Volume
1
SKY HIGH TEAM OF SEND OUT CARDS
Follow Your Promptings… Help Others Become Senders of Cards!
Jump Start System
Ready, Set, Grow!
FOLLOW YOUR PROMPTINGS… HELP OTHERS BECOME SENDER OF CARDS!
Jump Start System - Ready, Set, Grow!
www.SkyHighTeam.com
All material is the property of Julie Kreisman. No part of this document may be
copied, changed, posted on any world wide web, or distributed without written
permission. Thanks to Jordan Adler for content on the www.coolbuzz.com pages
used as part of this system.
All updates, suggestions and changes should be emailed to jumpstart@SkyHighTeam.com
9700 N 91st Street, B103
Scottsdale, AZ 85258
Phone 480-491-8585 • Fax 480-775-1181
Table of Contents
Introduction – The Secret ......................................................... 1
Goals - 90 Days To Success .................................................... 2
The Essential Disciplines ......................................................... 3
12 Steps to Success................................................................. 4
Finish The Paperwork .............................................................. 4
Step 1: Join a Professional Network Group .............................. 6
Step 2: Building Your List & Simple Contact Management ....... 8
Step 3: Enabling Manual & Automatic Gift Accounts .............. 12
Step 4: Send Out Your Cards................................................. 15
Step 5: Follow-Up Process..................................................... 16
Step 6: They Are Interested – Gift Account Demonstrations... 19
Step 7: Decision Time - 3 Sign-Up Options? .......................... 23
Step 8: Sign-Up Process ........................................................ 25
Step 9: Earn The $100 Coaching Bonus On Your Own.......... 26
Step 10: Coaching Your New Team Member ......................... 27
Step 11: After The Coaching Process .................................... 28
Step 12: Becoming A Coach Yourself & Continue To Grow ... 29
Appendices: ........................................................................... 32
Marketing Your Business ....................................................... 32
3 Sign-Up Options..................... Error! Bookmark not defined.
Send Out Cards Account Information Sign-Up Sheet ....... Error!
Bookmark not defined.
People To Contact Memory Jogger Worksheet ...................... 35
Send Out Cards FAQ ............................................................. 39
B U I L D I N G Y O U R S E N D O U T C A R D S B U S I N E S S O N S T E R I O D S !
Chapter
1
Introduction – The Secret
The secret to success is duplicating the system that other successful people are doing.
Find the brightest minds in your profession and duplicate their system. We have created
the Jump Start System from the minds of Jordan Adler, the Packard’s and the
Kreisman’s. If you want to reach your spiritual, personal, professional, and financial
goals, follow this guide with the intention of consistently duplicating the system to every
new team you build.
W
elcome to the Sky High Team of Send Out Cards! Our online website is
www.SkiHighTeam.com. You are about to experience something like nothing before. The
reason many people fail in a Multi Level Marketing (MLM) business is because there is a lot of
hype, but never an easy, proven system to follow. We have documented the successful Send
Out Cards system that has been used by the best! Follow it, share it with your new team members, work
hard, have fun, and plan on exceeding your goals.
When you bring in a new team member, it is your one chance to show that person a system that they can
duplicate when they show the Send Out Cards service to others. Once you sign up a new team member,
provide them a copy of this Jump Start System. The time you spend training all your new team members
is an investment in the future as they too will train their new team members, and so on… The benefits are
HUGE! You will avoid a lot of future redundant “how to” phone calls. With everyone following the
same system, your down-line will be much more successful and everyone’s commissions will be higher.
Why? In a typical MLM people just sign up others who eventually get frustrated and stop producing
because what they got was a bunch of hype and no proven system to follow. Do you know someone like
this? Our goal is to help others reach their spiritual, personal and financial goals whatever they may be.
A “train the trainer” mentality is CRITICAL to making the Jump Start System work. Each person should
be trained the same way. Why? Think for a second, if you just train someone and said good luck, what
chance of success do they really have? We hope that this makes a lot of sense to you, since it is the
SECRET to the Jump Start System.
1
Goals - 90 Days To Success
These are the goals of the Jump Start System. It is essential for everyone to pursue
these goals by following the system, without getting side-tracked! Read them often, print
them out, and put them on your wall where they are always visible to you. Your mind
will believe what it sees. Your subconscious mind does not know the difference between
what is real and what is imagined – so picture yourself having already achieved your
goals.
W
e will keep this part short and get into the details soon, but make sure you internalize these
goals and as they will keep you focused.
1. Recoup initial investment within 4 weeks!
2. Ensure your autoship is at least $31 a month.
3. Get 2 retail clients.
4. Build a group of 12 distributors (only 3 have to be personally enrolled) to qualify for
additional residuals bonuses and down-line commissions.
5. Follow the Jump Start System without getting side-tracked for 90 days. All suggestions
and thoughts should be put into a journal. After 90 days the new team member will be on
their way instead of getting bogged down in the details. Remember, to succeed, work on
your business, not in it! Don’t wait for anything to get started (for example, your
handwriting font, or a feature you want) – get started on day one.
6. Pass the Jump Start System on to all new team members and make sure they understand
the importance of the system and continue passing it along to all their new team members
and so on. Let them know it is CRITICAL to their business to do this!
7. Join a Professional Networking Group like BNI.
8. Increase commissions by removing the frustrations of where to start!
9. Remove new team member hesitation and procrastination by providing encouragement
and a list of things to be done, step by step. (The Jump Start System)
10. In the first 90 days, 80%-90% of a new team member’s time should be spent primarily
prospecting, sending out cards, setting up gift accounts, and doing demonstrations. As
you build your pipeline, you’ll want to make sure you budget time to follow up with
everyone on a regular basis – but KEEP LOOKING FOR NEW CARD SENDERS!
2
11. Explain to new team members that they do not need to focus on the compensation plan,
but instead understand that if they follow the system, they should be able to meet and
possibly exceed all their financial goals.
The Essential Disciplines
I
f you examine the most successful people in Send Out Cards today, you will find one common
element. They are disciplined when it comes to the things they do every day. Discipline is an
essential part of the Jump Start System. Here is what you should be doing.
Daily Disciplines
Keep track of 4 things on a daily basis.
1. Unexpected Cards Sent Out
2. Cards with DVDs Sent Out
3. Gift Accounts Setup
4. Contacts Added to Your Account
The more gift accounts you do and cards you send out - the better you will do. Don’t wait for people
to call you back, and make sure you don’t give out gift accounts without walking them through
sending the first card! Be consistent with your follow-up or else they could become someone else’s
client!
The way to make money in send out cards is to do 3 things on a daily basis
1. Send out a minimum of 1 unexpected card a day (There is no limit to how many cards to send
out – Adam Packard says, I sent 2000 cards in my first 4 months - not everyone needs to do it this
way - but I enjoy sending cards and think it is important! Don’t get turned off – I have made far
more than the investment in the cards that I have sent)
2. Send at least 1 card that has a DVD - a “first look” card (this is different than the unexpected
card - and DVDs are free so send them out!)
3. Set up and walk at least 1 person a day through sending a card on a gift account - THIS IS
THE KEY TO MAKING MONEY - THE MORE PEOPLE YOU WALK THROUGH
SENDING A CARD - THE BETTER YOU WILL DO. TRY TO DO 1-3 A DAY. ON
AVERAGE 1 OUT OF 3 (ADAM PACKARDS NUMBERS) GET INVOLVED.
We specifically left out “compensation plan”. If you follow the daily disciplines - the money will
follow. Only about 2 out of 100 people ask us about the compensation plan.
3
12 Steps to Success
Give us 90 days and we will teach you to build your Send Out Cards business on
Steroids! The following steps are as complete as possible. If you have a suggestion or
find something missing, send an email to jumpstart@SkyHighTeam.com and we will
update the guide.
A
s you are reading through the steps, you will find references to other documents in the Appendix
at the end of the Jump Start System. These should be printed out and used in your
demonstration to be consistent. Each printout gives the prospective team member something
specific to look at and provides you with hints and suggestions. Remember, no two people are
alike. Throughout the process of showing someone how to send a card with our service, the most
important thing you can do is listen, learn and ask questions.
We wish you the best on your Send Out Card business starting NOW!
