala
                                                                          during the event. Once a wedding
Plantation Cottages, Robert
Kaiser Photography, Suzi's           Interactive Marketing                is booked with us, we can provide
                                                                          help in arranging air travel,
Hawaii Realty & Travel, Tiare        Opportunities                        accommodations, car rentals,
Apetahi, Inc., Weddings Hawaii,
                                                                          activities and restaurant
With Our, and Worry-
                                                                          reservations. A 10% discount is
Free Vacations.                      Each month, HVCB sends out           given to HVCB members and
                                     approximately 250,000 full-color     their families. Packages range
C oming S oon!                       enewsletters to consumers who        from $250 - $2,500. For more
                                     had requested the hardcopy           information, please call Rev.
                                     Islands of Aloha Vacation            Jennifer Ornelas at
As you know, you have the            Planner. The Islands of Aloha        (808) 331-1229.
opportunity to enhance your          Express can be an effective
website listing by submitting two    channel to promote your business

                                                                          T    errasculpt Designs
images for use on the                and sponsored events. website.
                                                                               helps make sure your
                                     The most recent newsletter can be         prospects and clients never
On Tuesday, May 7, 2002 we will      found at:
be adding a new feature to the                                            forget you. Our replica-based
                                giftware can promote your
Member Online Portal (MOP)           /HVCB/NL4/index.html.
that will allow you to upload your                                        property, reward a key client or
images into your listing at any                                           provide a perfect “pillow gift”.
                                     Several advertising opportunities    Replicas are attached to wood
time.                                are available for each issue, such   boxes, plaques or desk sets.
                                     as:                                  Consider a replica of: your island
If you have not yet submitted          • Editorial email - includes 1
your images, now is your chance                                           for promotion; resort property for
                                         full banner + jump page + 1      meeting incentives; golf course
to get them ready. Then on May           content integration article,
7th, log in to the HVCB Member                                            for promotion or reward;
                                         $1,200                           corporate headquarters for VIPs;
Online Portal and upload them          • Hot Deals - includes logo +
directly into your listing. (See                                          and college campus to enhance a
                                         text link + jump page, $200      donor program. Because our gifts
“From the Director” if you’re not
                                       • Dedicated advertiser is entire   are beautiful and functional they
MOPing yet.)
                                         email $2,800                     tend to end up as permanent desk
The smaller image, must be                                                accessories. Thus, your message
                                     For more information, contact        will be likely delivered over and
50x50 pixels with a file size of
                                     Gail Harding, Director, Consumer     over again. For more information,
less than 11k.
                                     Marketing, North America, at         please call (888) 298-9324.

                                               Kahe Wale 2
W       ith Our
         would like to invite all
         Hawaii related business
                                      Guard inspected dive vessel was
                                      designed to meet the needs for all
                                      open water activities with safety
                                                                           Island), Hawaii World, Inc., Inc.,
                                                                           Inc., Inc., Inc., Inc., Inc., Inc.,
                                                                           Island Heritage, Kapalua Bay
to join out affiliate program and     and comfort for all to enjoy. Our    Hotel, KHNL-NBC Hawaii News
earn a commission on all referred     company can professionally           8, Kintetsu International Hawaii
sales. With as little as adding a     videotape your favorite Hawaiian     Co., Kohala Coast Resort
link from your website to ours,       activity so that your memories       Association, Kona Village Resort
your visitors can purchase our        will last a lifetime. For more       Hotel, Kupono Investment, Love's
handmade Hawaiian gifts, gift         information call Glenn Anderson      Bakery, Makena Resort, Maui
baskets, tropical flowers and fresh   at (808) 324-HONU, or email          Destination Travel, Maui Prince
lei while you earn a commission            Hotel, Meadow Gold Dairies Inc.,
of 10%. Accounts are paid                                                  Meg Childs, Mihara Transfer,
monthly. For details and to sign                                           Mike Iseri, Nippon Travel Agency
up, visit our website, call (808)                                          Hawaii, Nissin Travel USA,
965-2606 or email                                     continued
                                      Mahalo for your continued            Parker Ranch Visitors Division,
                                                                           Saison des Brides For Watabe,               support & participation              Sprint Hawaii, State Department

