S H E I L A R O G E R S ACD / Art Director
Conceptually-driven Art Driector with strong organizational, presentation
and leadership skills. Can take projects from conception to completion
without missing a beat.
Able to concept, design and execute innovative, integrated, cross channel initiatives including:
web, online advertising, digital marketing, print‚ broadcast and promotions—B2B and B2C.
Can manage multi-projects, deadlines and budgets, easily. I‚am a team player, ego free.
Bigelow Advertising, Atlanta, GA ACD / Art Director, 1998—present
• Create and direct all phases of work from concept through production,
and present to clients
• Conceptual—can create the "big idea" or write headlines
• Supervise junior staff and freelance designers, as well as programmers
• Developed assorted online tactics for ten years. Wrote and designed hundreds
of HTML emails and banners
• Understand broadcast, from concept to edit
• Created numerous integrated campaigns including: ads, direct mail, outdoor,
promotions, online tactics, and broadcast
• Prove motion graphics experience (Flash and Fireworks)
• Visual merchandising experience developing POS, branding and promotions
• Hands-on Art Director (can design and mec all materials)
• Directed printers, photographers, Illustrators
• Problem solver
Freelance, Atlanta, GA Senior Art Director, 1996—1998
Austin Kelley, Atlanta, GA Senior Art Director, 1993—1995
• Primarily worked on the Georgia Lottery account creating numerous
TV spots and collateral
• Concepted and designed print and collateral, for numerous other accounts
• Directed photographers and Illustrators
• Consistently created great work under tight deadlines
Fitzgerald & Co., Atlanta, GA Art Director, 1987—1993
• Developed concepts
• Art directed ads, collateral, direct mail, promotions and broadcast
• Directed photographers and Illustrators
• Worked within budgets and deadlines
Accounts worked on:
TELECOMMUNICATIONS: Time Warner Cable, BellSouth, Cox Communications,
Knology, Sprint
REAL ESTATE: TimberStone, The Peninsula, Arvida, MaCauley Homes, Miranova, Ritz Carlton,
Staybridge, Sheraton Hotel, Starwood Hotels
CONSUMER: Kudzu.com, MARTA, Coca-Cola, The Georgia Lottery, Heavenly Ham, Attic Loft,
Peasant Restaurants, Taco Bell, Arby’s, HiFi Buys, Interplak, Opti-World
INDUSTRIAL: AgCo, UPS, Doosan, Infracore, Americold, Georgia Power
DESTINATION: InterContinental Hotels, Crown Plaza, Holiday Inn, Homestead Guests Suites,
Marriott Hotels, Double J Ranch & Golf Resort, Metro Atlanta Chamber of Commerce, Copper
Mountain Ski Resort, The US Space & Rocket Center
PRO BONO: Oglethorpe University Museum, Children’s Wish, Atlanta Humane Society
Programs:
• InDesign • Quark • Photoshop • Illustrator • Microsoft Word • PowerPoint • Flash • Fireworks
• Working knowledge of Dreamweaver
Education:
Broward Jr. College
Art Institute of Fort Lauderdale
Awards: Archive Magazine, Addy, Nama (Best of Show), Telly, Mark, Davies