Finish The Paperwork
The hardest part of any new business is getting started and staying focused. Don’t get
frustrated and stay committed. Learn from every experience. The best way to conquer
riding your bike up a steep hill is to focus only three feet in front of you, and before you
know it you will be at the top!
Y
ou joined Send Out Cards and made the investment because you saw the value of the service and
the opportunity to reach your goals. One trait of successful team members is the passion they
have for Send Out Cards. They all have a desire to help others become senders of cards. You do
not need to know everything about Send Out Cards to get started because your passion and
enthusiasm will fill in the gaps. In fact, most new team members will do nothing more than login and send
out cards just like they learned in the gift account demonstration. For everyone who is making picture plus
cards or multiple card campaigns, they can review the excellent online FAQ’s, Training Webinars, call
Send Out Cards Support at (801) 463-3800, or email support@sendoutcards.com for help.
Ok so let’s get started and remember, stay focused on the Jump Start System – DO NOT GET
SIDE TRACKED!!! ☺
1. Fill out your Font Form and send it in. It will take about 10 business days for it to be online.
Make sure to have a first name only signature and a first and last name signature. DO NOT
WAIT FOR YOUR HANDWRITING TO BE ONLINE TO GET STARTED – THIS IS
A BIG MISTAKE OF NEW DISTRIBUTORS! USE THE STANDARD FONT.
4
2. Order some business cards at http://www.townandcountryprinting.com/sendoutcards.html.
It is the easiest way to go. Do not start designing you own card, you need to stay focused.
Give business cards to everyone you meet. Make sure to get one of theirs also.
3. Review the entire Jump Start System to get an understanding of the system.
4. Watch all the training webinars demonstrating the features of Send out Cards– located under
the System Training Webinars menu, and register and attend one of the Live Training
Webinars that are offerend many times each week.
5. Review the 3 Sign-Up Options in the Appendix – Print out copies to use in your
demonstrations.
6. Review the Account Information Sign-Up Sheet in the Appendix – Print out copies to use in
your demonstrations.
7. Send yourself a greeting card using your font and signature, and make sure to include a
picture. You will use this greeting card and envelope to show contacts (have some other
samples that you send to yourself – and over time create a book of card examples). Take these
cards with you everywhere you go.
8. Ask your sponsor to copy the First Look and Follow-Up Campaigns to your distributor
account if it is not under your Campaigns in your account.
9. LEARN HOW TO DO GIFT ACCOUNTS – BOTH MANUAL AND AUTOMATIC.
IF YOU DO NOT KNOW HOW TO DO THIS, SEE STEP 3 BELOW OR WATCH
THE TRAINING WEBINARS, OR GET IN TOUCH WITH YOUR SPONSOR!!!!
THIS IS THE MOST IMPORTANT PART!
5
Step 1: Join a Professional
Network Group
Having hundreds of people working for you for free can make your job easy!
N
etworking groups have been around for a long time and are an excellent way to build your team
FAST! A networking group is where a group of professionals meet weekly to share Warm to
HOT leads with each other. Your job in the meeting is to educate the other professional
members on how to find you the right leads.
1. There are 2600 business presentations already in place across the US. We don't have to set
them up or get a room and there are 10-40 OPEN MINDED BUSINESS PEOPLE
THERE waiting to hear what we have to say AND they want to do business with us. Its
called BNI (BUSINESS NETWORKING INTERNATIONAL www.bni.com)
2. They only allow ONE of each profession at a meeting and right now, of the 2600
chapters, not many have a SendoutCards Rep. THERE IS NO COMPETITION AND
THEY LOVE THE SEND OUT CARDS IDEA ONCE THEY UNDERSTAND IT.
Here's the catch . . .
3. In the near future there may be 50, 100 or 500 distributors in a town with only a few BNI
chapters. Don't miss this opportunity. Get in a group RIGHT AWAY. This is the richest
source of REGULAR WARM MARKET REFERRALS I have ever seen.
4. The magic is in the Referrals and Relationships. You will get what you give. Be generous
with your referrals in the club. Send everyone gracious cards right away along with a
DVD. You will get a Welcome Packet with everyone's BUSINESS CARD on your first
day as a guest!
5. IMPORTANT: Bring cards to the meeting to pass around. If you don't have many yet,
send some to yourself. When you give your 60 second commercial, start passing the cards
around the room. You will have a line-up of people wanting to ask you questions.
6. Get as many from your group to join a club as possible. It costs less than 1 classified add
for a year! If there is not a club in your city, start one or look for clubs in nearby cities to
get your team into.
7. This group exists to exchange leads and network. They are all trying to build their
personal small businesses. This is a PERFECT FIT FOR OUR COMPANY. The timing
is superb, because we are so new and most chapters don't have a distributor in them.
8. Follow these steps:
6
a. Visit a club (www.bni.com)
b. Get a Welcome Packet
c. Give your 60 second commercial at the meeting and pass around about 10
greeting cards.
d. Send a thank you card to all members of the club with a picture in it with your
handwriting (you have there cards!)
e. Send a second card explaining the program with a DVD in it.
f. Attend week 2 and 3 and then join the club.
g. Refer people to others in the club
h. Begin calling the people in the club and walking them through sending a card.
9. Take your team members to other clubs and teach them to do what you are doing. Get
them signed up in other clubs in your area.
7
Step 2: Building Your List & Simple
Contact Management
Nobody knows technology better than we do! In our other business we run 2006 Act
software to track all our Clients, Calendar, Activities, and Marketing programs. Act
automatically syncs with Outlook which syncs with Verizon Wireless which then
automatically synchronizes with our Palm Treo 700w’s where we are able to see
everything going on in the office. By the way, we spent 80 hours getting it to work.
When we think back to what we could have accomplished if we had just kept it
simple and focused all that time on our Send Out Cards business instead. Our team
would be even bigger and we could have hired someone to do it all. So take it from an
expert. Keep it simple, work on the business, not in it. Details are time killers!
T
he foundation to any successful business is to keep it simple and have a system. Before you can
have a business or team, you need a list of people to contact. Once you have the list, that’s when
the fun, learning, and contact management begin. Here is one place many new team members
make their first mistake. They get very involved in the business with contact management
software like Act, Goldmine,… Why spend the money when we describe a system below that you should
use. It’s free and a part of sendoutcards.com. Again, remember “KEEP IT SIMPLE and
DUPLICATABLE FOR OTHERS THAT YOU SIGN UP!!”
1. Make a list of everyone you know who can use the Send Out Cards (SOC) service. Shoot
for 50-100 names. Use the People To Contact Memory Jogger in the Appendix to help you.
a. DO NOT PRE-QUALIFY ANYONE! Include family, friends, co-workers, people
who are well connected, etc.
b. AN OPPORTUNITY IS NEVER LOST, IT JUST GOES SOMEWHER ELSE! I
recently finished walking a person through the process of sending out a card on a gift
account. When I finished, he pulled out a Send Out Cards greeting card with a DVD
from his bag and said, “you know what, I just saw something like this on this DVD
someone sent me”. Make sure you follow up – don’t just send DVD’s and expect
people to call you – because they won’t!
c. IF YOU DO NOT SHOW SEND OUT CARDS TO SOMEONE, SOMEONE
ELSE WILL! The great thing about Send Out Cards is that anyone can use this
service - don’t be afraid to call someone to show it to them - 99% of the people we
talk to love the service - and if they don’t get involved - it just might not be the right
time.
d. It is VITAL to continually add new contacts to your contact manager. This is how
you will grow your business. If you continually add people to your contact manager,
8
your pipeline of leads will be overflowing and you will have many contacts to which
you can show sendoutcards.com. How do you find people? Great Question. In the
Marketing Appendix we show you many ideas. The best type of marketing is to share
Send Out Cards with everyone you meet – give it away to others – do as many gift
accounts as you can – and it will come back tenfold! See the Marketing in Appendix
A for a sample list of contacts that have a need for the Send Out Cards service today.
2. Now let’s talk about Contact Management. Contact Management is the process of
keeping track of the notes, dates, and conversation with a person – before and after they get
involved. When you have 25 contacts you are working on, your mind will not be able to
remember where you are with each contact and the paper method will drive you crazy! We
have a simple contact manager strategy to keep track of people as you talk with them.
