Schwab Announces Winners of 2011 IMPACT Awards® by EON

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									Schwab Announces Winners of 2011 IMPACT
Awards®
Awards to Honor Independent Investment Advisors Go To Richard Stone of Private Ocean; Budros, Ruhlin & Roe,
Inc.; Green Square Capital, LLC

November 03, 2011 12:33 PM Eastern Daylight Time 

SAN FRANCISCO--(EON: Enhanced Online News)--Today, Charles Schwab, a leading provider of custodial,
operational and trading support for nearly 7,000 independent investment advisory firms, announced the winners of its
sixth annual IMPACT Awards® – an awards program that recognizes advisors and firms that have advanced the
industry through their visionary leadership, innovative practices and exceptional growth.

The winners were recognized during a ceremony at Schwab’s IMPACT® 2011 conference, one of the nation’s
largest and longest-running annual gatherings of independent investment advisors. Profiles and videos of the winners
are available online at https://www.impactawards.schwab.com/winners2011.asp.

The Leadership Award was presented to Richard Stone, CEO of CA-based Private Ocean, and member of
the Board of Trustees at Dominican University of California where he serves on the finance committee and is
Treasurer of the University. Stone started his journey in the industry more than 40 years ago when he became one of
41 graduates in the first class of Certified Financial Planners credentialed by the College for Financial Planning in the
US. His passion for ethics has left a lasting influence not only on his clients and associates, but also on the industry.
When the International Association of Financial Planners needed its first code of ethics for the industry, Stone
stepped up to chair the committee that wrote it. His strong commitment to education and community led him to
create the Private Ocean Scholarship to support financially disadvantaged students seeking a college education.

Stone’s passion extends beyond the industry itself. Helping clients achieve their financial goals is something he takes
personally and that his colleagues attribute to his many longstanding client relationships. He takes a personal,
comprehensive, ethical and collaborative approach with each client. Stone is an industry expert who has devoted a
great deal of time to cultivating not only client relationships, but also the next generation of financial planners.

Stone was a pioneer in taking a fee-based approach to investment advice, transitioning to this model in the early
nineties. His firm today manages more than $700 million in assets for individuals and families.

Budros, Ruhlin & Roe, Inc. is the Best-in-Business Award winner for its excellence in business management.
The firm was founded in Columbus, OH, by Jim Budros and Peggy Ruhlin who were committed to the concept of
fee-only financial advisory work during a time when this was a radical concept. Today, the firm manages more than
$1.5 billion in assets. The firm prides itself on its 20-year-old “Constitution” to provide clients with the very best
wealth management services, to respect employees and help them grow in their jobs, to continuously strive for
improvement, to earn and be worthy of clients’ trust, and to have fun and make a profit. The firm is committed to
strategic planning and brings in their business management coach to meet with firm principals on a regular basis to
help drive strategic planning initiatives around what they’ve dubbed the “Five Ps” – Plan = People, Platform,
Promotion, Profit. Additionally, over the past 15 years, they’ve committed 400% more resources to tell their story to
target clients and their centers of influence.

Their best practices in management include dedicating substantial resources to technology: hardware, software and
developing a team of IT professionals. This resource commitment has enabled Budros, Ruhlin & Roe, Inc. to triple
their business over the past 10 years. They take full advantage of their CRM system to track client contacts, work-
flow, business development efforts, compliance activities, and even their compensation plan achievements. Rather
than having their client services professionals work on bringing in new business, in 2006 the firm chose to hire an
experienced business development professional. The result has been significant for the firm: average annual new client
revenue increased 38% over the prior five years, total AUM increased by 70%, and total revenue increased by
60%.

Their career development program and unique incentive compensation plan rewards behaviors that work toward
achieving the firm’s strategic goals. All principals are paid equal compensation, and professional staff is compensated
for superior client service and technical knowledge rather than business development. They’ve had a written
succession plan in place for over 10 years that they feel will ensure the stability and longevity of the firm following the
founders’ eventual retirements.

The Pacesetter Award winner, Green Square Capital, LLC, based out of Memphis, TN, recognized a need and
an opportunity to build their own organization and provide an independent registered investment advisor platform for
wealthy families. In 2001, founders Darrell Horn and Steve Sansom left Goldman Sachs to start their own firm. The
firm has grown substantially over the years and today they manage in excess of $1 billion in AUM.

Green Square Capital attributes their best practice of open communication in part to the 30% annual growth it
experienced in 2010. Daily huddles enable the team to discuss what they are working on, identify metrics aligned
with their strategic plans, and concentrate on where they are “stuck.” Communication and a solid strategic plan drive
the growth of their firm. As part of their strategic plan, they created the firm’s core values, vision, and stated its 10-
year, 3-year, annual and then quarterly goals in a one page plan. They believe that by moving from broad goals to
quarterly ones you are forced to identify the actionable steps you must take and measure to achieve your short-term
and longer-term goals.

