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									Fashion History


20th Century Fashions
1900-1909
   Hourglass silhoutte
    •   Flat front skirts with trumpet hemlines
    •   Very decorated soft fabrics
    •   High boned collars
    •   Full bodices
    •   Ruffles
    •   Pompadour hair
    •   Gibson Girl look
    •   Lower necklines in evening wear
    •   Active wear had shorter skirts
Gibson Girl Look
1900-1909
   Bicycle craze- bloomers designed by
    Amelia Bloomer.
1906 Swimming suit
• 1906 One piece bathing suit introduced-made from
wool- Annette Kellerman
• 1907 Permanent wave developed
1900’s Men’s Fashions
Men’s fashions
   •Suits & sports jackets for
   casual occasions
   •Knickers and sweaters for
   sport
1909-1914
   S-shaped Silhouette
    •   Empire waistlines
    •   Simplified bodices
    •   Tight fitting sleeves
    •   Straighter skirts
    •   Hobble skirts
   Oriental Influences
    • Kimono sleeve
    • Prints and embrodiery
    1914 - 1919                    Coco Chanel
                                     • Simplicity of design
   World War I
                                     • Used menswear
    • Skirts shorter-6” to 8”           fabrics.
      above the ground
                                     • Knitted pullover
    • Belted dresses                    sweater
    • Changed the role of          Corset abandoned.
      females
                                   Brassiere invented
    • Beginning of social
                                   Rationing
      liberation.
                                   Hats high rather than
   Suffragettes                    wide.
    • Wore makeup                  Rayon stockings
    • Cut hair short                introduced
    • Showed ankles
                                  Votes for Women
1920-1929                          • Freedom &
   Tubular silhouette               independence
    • By 1928 skirts at the       Ordinary people
      knee
                                   deprived
    • Complicated skirt
                                   • Hunger marches and
      designs
                                     breadlines.
    • Dropped waists
                                  Jazz Age
    • Short hair with the
      Marcel wave                  • Appreciation of youth
                                     after the war.
    • Cloche hat
                                   • Prohibition in the US.
    • T-strap shoes
    • Flowing fabrics             Fri. Oct. 24, 1929
    • Bras to flatten figure       • Stock market crash.
1920-1929 cond.                Elizabeth Arden &
   Favorite Magazines          Helen Rubenstein
    • Vogue                     • Pioneers in the
    • Harpers                     cosmetic industry
    • Life.                     • Make up more safe
   Chanel                     Men’s fashions
    • Developed the “poor       •   Raccoon coats
      girl” look
                                •   Zoot suits
    • jersey fabric
    • neutral colors            •   Oxford bags
    • LOTS of costume           •   Wide shoulders
      jewelry                   •   Cowboy shirts
    • transcended class         •   Hawaiian shirts
      barriers.
Coco Chanel
1930-1939
                                Natural body
   Depression                   silhouette
    • resources needed for
      family survival not        •   Classics- long lasting
      fashion.                   •   feminine shapes
 Era of hand me downs           •   long hair
 2 pc bathing suit              •   Hemlines longer
 RTW introduced                 •   Eisenhower jackets
 Fashion influenced by          •   Separates popular
  film                          Amelia Earhart &
    • censorship limited         Anne Murrow
      revealing clothing         Lindberg-leather
    • bare back popular.         jackets.
1930’s Fashions
Little Black Dress
                              Platform shoes
1940-1949                      • cork soles.
 Outbreak of WWII          Plastic & cellophane
 Vogue “Make do and         jewelry.
  mend.” campaign           Dior
 Inverted Triangle            • New Look in 1947
  silhouette                   • lots of fabric.
    •   Utility dressing      Post war
    •   good tailoring         • birth of runway show.
    •   narrow collars
                              Men’s fashions
    •   shorter skirts
                               • Suits
    •   front buttons.
                               • Work attire
    •   Bomber jackets
    •   Sportswear
Dior New Look 1947
                                Beginning of space
1950-1959                        age
                                 • Sputnik.
   Hourglass silhouette
    • Full skirts & narrow
                                Men’s fashion
    • Pedal pushers              • Narrow ties and pants
    • Long & short hair          • Chino’s
                                 • Crew cuts & flat tops
   Birth of “Baby
    Boomers”.                 Seventeen magazine
    • Maternity clothing       published.
 Emergence of TV.            Teens want separate
                               fashion look.
 Movement to the
                                 • Sneakers introduced
  suburbs; every family
                                 • Blue jeans mainstream
  has a car.
                                 • Poodle skirt
1950’s fashion
                                  A time of social unrest
1960-1969
                                   •   Violence
   A-line silhouette              •   Protests
    • Chemise or trapeze           •   Rebellion
    • Chanel suits
                                   •   Experimentation
   Baby Boomers”                  •   Counter culture
    maturing
    • 1/2 of US population
                                  “Motown Records
      under 25 years of age.       • owned by African
   1960 - JFK elected               Americans
                                        • Dianna Ross
    • Jackie a fashion icon
                                        • Michael Jackson
        •   Pillbox hats
        •   ¾ sleeves                   • Stevie Wonder
        •   Bouffant hair
        •   Men’s hats gone
1960’s Jackie Kennedy
1960’s Hippie Look
1960-1969 cond.                 Anti- Vietman war
                                 • Hippies
   Civil Right movement
                                 • Communes
    • Martin Luther King
                                 • majority of teens NOT
      killed.
                                   hippies.
   Ethnic Fashion
                                Twiggy
    • Afro hair, “Black is
                                 • Skinny
      beautiful”.
                                 • blackened eyes
   Women’s liberation
                                 • white lipstick.
    movement
                                Mary Quant
    • burning bras
                                 • mini skirts
    • invention of panty
      hose.                      • Boots
                                 • “poor boys”.
Mary Quant & Twiggy
1970-1979
                                 “Black is Beautiful”
   Anti-Vietnam protests
                                  • afro hair
    • 1970 US troops invade
                                  • ethnic clothing
      Cambodia
    • 1973 military draft        Glam Rock
      ends.                       • Elton John
   Environmental                 • David Bowie
    concerns                      • Rod Stewart
    • 1970 first Earth Day.
   Disco craze
    • leotards
    • Bodysuits
    • hot pants.
1980-1989
 Fitness craze                   Dynasty/Dallas
 Prince Charles marries          AIDS crises-deaths:
  Dianna                          Halston dress
 Madonna                         Big padded shoulders.
    • ”Like a Virgin” video       Specialized sport
      begins trend of ripped
      jeans & lace.
                                   shoes.
   Designer labels.
1990-1999
 Berlin Wall             Casual dress
  dismantled.             Rachel Haircut
 The first Gulf war.     Minimalism in
 Internet established     clothing
 Deaths                     • Color
    • Princess Diana         • Decoration
    • Versace.               • accessories.
 Individuality             Healthy look
 Grunge                     • diet
                             • exercise
 Sagging
Early 1990’s Style
Mid 1990’s
2000-2010
     Women’s Fashion              Men’s Fashions
   Daisy Dukes                Polo shirts
   Flip flops                 Caps
   Low rise skinny jeans      Fleece Jackets
   Crocs                      Vintage tees
   Vintage Clothing           Low Jeans (early)
   Leggings
   Belted clothing
   Ripped Jeans

								
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