Regardless of what stage they are at (haven’t called, done a gift account, needed more time to
think about it) – you want to make your notes in the Contact Manager. Only once we have
walked someone through a gift account will we put them into a Cold, Warm, or Hot group.
(SEE NOTES TO FOLLOW) Until then, they just need to be in the Sampled group (see
below for definition). There will be exceptions of course, the ones who sign up on the spot
without ever sending a card. In addition you will want to also put your contacts in other
groups like Friends, Family, and Co-Workers for your own use such as birthdays, holidays,
and other campaign cards. In the Jump Start System you need the following groups:
a. Gift Accounts
i. This Group is created automatically by the sendoutcards.com system. When
you set someone up with a Gift Account, the contact is automatically added
to this group. That way you are able to do a search on “Gift Accounts” in the
Contact Manager window to get a list of all active Gift Accounts. You can
then go to each contact and view the Gift Account status (last login, cards
sent, points, postage,…) to get an idea of the next steps for contacting them.
Maybe they never logged in? Maybe they sent two cards, you can ask them
how the person that got the card responded,… A very important part of the
follow-up system is described later.
b. Inactive Gift Account
i. This Group is created automatically by the sendoutcards.com system. When
you set someone up with a Gift Account and it expires, the contact is
automatically added to this group and removed from the Gift Account group.
That way you are able to do a search on “Inactive Gift Account” in the
Contact Manager window to get a list of all Inactive Gift Accounts. You can
then go to each contact and view the Gift Account status (last login, cards
sent, points, postage,…) to get an idea of the next steps for contacting them.
Maybe they never logged in? Maybe they sent two cards, you can ask them
how the person that got the card responded,… A very important part of the
follow-up system is described later.
c. 1 - Hot (numbers in front sort them to top of group list)
9
i. Hot Prospects are those that are ready to get involved now. They are
motivated and ready to get started. Don’t waste time telling them about
features, etc. Get their information, get them started, and put them through
our “Jump Start” system of duplicating their efforts.
d. 2 - Warm
i. Warm Prospects are those that are interested in our program, either as a
customer or a distributor, but it might not be the right time for them to get
involved. KEEP IN MIND THAT THE AVERAGE SALE TAKES
PLACE AFTER THE 6TH CLOSING ATTEMPT. MOST PEOPLE
STOP AFTER 1, 2, OR 3 ATTEMPTS. NEVER GIVE UP AND
FOLLOW-UP UNTIL THEY ARE INVOLVED – OR AT LEAST
UNTIL THEY ARE NO LONGER A WARM PROSPECT.
e. 3 - Cold
i. Cold Prospects would be everyone else. This could be people who
downright reject sendoutcards.com – which is very, very few. They could be
financially unable at this time to do anything with SOC but might be able to
in the future. I still recommend staying in touch with cold prospects, as they
could eventually move from cold, to warm, to hot. You never know the
time may not be right for them, but they may end referring someone to you.
3. Make your groups. Go to your Group Manager and create the groups 1 - Hot, 2 - Warm, 3 -
Cold.
4. Enter the Contacts into sendoutcards.com. Gather up your list of names and their contact
information. It is time to enter all your contacts into your sendoutcards.com Contact
Manager.
You have Two Options as described below.
a. Enter them manually
i. Login into sendoutcards.com, go to the Add Contact window and start
typing.
b. Import your contacts from a comma separated file.
i. If you are importing contacts, I recommend putting the data into a comma
separated file and then use Excel to clean up the data until all the typos are
gone and you are ready to import. The nice thing about Excel is that you can
make many fast changes to your data before you importing the contact into
sendoutcards.com. Once you import all your contact into sendoutcards.com
you will have to update each contact individually through the Contact
Manager which takes much longer.
10
ii. IMPORTANT TIME SAVING TIP: If you want a separate group like
Friends, create a new column called Group and put the word Friends in the
column for each contact you have before importing them.
iii. For excellent import instructions, see the step by step webinars at
https://www.sendoutcards.com/cgi-
bin/trncustomer.pl?static_system_training_webinars:
11
Step 3: Enabling Manual & Automatic
Gift Accounts
Be prepared! You never know when or where you will have the opportunity to share the
Send Out Cards service! I love to sit in coffee shops to market Send Out Cards. I
leave my personal cards on the table and it never fails, people are attracted by the cards
and come over and talk to me. I just finished signing someone up as I was writing the
first draft of the Jump Start System.
T
here are two possible scenarios for Gift Accounts. The first is when you manually setup a Gift
Account in preparation for calling the contact and walking them through a Gift Account
demonstration. The second scenario is when you are away from the computer, a referral or
contact calls you on your cell to do a Gift Account demonstration. As time goes on, you will be
able walk someone through a Gift Account in your sleep. You can do this business from ANYWHERE!!!
1. Creating a Gift Account Manually
a. Enable a gift account for each person you will be calling. (If you do not know how to
do this, contact the person who brought you into send out cards or go through the
webinars that are online under Customer Service). THIS IS VITAL!
i. Set the accounts up with 10 points (enough for 5 cards), $1.95 postage (.39
for each of the 5 cards).
ii. For Login Name and Password, I suggest something easy in lowercase, such
as the first letter of their first name and last name combined. For example:
Julie Kreisman would be Login Name: jkreisman Password: jkreisman
b. Note their username and passwords in the Notes section of their Contact Record so
you can bring it up when you talk to them later. Trust me on this one! If you put it on
paper, you can expect to lose the paper. Now if you think you can remember the
information, you will forget it! You want the demonstration to go as smooth and
quick as possible. This is a part of the Jump Start System and our goal is to show
your new team member a system they can learn and duplicate with their new team
members.
2. Creating an Automatic Gift Account
a. An Automatic Gift Account enables you to give people Gift Accounts without using
your Contact Manager. It is a feature that you may use a lot in the future so I will
present it now as you never know when you will need it.
12
Here is how it works: Go to your Main Menu, and click on Management Tools. Then
click on Automatic Gift Accounts. Make sure the “enable automatic gift account is
checked.” You create a username and password that will allow people to set up a Gift
Account for them under your account. When someone logs in using your Automatic
Gift Account username and password, they will choose their own username and
password and enter their mailing information. A new Gift Account will be created
and the person will be added to your contact manager as a Gift Account (sampled)
contact.
You control how many points and stamps will be added to the new Gift Accounts
and how many total Gift Accounts can be created with the username and password
you have chosen. You can turn Automatic Gift Accounts on and off at any time by
checking or un-checking the "Enable Automatic Gift Accounts" option.
THE MOST IMPORTANT ASPECT OF GIFT ACCOUNTS – you have to walk
each person on a gift account through sending the first card. If you give out a
username and password without showing them how to do it – they will NOT do it –
unless you contact them. WHY NOT USE A SYSTEM THAT WORKS!
Here are the steps to set up an account
i. Log into your account at sendoutcards.com.
ii. Go to the Main Menu, click on Management Tools
iii. Look for the Create Automatic Gift Account link
iv. Fill in the details.
1. It is important to remember that anyone that has been given the
username and password to an Automatic Gift Account could abuse it
by setting up more than one account, so it is a good idea to exercise
caution on how many accounts you allow to be set up, and who you
give the information to.
a. For your protection, I would set the max amount of gift
accounts to 10. Remember, it takes the points and postage
out of your account to create the Gift Account.
2. It is recommended that you change the password on the account
periodically to minimize the possibility of abuse.
3. Keep plenty of points and postage in your account to be able to
create the gift accounts. If a Gift Account expires, the unused points
and postage automatically goes back to your account.
4. I would also set a maximum of seven days for the accounts to
expire. If the account does expire, it gives you a reason to follow-up
13
with them to see if they need any help. Especially if they did not send
out the remaining cards.
14
Step 4: Send Out Your Cards
Building your Send Out Cards team is a numbers game. The more cards you send out
and the more Gift Account demonstrations you do, the more people you will help
become senders of cards. Think of it this way – if you have a chance to send out 100
cards to some potential card senders – do it! If you only get 1 person involved, you
break even (100 cards is about 100 dollars, and 1 coaching bonus is 100 dollars)
Jordan Adler has said that if you can break even, but build your business – it is
worth it and will pay off in the long run! Think long term residual profits, not short
term income!!!
