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ATTORNEY ADVERTISING BIBLIOGRAPHY Abernathy, Avery M

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					     ATTORNEY ADVERTISING BIBLIOGRAPHY


             Last Updated: July 2001




Abernathy, Avery M. and Daniel D. Butler. Yellow
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Ackermann, Matt. Court Panel Faults Attorney for
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Ackermann, Matt. Ex-Municipal Judges Can Include
Past Service in Ads (New Jersey). New Jersey Law
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Advertising and Conflict of Interest Concerns.
34 Maryland Bar Journal 50 (January/February
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Agostini, Stefano, Advertising and Solicitation:
A Comparative
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and
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American Bar Association-Commission on Responsibility in Client
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American Bar Association-Law Practice Management Section.
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Arizona Attorney Roundtable: Lawyers, Marketing and Advertising
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Arizona State Bar Committee on the Rules of Professional Conduct.
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Arkansas Bar Association. Public Attitudes Toward Lawyer
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>.

Athey, J. Clayton. The Ethics of Attorney Web Sites: Updating the
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Bar Association Decides Against Grievance for Attorney's
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Battey, Robert. Loosening the Glue: Lawyer Advertising,
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Baumann, Gregory C. Suit Says 30-Day Ad Ban Unconstitutional: Law
to Keep Attorneys From Contacting Criminal Defendants Assailed.
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Beckman, David and David Hirsch. The E-commerce Manifesto. 86
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Bernstein, Edward M. Public Relations, Advertising and the Bar
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Bernstein, Nina. Battles Over Lawyer Advertising Divide the Bar.
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Best, Debra E. Advertising: An Attorney whose Mailed
Advertisements Offering a Homestead Filing Service Which are False
or Misleading in Violation of Business and Professions Code
Section 7537.6 will be Subject to Discipline. 24 Pepperdine Law
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Beyer, Barry D. Stamps and Lawyer Advertising on the World Wide
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Bigelow, Robert. ABF Studies Plaintiff Bar's Attitude on
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Boon, Tan Ooi. A First for Lawyers HereAdvertising in the Media.
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Booth, Michael. The Perils of Padding Ads: Misleading Advertising
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Bowling, Jane. Ad Ban Enforcement Up in Air; 30-Day Rule Gets
Governor's Signature, But Will Prosecutors Follow?. Daily Record
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Bowling, Jane. Judge Promises Expedited Hearing, But 30-Day Ad Ban
Decision on Hold. Daily Record (Baltimore, MD). September 30,
1996: p. 19.

Bowling, Jane. 30 Day Ad Ban Attacked Again: Second Suit Says Ban
on Contacting Defendants Should be Enjoined. Daily Record
(Baltimore, MD). July 12, 1996: p. 9.

Bowling, Jane. 30 Day Ad Ban Takes Effect Soon: For What its
Worth, Maryland's First Criminal Law to Control Attorney Marketing
is Facing Federal Court Challenge, and Plans for Enforcement are
Up in the Air. Daily Record (Baltimore, MD). September 12, 1996:
p. 9.

Bowling, Jane. `30 Day' Rule: It's Vallario v. AG; Judiciary Chair
Blasts Curran for Questioning Part of Lawyer Ad Ban. Daily Record
(Baltimore, MD). June 26, 1996: p. 1.

Brazener, Robert A. Attorney at Law: Publication and Distribution
of Announcement of New or Changed Associations or Addresses,
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Brennan, Catherine M. Law Banning Lawyer Advertising Falls as Free
Speech Violation; Md Statute Meant to Preserve Profession's Image
Rejected; Attorneys Can Now Contact Clients Without 30-Day Wait.
Daily Record (Baltimore, MD). October 23, 1996: p. 13.

Brewer, Art. Ad Agencies and Consulting Firms Help Provide
Direction. New York Law Journal. July 30, 1997: p. S6.

Brewer, Art. Some Lawyers Find Ads Effective in Selling Their
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Bricken, Richard P. Attorney Advertising and the First Amendment.
11 American Journal of Family Law 249 (1997).