                                                                           of Commerce, Tileco, Uncle
      irds in Paradise, inc.                                               Billy's Hilo Bay Hotel, University
      is a powered hang gliding       Member Since 1961-1984               Travel Service, Victoria Ward
      school located on Kauai                                              Centers, and Waikiki Beach
offering introductory flight          Ohana Coral Seas, Ohana East,        Marriott Resort.
lessons. Each lesson provides a       Ohana Edgewater, Ohana Maile
unique opportunity for a hands-on     Sky Court, Ohana Reef Lanai,
flying experience. Pilot/Operator     Ohana Reef Towers, Ohana
Gerry Charlebois is also a world      Royal Islander, Ohana Waikiki
class hang glider pilot, stuntman     Hobron, Ohana Waikiki Malia,         Member Since 1987-1991
and aerial photographer with a        Ohana Waikiki Surf, Ohana
resume spanning the globe. If         Waikiki Surf East, Ohana Waikiki
you’re looking for a really                                                A Wedding In Hawaii, and
                                      Tower, Ohana Waikiki Village,        Kahana Sunset - A Premier
refreshing activity, assistance       Ohana Waikiki West, Outrigger
with coordinating aerial stunts or                                         Resort., and Sunshine Helicopters
                                      Islander Waikiki, Outrigger          – Maui., and Susan's Weddings In
simply looking for a means of         Waikiki on the Beach, Outrigger
obtaining professional aerial                                              Paradise., and The Mountain
                                      Waikoloa Beach, Outrigger Reef       Apple Company, and Wailea
photographs of your properties or     on the Beach, Outrigger Kiahuna
businesses, Birds in Paradise and                                          Resort Company, Ann & Bob
                                      Plantation, Outrigger Wailea         Babson's Bed & Breakfast,
Gerry Charlebois are the way to       Resort, and Volcano House.
go. For more information, call                                             Carson's Volcano Cottage, Ching
(808) 822-5309, or email                                                   Store, Destination Resorts                                                  Hawaii, Embassy Vacation
                                                                           Resort Kaanapali, General
                                      Member Since 1985-1986               Printing Co., Grand Wailea

