UNDER EMBARGO UNTIL 1ST September 2011 00:00 GMT
Quark Simplifies iPad Publishing with App Studio and QuarkXPress 9.1
Free Update to QuarkXPress 9 Lets Designers Create Branded Apps and Publish Content to the iPad with
Easy-to-Use Tools and without Programming Code
DENVER, CO – 1st September 2011 – Quark announced today the availability of QuarkXPress® 9.1, a free
update to QuarkXPress 9 that features App Studio™. App Studio allows designers to create branded apps
for the iPad, distribute apps through the Apple App Store, and design and publish content that can be
purchased and downloaded from within the apps. This integrated set of tools puts designers in control
and offers a pricing model that brings iPad app creation and publishing within everyone’s reach.
“The proliferation of digital devices has created significant challenges for designers and publishers who
not only need to get to the iPad, but who want to offer their readers an innovative, cutting-edge
experience,” said Gavin Drake, vice president of marketing for Quark. “With App Studio we eliminate the
biggest hurdles by offering a solution that designers can manage without requiring programming and
that is affordable. Just as importantly, our pricing model doesn’t lock customers into monthly
subscriptions, download costs, or revenue shares with Quark, which means taking the first step into iPad
publishing doesn’t require a long term commitment.”
Publishing to the iPad
Consumers are choosing the iPad to access all types of content, from newspapers, magazines, and books
to financial reports, research papers, product guides, brochures, and more. With App Studio, designers,
publishers, and other organisations can reach those consumers using App Studio. The key components
of App Studio are:
QuarkXPress 9: With QuarkXPress 9, designers create unique, immersive, and interactive
experiences using the page-layout and design skills that are already familiar. The new App
Studio layout space within QuarkXPress allows designers to create dedicated vertical and
horizontal orientations simultaneously with content that can be automatically synchronised
between orientations. Designers can enrich content with pictures, slideshows, movies, audio,
and scrollable layouts that are unique to tablet devices.
App Studio Factory: To create branded apps designers use App Studio Factory, the standalone
Mac OS X software included with QuarkXPress 9.1. App Studio Factory enables designers to
create customised App Studio apps using predefined app templates that offer a variety of
features, including in-app purchases and in-app subscriptions.
App Studio Issue Previewer: Designers can test App Studio issues with this free app by
downloading it to their iPad from the Apple App Store, or by installing it on a Mac and running it
in the iOS Simulator. Users can test as many App Studio issues as they’d like using App Studio
Issue Previewer free of charge.
App Studio Publishing Portal: Designers use the App Studio Publishing Portal to manage their
App Studio apps and issue files Including when and where they are published and tracking when
and where issues are sold.
The Cost of Publishing to the iPad with App Studio
To publish to the iPad with App Studio, designers and publishers will purchase an app template licence
and an issue licence pack from Quark, which are one-off costs required for each app created and each
issue published to the app. Other than these two costs, the Apple developer account required by Apple
and the cost of hosting the content, there are no ongoing fees required by Quark.
As an example of Quark’s pricing structure, a designer creating an app for a one-time single issue would
purchase from Quark the app template licence, which costs £95 / 119 € and a one-issue licence pack,
which costs £255 / 279 €. In this instance, the fees from Quark equal £350 / 398 €, plus the designer will
need Apple iOS Developer Program membership, which costs $99. For a full breakdown of the cost per
each app template and the licence bundles, please visit
http://www.quark.com/Products/AppStudio/Pricing.aspx.
iPad Publishing in Education
Quark is providing discounts of up to 90 percent to App Studio users in education, including faculty,
students, and institutions. With this discount, a design student can create an app for as little as £40 / 43
€ for both the app template licence and issue licence pack, and an education institution could publish a
monthly iPad magazine for just £345 / 375 € for the first year.
Getting Started with App Studio
Current QuarkXPress 9 users can get started by downloading QuarkXPress 9.1 for free from
http://www.quark.com/Support/Downloads/. A comprehensive user guide is available that runs App
Studio users through the process of enriching content, creating apps, and managing apps. It can be
downloaded http://www.quark.com/Products/QuarkXPress/Quark_Training/Learning_App_Studio.aspx.
For a complete overview of App Studio, please visit: http://www.quark.com/appstudio.
For users who are not currently using QuarkXPress 9, Quark is offering a free, fully functional, 30-day
Test Drive version. Users who have already completed the 30-day trial of QuarkXPress 9 are welcome to
take another 30-day Test Drive, this time with QuarkXPress 9.1, to experience App Studio. To download
the QuarkXPress 30-day Test Drive visit http://www.quark.com/products/quarkxpress/test_drive.aspx.
Purchase Information
The cost of QuarkXPress 9 is the same as the previous upgrade and full product price of QuarkXPress 8.
An upgrade costs £279/ 399 € and new full product costs £779/ 1349 €. To purchase, visit
shop.quark.com, contact an authorised Quark reseller http://www.quark.com/resellers or call Quark’s
sales team http://www.quark.com/Buy/QuarkXPress_Sales/Customer_Service/ .
About Quark
Quark Software Inc. (www.quark.com) is a leading provider of publishing software for professional
designers, small and mid-sized businesses, and large organisations in more than 160 countries. Two
decades ago, our flagship product — QuarkXPress® — changed the course of traditional publishing. For
more than 25 years, Quark has built on its knowledge and experience in design and publishing to
provide software solutions that support collaborative workflows and automated publishing across
multiple channels. Today, Quark is revolutionising publishing again by setting new standards in XML-
based publishing across print, the Web, and digital media as well as by helping owners and employees of
small and mid-sized businesses promote their products and services easily, professionally, and
affordably. Denver-based Quark Software Inc. is privately held.
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Quark, the Quark logo, App Studio and QuarkXPress are trademarks or registered trademarks of Quark Software
Inc. and its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners.
NOTE TO EDITORS: Artwork to illustrate this story is available on request.
Contact: Valentina Moressa, vmoressa@quark.com, 0044 7506 000 817