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speCialisTs on Call

VIEWS: 7 PAGES: 4

									         Tandberg CusTomer profile                                            Tandberg CusTomer profile
         aCCeleraTing deCision making                                         aCCeleraTing deCision making




                Call
speCialisTs on speCialisTs on Ca
                                                                                                 SOC Gets Critical
                                                                                                 Specialist Physicians
                                                                                                 to Hospitals within
                                                                                                 Minutes Via Video




                                                                 Specialists On Call
Specialists On Call uses TANDBERG video conferencing technology to get critical uses TANDBERG video conferencing technology to g
                                                                 care neurologists
care neurologists and other specialists to patients’ bedsides within 15 minutes. and other specialists to patients’ bedsides within 15 m

Challenge                                                            Challenge
                                                                                                    For victims care neurologists falls well b
In the United States, the availability of critical care neurologists falls the United States, the availability of criticalof stroke,
                                                                       In well below the
                                                                        — many specialist
need of hospitals, including those in urban and suburban settingsneed of hospitals, including those in urban and suburban settings — many
                                                                       doctors just don’t take
                                                                                                    time of treatment is
doctors just don’t take calls anymore because of the need for advanced therapies and calls anymore because of the need for advanced the
the poor pay for being “on-call.” For victims of stroke, time of treatment is critical —            critical — especially
                                                                       the poor pay for being “on-call.” For victims of stroke, time of treatment is
                                                                                                    for for treatment with the clot-busting drug
                                                                       especially for those who qualifythose who qualify
especially for those who qualify for treatment with the clot-busting drug known
                                                                       as tPA, which
as tPA, which must be administered within 3 hours of the onset of symptoms. must be administered within 3 hours of the onset of sympt
                                                                                                 for treatment with
                                                                SOC was founded
SOC was founded in 2005 with the mission of replicating the successful telestroke in 2005 with the mission of replicating the successful t
                                                                programs that had
                                                                                          the clot-busting drug
programs that had been instituted several years earlier at Massachusetts General been instituted several years earlier at Massachusetts
                                                                                          known Colin Mcdonald had
Hospital, where company founder Dr. Colin Mcdonald had worked previously, company founder Dr. as tPA, which worked previo
                                                                Hospital, where
and other University medical centers.                           and other University medical centers.
                                                                                                 must be administered
                                                                                              SOC notes, hours of the
As Dr. Joe Peterson, CEO of SOC notes, “Universities have alwaysAs Dr. the centers CEO ofwithin 3“Universities have always been th
                                                                   been Joe Peterson,
                                                                  for research and proof of concepts, which has been extensively accompl
for research and proof of concepts, which has been extensively accomplished
                                                                                              onset of a model for extending this acces
                                                                  with teleneurology; we’re focused uponsymptoms.
with teleneurology; we’re focused upon a model for extending this access to the
                                                                  majority of U.S. hospitals without the benefit of membership in a major U
majority of U.S. hospitals without the benefit of membership in a major University
teaching system.”                                                 teaching system.”

                                                                   Starting out with five
Starting out with five hospitals in Massachusetts, SOC quickly expanded its reach to hospitals in Massachusetts, SOC quickly expanded i
                                                                   an additional four
an additional four hospitals in New Jersey, and subsequently to hospitals in Florida,hospitals in New Jersey, and subsequently to hospitals
                                                                   Texas and Virginia, cross-licensing its doctors across all those states and
Texas and Virginia, cross-licensing its doctors across all those states and others
                                                                   former or current
to enable a core team of experienced neurologists — all of them to enable a core team of experienced neurologists — all of them former o
                                                                   University service,
University neurologists — to treat patients in any of the hospitals using the neurologists — to treat patients in any of the hospitals using t
                                                                   regardless of location.
regardless of location. SOC grew to service more than 30 hospitals by the end of 2007 SOC grew to service more than 30 hospitals by the
— a number that will more than double in 2008.                     — a number that will more than double in 2008.