T
his is the easiest step of all, so enjoy it and do it often.
1. Send out 25-50 cards with the DVD using the First Look Campaign that was copied to your
account by your team leader. If you do not have it, contact your team leader to copy it to your
account. You can easily create your own first look card as well. It really doesn’t matter what
the card says – it is the follow up and having that person send a card on a gift account that
matters!
15
Step 5: Follow-Up Process
You are now starting the most important part of the system. Just remember to look three feet in front of
you and you will be at the top of the hill before you know it.
My philosophy is, “if I don’t stay in touch with them, eventually the time will be right for them and they
will get involved with someone else.” I don’t want that to happen. When they think sendoutcards.com –
I want them to think of me.
The goal of Send Out Cards is to SHARE this service with others. IF YOU TRY TO SELL
THIS – YOU WILL HAVE POOR RESULTS! GIVE IT AWAY, SHARE IT
WITH OTHERS, FOLLOW-UP, AND THEY WILL BECOME USERS
AND OR DISTRIBUTORS WITH SEND OUT CARDS.
T
his step is where you’re going to learn how to keep track of all your conversations and follow-up
information after you send cards. Follow-up timing is the key to successfully building your team.
You can expect some people will sign up on the spot like the guy I signed up in the coffee shop,
while others will take 10 contacts! Just remember, we are all very busy!
1. Contact Management
a. The most important part of successful marketing is having a system that allows you to
talk to lots of contacts while remembering every detail. If you can pick up where you
left off on a future call – you will impress that person and gain their respect – and they
will appreciate your call. This is where we continue our discussion of a contact
management system. In an earlier step, we talked about getting people organized into
groups. Now we need to start recording information on every contact and
conversation. The more you know about a person the more you can help them
become a sender of cards. Once you start talking to a lot of people it will be hard to
keep mental or paper notes. For now, just follow this proven system. Use
sendoutcards.com Reminders or Outlook Calendar to schedule reminders, and use
the Notes Section in each Contact Record in sendoutcards.com to track conversations
and other important information. This is a VERY SIMPLE and EFFECTVE way to
manage your business.
You don’t need a “fancy system” to track your contacts. By keeping your notes in the
sendoutcards.com website – you are able to keep all the information in front of you
on one screen. You can then use the sendoutcards.com reminders or copy those
notes to your Microsoft Outlook program which will show you when to contact each
person.
16
b. Again, please us this system and focus on creating Gift Accounts and doing
Demonstrations, not the details! THIS IS A PLACE WHERE MANY PEOPLE
FAIL!!! THEY GET BOGGED DOWN IN DETAILS AND WONDER WHY
THEY ARE NOT SUCCESSFULL! Trust me, I was like that! It is a hard habit to
break, but the upside is well worth it.
c. Each time you speak with someone about Send Out Cards, make a note in the Notes
Section of their Contact Record. (Go to view contact, and go to the bottom where
there is a box for Notes). Here I will add the DATE, and whatever we talked about.
i. Example: 1/9/06 – did gift account with Jim, loved the cards – went over 3 options,
probably do entrepreneur, wanted to talk to business partner, follow up scheduled in 1 week.
d. From these notes, you will now set up an Outlook Calendar Event or
sendoutcards.com Reminder to schedule a call to Jim Smith 1 week from that day –
unless you scheduled a specific time (recommended) to talk further. If possible, schedule
an actual time to do a gift account (walking someone through sending a card) instead of trying to
“catch” them in front of their computer.
e. When you call the next week, you will add your new notes to the contacts Contact
Record Notes Section again with the date and what was discussed.
i. Example: 1/16/06 – left message
f. Leaving messages will happen often. Stay persistent and on top of all your contacts.
Remember, it could take 10 phone calls before you get that person to commit.
2. Recommended Follow-Up Timetable
a. Type of group you have your contact is in will determine the follow-up timing.
b. Gift Accounts – For those who are on active Gift Accounts. Your first call should be
2-3 business (mail) days after sending the cards with the DVD.
c. Inactive Gift Account – Those who’s Gift Account has expired.
d. Hot Prospects – Contact once or twice a week until they either commit or move them
back into the Warm folder.
e. Warm Prospects – Contact once every 2-3 weeks depending on how many contacts
you have to contact – priority should be with hot prospects.
f. Cold Prospects – Contact once every month to once every 6 weeks – either by email,
phone, or card.
Making The Call
1. REMEBER TO KEEP UPDATING YOUR NOTES IN THE SENDOUTCARDS.COM
CONTACT MANAGER. IF I LEAVE A MESSAGE FOR A WARM PROSPECT,
17
IMMEDIATELY ADD THAT TO THEIR CONTACT NOTES, AND THEN
RESCHEDULE A CALL TO HIM/HER IN 1-2 WEEKS (OR LONGER IF IT IS A
COLD PROSPECT) IN ORDER TO NEVER LET THAT PERSON LEAK OUT OF
YOUR NOTES AND FOLLOW UP SYSTEM.
2. Keep in mind that it could take months for someone to say yes – but if you are persistent and
stay in touch with them – they will appreciate that. DON’T HOUND OR CHASE
SOMEONE EVERYDAY! These people will probably make poor distributors anyway! Let
them come to you – if you chase them, they will always be out of your reach!
3. We are in the follow-up business, and people appreciate that. I have contacted some people a
dozen times and sent them 10 cards without them signing up. However, the 13th call to them
could result in a sale or a distributor whose time is right to get started. When these contacts
do join your team, you will usually be amazed at how passionate they will be about Send Out
Cards.
4. A few days after sending the cards with the DVD, follow-up with a phone call, and get that
person in front of their computer. (Even if they haven’t received the card, or watched the
DVD, STILL WALK THEM THROUGH SENDING A CARD!) The DVD is a nice
feature – but people rarely sign up from watching the DVD – they sign up after sending a
card to a friend or family member that they care about. A DVD is not personal – but sending
an unexpected card to someone you love IS personal – and it is fun to do.
18
Step 6: They Are Interested – Gift
Account Demonstrations
Great Job, you made it to the Gift Account demonstration. Your first one will be
unusual, but remember, you know more about the Send Out Cards service than they
do. One of the most important things in life is to remember that God gave us two ears
and one mouth for a reason. We should listen twice as much as we talk. ☺ In
sales they say, less is more!
Keys to a Successful Gift Account Demonstration…
LISTEN, LISTEN, LISTEN… In many cases, before you even get done with the Gift Account
demonstration, your contact will want to sign-up. Stop talking and sign them up. Do not worry about all
the details and training! You will cover all the details in the Coaching Session Step later in the Jump Start
System.
IF THEY HAVE QUESTIONS… – Stop and Listen. Answer them if you can or do not be afraid to
say “I do not know, but I will get you an answer.” Write down the question and you can call your sponsor
when you are done. In many cases the answers will come naturally or the person will sign-up without
wanting an answer to the question. You can always look online at the sendoutcards.com FAQ’s, or
contact your sponsor!
HOW MUCH? – Always tell contacts that there are three options, but let me show you the service first
so you can decide which is right for you.
YOUR STORY AND PASSION? – Be Passionate and Excited about Send Out Cards. Always
incorporate your story of how you got into Send Out Cards and what it has done for your personal life
and professional career. You have to remember, this is the first time your contact is experiencing the Gift
Account Demonstration and may only have brief knowledge of Send Out Cards. Stories and real life
experiences are worth a 1000 words.
BE MENTALLY AND PHYSICALLY PREPARED YOURSELF - Give your contact your
complete attention. Turn off your cell phone and pager. Be in a quite place by your computer. As time
goes on and you know the system well, you will be able to just talk someone through the demonstration.
DO NOT WASTE YOUR TIME – The demonstration from start to finish will take from 10-20
minutes depending on how many questions come up. Always make sure the client has enough time to
complete the demonstration or you may just be wasting your time. It’s better to ask the questions and
plan for a two session demonstration verses having the client just say I have to go. If you have to break it
into two sessions, on the first one just get through the demo and on the second one, you can go over the 3
options and answer all the questions. The idea is that once most people see the power of Send Out Cards
19
demonstration, they get very excited and you will have no problem setting another time to talk. Think
about when you first saw the demonstration. ☺
The best case scenario is to have the contact in a quite place where they will not be disturbed. We would
love to give you a formula here, but there is none. Some people are best to catch at work, some at home,
some at a coffee shop (my favorite), and for others there is never a good place and you just have to deal
with the interruptions.