Bricken, Richard P. Attorney Advertising and the First Amendment.
21 Trial Diplomacy Journal 41 (January-February 1998).

Bringing in the Business : How to Get Clients Without Playing
Golf. Boston: Massachusetts MCLE, 1997.

Bukovc, Bernhard. The Continuing Controversy About Commercial
Speech and Lawyer Advertising. George Washington University
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Times. September 4, 2000: p. 28.

Burman, John M. Wyoming's New Rules on Lawyer Advertising &
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Busa, Amy and Carl G. Sussman. Expanding the Market for Justice:
Arguments for Extending In-Person Solicitation. 34 Harvard Civil
Rights-Civil Liberties Law Review 487 (1999).

Cahar, John. Legal Advertising on the Web Raises Ethical
Quandaries. New York Law Journal. January 25, 2001: p. 1.

California State Bar Standing Committee on Professional
Responsibility and Conduct. Interim Opinion 96-0014 (Internet Web
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Canby, William C., Jr. Marketing: On Lawyer Advertising. 37
Arizona Attorney 29 (April 2001).

Cannon, William E. It's Time to go Back to Basics. 4 Georgia Bar
Journal 6 (June 1999).

Cantu, Ray, Lawyer Advertising in Texas. 63 Texas Bar Journal 62
(January 2000).

Carpenter, Thomas M. "Have I Got a Deal For You": An Outline on
Lawyer Advertising and Solicitation. 29 Arkansas Lawyer 7 (Fall
1995).

Carson, Kenneth L. From the Storefront Clinic to the Web Site:
Liability Considerations for Attorneys who Give Free Advice. 42
Boston Bar Journal 18 (May/June 1998).

Cebula, Richard J. Does Lawyer Advertising Adversely Influence
the Image of Lawyers in the United States? An Alternative
Perspective and New Empirical Evidence. 27 Journal of Legal
Studies 503 (1998).

Cebula, Richard J. Historical and Economic Perspectives on
Lawyer Advertising and Lawyer Image. 15 Georgia State University
Law Review 315 (1998).

Chanen, Jill Schachner. Taking it to the Tube: With Hollywood's
Help or on Local Cable, Lawyer TV Commercials `Ad' Up. 85 American
Bar Association Journal 74 (February 1999).

Chant, Paul W., et al. Forum on Lawyer Advertising. Concord, NH:
New Hampshire Bar Association Continuing Legal Education, 1995.

Cheshire, Mark. Lawyer Advertising Revisited: Legislature Gives It
Another Try; Two Bills Follow Last Year's Unconstitutional
Measure; Cops Say Solicitations Get to Suspects Before They Do.
Daily Record (Baltimore, MD). January 22, 1998: p. 13.
Clarke, William F., Jr. Constitutional Law - First Amendment - Bar
Association Rule Prohibiting Lawyers from Sending Targeted Mail
Solicitations to Personal Injury or Wrongful Death Victims or
Their Families Within Thirty Days of an Accident Withstands First
Amendment for Commercial Speech. 26 Seton Hall Law Review 1213
(1996).

Commercial SpeechAttorney Advertising. 109 Harvard Law Review 190
(1995).

Connecticut Bar Association. Lawyer Advertising: What It Is and
What It Is Not. Rocky Hill, Conn.: Connecticut Bar Association,
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Connecticut Bar Association Committee on Professional Ethics.
Informal Opinion 95-5 (Advertising for Lawyer Who is Also
Certified Public Accountant). Available in National Reporter on
Legal Ethics and Professional Responsibility.

Connecticut Bar Association Committee on Professional Ethics.
Informal Opinion 96-2 (Lawyer Advertising - Yellow Pages Consumer
Tips). Available in National Reporter on Legal Ethics and
Professional Responsibility.




Connecticut Bar Association Committee on Professional Ethics.
Informal Opinion 97-28 (Lawyer Advertising Using Connecticut Bar
Association Pamphlets). October 21, 1997. Available in National
Reporter on Legal Ethics and Professional Responsibility.

Connecticut Bar Association Committee on Professional Ethics.
Opinions Concerning Rule 7.2: Advertising. Available at <
www.ctbar.org/public/ethics/rule7/cbarule72.shtm >.