K     ona Honu Divers
      prides itself to be a family
      and scuba diver oriented
                                      Ala Moana Center Association,
                                      American Express Tvl Related
                                                                           Resort Hotel & Spa, Inc., Inc., J.
                                                                           Hans Strasser, Kaanapali Beach
                                                                           Resorts Assn., Lee Takamiya,
charter service. We provide           Svcs, American Savings Bank,         Maui Marriott Resort,
scuba diving, snorkeling, snuba,      and Waimea Country Lodge.,           Merriman's Restaurant, Napili
kayaking and whale/dolphin            Apcoa, Bank Of Hawaii, Belt          Kai Beach Resort, Ohana Surf,
watching charters for families,       Collins Hawaii, Bishop Museum,       Paradise Beverages, Renaissance
scuba clubs, individuals, and, C.S.           Ilikai Waikiki, Royal Lahaina
occasionally, VIP/private             Wo/B.J. Furniture, Deloitte &        Resort, and T.S. Restaurants.
charters. We also provide PADI        Touche LLP, E. A. Knudsen
scuba instruction in many areas       Trust, Edmund's Hotel-Apt.,
including underwater video and        Exclusive, Gary's Service, Hawaii
photography. Our US Coast             Electric Light Company (Big
                                                Kahe Wale 3
Member Since 1992-1996             Resort Poipu Point, First           Things, Ocean Breeze Hideaway
                                   Adventure Tours, Friendly           Bed & Breakfast, Ohata Chun
                                   Charters, Hale O'Wailele, Hawaii    Yuen, CPA's, Pearl Country Club,
Activity Warehouse, Ala Moana
                                   Air Cargo, Hawaii Hotel             Pro Park, Sea Sport Divers,
Shopping Center, Aloha Picture
                                   Association, Hawaiian Condo         SpeediShuttle LLC, Taikobo
This Photographics, and United
                                   Resorts, Hawaiian Island            Hawaii, The Magnolia at Waikiki,
Parcel Service., and Wailea
                                   Vacations Maui, Hike Maui,          Vacationcare International -
Ekahi., Aston At The Executive
                                   Holiday Inn Waikiki, Hopaco,        Kauai, Warren & Annabelle's,
Centre Hotel, Aston Waikiki
                                   HTH Corporation, Inc, Inc, Inc,     and Woodcraft by Roy Tsumoto.
Circle Hotel, Blue Horizons Bed
                                   Inc., Inc., Inc., Kahili Mountain
& Breakfast, Girl Scout Council
                                   Park, Kauai Sands Hotel, Kona
Of Hawaii, Hawaiian Heavenly
                                   Seaside Hotel, Kupa'a-Pacific
Vacations, Inc., JGH
International, Kaanapali Alii
                                   Island Resources, Lanikai Farm      Member Since 2001
                                   Bed & Breakfast, Ltd., Lukela's,
(Classic Resorts), Kamaole
                                   Lynn Cook, Manu Mele Bed &          Dan & Vicki's Maui Kamaole
Sands, Kauai Vacation Rentals &
                                   Breakfast, Maui Eldorado Resort,    Condos, Forever Mauied, Hana
Real Estate, Kings' Trail Rides
                                   Mr. Maui Travel Services, New       Pa`a Charters, Hawaii Condos
O'Kona, Lokelani Vacation
                                   Millennium Meetings, Nick's         and Inc., Hawaii
Condominiums, Maui Sunset,
                                   Fishmarket, Oahu Transit            Protective Association, Ltd.,
More Hawaii For Less, Paradise
                                   Services (The Bus), Oceanic         Intimate Island Weddings, Islands
Cove Luau, Planet Hollywood
                                   Cable, Pacific Travelogue,          Media, Ko Olina Golf Club, Maui
Honolulu, Poipu Shores,
                                   Pacific Wings, Paradise Palms       Activities Referrals, Maui Tours
Polynesian Cultural Center,
                                   Bed & Breakfast, Poipu Bay Golf     & Transportation, Na `Aina Kai
Princeville Resort Kauai, Royal
                                   Course, Reggie's Tropical           Botanical Gardens, Pacific
Kona Resort, Smith-Waterhouse
                                   Hideaway - At the Banana Patch,     Business News, Paniolo
Beach Homes, SunTrips, and The
                                   Remedy Intelligent Staffing, Sea    Adventures, Pegasus Solutions,
Hapuna Beach Prince Hotel.
                                   Quest Rafting & Snorkeling          Reliable Facility Placement,
                                   Adventure, Silver Oaks Ranch,       Temptation Tours, Inc.,
                                   Straub Doctors on Call, Sunshine    Tradewinds U-Drive, Inc.,
                                   Helicopters - Big Island, Tanega    TRAVELHOST Visitor
Member Since 1997-1999             Travel International, The           Information Radio 98.9 FM, and
                                   Plantation Inn, Tonga Trading       Valley Isle Excursion.
A Romantic Maui Wedding,           Company, Travel Related
Adventure In Paradise,             Marketing Inc., Vacationcare
Affordable Accommodations,         International - Oahu, Volcano
Affordable Hawaii at Pomaika'i     Places, Waikele Premium Outlets,
(Lucky) Farm B&B, and              Washin Air, and Wedding In
Discovering Hidden Hawaii          Paradise.
Tours., and The Big Island
Steakhouse., and Transit Air
Cargo, and U.S. Army Museum
Of Hawaii, and Whalers Village.,
                                   Member Since 2000
and Yesawich Pepperdine &
Brown / Pacific. , Anini Beach     A Bliss Wedding, A Maui
Cottages, Aqua World               Dreamtime Wedding, Adventure
Corporation, Architects Hawaii,    Resorts Realty, Inc., Aloha
Beach & Activity Guide, Best 4     Canoes and Kayaks,
Hawaii Travel, BusinessWorks of, Best Bridal
Hawaii, Cedar House Bed &          Hawaii, Chapel by the Sea at        For more information on membership
Breakfast, Destination Marketing   Kauai Lagoons, FTI North            or to submit articles for Kahe Wale,
                                   America, Goofy Foot Surf School,    contact Scarlett Godinez in the
Hawaii, Dolphin House Bed &                                            Membership Department at (808) 924-0232.
Breakfast, Dreams Come True,       Guide to Hawaii's Best, Hawaiian
Earl Overman, Elite Limousine      Getaway, Honolulu Horse and
Service Inc, Embassy Vacation      Carriage, Kauai Coconut Beach
                                   Resort, Native Books & Beautiful
                                             Kahe Wale 4

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