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Advertising Media Financial Statement Ratio Analysis

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					Financial Statement Ratio Analysis

An effective way to measure the efficiency of a business is through financial ratios. The
Financial Statement Ratio Analysis has financial statement templates to help calculate various
rat
				
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views:191
posted:11/3/2011
language:English
pages:69
Description: An advertising and media company can use this document to measure its efficiency by analyzing various financial ratios. This document provides a template balance sheet and income (profit and loss) statement whereby users input the proper values. The spreadsheet then calculates profitability ratios (gross margin, profit margin, return on assets, return on investment, and return on equity), liquidity ratios (working capital, current ratio, and quick ratio), and debt ratios (debt ratio and long-term debt to equity ratio). Financial ratios are used to perform quantitative analysis; they show the statistical relationships between pieces of financial data. Such ratios can be used to evaluate past, current, and projected performance of a company, or they can be used to compare two different companies.