Connecticut Bar Association Committee on Professional Ethics.
Opinions Concerning Rule 7.3: Personal Contact With Prospective
Clients. Available at <
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Committee on Attorney Advertising Appointed by the New Jersey
Supreme Court. New Jersey Law Journal. December 11, 2000: p. 70.

Cooper, Alan. Soliciting By Mail Approved: the 4th Circuit Nixes a
Ban in Criminal and Traffic Cases. National Law Journal. August
11, 1997: p. A7.

Croasdell, Jeffrey M. Regulation of Attorney Advertising Under
State Constitutional Freedom of Speech Provisions (New Mexico). 68
Temple Law Review 1457 (1995).

Crowell, Robert L. Lawyer Advertising. 4 Nevada Lawyer 2
(September 1996).
Cutler, Bob. et al. Attorney Advertising: the Link Between Ad Cues
and Consumer Search Criteria. Journal of Professional Services
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Dahan, Israel. Attorney Direct-Mail Solicitation Revisited in
Florida Bar v. Went For It, Inc.: A Step Too Far. 4 Journal of Law
and Policy 611 (1996).

Datzker, Leigh. Do Lawyers Need That Old Razzmatazz? Los Angeles
Daily Journal. May 17, 2001: p. 7.

DeBenedictis, Don J. Electronic Ethics; Two States, ABA Consider
Regulating Lawyers' Web Sites as Advertising. Los Angeles Daily
Journal. July 24, 1998: p. 5.

DeBenedictis, Don J. Lawyers' Ads Play By New Rules (California).
Los Angeles Daily Journal. July 27, 1998: p. 1.

Delchin, Steven A. and Sean P. Costello. Show Me Your Wares: The
Use of Sexually Provocative Ads to Attract Clients. 30 Seton Hall
Law Review 64 (1999).

Derry, Christina. Improper Restrictions on Attorney Direct-Mail
Advertising and the First Amendment - Florida Bar v. Went For It,
Inc., 115 S. Ct. 2371 (1995). 69 Temple Law Review 523 (1996).

Dietrich, Dean R. Venturing Onto the World Wide Web: Ethics
Implications for Lawyers. 72 Wisconsin Lawyer 10 (February 1999).

Douglas, Elaine. Making it Rain in Your Law Practice : What Every
Lawyer Should Know About Client Development. Washington, D.C.:
Douglas & Associates, 1997.

Dubin, Israel D. A Primer on Attorney Advertising. 177 New Jersey
Lawyer 9 (June 1996).

Eikenberry, Mary R. Lawyer Advertising and Solicitation
Justifying Restrictions on Lawyers' Speech : Florida Bar v.

Went For It, Inc., 115 S. Ct. 2371(1995). 31 Land and Water Law
Review 231 (1996).

Ellis, Wyn Bessent. The Evolution of Lawyer Advertising: Will It
Come Full Circle?. 49 South Carolina Law Review 1237 (1998).

Ethical Dilemmas for the Practicing Lawyer. Seattle: Washington
State Bar Association, 1996.

Eubanks, Gary. Pro/Con - A Debate: Lawyer Advertising - Pro. 29
Arkansas Lawyer 24 (Fall 1995).

Fischer, Howard. State Regulation of Attorney Advertising
Resurfaces. Arizona Business Gazette. February 8, 1996: p. 2.

Florida Bar Standing Committee on Advertising. Advertising
Regulation and Information: Computer-Accessed Communications &
Internet Guidelines. December 1999. Available at <
www.flabar.org/newflabar/lawpractice/AdReg/adguide.htm >.

Florida Bar Standing Committee on Advertising. Handbook on Lawyer
Advertising and Solicitation, 6th ed. Tallahassee, FL: Florida
Bar, 2000. Available at <
www.flabar.org/newflabar/lawpractice/AdReg >

Florida Bar Standing Committee on Advertising. Opinion A-00-1
(Internet Chat Rooms). August 15, 2000. Available at <
www.flabar.org/newflabar/memberservices/Ethics/A-00-1.htm >.

