SPU Lunch Seminars Helping the world communicate

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					                           Helping the world communicate




A User-Generated Digital
         World
  Preparing for ITU TELECOM WORLD 2006
         “Living the Digital World”

                    29th September 2006
                   http://www.itu.int/spu

                      Lucy Yu
                   Policy Analyst
      International Telecommunication Union
             Strategy and Policy Unit
                                                                                    International
                                                                                    Telecommunication
                                                                                    Union
      The views expressed in this presentation are those of the author and do not
             necessarily reflect the opinions of the ITU or its Membership.
                      Helping the world communicate


 User Generated Content:
       what is it?
Online content that is produced by
users of websites
Authentic media
Lead-user innovation
Reader-created context



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                      Helping the world communicate



                      Or is it?
An overall trend toward a two-way
network:
Example analogue is the spread of
solar energy units to homes and
businesses
Social networking; journalism;
educational; creative/artistic/fun
etc.
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Helping the world communicate




                                International
                                Telecommunication
                                Union
                                              Helping the world communicate

                                Scale and Scope

                           50
                           45                MySpace
 Unique users (millions)


                           40                YouTube
                           35
                           30                FaceBook
                           25
                           20
                           15
                           10
                            5
                            0
                                Jun 2005




                                                      Oct 2005


                                                                 Dec 2005


                                                                                Feb 2006




                                                                                                           Jun 2006
                                           Aug 2005




                                                                                             Apr 2006
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                                                              Helping the world communicate

                                               Scale and Scope
                          120               Top 10 websites by brand at April 2006                                             400

                                                                                                                               350
                          100

                                                                                          Unique users                         300




                                                                                                                                     Minutes per user per month
Unique users (millions)




                          80
                                                                                          Time spent per                       250
                                                                                          user per month
                          60                                                                                                   200

                                                                                                                               150
                          40
                                                                                                                               100
                          20
                                                                                                                               50

                           0                                                                                                   0
                                Yahoo! Microsoft      MSN   Google   AOL   eBay MapQuestMySpace        Real Amazon
                                                                                                      Netw ork

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                                           Helping the world communicate

                                  Scale and Scope

                             Top 5 social networking sites according to
                                    retention rate (April 2006)

                        80
                        70
Retention rate (%)




                        60
                        50
                        40
                        30
                        20
                        10
                         0
                                MySpace   MSN Groups   Facebook      Xanga.com          MSN Spaces




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                     Helping the world communicate



Multi-dimensional Impact
 Social networking, communities
 and local and wider knowledge
 bases
 Business models and revenue
 streams
 Legal and social implications


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                       Helping the world communicate



Networking and Knowledge
Social interaction
and participation
‘Citizen journalism’
Knowledge sharing,
capacity building and
community outreach

Element of overlap
or ‘cross-promotion’


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                       Helping the world communicate



Networking and Knowledge
Social interaction
and participation
‘Citizen journalism’
Knowledge sharing,
capacity building and
community outreach

Element of overlap
or ‘cross-promotion’


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                      Helping the world communicate



           Making the Money
Advertising
Sale of digital currency and objects

Question of sustainability and
growth



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                       Helping the world communicate



                      The Future
Permanent trend toward two-way
interaction?
How will the market evolve?
Threats and opportunities; must
not overlook legal and social issues



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                    Helping the world communicate


                    Thank you

                 International
              Telecommunication
                     Union
                        Lucy Yu
       Policy Analyst, Strategy and Policy Unit
                    lucy.yu@itu.int
                http://www.itu.int/spu
           http://www.itu.int/WORLD2006/



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