Sven Atterhed Sven Atterhed by dfgh4bnmu

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									Sven Atterhed
Göteborg, Sweden
Chairman,The Foresight Group
What can Researchers and Entrepreneurs learn
    from each other to benefit Innovation?



        Sven Atterhed
                      Hypothesis
“Researchers and Entrepreneurs 
can learn from each other to 
benefit innovation.”

Why?
   – Because they are alike and  
     different and compliment each 
     other.
   – I would like YOUR help to verify 
     this hypothesis
               Foresight Innovation Process



                                             Demand driven
Concepts that fit the                       Strategic Intent…
company & strategy


                    Increase success rate
                         Reduce risk


                                               Process:
                                            Entrepreneurial
                                             ”Learning by
                                               Doing” +
                                              Coaching
   Intrapreneurs
So different and yet so alike
So different and yet so alike
     What they say about each other
So different and yet so alike
         Myths and Realities
So different and yet so alike
         Minds and Processes
So different and yet so alike
         Key criteria
                       Corporate Lifecycles
Growth                                                           Aging

                                      Stable
                       Prime
                                               Aristocracy
               Go-Go
                                                        Early Bureaucracy
         Puberty

                                                               Bureaucracy
Infant




         Courtship                                           Death




                       From Ichak Adizes
         Mindset for incremental innovation

                       Reduce           Eliminate            Avoid
                      uncertainty     disturbances           risks

   Stabilise                                                         Control


   Correct                             Stable                        Analyse
  deviations                        Predictable                      carefully
                                     Plannable
    Detailed                                                         Eliminate
job descriptions                                                      overlap


                                                                     Close to
                   Specify          Structure
                                                Coordinate            current
                   In detail         fluidity
                                                                     customer
  Planning for incremental innovation
      ‐ the linear improvement process



Analysis     Goals       Plans           GO!
               Mindset for radical innovation
                                      Tolerate
                     Trust people     ambiguity            Powerful
      Looking at                                            vision
                                                                           Protect
     Non-customers
                                                                            doers
Encourage                                                                           Support
experiments                         New…                                           initiatives
  and tests
                                   Uncertain                                           Tolerate
Actively search                  Unpredictable                                         mistakes
   for ideas                      Ambiguous                                          Advise,
                                                                                     not order
 Stimulate
 creativity
                                                                                   Coach
      Reward                                                                      Inspire
                                                                       Share
      initiative                                                     your vison
               Tolerate                       Delegate to those
              alternatives   Try new ways
                                            closest to the problem
  Planning for radical innovation
‐ the non‐linear Entrepreneurial process

                               Vision




                              Daring
                              not to
                              Know!
       The non‐linear Entrepreneurial process

                                                  Do, try, test


            Do, try, test
                                Do, try, test                           Vision
   Plan                                    Plan           Feed-back


       Experiment            Analyze
             Plan, revise
                       Experiment
Goal
                                        Goal
                    Goal                        Experiment
       Hypothesis
                                                       Analyze


                                       No. of experiments 
                     Experience =                                     = Learning
                                                    time
Think     big
Act   small



Start NOW!
   Concept creativity vs.
 implementation creativity



              1.Smaller test/step?
              2.Cheaper?
              3.Faster?
Act   small
                 Realities of funding

                    Entrepreneur        Researcher
Externally pitching Venture capitalists Research Funds
towards…

Internally pitching   Top management       Top management
towards…

Need for proof        First Customer       First verification of
                                           theory

     Learn to pitch together & find first outside partner!!
What can they learn from each other?
  What can they learn from each other?

• Both use same basic process
• Both can learn more about 
  each others environments           ing
  and processes                  et h
                              somme!
• We need both for  o do to
                     t t t a lk
                  an –
  commercial innovation –
              Uw
  working in teams this
          YO ut
      Do abo
• Schools for Researchers & 
  Entrepreneurs should 
  collaborate
• Same in companies
Contact information:
  Sven Atterhed
 atterhed@foresight.se
    +46 708 15 49 49

								
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