Florida Bar v. Went For It, Inc. : Supreme Court Upholds
Thirty-Day Ban On Lawyer Advertising to Accident and
Disaster Victims. 22 Journal of Contemporary Law 207 (1996).

Florida May Tighten Lawyers Advertising Still Further,
Liability Week. Vol. 12, No. 5 (1998).

Forman, Gail A. To Infinity and Beyond: The ABA Re-Examines the
Model Rules of Professional Conduct Pertaining to Client
Development in Light of Emerging Technologies. 1 Journal of Legal
Advocacy & Practice 96 (1999).

France, Steve. The Long Arm of Legal Ethics: Lawyers in a
Cyberspace Can't Shake Earthbound Practice Regulations. 85
American Bar Association Journal 19 (October 1999).

Franklin, Darren. Hanging a Shingle on the Information
Superhighway: Legal Advice on the Internet and the Problems of
Prohibited Client Solicitation and Unintended Attorney-Client
Relationships. 2001 Stanford Technology Law Review 2 (2001).

Furlough, Joette. Vote Yes; for the Deletion of the Board
Certification Disclaimer Requirement for Advertising. (Referendum
`98; a Vote for the Profession). 61 Texas Bar Journal 1060
(November 1998).

Galatz, Neil G. Another Look at "Public Relations, Advertising,
and the Bar." 5 Nevada Lawyer 21 (August 1997).

Gallagher, Mary P. Word War Over Who's a Specialist Reaches
Climax. New Jersey Law Journal. March 19, 2001: p. 25.

Gardner, Chuck. Bar Shouldn't Spend Dues on "Advertising" Campaign
for Lawyers. 8 Nevada Lawyer 5 (February 2000).




Garwin, Arthur. .Com-mentary on Domain Names: State Bars Keep a
Watchful Eye on Content of Lawyers' Internet Ids. 86 American Bar
Association Journal 64 (February 2000).
Garwin, Arthur. Way Over Our Client Limit: Out-of-State Lawyers
Who Angle for Business Can Face Sanctions. 85 American Bar
Association Journal 71 (October 1999).

Gatland, Laura, Lawyer Discipline, Internet-Advertising
Lawyer Disbarred. 83 American Bar Association Journal 37 (October
1997).

Gerstman, Sharon Stern. Lawyer Advertising: Where Have We Been and
Where Are We Going. 69 New York State Bar Journal 34 (May/June
1997).

Gilpin, Brian G. Attorney Advertising and Solicitation on the
Internet: Complying With Ethics Regulations and Netiquette. 13
John Marshall Journal of Computer and Information Law 697 (1995).

Goolsby, Tonia S. Does Ambulance-Chasing in Florida Justify
Advertising Reform in Arkansas? (Symposium: Lawyer Advertising).
49 Arkansas Law Review 795 (1996).

Grede, Robert. Conquer Fear of Advertising; Like All Service
Businesses, Lawyers Need Marketing Too; Efforts Can be Divided
Into Creating Awareness and Building Relationships. Milwaukee
Journal Sentinel. January 13, 1997: p. 19.

Grow, Doug. Lawyer Says Flag is His Way of Waving His Rights; Is
it Advertising, as Roseville Maintains, or Exercise of First
Amendment Speech? Star Tribune (Minneapolis, MN). October 18,
1999: p. 2B.

Hadlow, Richard B. Rein In Advertising By Lawyers. The Orlando
Sentinel. April 28, 2000: p. A17.

Harrell, Kent. A New Direction in Attorney Advertising: Florida
Bar v. Went For It, Inc. 22 North Carolina Central Law Journal 220
(1996).

High Court Avoids IA Attorney Advertising Dispute. Andrew's
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Hill, Louise L. Lawyer Communications on the Internet: Beginning
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Hollenbaugh, H. Ritchey. ABA Commission Examines Policies on
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Hong, Carolyn. New Rules to Allow Advertising By Lawyers. New
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Hornsby, William E. Jr. Ethics Rules for Ads May Cover Web Sites.
National Law Journal. January 29, 1996 p. C1. An updated version
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Ethical Boundaries of Selling Legal Services in Cyberspace.
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Hornsby, William E. Jr. Regulating Lawyer Advertising: Public
Images and the Irresistible Aristotelian Impulse. 9 Georgetown
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Hornsby, William E. Jr. Technology Collides with Regulations. New
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Horton, Wesley W. and Kimberly A. Knox. Lawyer Adverting. 73
Connecticut Bar Journal 23 (February 1999).