Do not rush a contact into a demonstration if the timing is not right. We ask the question something like
this “What time on Thursday or Friday when you will be in a quite setting would you like me to call you
for 10-20 to show you the Gift Account Demonstration?”
MAGIC GIFT ACCOUNT SCRIPT
Preparation:
Have their Gift Account username and password available. Earlier you stored the username
and password in the Notes Section of their Contact Record in your sendoutcards.com
account. I try not to give out usernames or passwords until I am with them to log in.
If you are doing an Automatic Gift Account, make sure they know that after they fill out the
username and password, that they will be prompted to create their own username and
password, and then to fill out the appropriate information.
YOUR GOAL SHOULD BE ABLE TO WALK SOMEONE THROUGH A GIFT
ACCOUNT, WHETHER YOU ARE IN FRONT OF YOUR COMPUTER OR
NOT – THAT IS WHY THEY HAVE THE AUTOMATIC GIFT ACCOUNT – I
CAN BE SITTING IN AN AIRPORT WITHOUT A COMPUTER, GIVE
SOMEONE MY AUTOMATIC GIFT ACCOUNT USERNNAME AND
PASSWORD, AND CAN WALK THEM THROUGH SENDING A CARD BY
MEMORY. IT BECOMES SECOND NATURE AFTER A LITTLE WHILE!
YOU CAN BE ANYWHERE AND DO THIS BUSINESS!!!
Y = Your Part in the Conversation
P = Prospect’s Part in the Conversation
Y = Are you in front of your computer?
P – Yes I am.
Y – Great, go to the website, www.sendoutcards.com and type in johnsmith for your
username, all lowercase and no spaces, and johnsmith for your password. This should bring
you to the Card Manager Main Menu.
20
P – Okay, I’m here.
Y – Great. What I would like you to do is think of a friend or family member, someone you
care about, that you would like to send a card to. Keep in mind that we need to have their
mailing address. Do you have someone in mind?
P – yes I do, I’ll send one to my son.
Y – Alright, now do you see where it says “card catalog”? Click on card catalog and that will
give you a listing of all the categories of cards that we have. Choose a category and that will
give you a bunch of cards to choose from. Each category has many different cards, in fact
there are over 8500 cards on the site (and they add about 300 more each month) – if you can’t
find one on the first page, click next and it will go to the next page of cards.
P - Okay I think I’ve found one.
Y – Great – do you see where it says create? Right below that you see a symbol of a postcard
and a picture of a card – go ahead and click on the symbol of the card, and that will bring up a
preview of the inside of the card.
P - Okay I’m here.
Y – Now, did the card you chose have a message on the inside or is it blank? (this determines
where they will personalize the card – if it is a blank card, you’ll want them to go to edit inside
right)
P – It has a message.
Y - Scroll down to where it says Edit Inside Left. This is where you’ll be personalizing the
inside of the card with a note to that person. Go ahead and type out that message, and make
sure to sign (type) your name – take your time and let me know when you’re done.
P – Okay I’ve typed out the message.
Y – Right above your message, if you see the bold letter A – that will allow you to change the
color of the font. Just to the right of the letter A, it should say Standard. Go ahead and click
on Standard, and that will bring up a drop down menu that lists 9 different fonts. These are
the fonts that you can choose to have your message printed in.
This is where I tell them about the handwriting font - and you can tell sometimes if
they are interested by their response (sometimes they are thinking of something else
though – just keep them moving through the process!)
Y – You can actually use your own handwriting in these cards as well and add a signature to
the card (if they ask how, just explain filling out the handwriting and signature form and how
their name will be listed as a custom font as they are creating the card)
Y – Now that you have that part taken care of, scroll down to where it says recipient
21
information and fill out the person’s name and mailing address
P – Okay I’ve done that.
Y – Now just click “preview card” which is at the bottom of the page. This will give you a
preview of the card that you just created.
P – Okay.
Y – Now just click “preview card” which is at the bottom of the page. This will give you a
preview of the card that you just created.
P – Okay.
Y – If it looks good, go ahead and click “send card” – and it should say, “your card has been
sent successfully”
P – Okay I sent it. That’s it?
Y – that is it – as you clicked send card, your card will be created, stuffed into an envelope,
stamped, and sent out in the mail for you – and will be out first thing tomorrow morning.
That is pretty much it on a gift account, at this point I would take them through a
couple of features – but not too many!
Features:
--Contact Manager with birthday and anniversary reminders
--Campaigns that allow you to either send 1 card to a group of people, or put together
a campaign that can have multiple cards go out at set times in the future, to automate your
follow up programs or birthday cards.
--Picture Plus cards – the ability to create their own card – however they want to
design it using their own pictures!
Then I ask them if they have a pen and go over the 3 options. DON’T
PUT THIS OFF!
22
Step 7: Decision Time - 3 Sign-Up
Options?
It surprises me and I am amazed at how many people during the demonstration get so
excited, they say sign me up! People make a living trying to figure out how people
think and then figure out how to best sell to them based on the category they fit in. We
say there should be no selling; becoming a sender of cards just makes sense to most
contacts. Contacts want to send cards to others, but they just do not have the time,
energy, postage, or cards to do it. With Send Out Cards, within 30 seconds they are
done and on their way.
T
here are a lot of ways to ask for a decision, but the steps below will help you transition into the
explanation of the three sign-up options.
1. Ask them if they have any questions? Answer their questions if you can, and if you can’t, just
tell them you will get them the answers. Hint: Keep your sponsors # in your cell phone. On
the other hand most people will still sign-up and later find the information online at
sendoutcards.com as they explore.
2. Use the 3 Signup Options printout in the Appendix with the check boxes to explain the
options and REMEMBER – IF YOU NEVER ASK THEM TO GET STARTED, THEY
WON’T KNOW HOW TO MOVE FORWARD. One of the reasons why people don’t say
yes is because they were never asked – you can’t expect them to throw down their credit card!
3. Here are some statements you can us. You will be amazed at how many people see the value
and say let’s go. I sure was amazed.
Quick Note - 80% of the people I have gotten involved have been
distributors, and only 20% customers. EVERYONE KNOWS AT LEAST 5-
10 PEOPLE WHO COULD USE THIS SERVICE AND COULD GET
THEIR INVESTMENT BACK VERY QUICKLY! This is all about a lot of
people doing a little!
a. Which way would you like to become a sender of cards?
b. We help people make money with greeting cards – are you interested in making a little
extra money?
23
c. Most of my new team members go with the Entrepreneur option because they can
think of so many people who would love to use this service.
d. Do you see yourself sharing this with others or keeping it to yourself – why would
you not want to do the entrepreneur package?
e. Did you know it was possible to have fun and make money at the same time?
f. Can you imagine the possibilities for this program, and how HUGE it is going to be?
g. The main reasons people don’t send cards out is because they are too expensive, the
process is too time consuming, and they forget -- and we have solved all three – why
would you not want to take advantage of this opportunity?
h. Which one of these options would work best for you?
i. Which option do you see yourself using?
j. The greeting card business is a 7.5 billion dollar industry. It is a lost art. Send out
cards is making it fun and convenient to stay in touch with people, for a fifth of the
price. Who would not want to send out their cards this way?
k. On average, people send out 10 cards a year (non-business), when they have the need
to send out 70 cards. If the greeting card business is a 7.5 billion dollar industry – and
Send Out Cards is making it easier, more affordable, and more convenient – can you
imagine the possibilities? How many millions of people will be using our service?
4. If they do not want to commit, no problem, the time may just not be right. Put them in the
Cold or Warm group.
a. Ask them if they know anyone that could use this service?
b. Leave them some business cards!
c. Tell them the Gift Account will stay alive for X days and enjoy sending out the
other cards or show a friend. You never know. If they send the second card
on their own, almost 100% will end up signing up!
24
Step 8: Sign-Up Process
You did it! It’s now time to officially get them on your team and get them on the Jump
Start System.
I
t is very important to make the sign-up process as smooth as possible. This step will walk your
through the process of getting a username and password for the new team member without them
being around.
