2011
Docstoc Inc.
DEMOGRAPHIC COMPARISON
WORKSHEET
The Demographic Comparison Worksheet is an ideal tool for comparing various
market segments that your business will have to cater to. Use this worksheet to
measure key community and customer features and traits so that you can draw up a
target plan to support your business in these markets. Depending on the nature of your
business, the criteria can be changed to better reflect your market opportunity.
© Copyright 2011 Docstoc Inc. 1
COMPANY NAME/LOGO
Demographic Comparison Worksheet
Defining your markets: It is recommended that you only use three key target-market segments in
each demographic comparison worksheet. This helps to avoid dilution of your marketing activities
and to stay focused on growing your business. Once you have defined your target market, you can
enter a key name for each of those markets in the tables below.
For example, if your primary market consists of the working class adult, enter “working adults” to
represent that market.
Working Baby College
Population Adults Boomers Students
Within the City of Los Angeles
Within 10-mile radius of Los Angeles
Within 25-mile radius of Los Angeles
Working Baby College
Household Income
Adults Boomers Students
Under $15,000
$15,000-$25,000
$25,000-$35,000
$35,000-$50,000
$50,000-$100,000
Over $100,000
© Copyright 2011 Docstoc Inc. 2
Working Baby College
Age Group
Adults Boomers Students
0-12
13-19
20-29
30-39
40-49
50-59
60-69
70 +
Working Baby College
Density
Adults Boomers Students
Own a car
Own 2 or more cars
Lease a car
Working Baby College
Marital Status
Adults Boomers Students
Single
Married without kids
Married with kids
© Copyright 2011 Docstoc Inc. 3