Cal Corps Public Service Center
Education for Justice
http://calcorps.berkeley.edu | 505 Eshleman | (510) 642-3916 | ccorps@berkeley.edu
Marketing Strategies
Getting the word out on campus may seem daunting, but with these specific guidelines you will know the ins and out’s of reaching a vast population of students. Calendars • Post your event on the UC Berkeley Campus Events Calendar! This calendar is printed online at UC Berkeley’s main website and also in The Berkeleyan, a campus newspaper. To add your event, go to: http://www.berkeley.edu/cgi-bin/events.pl/POWERSTART Email Blasts • Cal Corps E-News: Cal Corps sends a weekly E-newsletter to over 4800 students, staff, and alumni every Friday. Send a 4-5 sentence blurb about your service or leadership related event, program, or volunteer opportunity to ccorps@berkeley.edu by Wed @ noon, to be included. If you have an event between Mon and Wed, you should submit your blurb on Wednesday of the week prior to your event. • OSL E-News: The Office of Student Life sends a monthly newsletter to all student groups. Send a 4-5-sentence blurb about your event, program, or volunteer opportunity to dosl@berkeley.edu. This newsletter is also posted on: http://students. berkeley.edu/osl/studentorganizations.asp? Number of Flyers for Residence id=1953 Halls Flyers Unit 1 Jackson/Manville/Channing 10 • Dorms: You can request to have full page flyers Cheney/Deutsch/Slottman 16 posted on each dorm floor bulletin board and/or in Christian/Freeborn/Putnam 16 dorm residents’ mailboxes. Email Margie Williams Unit 2 Cunningham/Ehrman/Wada 23 (tray@berkeley.edu) a copy of your flyer for pre- Davidson/Griffiths/Towle 28 approval. If your flyer is approved for the Unit 3 Priestley/Ida/Cleary 23 Residence Hall bulletin boards, you will need to Norton/Spens Black 18 make 278 copies and deliver them to Margie in the Unit 4 Hillside North/South 45 Residential Student Services Building at 2610 La Loma North/South 45 Channing Way, right next to Crossroads Dining Bowles/Stern 20 Commons. Please separate the flyers into the Unit 5 Clark Kerr North/West 16 following stacks to ensure that the flyers will be Clark Kerr South/East 18 delivered properly: TOTAL # OF FLYERS 278
*Please keep in mind that all flyers must be in accordance with policies outlined by the OSL http://students.berkeley.edu/files/osl/Student_Groups/Student%20Group%20Handbook.pdf
• Dining Commons: Request to have your ¼ page flyer placed in napkin holders in the Dining Commons. Get Table Tent form at: www.housing.berkeley.edu/dining/TableTentForm1.pdf and follow the instructions laid out on the form. All table tents will be kept up for one week • Bulletin Boards: Flyers can be posted on any public bulletin boards across campus. DO NOT post on Departmental bulletin boards inside buildings. Flyers cannot be placed on or against, attached to, or written on any structure or natural feature of the campus. These include (but are not limited to) the backs of chairs, sides of doors or buildings, windows, surface of walkways or roads, Sather Gate, fountains, posts, waste receptacles, trees, stakes, or the backs of chairs. Make sure you hit parts of campus that tend to be ignored, such as North Gate, Haas Business School, Tolman, Etchevery, etc!) Press • Daily Cal: Reach a large student population by placing an ad in the Daily Cal. This option can be costly but if done well and timed well, it can be highly effective. Details and prices can be found at: http://dailycal.org/advertising.php • KALX Radio: Make a Public Service Announcement on the campus radio station. It announces campus events every day at 1:15pm and 8:15pm. Submit who/what/where/when/why sound byte about your event to campus@kalx.berkeley.edu. • Berkeley Daily Planet: A free Berkeley city-wide newspaper allows events to be added to their paper and online calendar for free. Email a 2-sentence description with details to: calendar@berkeleydailyplanet.com. Items must be submitted at least a week in advance of the event. Tabling • Student Groups currently registered with the Office of Student Life may maintain a table or other display materials at the Upper Sproul Plaza area between Bancroft Avenue and Sather Gate (not including Mario Savio Steps or the brick area of the plaza); Lower Sproul Plaza; North Gate; Tolman Hall breezeway; and the area between Kroeber Hall and Boalt Law School buildings. Organizations must provide their own table and chair. The areas listed above are available on a daily first-come, first-served basis. • Calapalooza: A resource fair extravaganza for Cal students is held every year on Thursday during Welcome Week. To table at the fair, you must be a registered student group or department on campus and reserve your table through New Student Services. Contact: 642-4970 or looza@berkeley.edu. Presentations/Classroom Announcements • Giving short presentations to classes on campus offers more information than a flyer and introduces your group to a large audience. A good way to target a specific audience is to make presentations in specific clubs or classes. A listing of all the registered student groups is available online http://students.berkeley.edu/osl/. Existing group members may pass the word on to other groups they belong to. To present to a class, get the professor’s permission before class begins. Internet • Post announcements on newsgroups and department listservs by email the department advisors. • Keep in touch with present and past participants and quickly distribute information on any upcoming events or announcements. • Send out messages to individual students, student group leaders, and campus contacts Word of Mouth! • Never underestimate the power of spreading the word one-on-one.
Marketing Strategies