1. Payment options are: (Visa, MasterCard, Discover, American Express, or by checking
account with account and routing number)
2. For your first 5-10 new team members or if you are signing them up over the phone these
steps are essential:
a. Go to www.sendoutcards.com, click on the Join option at the top and then enter your
distributor number. Sign the new team member up and get their new username and
password.
b. Once you have signed up 5-10 new team members and can quickly navigate the
sendoutcards.com website, you can do it while you are sitting with the new team
member.
3. Once you submit all the information and the credit card or checking account has been
processed – the system will log you into the account of the person that you just signed up.
25
Step 9: Earn The $120 Coaching
Bonus On Your Own
Your Jump Start System efforts are about to pay off! Your team is growing; you’re
recouping your investment, and moving towards your goals. Could it get any easier!
You will then call them and schedule 20-30 minutes on the phone to walk them through the actual
coaching which is more detailed and will also include the Jump Start System.
1. Once you have signed a new person up, make sure they attend one of the live training
webinars, located under system training webinars on the Main Menu. You will want to also
show them the basics of the website, and schedule time to do that with them. Below are the
items you should cover.
2. Add a Group – Go to group manger and create a group called “friends”.
3. Add A Contact – enter your contact information and put yourself in the “friends”
group
4. Send A Card – show them how to send a card
5. Create a Gift Account – show them how to set up the manual and automatic gift
account
6. Create a Campaign Card – create the campaign with a card
7. View an Announcement – go to the main menu and look at an announcement
8. At this point, you have fulfilled your coaching obligation. The coaching bonus is paid out
when you get them started – but you obviously want to walk them through the basics on the
site. Enjoy your bonus!!
26
Step 10: Coaching Your New Team
Member
Your coaching determines how your new team member will coach their future team
members. You want to ensure your team grows and everyone coaches the same way!
S
end Out Cards has a great Coaching Guide (online or in your distributor kit – called the Eagle’s
Flight Pattern) that goes over the entire steps and important points to communicate to your new
team member. This is your one chance to one-on-one train your new team member. Take all the
time it takes and do an excellent job. The time you take now will avoid lots of future calls asking
“How do I do …?” In addition, it keeps with the Jump Start System goal of training the trainer. Think
for a second if you just trained someone and said good luck. What chance of success do they really have?
We hope this makes sense as it is the secret to the Jump Start System and building your successful Send
Out Cards business and exceeding your goals.
Hear is a little analogy to make the point. If you have 20 people in a line and you tell the first person,
“Tony is 25 male, 5’ 6’, lives in Scottsdale, Arizona and likes to fish”. After it is repeated 20 times and you
then ask the last person what they heard, and the story may be something like this. “Tommy is 18, 5’ 8”,
lives in Scotland, and likes to eat fish!” If there was a system in place, this would be avoided. ☺
27
Step 11: After The Coaching
Process
It’s time to drive home the Jump Start System and teach the long and short term
benefits of using it and passing it along. Remember, Train the Trainer!
J
ump Start your team right from the beginning and it will continue all the way down the line as your
team grows. You and everyone on your team will benefit from having a proven system. Let me give
you one big WARNING NOW! If you do not use the Jump Start System, as your team starts to
grow, you are going to get a lot of redundant phone calls because as new team members come on,
they will have lots of questions and nowhere to go to get the answers. Think about how much time you
are going to waste being on the phone for something already in the Jump Start Guide. The new team
member will most likely already be frustrated and ready to give up. They could have been a star!
1. Go to your account and copy the First Look Campaign to your new team member’s distributor
number if it is not already there.
2. Email the Jump Start System to your new team member and ask them to read it. Setup a future
time to go over the system with them. The most important thing is to communicate how the
Jump Start System is crucial in building a large group of card senders. This will free up a lot of
your time – and your group will grow faster. Have each new distributor review the document and
email you any questions.
3. At a future time, review the answers to their email questions and the Jump Start System. Answer
any of the questions they have and for the ones you do not know, tell them you will get back to
them. It is a good time to introduce them to the FAQ’s online, the email address
(support@sendoutcards.com), or the phone number for Support. Look online, email the
questions or make the call to support while you are there or on the phone.)
4. email any errors or changes to Jump Start Guide to jumpstart@SkyHighTeam.com
5. Tell them about networking groups.
6. People that are confused and do not have a system will procrastinate and will be afraid to move
forward for fear of making mistakes. It is very important that if you do not know the answer to a
question; do not give the wrong answer! Call your sponsor, look online, and lastly, email or call
Send out Cards for support. Giving bad answers can just lead to problems later. Never force a
sale, the Send Out Cards service should and does sell itself.
28
Step 12: Becoming A Coach
Yourself & Continue To Grow
It is time to grow and our message here is simple! Train, Motivate, make yourself
available to your team, and give them the tools they need and they will note let you
down.
W
ell you are now on your way to building your own team and helping it grow to meet your
goals. As your team starts to grow, you want your down-line to grow in a healthy manner to
ensure you maximize everyone’s potential based on their goals.
1. Jump Start System: Check to see if your team needs any help and make communicate how
important the Jump Start System is. Keep the latest Jump Start Guide document on hand and
email it out once in a while to your down-line.
2. Send Emails: Send emails to introduce yourself to your team. Use the generic emails sent
out by Jordan Adler (you will get one after signing up). Remember, some team members will
join as Entrepreneurs to get the wholesale cost for use in their business and will not want to
build a down-line so you will have to be sensitive to sending out too many emails. Always
offer them option of sending an email to suppor@sendoutcards.com to be removed from the
list. It may also be a good idea to have a blog (www.blogger.com) for your team.
3. Motivate Your Team: Send them cards on a periodic basis. Get their birthdays and send
birthday cards. Send holiday cards, thinking of you cards – it will only help you grow your
business.
4. Spend Your Time Wisely: Like any business, you want to spend time prospecting for new
business, to continue to add new distributors. However, you want to work with those that
want to build a big group of card senders – and you’ll need to spend time with them.
5. Train & Mentor: If everyone on your team uses the Jump Start System your role will be one
of motivation as the system has all the information any new team member needs. As you start
to bring in new team members, you’ll want to give them some of your time to help them do
the same thing you did. Everyone’s numbers will be different, but you can’t do it all yourself.
6. Continue Prospecting: Don’t stop prospecting for new card senders – keep doing that, but
find people that want to work the business and work with them.
7. IMPORTANT Website Resource! I recommend going to Jordan Adler’s team website
(we are all a part of his team) - www.thecoolbuzz.com - and going through the information
there as another resource. Do not spend all your time there for now; just review these areas
when you get a chance.
29
a. On the www.thecoolbuzz.com there conference calls and training - that are password
protected:
i. Password Protected Areas: thecoolbuzz
b. FIND THE LINK ON WWW.THECOOLBUZZ.COM THAT SAYS
“MOMENTUM”. IT SHOULD BE UNDER TRAINING. THIS IS THE MOST
IMPORTANT THING TO LOOK AT - IT HAS BEEN A SPOT ON MATCH
TO EVERYTHING THAT HAS BEEN GOING ON IN ADAM PACKARDS
BUSINESS AND GIVES YOU AN OUTLOOK AS TO WHERE THIS THING
ARE GOING!
8. Conference calls we HIGHLY RECOMMEND you listening to.
a. Team Conference Calls
i. The team call is on Monday night and is lead by Jordan Adler - who is the
first person on our “team”. Jordan is the top person in our company and a
great trainer. Some of the information in the Jump Start Guide comes from
his techniques on sales and presentation. In the call you hear about new
strategies, announcements, important events, training, guest speakers - it is a
great call.
ii. The number is 646 519 5860 and the pin is 5500# - the call starts at 10pm
Eastern Time, 7pm West Coast Time EVERY MONDAY NIGHT and lasts
for about 30 minutes. (call in 5 minutes early to make sure you get a line and
introduce yourself!!!) All the top leaders and builders are on this call! You
will feel the energy and learn from the best and best of all it is free.
iii. The Packard Boys Team call is one hour before Jordan’s Call. Jim, Jeff,
and Adam Packard share their experiences with you on a different topic each
week. All 3 are consistently in the “top coaches” of the month and have great
information to share. The call is at 9pm est, 8pm central, 7pm mountain, 6pm
pacific. The call in number is 712 338 8900 and the Pin is 5109#.
b. The third conference call is every other Thursday, at 8pm EST and 5pm West
Coast Time - and is hosted by Kody Bateman and Erik Laver - the founders/owners
of send out cards.
i. Login to sendoutcards.com and look on your Main Menu under “Schedule of
Events” for times and the number.