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05 23 2008                                www.tandberg.com 05           23 2008                                www.tandberg.com
          Tandberg CusTomer profile                                              Tandberg CusTomer profile
          aCCeleraTing deCision making                                           aCCeleraTing deCision making




                                                                     speCialisTs on Ca
As SOC has grown, its service offering has evolved. Says Dr. Peterson, “We quickly
realized that our client hospitals needed help beyond just acute strokes, and in fact
needed help with all forms of neurological emergencies — not just stroke specialists
but also general neurology “on-call.” In addition, almost every client is telling us they
lack other specialties and need help right now.”

Peterson recounts how the company changed its identity to more accurately reflect
its mission: “In early 2007, we made a commitment to expand our neurology offering
and offer additional specialties to better match what our clients need, while at the same
time expanding Dr. McDonald’s leadership in clinical quality. At that time, we changed
our name from Brain Saving Technologies to Specialists On Call, expanded our
management team and brought additional capital. Now, SOC is committed to
implementing critical care specialties beyond neurology while maintaining our very
rapidly growing teleneurology practice.”

soluTion
From the onset, Specialists On Call has relied on TANDBERG as its video technology
solutions provider, installing TANDBERG units in each of its participating hospitals.
                                                                       Specialists On Call uses TANDBERG video conferencing technology to g
“First, we either did point-to-point calls through our own IP VPN, which required bringing
                                                                       care neurologists and other specialists to patients’ bedsides within 15 m
costly external network connections into our hospitals, or we required their IT groups to
open multiple inbound and outbound ports which they were very reluctant to do because
                                                                       Challenge
of security issues,” says John Moynihan, CTO of SOC. “Then, as soon as the TANDBERG
                                                                       In the United States, the availability of critical care neurologists falls well b
Border Controller and Expressway solution came out, we were one of the first to use it.
                                                                       need of hospitals, including those in urban and suburban settings — many
It has made our lives so much easier because now we can go into a hospital and say
                                                                       doctors just don’t take calls anymore because of the need for advanced the
‘You only need to open four outbound ports; we don’t need any inbound ports opened
                                                                       the poor pay for being “on-call.” For victims of stroke, time of treatment is
into your secure network.’ This has provided us a way to meet our clients security
                                                                       especially for those who qualify for treatment with the clot-busting drug
requirements and it has brought our implementation time down from 60 to 90 days
                                                                       as tPA, which must be administered within 3 hours of the onset of sympt
to as a little as a week.”
                                                                       SOC was founded in 2005 with the mission of replicating the successful t
“Our goal,” says Moynihan, “is that through video technology, we will become the
                                                                       programs that had been instituted several years earlier at Massachusetts
window into the Emergency Department (ED), so that ED doctors will call us for any
                                                                       Hospital, where company founder Dr. Colin Mcdonald had worked previo
of their critical care needs — neurology, psychiatry, pediatrics, etc. We are essentially
                                                                       and other University medical centers.
providing one-stop shopping for critical care needs in the ED.”
                                                                       As Dr. Joe Peterson, CEO of SOC notes, “Universities have always been th
Specialists On Call trains the ED nurses on the TANDBERG equipment, which is simple
                                                                       for research and proof of concepts, which has been extensively accompl
to use. In fact, Moynihan notes, “The nurse just wheels the unit to the end of the bed and
                                                                       with teleneurology; we’re focused upon a model for extending this acces
flips a switch — that’s it. Our physicians are the ones who initiate the call and control the
                                                                       majority of U.S. hospitals without the benefit of membership in a major U
system from their end. This is important in the chaotic environment of an ED. Our goal
                                                                       teaching system.”
has always been to have as little impact as possible on the nurse’s workflow so that they
                                                                       Starting about how
can concentrate on providing care for their patient as opposed to worryingout with five hospitals in Massachusetts, SOC quickly expanded i
                                                                       an additional call
to use a piece of equipment. Using Tandberg has helped us to do this. Once thefour hospitals in New Jersey, and subsequently to hospitals
                                                                       Texas and Virginia, cross-licensing its doctors across all those states and
is initiated the doctor is at the patient’s bedside, providing one-on-one attention.
                                                                       to enable a core
The patients love it because they feel that the doctor is totally focused on them.” team of experienced neurologists — all of them former o
                                                                       University neurologists — to treat patients in any of the hospitals using t
                                                                       regardless of location. SOC grew to service more than 30 hospitals by the
                                                                       — a number that will more than double in 2008.




