GETTING THE WORD
OUT THROUGH
Publicize in residence halls -
PUBLICITY flyers/table-top tent cards
(RSSP, 642-3213)
The key to great publicity is Sandwich boards
novelty. Just by walking around
Stickers (not for posting on
campus students experience campus)
sensory overload. It is your job T-shirts
Place publicity in the Daily Cal
to reach them in a way that no (no cost for calendar section; 600
one has tried before, or even Eshleman Hall). Tray liners
ways that they just don’t see Poster - different shapes & Videotape (promo clips)
every week. Even if some of the sizes – Brainstorm different items
you can post publicity on. Balloon, Mirrors, hang reverse signs
following ideas seem corny, use pizza boxes, cutout shapes, etc.
Write your message with chalk on
them as a starting point for the sidewalks (not on campus,
Napkins, imprinted message
brainstorming what your group please check for legal locations)
Table-tents
can do to attract attention. Public Service Announcement
with KALX Radio Station (642- Phone-a-thon
1111).
Remember, everyone sees basic Banners on MLK, Jr Student Body Painting
flyers, everyone receives basic Union building (ASUC
Reservations 642-1141). Buttons
emails, everyone hears catchy Use OSL Student Group
slogans – Identify what the box Database (OSL, 102 Sproul, 642-
5171).
Bookmarks
is and then step outside of the Use University Bulletin Boards Post on live.berkeley.edu (free!)
($70 fee; see Guidebook for
box. guidelines, 102 Sproul).
Use a “teaser” marketing Participate in Cal Day (OSL, 102
campaign. This involves posting Sproul, 642-5171)
Publicity Ideas:
creative publicity that is vague
but raises interest and then Place an add in the Blue and
Sell what your group/event can providing a little more information Gold Yearbook (642-8247)
do for someone who joins in a similar fashion every week or
(develop a 10 second commercial so. For example your first Protest signs – to advertise your
and a 1 minute infomercial about statement may say no more than group or event
the benefits of joining or “The event that will change your
attending event. UCB experience…” then you may Place a calendar listing in the
say “The event that will change Berkeley Daily Planet and its free!
Sell the concept of building the your UCB experience, more of (841-5600, ext 102)
resume or marketable skills – everything that you have been
people respond to this. promised. Diversity. Interaction
with Faculty. Impacting Society.” Flowers – attach your
And so on, until you have group/event information
Candy attached to flyers or
mailbox stuffers (pre-wrapped revealed everything.
Make announcements in class or Post on UCB homepage
only) – psychology research
shows that people will be more write on the bulletin boards prior
inclined to follow through if they to class. For announcements, be Fortune cookies – with
have receive something first, sure to get the professor’s group/event information inside
even something very small. consent before class starts cookie
Skits, preview of program on Tabling on Campus (OSL, 102 Request for Student Information:
Upper Sproul or in Residence Sproul, 642-5171) you can send out a letter to
Halls. students (OSL, 102 Sproul, 642-
5171)