The firm has outlined an aggressive campaign for growth over the next 10 years, focusing on business development,
scalable investment strategies, and institutionalizing exceptional client service. They’ve identified annual priorities,
which include optimizing their platform to achieve at least 30% efficiency and creating three highly functioning client
coverage teams that communicate regularly and create an automated process to cultivate new centers of influence to
grow referrals.

Client retention is critical to the firm because its target client market (high-net worth families with an average of $12
million AUM) is narrow. They’ve instituted a policy of “Client Delight” by which the services and actions taken by
client-facing employees not only satisfies clients, but also delights them. The firm finds that delighted clients refer new
business. “Client Delights” are logged into the CRM system, tracked and measured against goals. Constantly
measuring against their goals and fulfilling their brand promise to listen to clients, strive to deliver what they want and
need, and build trust every day stands at the forefront of the firm’s success.

“This year’s IMPACT Award winners raise the bar for excellence in client service and exemplary business practices
for the independent RIA industry,” said Bernie Clark, executive vice president and head of Schwab Advisor
Services, to the more than 4,000 attendees gathered at the IMPACT conference in San Francisco, CA. “We
commend them for their dedication to investors, the industry and their communities, and we thank them for providing
a learning opportunity for other advisors by sharing their best practices and achievements.” 

As part of the IMPACT Awards program, the Leadership Award winner receives a $25,000 donation from
Schwab to the charity of his/her choice; other award winners are granted $10,000 donations from Schwab to
designate to the charities of their choosing. On behalf of Richard Stone of Private Ocean, Schwab made a $25,000
donation to 10,000 Degrees and Dominican University. Schwab made a $10,000 donation to The Budros, Ruhlin &
Roe Fund at The Columbus Foundation on behalf of Budros, Ruhlin & Roe, Inc. Schwab donated $10,000 to the
Make-A-Wish Foundation of the Mid-South, Inc. on behalf of Green Square Capital, LLC.

The 2011 IMPACT Awards winners were selected by a distinguished panel of judges, including Julie Littlechild,
President of Advisor Impact; Sean R. Walters, Executive Director and CEO, Investment Management Consultants
Association; Dr. Thomas R. Robinson, Managing Director, Education, CFA Institute.

The above mentioned third parties are not affiliated with or employed by Charles Schwab & Co., Inc. The listing of
award winners is not, and should not be construed as a recommendation, endorsement or sponsorship by Schwab.
Independent investment advisors are not owned by, affiliated with or supervised by Schwab. Experiences reflected
are not a guarantee of future performance or success and may not be representative of your experience.
About the IMPACT Awards

Independent investment advisors have fundamentally changed the financial services landscape by providing
independent investment advice to affluent investors. The IMPACT Awards, established by Schwab in 2006,
recognize these contributions by honoring advisors and firms that have advanced the industry through their visionary
leadership, operational excellence and technology innovation. The Leadership Award recognizes an outstanding
leader who embodies the value of independent investment advice through vision and commitment, as well as
community engagement. The Best-in-Business Award goes to an independent investment advisory firm that has
been in business 10 years or more, and has elevated business management to new levels of excellence and achieved
exceptional business results. The Pacesetter Award pays tribute to an independent investment advisory firm in
business 10 years or less who has shown initiative, growth and promise.

The IMPACT Awards are judged by a panel of recognized experts and presented at IMPACT®, one of the
industry’s leading conferences. For more information, visit www.impactawards.schwab.com.

About Charles Schwab

The Charles Schwab Corporation (NYSE:SCHW) is a leading provider of financial services, with more than 300
offices and 8.2 million client brokerage accounts, 1.5 million corporate retirement plan participants, 765,000 banking
accounts, and $1.65 trillion in client assets as of Aug. 31, 2011. Through its operating subsidiaries, the company
provides a full range of securities brokerage, banking, money management and financial advisory services to
individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc.
(member SIPC, www.sipc.org), and affiliates offer a complete range of investment services and products including
an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity
compensation plan services; referrals to independent fee-based investment advisors; and custodial, operational and
trading support for independent, fee-based investment advisors through its Advisor Services division. Independent
investment advisors are not owned, affiliated with or supervised by Schwab. Its banking subsidiary, Charles Schwab
Bank (member FDIC and an Equal Housing Lender), provides banking and mortgage services and products. More
information is available at www.schwab.com and www.aboutschwab.com. (1111-7115)

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Contacts
Charles Schwab
Jennifer Davis, 415-667-0181
jennifer.davis@schwab.com
or
Makovsky + Company
Janet Yoo, 212-508-9606
jyoo@makovsky.com

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