Huxsaw, Charles F. Survey Shows How to Make Advertising Pay Off
For Lawyers, 24 Montana Lawyer 1 (July/August 1999).

Hyams, Harold. Lawyer Advertising: Educating the Public While
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The United States Supreme Court and Lawyer Advertising. Durham,
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Idaho State Bar. Formal Ethics Opinion 126 (Advertising - "Name of
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Professional Responsibility.

Illinois State Bar Association. Advisory Opinion 96-10
(Advertising and Electronic Communications). May 16, 1997.
Available at < www.illinoisbar.org/Courtsbull/EthicsOpinions/96-
10.asp >.

Illinois State Bar Association. Opinion 97-06 (Advertising;
Solicitation of Business; Non-Lawyers). January 23, 1998.
Available at < www.illinoisbar.org/Courtsbull/EthicsOpinions/97-
06.asp >.

Iowa Supreme Court Board of Professional Ethics and Conduct.
Opinion 95-30 (Internet: Home Page). May 16, 1996.

Iowa Supreme Court Board of Professional Ethics and Conduct.
Opinion 96-02 (Internet: Web Site Language). August 29, 1996.

Iowa Supreme Court Board of Professional Ethics and Conduct.
Opinion 97-11 (Internet: Freedom of the Press Committee).
September 18, 1997.

Iowa Supreme Court Board of Professional Ethics and Conduct.
Opinion 97-18 (Arbitration/Mediation: Advertising Lawyer's Name).
December 10, 1997. Available in National Reporter on Legal and
Professional Responsibility.

Israelson, David. Teaching Lawyers to do the Soft Sell; Only a Few
Top Firms Currently do Advertising. The Toronto Star. October 14,
1996: p. B1.
Jaffe, Jay M. To Advertise or Not to Advertise: Image of
Profession May Be Enhanced. New York Law Journal. July 10, 1997:
p. S8.

Jayanti, Rama K. Legal Services Advertising: A Re-examination and
Extension. Journal of Professional Services Marketing. 14(1): 21-
36. 1996.

Johnson, Greg. Simpson Featured in Lawyer-Referral Ads; Start-Up
Firm Says Its Message is Aimed at Minorities Historically Denied
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Kanji, Farzana. Professional Responsibility-The Tenth Circuit
Strikes Down New Mexico's Ban on Targeted Direct-Mail
Lawyer Advertising-Fevo v. Disciplinary Board of the
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Kennedy, John B. Legal Advertising and Ethics on the World Wide
Web. New York Law Journal. January 27, 1997: p. S1.

Kent, Felix H. Advertising in a Post-`Bates' World: High Court
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Killenbeck, Mark R. Professionalism in the Balance? (Symposium:
Lawyer Advertising). 49 Arkansas Law Review 671 (1996).

Kilpatrick, Judith. Arkansas' Amended Advertising Rules,
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Kim, Soo. Once-Quiet Profession Has to Blow Its Horn; The Jury is
in on Advertising: Lawyers Acquit Themselves Well. Toronto Star.
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Kipke, Jennifer L. State Bar Regulation of Attorney Advertising:
Are the Filing Rules Too Restrictive? (University of Florida
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Knox, Kimberly A. Lawyer Advertising. 73 Connecticut Bar Journal
23 (1999).

Kramer, Donald B. Online Lawyer Directories: Using the Internet to
Bring In Business. 47 Federal Lawyer 29 (January 2000).

Kukec, Anne Marie. Actors, Background Sound Targets in Lawyer
Advertising Rule Changes. 22 Bar Leader 8 (August 1997).

Kukec, Anne Marie. Lawyer Advertising in Massachusetts Nixed,
While Solicitation Rule Liberalized. 23 Bar Leader 7 (May 1999).

