Driving Traffic To Your Site With YouTube by nschulze


									Driving Traffic To Your Site With YouTube

YouTube has had a dramatic effect on the Internet marketing landscape, making
huge changes in how marketers promote their products and services. For years,
Internet marketing was confined to text-based websites with a photo or graphic and
beautiful headers.

The new software that makes creating videos easy has generated millions of video
sales pages and other graphic presentations that can go viral quickly. It seems like
the browsing public, regardless of their choice of subjects cannot get enough of

Successful marketers always know they have to stay current with the latest and
greatest marketing processes if they want to continue to attract buyers. The
hottest marketing tool right now is YouTube.

To take advantage of marketing with YouTube, you first need to register for a
YouTube account. If your video grabs attention and is well-done, it has a chance of
going viral, which means that it will move around the Internet as people upload it
and send it to their lists or it gets mentioned in forums, membership sites,
newsletters and blogs.

When posting your videos on YouTube, do not upload long videos. Three to four
minutes is a good length for marketing videos. Your intention is to create enough
curiosity to make your viewers click on your site link at the bottom of your video.
Traffic generated from your link can mean steady income for you.

Keywords are still valuable and should be included in your video title. Do not forget
the basic marketing practice of using your keywords in your first paragraph and
intermittently in the rest of your presentation. What you want to do is make your
videos interesting enough to have others send an email or the link to their friends
and subscribers, which makes your video a viral marketing tool. The more people
who click the link to your video, the better your ranking, the more Google will love
you, and the more chance you have to make sales.

What should you do videos about? Remember you're a marketer - the only
difference is the delivery media, in this case, YouTube videos. Instructional videos,
PowerPoint presentations, your personal story about finding the solution to a
problem, or your sales copy for your product are good examples.

Check out your YouTube competitors to not only see what they are doing, but to
find possible opportunities to add your video as a response to what they are
posting. People will find your video and follow your links if they are interested in
what you are saying or offering. Targeted traffic is pure gold.

YouTube has a couple of interesting and useful tools for you to use. One is the
“Statistics and Data” section, which lists the numbers of visitors sent by other
websites. You are free to copy the tags popular sites use to keep their videos and
websites popular. Use them in your videos to improve your listings.

Keep in mind these facts about YouTube’s popularity and don't dismiss the site’s
power as a marketing tool without giving it a try yourself. YouTube has monthly
visitors that number way over several million each month. Almost 100,000 new
videos are uploaded each day and your possible customers generate hundreds of
million clicks on a daily basis. Those numbers alone should get you to start your
video marketing immediately.

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