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05 23 2008                                 www.tandberg.com 05            23 2008                                 www.tandberg.com
         Tandberg CusTomer profile                                             Tandberg CusTomer profile
         aCCeleraTing deCision making                                          aCCeleraTing deCision making




                                                                     speCialisTs on Ca
Karen Deli, head of all operations as Senior Vice President of Operations at Specialists On
Call, reflects on the impact video technology has had on patient care: “For stroke patients
who qualify for tPA, the drug has to be administered within 3 hours of symptom onset —
after 3 hours it’s no longer an option. But if you’re within the 3-hour window and you are
a candidate, most times you can walk out of the hospital. It is literally that dramatic.”

“The biggest challenge is that 3-hour window,” she continues. “Because of video
technology, our doctors can get to the bedside literally within 15 minutes. We have
significantly shortened the time to treatment. The national average of patients with
clot-related strokes who receive tPA is 5 percent — and the number is so low because
people don’t get to the ED and a capable neurologist in time. In our population of patients
with clot-related strokes, the average is 10 to 15 percent because our doctors are there
so much faster. Even for patients who arrive at the hospital 2 hours after onset, we can
get there within the 3-hour window. Without video, the hospital has to call a physician
to come in, which may not happen in time, and that’s if they even have a local specialist
taking emergency calls. We have a huge impact on patient care.”

Currently, says Deli, “We are seeing approximately 300 consults a month, and about 60
percent of those are stroke patients. Three weeks ago, one of our doctors administered
                                                                     Specialists On Call uses TANDBERG video conferencing technology to g
tPA to three patients across three states in one 8-hour shift. We’re doing amazing things
                                                                     care neurologists and other specialists to patients’ bedsides within 15 m
medically because the technology enables us to get to the patient so much faster.”
                                                                      Challenge
resulTs
                                                                     In the United States, the availability of critical care neurologists falls well b
In addition to shortening time to treatment, Specialists On Call is actually increasing the
                                                                     need of hospitals, including those in urban and suburban settings — many
number of hospitals who use tPA. As Dr. McDonald notes, “tPA can be a life-changing
                                                                     doctors just don’t take calls anymore because of the need for advanced the
drug, but it is also a very intimidating drug to administer because of side effects such
                                                                     the poor pay for being “on-call.” For victims of stroke, time of treatment is
as intracranial bleeding. All of the patients who received tPA from our neurologists did
                                                                     especially for those who qualify for treatment with the clot-busting drug
so at hospitals that otherwise had no ability to administer the therapy. We’re bringing this
                                                                     as tPA, which must be administered within 3 hours of the onset of sympt
therapy to patients and hospitals who otherwise would not have the chance to benefit
from this revolutionary therapy.”                                    SOC was founded in 2005 with the mission of replicating the successful t
                                                                     programs that had been instituted several years earlier at Massachusetts
“Our doctor will stay on video for 45 minutes to an hour in these cases,” adds Deli.
                                                                     Hospital, where company founder Dr. Colin Mcdonald had worked previo
                                                                     and other they are
Despite the name Specialists On Call, says Deli, “Our doctors are not on call;University medical centers.
working full-time shifts for SOC. Each doctor does 10 to 15 consults per day, sitting in
                                                                   As Dr. Joe Peterson, CEO of SOC notes, “Universities have always been th
front of the system the whole time. They are seeing so many more patients than they
                                                                   for research and proof of concepts, which has been extensively accompl
would normally see in more traditional hospital on-call shifts. And they are seeing
                                                                   with teleneurology; we’re focused upon a model for extending this acces
exactly the patients they want to see. These are doctors who want to work in critical
                                                                   majority of U.S. hospitals without the benefit of membership in a major U
care scenarios.”
                                                                   teaching system.”

