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					                                                                             4th February 2008

          •   Contactless card payments and ‘green’ card initiatives acknowledged
   •   Awards attract 1300 industry leaders to glittering event hosted by Rory Bremner

The payment card industry acknowledged innovation in payment methods including contactless
payment cards, pre-paid cards and environmentally friendly credit cards at The Card Awards last
night. The Awards, hosted by Rory Bremner at The Grosvenor House, attracted over 1300
guests including many of the industry’s leading figures.

American Express and Barclaycard both performed strongly. American Express demonstrated
their customer focus with trophies for Best Customer Relationship Management Strategy, Best
Online Initiative for their rewards scheme redemption site and Best Cross-selling Programme
with Card Defence – a product designed to give customers better security of personal
documents.     Barclaycard won in four categories including for Best Security or Anti-Fraud
Development for their encrypted PINsentryTM product which reduces cardholder not present
fraud for online banking and online payments. Two of Barclaycard’s other wins were in the
Industry Innovation and Technology categories for contactless payments – the OnePulse credit
card which incorporates an Oyster card (for use on London Transport) and contactless
payments, and Barclaycard’s OneTouch acquiring capability. The Royal Bank of Scotland were
a joint winner in the Best Technology category having also been one of the first to market with
contactless acquiring, where customers can simply swipe their payment card to pay for low
value transactions under £10 such as sandwiches and newspapers, without entering a PIN

Two environmentally-friendly cards made an appearance on the winners’ roster this year, with
Bank of America (MBNA) and WWF securing Best Charity Credit Card which supports WWF’s
valuable conservation work around the world.         The Best Corporate Social Responsibility
Programme award was given to Barclaycard for their Breathe card which is the first credit card to
encourage consumers to help tackle climate change.
Nationwide took the coveted award for Most Responsible Credit Card Lending Practices for their
overall risk management and transparency strategy having saved customers £2.1 million in extra
interest through their positive approach to “order of payments”.

There were three winners from the pre-paid card sector, which targets travellers, immigrants,
corporate purchasers and insurance claimants amongst others. Tuxedo Money Solutions with
their Blue Diamond card issued by Newcastle Building Society won for Best Pre-paid Card
Marketing Campaign and Lloyds TSB took the trophy for Best Pre-paid Card Programme for the
Silver Account and Money Transfer Card which helps immigrants, especially from Eastern
Europe, to set up a bank account more easily and also transfer funds to family back home using
a pre-paid card. Advanced Payment Solutions with their cashplus prepaid card outshone all the
credit and debit card providers to take the Best Customer Service trophy.

Roger Alexander, President at Elavon Merchant Services was honoured as Industry Personality
of the Year for pioneering innovative card payment initiatives over four decades, especially in
the areas of eCommerce and anti-fraud.

The full list of award winners is as follows:

   •   Best New Credit Card Product of the Year - Lloyds TSB

   •   Best Credit Card Design of the Year - Thomas Cook Personal Finance

   •   Best Credit Card Marketing Campaign of the Year - Marks & Spencer Money

   •   Best Pre-paid Card Marketing Campaign of the Year - Tuxedo Money Solutions and
       Newcastle Building Society

   •   Best Credit Card CRM Strategy - American Express

   •   Best Affinity / Co-branded / Retail Credit Card Programme - Home Retail Group
       Personal Finance

   •   Best Charity Credit Card Programme - WWF and Bank of America

   •   Best Pre-paid Card Programme - Lloyds TSB

   •   Best Business Card Programme - HSBC
   •   Best Credit Card Benefits Programme of the Year - Capital One

   •   Best Credit Card Cross-selling Programme of the Year - American Express

   •   Best Corporate Social Responsibility Programme of the Year - Barclaycard

   •   Best Online Initiative - American Express

   •   Best Security or Anti-Fraud Development - Barclaycard

   •   Best Technology Initiative of the Year
          - Barclaycard Business
          - The Royal Bank of Scotland

   •   Best Achievement in Customer Service - Advanced Payment Solutions and
       Broadcastle Bank

   •   Best Industry Innovation of the Year - Barclaycard

   •   Most Responsible Credit Card Lending Practices - Nationwide Building Society

   •   Industry Personality of the Year - Roger Alexander

The independent judging panel of industry experts, chaired by Moneyfacts Group Chairman,
John Woods, carefully selected winners from a host of payment card companies and partner
organisations who entered. In each case they looked for evidence of best practice and
innovation in each of the individual categories. The Card Awards winners were all praised for
their achievements in the industry and for their work improving the quality of the customer

Martin Fielding, CEO of Card Partnerships (organisers of The Card Awards) comments: “The
awards have given the industry the opportunity to showcase examples of best practice in terms
of customer service, protection, innovation in payment methods and responsible lending
strategies. We are delighted with the industry’s response to the awards with participation up by
over thirty per cent and with the dedication and commitment displayed by all those involved in
the judging and submission process.”

The Card Awards were organised by Card Partnerships with backing from prime sponsors ACE
Europe, The Listening Company and TSYS. Other sponsors include AEGON Direct Marketing
Services Europe, American Express, Assurant Solutions, Bluerock, Cardif Pinnacle, Domestic &
General, Fair Isaac, FirstAssist Insurance Services, First Data, ID Data, Ingenico, Lifestyle
Services Group, Marsh, MasterCard, Visa.

The entry process for The Card Awards 2009 will be launched later this year in June 2008.

For more information visit

                                            - ENDS -

Photography and Winners Supplement available on request.
For further enquiries, please contact:

Martin Fielding/Dinah Tobias
The Card Awards
Tel: 020 7812 6488

The Card Awards aim to encourage best practice in the UK and Irish payment card industries by
recognising the achievements and successes of companies and individuals operating within
them. The awards acknowledge organisations who advocate responsible customer acquisition,
clarity of information and who support the community around them. Other award categories
focus on technological developments, product design, innovation and marketing. The 2008
awards event, sponsored by ACE Europe, The Listening Company and TSYS, will be held on
Thursday 31 January 2008 at The Grosvenor House Hotel, London.

Details of the winners and finalists are available on The Card Awards web site:

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