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E-Commerce Marketing Plan

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					This E-Commerce Marketing Plan is intended to guide a business in the creation of an
e-commerce marketing plan. This document helps the business in making efficient
decisions based on relevant statistics to expand its customer base and increase
revenue. The plan sets forth many of the issues and data that should be considered by
the business. It provides a template of the information that should be included in the e-
commerce marketing plan and may be customized to fit the specific needs of the
business.
2013
Docstoc Inc.




E-COMMERCE MARKETING PLAN
An E-Commerce Marketing Plan helps guide businesses in making efficient
decisions based on relevant statistics, which allows for the Online Marketing
budget to be better spent on effective campaigns and strategies.

This E-Commerce Marketing Plan template is based on an imaginary company
called “Doggie Duds” to allow for examples in each field that is required for a
successful E-Commerce Marketing Plan. Please customize as necessary.




© Copyright 2013 Docstoc Inc.                                             2
                                Marketing Plan
                                   [Doggieduds.com]




                                    Fiscal Year [20XX]
                                Prepared by [Your Name]




© Copyright 2013 Docstoc Inc.                             3
                                          Confidentiality
The reader acknowledges by examining or possessing this packet that the information within this
marketing plan is confidential. The reader agrees not to disclose any of this information, without
the express written permission of [Doggie Duds]. The reader acknowledges that any information
in this marketing plan is confidential in nature, unless otherwise in the public domain, and that to
disclose any of the information within may cause serious harm or damage to [Doggie Duds], and
may result in legal action being taken.


Upon request, please return this document IMMEDIATELY to:


___________________________________________________




© Copyright 2013 Docstoc Inc.                                                           4
Table of Contents
I. Executive Summary……………………………………………………………………5
Introduction……………………………………………………………………...……...... 5
Purpose & Objectives…………………………………………………………………..... 5
Marketing Opportunities……………………………………………………………….... 5

II. Environment Analysis………………………………………………………………...7
Customer Analysis……………………………………………………………………….. 7
Ideal Customer…………………………………………………………………………… 7
Needs…………………………………………………………………………………….. 7
Trends……………………………………………………………………………………. 7
Growth…………………………………………………………………………………… 8
Competition Analysis……………………………………………………………………. 8

III. Internal Analysis……………………………………………………………………..9
Performance……………………………………………………………………………… 9
People…………………………………………………………………………………….. 9
Infrastructure & Delivery………………………………………………………………… 9
Competitive Edge…………………………………………………………………………9
Product…………………………………………………………………………………… 10
Price Rationale…………………………………………………………………………… 10

IV. SWOT…………………………………………………………………………………10

V. Fundamental Marketing Strategies………………………………………………….12
Mission…………………………………………………………………………………… 12
Marketing Objectives…………………………………………………………………….. 12
Supply……………………………………………………………………………………. 12
Demand…………………………………………………………………………………... 12
Competition……………………………………………………………………………… 12
Position…………………………………………………………………………………... 13
USP & Key Differentiators………………………………………………………………. 13

VI. Implementation & Control…………………………………………………………..14

				
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Description: This E-Commerce Marketing Plan is intended to guide a business in the creation of an e-commerce marketing plan. This document helps the business in making efficient decisions based on relevant statistics to expand its customer base and increase revenue. The plan sets forth many of the issues and data that should be considered by the business. It provides a template of the information that should be included in the e-commerce marketing plan and may be customized to fit the specific needs of the business.