                                                                      Starting out with five hospitals in Massachusetts, SOC quickly expanded i
                                                                      an additional four hospitals in New Jersey, and subsequently to hospitals
                                                                      Texas and Virginia, cross-licensing its doctors across all those states and
                                                                      to enable a core team of experienced neurologists — all of them former o
                                                                      University neurologists — to treat patients in any of the hospitals using t
                                                                      regardless of location. SOC grew to service more than 30 hospitals by the
                                                                      — a number that will more than double in 2008.




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05 23 2008                                www.tandberg.com 05            23 2008                                 www.tandberg.com
         Tandberg CusTomer profile                                              Tandberg CusTomer profile
         aCCeleraTing deCision making                                           aCCeleraTing deCision making




                                                                     speCialisTs on Ca
“We have a combination of private practice and academic physicians,” Deli interjects.
“We partner with the best stroke academic programs in the country, led today by the
University of Texas at Houston. With SOC, they partner in extending this care to patients
who otherwise would go without, they exercise their special skills in critical intervention
and they can add to their stroke research opportunities.”

Hospitals are also reaping significant benefits from partnering with Specialists On Call,
including assistance with certification as stroke centers by the Joint Commission,
the organization that accredits and certifies more than 15,000 health care organizations
and programs in the United States.

“In order to receive stroke certification from the Joint Commission,” Deli explains,
“a hospital has to have emergency neurology services available 24 hours a day,
7 days a week. We provide that piece to them.”

“In some states,” adds Deli, “ambulances are required by law to drive past a hospital
if it does not have stroke certification. Not only does the hospital lose money, it increases
the time to treatment for the patient.”

“For all of our clients,” Deli remarks, “we are the most cost-effective solution to their
                                                                      Specialists On Call uses TANDBERG video conferencing technology to g
on-call needs; they save money over solutions like locum tenens, and in fact we’re
                                                                      care neurologists and other specialists to patients’ bedsides within 15 m
helping some hospitals recruit neurologists, because with us on-board, those
neurologists know that they won’t be taking arduous on-call schedules. And, because
                                                                      Challenge
our neurologists can handle the on-call needs of multiple hospitals, the cost of our
                                                                      In the United States, the availability of critical care neurologists falls well b
service is spread out versus each hospital paying temporary neurologists the full fare.”
                                                                      need of hospitals, including those in urban and suburban settings — many
                                                                      doctors just don’t take calls anymore because of the need for advanced the
                                                                      the poor pay for being “on-call.” For victims of stroke, time of treatment is
                                                                      especially for those who qualify for treatment with the clot-busting drug
                                                                      as tPA, which must be administered within 3 hours of the onset of sympt

                                                                      SOC was founded in 2005 with the mission of replicating the successful t
                                                                      programs that had been instituted several years earlier at Massachusetts
                                                                      Hospital, where company founder Dr. Colin Mcdonald had worked previo
                                                                      and other University medical centers.

                                                                      As Dr. Joe Peterson, CEO of SOC notes, “Universities have always been th
                                                                      for research and proof of concepts, which has been extensively accompl
                                                                      with teleneurology; we’re focused upon a model for extending this acces
                                                                      majority of U.S. hospitals without the benefit of membership in a major U
                                                                      teaching system.”

                                                                      Starting out with five hospitals in Massachusetts, SOC quickly expanded i
                                                                                                   TANDBERG’s Video Conferencing
                                                                      an additional four hospitals Solutions have the exclusive
                                                                                                   in New Jersey, and subsequently to hospitals
                                                                                                   endorsement of the American
                                                                      Texas and Virginia, cross-licensing its doctors across all those states and
                                                                                                   Hospital Association (AHA).
                                                                      to enable a core team of experienced neurologists — all of them former o
                                                                      University neurologists — to treat patients in any of the hospitals using t
                                                                      regardless of location. SOC Contact TANDBERG today to learn
                                                                                                   grew to service more than 30 hospitals by the
                                                                                                   how our solutions can
                                                                      — a number that will more than double in 2008. support your
                                                                                                    business processes.

                                                                                                    Email us at tandberg@tandberg.com.



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