9. Treat ‘em Right Seminar!
a. Finally, it is important to get to the Send out Cards Treat ‘em Right Seminar.
30
b. This is a full day personal development seminar conducted by Kody Bateman, the
founder of Send out Cards, or by one of SendoutCards top leaders. IT IS NOT A
NUTS AND BOLTS OR “HOW TO” SEMINAR. THIS IS A GREAT
PERSONAL DEVELOPMENT SEMINAR THAT GETS YOU IN A POSITIVE
MINDSET TO ALLOW SUCCESS TO FLOW INTO YOUR LIFE! IT IS ALL
ABOUT THE LAW OF ATTRACTION.
c. These seminars are held on a regular basis all around the country - make sure to login
into sendoutcards.com and look on your Main Menu under “Schedule of Events” for
upcoming seminars. Encourage your team members to attend the Treat’em Right
Seminar.
31
Appendices:
Marketing Your Business
One small idea could make a HUGE difference in your success! The marketing is
important, but what drives the result is action form you!
W
e know the Send Out Card service works as people are signing up in record numbers and the
number of cards sent daily continues to increase. In 2006 over 2,700,000 cards were sent!
Everyone can potentially be a sender of cards; they just need to be introduced to the Send Out
Cards service. Marketing is the key to making this happen. Some of the most successful team
members spend a lot of money marketing while the others spend nothing. With a computer and
telephone, location is never a factor or excuse!
In the Jump Start System we have you concentrating on the two most successful ideas which are to utilize
the “People To Contact Memory Joggers Worksheet” and joining a Professional Networking Group.
Professional Networking is a hidden Gem! There is a small signup fee, but you can make that back in the
first week. Just ask Jordan Adler, he loves the Business Networking Internal group he belongs to. People
refer others to him all the time.
Need some other new and exciting ideas? Read on to discover many other successful ideas being used by
other Send Out Card team members. If you come across and idea, please email
jumpstart@skihighteam.com.
Send Out Cards Marketing FACTS!
Whether you are an executive, a Rainbow Vacuum Salesperson, a Dentist, a Public Speaker, a Loan
Officer or a Hairdresser, Send Out Cards can boost your revenues, customer loyalty, and
retention and provide you with endless referrals.
FACT: People are more likely to use you if they remember you. People are more likely to
remember you if you remember them and you make them feel important.
FACT: E-mails get deleted. Cards with Photos in them get saved and displayed
FACT: Customers that know you appreciate them will pay more for your product or service AND
they will remain loyal
FACT: Customers will refer people to you when your name is the 1st to come to mind when a
Friend, Relative or Associate is looking for someone in your field.
32
FACT: A well maintained Network of only 100 people can lead to millions of dollars in business
over time. Each person can connect you to over 250 people . . . that are 25,000 potential
connections (if they like you and trust you, you will get referrals)
FACT: You can completely differentiate yourself from your competition by following a simple
inexpensive plan that takes less than 5 minutes per day.
Other Successful Ideas!
1. Run an Ad
2. Carry your digital camera, take pictures of people, get their business cards with birthdays and
tell them you will mail them a card with their picture in it!
3. Meet one person per day (Be bold and say 'hi' and smile)
4. Join an Activities club
5. Ask everyone that you have sent a card to "Who do you know that sends greeting cards??"
Call them.
6. Do a search on the internet for a specific target group.
7. Send an e-mail to everyone on your list and ask each for 2 referrals of people they know that
send cards. Get their Name Address Phone # and Birthday if they know it.
8. Just go out and pick up 3 business cards per day.
9. Sit in a coffee shop and leave cards on the table.
10. Got to a trade show.
11. Search the internet for interesting marketing ideas!
12. Talk to other SOC team members and seminars
13. Listen to every conference call as you will get the latest and greatest marketing ideas.
14. Some Great Books to review “Getting Business to Come to You” by Paul and Sarah
Edwards. Gorilla Marketing and Ready Set Sell.
15. Read online blogs at blogger.com related to marketing.
33
34
People To Contact Memory
Jogger Worksheet
Who do you know? Dietician ____________________________________
Electrician __________________________________
Parents ____________________________________
Engineer ___________________________________
Grandparents _______________________________
Exterminator ________________________________
Brothers ____________________________________
Financial Planner _____________________________
Sisters _____________________________________
Funeral Director ______________________________
Aunts _____________________________________
Mover _____________________________________
Uncles _____________________________________
Notary _____________________________________
Cousins ___________________________________
Nurse ______________________________________
Brothers-In-Law _____________________________
Nutritionist __________________________________
Sisters-In-Law _______________________________
Office Cleaner _______________________________
In-Laws ____________________________________
Optometrist _________________________________
Accountant _________________________________
Painter _____________________________________
Aerobics Instructor ___________________________
Pharmacist _________________________________
Alterations (Clothing) __________________________
Photographer ________________________________
Ambulance Driver ____________________________
Physical Therapist ____________________________
Answering Service ____________________________
Physician (Family) ____________________________
Antique Dealer _______________________________
Physician (Dermatologist) ______________________
Appraiser ___________________________________
Physician (OB-GYN) __________________________
Attorney ____________________________________
Physician (Other) _____________________________
Auctioneer __________________________________
Piano Instructor ______________________________
Auditor _____________________________________
Plumber ____________________________________
Baby Sitter __________________________________
Police Officer ________________________________
Baker ______________________________________
Psychologist ________________________________
Banker _____________________________________
Publisher ___________________________________
Barber _____________________________________
Reporter ___________________________________
Bartender ___________________________________
Security Guard ______________________________
Beautician __________________________________
Veterinarian _________________________________
Bookkeeper _________________________________
Bus Driver __________________________________
Butcher ____________________________________
Carpenter __________________________________
Carpet Cleaner ______________________________
Caterer ____________________________________
Chiropractor _________________________________
Computer ___________________________________
Consultant __________________________________
Computer ___________________________________
Technician __________________________________
Dentist _____________________________________
35
Who sold me my? Flowers ____________________________________
Advertising __________________________________ Formal Wear ________________________________
Automobile _________________________________ Fruit _______________________________________
Antiques ___________________________________ Furniture ___________________________________
Audio Visual Equipment _______________________ Gas _______________________________________
Auto Repair _________________________________ Golf Equipment ______________________________
Awnings ____________________________________ Horse ______________________________________
Balloons ____________________________________ Hot Tub ____________________________________
Banquet Room ______________________________ House _____________________________________
Barbecue ___________________________________ Insurance ___________________________________
Battery _____________________________________ Interior Decorating Supplies ____________________
Bed _______________________________________ Internet Services _____________________________
Beverages __________________________________ Investments _________________________________
Bicycle _____________________________________ Jewelry ____________________________________
Bird Food ___________________________________ Loan ______________________________________
Blinds ______________________________________ Luggage ___________________________________
Boat _______________________________________ Lawn ______________________________________
Boat Supplies _______________________________ Limousine __________________________________
Boat Repairs ________________________________ Manicure ___________________________________
Boat Storage ________________________________ Medicine ___________________________________
Boiler ______________________________________ Mobile Telephone ____________________________
Books _____________________________________ Mortgage ___________________________________
Boots ______________________________________ Motorcycle __________________________________
Bricks ______________________________________ Muffler _____________________________________
Brochure ___________________________________ Music ______________________________________
Bridal Gown _________________________________ Mutual Fund ________________________________
Burglar Alarm _______________________________ Newspaper _________________________________
Cabinets ___________________________________ Office Furniture ______________________________
Camera ____________________________________ Office Supplies ______________________________
Camper ____________________________________ Oil ________________________________________
Candy _____________________________________ Paging Service ______________________________
Car Wash __________________________________ Paint ______________________________________
Carpeting __________________________________ Paper ______________________________________
Cash Register _______________________________ Party supplies _______________________________
Cat ________________________________________ Paving _____________________________________
Compact Discs ______________________________ Payroll _____________________________________
Cement ____________________________________ Pet Supplies ________________________________
Chimney Cleaning ____________________________ Photography ________________________________
Christmas Tree ______________________________ Piano ______________________________________