Laird, Steven C. State Bar of Texas Annual Committee Reports:
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Larsen, Xanthe. Supreme Court Upholds Thirty-Day Ban on Lawyer
Advertising to Accident and Disaster Victims. 22 Journal of
Contemporary Law 207 (1996).

Lattomus, Tara L. Offensiveness, the New Standard for First
Amendment Legal Advertising Cases. 40 Villanova Law Review 1209
(1995).

Lavoie, Christopher R. Have You Been Injured in an Accident?
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Law Firm Marketing for Colorado Attorneys. Eau Claire, WI;
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Lawlor, Marc David. Ivory Tower Paternalism and Lawyer
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Lawyer Advertising: A 20-Year Retrospective. New York Law Journal.
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Lawyer Advertising: Pre-Approval v. Filing. 59 Texas Bar Journal
452 (1996).

Lawyer Advertising Survey Results. 7 South Carolina Lawyer 54
(1996).

Lawyer Advertising: Update. 59 Texas Bar Journal 898 (1996).

Lawyer's Advertisement Did Not Defame Carrier, Wisconsin Court
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Lawyers Advertising on Christian Radio. The Plain Dealer. October
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Leibowitz, Wendy R. Legal Ethics in an Electronic Age: Where No
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Leibowitz, Wendy R. The Sins of Law Firm Web Sites: Are Ethical,
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Levinson, Jay Conrad. Guerilla Marketing Attack for Attorneys: New
Strategies, Tactics, and Weapons for Winning New Clients, San
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Web Sites, Referral Services, and Listings with Matchmakers can
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Levy, Stanley, J. Ethical Issues for Personal Injury Lawyers:
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Linquest, Melissa M. Lawyers, Pseudonyms, Fictitious Names and
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Liss, Rebecca. Rule Regulating Advertising by Lawyers Tested;
Attorneys Face Ruin If They Misinterpret Terms, Suit Claims; "Not
Well-Loved" (California). Los Angeles Daily Journal. September 25,
1997: p. 1.

Long, Michael, Way To Go Or Not; Some Attorneys Make a Case For
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Long Island Attorney Uses Sexy Ads to Sell Her Legal Skills.
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Making Ethics Interesting, Topeka, Kan.: Washburn University
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Mansnerus, Laura. From a Captive Audience, Clients; Law Firm Goes
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Martin, William A. Truth in Lawyer Advertising. 32 Arkansas Lawyer
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Maryland Restriction on Attorney Advertising Found
Unconstitutional: Ficker v. Curran. Andrew's Professional
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Massachusetts Attorneys Debate Advertising Disclaimers For Web
Pages. West's Legal News. May 1, 1996.

Massachusetts Bar Association. Ethics Opinion 98-2 (Internet
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May, Marshall Scott. The Good Moral Character
Requirement for Arkansas Bar Applicants (Symposium:
Lawyer Advertising). 49 Arkansas Law Review 829
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McLain, J. Anthony. An Attorney May Not Pay the
Advertising Expenses of Another Attorney in Exchange
for Referrals from the Attorney Whose Services are
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1999).

Mensoian, Christopher M. Bates, the Model Rules and
Attorney Advertising. 32 McGeorge Law Review 77
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Mercer, Matthew Garner. Lawyer Advertising on the
Internet: Why the ABA's Proposed Revisions to the
Advertising Rules Replace the Flat Tire with a Square
Wheel. 39 Brandeis Law Journal 713 (2001).

Metzmeier, Kurt X. How to Avoid Losing Your License on
the Information Superhighway: Ethical Issues Raised by
the Use of the Internet in the Practice of Law. 62
Kentucky Bench & Bar 14 (Spring 1998).

Meyerowitz, Steven A. Ads Must Comply with Ethical
Rules: Few Complaints of Violations. New York Law
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Meyerowitz, Steven A. Attorney Advertising: Firms Can
Limit Risk
of Bankrupt Ad Agencies, New York Law Journal.
February 22,
2000, p. 5.

Meyerowitz, Steven A. Lawyer Advertising, 20 Years
After
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