A General Market Survey, also known as a Demographic Survey, is used to gather
useful and basic demographic information about a potential market or about a target
customer base. It is also widely used to assess an unfamiliar area of interest and
decide if there is a new market for a product or service. Additionally, it can be
customized to provide for any additional industry-specific language that may be
necessary. This survey should be used by small businesses or other entities to
determine the viability of a potential market or customer base.
GENERAL MARKET SURVEY
(A General Market Survey, also known as a Demographic Survey, is used to gather useful and basic
demographic information about your potential market or about your target customer base. It is also
widely used to access an unfamiliar area of interest and decide if there is a new market for your product
Questions and criteria in a market survey can be tweaked to suit your business nature or type of product
or service. Most general market surveys are kept anonymous due to the sensitive nature of the
questions. Personal data, such as their name or street address, is never required from participants.)
1. Gender: □ Male □ Female
2. Age Group:
□ Under 18 □ 45 – 54
□ 18 - 24 □ 55 – 64
□ 25 – 34 □ 65 and above
□ 35 – 44
3. State and ZIP Code: State: ________________ ZIP Code:____________
4. Marital Status:
□ Single □ Separated or divorced
□ Married □ Living with partner
5. What is your highest level of education?
□ Attended high school □ Associate’s Degree
□ Attended College □ Bachelor’s Degree
□ High School Diploma □ Post-graduate degree
6. What is your total household income?
□ Under $30,000 □ $70,000 - $89,000
□ $30,000 - $49,999 □ $90,000 - $119,999
□ $50,000 - $69,999 □ $120,000 and above
7. Do you currently _________?
□ Rent □ Own
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□ Living with family
8. Are you currently _________?
□ Employed full-time □ Retired
□ Employed part-time □ Student
□ Self-employed □ Unemployed
9. What is your race?
□ Other (please specify) ___________
10. How many children under the age of 18 live in your household? ____ children
11. Do you own a second home?
□ Yes □ No
12. Do you own a car?
□ Yes (please specify) □ No
13. If yes, what is the Year__________ Make_______________ Model______________?
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