Clothing ____________________________________ Picture Framing ______________________________
Computer ___________________________________ Pizza ______________________________________
Computer Supplies ___________________________ Pool _______________________________________
Computer Software ___________________________ Printing ____________________________________
Condominium _______________________________ Quilting Materials _____________________________
Contact Lenses ______________________________ Refrigerator _________________________________
Construction ________________________________ Rentals ____________________________________
Copier _____________________________________ Restaurant Equipment ________________________
Cosmetics __________________________________ Resume ____________________________________
Dog _______________________________________ Roofing ____________________________________
Dry Cleaning ________________________________ Sewing Machine _____________________________
Eye Glasses ________________________________ Secretarial Services __________________________
Fax _______________________________________ Seeds _____________________________________
Fence _____________________________________ Septic Tank _________________________________
Firewood ___________________________________ Sheet Metal _________________________________
Fish _______________________________________ Shoes Shoe Repair ___________________________
36
Shredding Machine ___________________________
Siding _____________________________________
Sign _______________________________________
Skin Care ___________________________________
Snow Removal ______________________________
Sporting Goods ______________________________
Spring Water ________________________________
Sprinkler System _____________________________
Stereo _____________________________________
Storage ____________________________________
Store Fixtures _______________________________
Storm Windows ______________________________
Surgical Equipment ___________________________
Tailoring ____________________________________
Tax Return __________________________________
Telephone __________________________________
Telephone Equipment _________________________
Television __________________________________
Tile _______________________________________
Tires ______________________________________
Title _______________________________________
Tools ______________________________________
Towing _____________________________________
Toys _______________________________________
Trailer _____________________________________
Travel _____________________________________
Typesetting _________________________________
Uniforms ___________________________________
Uniform Cleaning _____________________________
Vacuum Cleaner _____________________________
Video ______________________________________
Voice Mail __________________________________
Vitamins ____________________________________
Wallpaper __________________________________
Waste Removal ______________________________
Water Filter _________________________________
Wedding Supplies ____________________________
Weed Control _______________________________
Weight Control _______________________________
Welding ____________________________________
Windows ___________________________________
Zippers ____________________________________
37
People I know at? Volunteer Group _____________________________
Bagel Shop _________________________________ Warehouse _________________________________
Bingo ______________________________________ Yacht Club __________________________________
Bowling ____________________________________
Camp ______________________________________ Other People?
Child Care __________________________________ Bank Teller _________________________________
Church _____________________________________ Best Man ___________________________________
Chamber of Commerce ________________________ Bridesmaid’s_________________________________
Clinic ______________________________________ Bridge Friends _______________________________
Coffee Shop ________________________________ Boss ______________________________________
Construction Site _____________________________ Childhood Friends ____________________________
Delicatessen ________________________________ Children’s Teachers __________________________
Federal Government __________________________ Checks Written To ____________________________
Garden Center _______________________________ College Friends ______________________________
Golf Course _________________________________ Congressman _______________________________
Hardware Store ______________________________ Congresswoman _____________________________
Health Club _________________________________ Editor ______________________________________
Hospital ____________________________________ Farmer _____________________________________
Hotel ______________________________________ Federal Express Person _______________________
Kennel _____________________________________ Fire Chief ___________________________________
Library _____________________________________ Fisherman __________________________________
Museum ____________________________________ Flight Attendant ______________________________
Night Club __________________________________ Former Co-workers ___________________________
Nursing Home _______________________________ Fraternity Friends ____________________________
Pharmacy __________________________________ Health Club Contacts _________________________
Post Office __________________________________ High School Friends __________________________
Recycling Center _____________________________ Judge ______________________________________
Redemption Center ___________________________ Lifeguard ___________________________________
Resort _____________________________________ Mailman ____________________________________
Restaurant __________________________________ Military Friends ______________________________
Sandwich Shop ______________________________ Model ______________________________________
School (High School) __________________________ Neighbor’s __________________________________
School (College ______________________________ Other Networkers ____________________________
Sight-Seeing Tours ___________________________ Parents of Children’s Friends ___________________
State Government ____________________________ Sorority Friends ______________________________
Supermarket ________________________________ Sports Friends _______________________________
Tanning Salon _______________________________ Taxi Driver __________________________________
Tennis Court ________________________________ UPS Person _________________________________
Theater ____________________________________ Vacation Friends _____________________________
Thrift Shop __________________________________
38
Send Out Cards FAQ
• How Long Has the Company • Should I put people under
Been Around? others?
The company was started by Kody My recommendation is no. You want
Bateman in 2002. Years ago, Kody to teach people to build THEIR
had a prompting to tell his brother businesses rather than doing it for
he loved him. He ignored the them. There are many drawbacks to
prompting and his brother was killed "stacking" people under others.
leaving a wife and 3 kids. He
decided he would never ignore a
• When you talk about offering
prompting again. Send Out Cards is the 3 options, what do you
a creation of Kody's to allow people
mean?
to act on promptings by
1. Retail Customer 2. Wholesale
IMMEDIATELY sending a card in the Customer 3. Entrepreneur You’ll find
mail seconds after being inspired to
a printable breakdown of these
do so. plans by logging into your main
menu, clicking on “coach’s tools” –
• What's the Potential? and click on the 3 ways to become a
The average person sends 1 sender of cards chart.
greeting card per month. Since
Send Out Cards is so easy to use,
• Do I get paid the $120
the average Customer sends about Coaching Bonus on a Wholesale
1 card per day! So we are creating a
Customer?
market of card senders by making it Yes! You receive the $120 on both
easy and inexpensive to use. In the wholesale and entrepreneur.
time, can you imagine just 10,000
people sending 100 Holiday Cards in
a Campaign on this system? That's • What about a Retail Plus
1 million cards. You would earn Customer at $99?
between $50,000 and $300,000 just You don't get the $100, but you do
on those cards depending on your earn $20, and .18 per point
position in the company. purchased. For example, you earn
.18 for each postcard, .36 for each
greeting card and .54 for each
• What's a Basic Strategy for
greeting card with a picture in it!
Building a Team?
Very Simple: 1. Send at least 1
unexpected card per day. (this is a • Can I "Import" my contacts into
card expressing gratitude, thanks, the Send Out Cards System?
happy birthday, nice to meet you, Yes. On your Card Catalog Contact
look forward to seeing you, etc). 2. Manager there is an "Import
Send at least 1 "First Look" card per Contacts" link. First go to system
day. (This card briefly describes the training webinars on the main
business and includes a free DVD menu, and watch the import
explaining the System). 3. Walk at contacts link. Print the instructions
least 1 person per day through and follow them. It’s very simple. If
sending a card on a Gift Account. you get stumped, call Send Out
Cards support (the number is at the
bottom of your screen)
39
• How do I get my handwriting
into the cards?
Print the Handwriting Font Form
PDF off of the
www.sendoutcards.com website
(bottom left). Follow the instructions
and mail it in. Print the form on a
color printer, complete it with a
black ball point and don't fold the
form. Simply follow the instructions.
• Should I build Deep or Wide?
Yes. You can't go deep unless you
go wide. Build width for INCOME
and depth for SECURITY. Look for
the most excited people that are the
deepest and newest in your
organization, and spend most of
your time with them. Go 5 wide at a
time and then work with the 1 or 2
that are ready to go to work.
• Why do I have to spend $31 per
month?
You don't. You only spend $31 per
month, because it allows you to
impact lives by the cards you send.
If you use the $31 (about 50 cards
per month) to send 1 unexpected
card per day and 1 "First Look" Card
per day, you'll use up your points
before even sending your 1st
birthday card (forget about the
Holidays!). Sending cards to 20-30
people per month should net you at
least 2 to 5 customers/distributors
($200-$500 in income) Not a bad
investment!
How can I do Spell-check in Cards??
Since there is not a spell-check for the cards
right now, there is a very easy way to be able
to spell-check anything. All you have to do is
download the Google search/toolbar which is
free, click on the spell-check button, and it
spell checks everything on the page for you,
highlights it, and then allows you to change it.
40