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         Adventure Travel Association Announces Bill Richardson’s
         Participation in 2011 World Summit in Chiapas, Mexico
         April 12, 2011




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Adventure Travel Association Announces Bill Richardson’s Part...                           http://www.adventuretravelnews.com/adventure-travel-associati...


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         Govenor Bill
         Richardson - 2011
         Featured Speaker

         (SEATTLE) – Governor Bill Richardson will be the featured closing keynote speaker at the Adventure Travel Trade Association’s (ATTA)
         Adventure Travel World Summit on October 20, 2011, in San Cristóbal de las Casas, Chiapas, Mexico.

         Known for his work as a diplomat and special envoy on sensitive missions to win the release of hostages, American servicemen and prisoners in
         North Korea, Iraq, Cuba and Sudan, Richardson has recently founded the Richardson Peace Institute which will train government entities in
         peacekeeping and hostage negotiations.

         “Throughout my travels in the effort of diplomacy worldwide, it has become clear that connecting on a basis of a sense of place can be a lynchpin
         for creating peace,” said Governor Bill Richardson, who served as Governor of New Mexico between 2002 and 2010. “To truly make progress in
         any business, understanding of local cultural heritage and possessing a sense of adventure is paramount.”

         For the ATTA’s World Summit, Richardson will address the potential for peace through the development of adventure tourism. An avid
         outdoorsman, Richardson was known during his tenure as Governor as for his horsemanship and as a keen marksman. Combined with his embrace
         of all things Western, his progressive policies on clean energy, the development of a powerful film industry, and other issues such as education and
         health care made him one of the state’s most popular Governors.

         “Increasingly, adventure tourism is attracting the attention of prominent leaders worldwide because it brings tangible benefits in the form of positive
         economic impact, conservation and improved cultural awareness and understanding,” said ATTA President Shannon Stowell. “Governor
         Richardson’s inspirational message of peace through tourism is expected to have profound impact on the deeper human potential of adventure
         tourism.”

         “Throughout my travels in the effort of diplomacy worldwide, it has become clear that connecting on a basis of a sense of place can be a lynchpin
         for creating peace.”

         Governor Richardson will be speaking during the closing events on the final evening of the Chiapas Summit. Raised in Mexico City, Richardson
         will be addressing the group in both English and Spanish.

         Chiapas was chosen for the preferred Summit location by ATTA due to its partnership orientation as well as the destination’s readiness and
         willingness to press forward on progressive adventure tourism development. Additionally, Chiapas was identified as having potential benefits to the
         local tourism economy and the ATTA’s members worldwide.

         Entering its seventh year, the ATTA’s Summit conferences engage, enlighten, inspire, and energize the leaders of the adventure travel community
         with networking, business and professional development programs, educational seminars and emerging adventure destination product review
         opportunities.

         Additional keynote addresses for the 2011 Adventure Travel World Summit, themed, “Prosper with Purpose”, include:

               Maryann Fernandez – Founder & President – Philanthropy Indaba
               Leilani Latimer – Director, Sustainability Initiatives – Sabre Holdings
               Bruce Poon Tip – Founder – GAP Adventures
               Ben Sherman – President- Medicine Root, Inc.
               Jens Thraenhart – Co-founder & President – Dragon Trail, previously with the Canadian Tourism Commission and Fairmont Hotels &
               Resorts
               Tensie Whelan – President – Rainforest Alliance

         Partners for the 2011 ATWS include the Chiapas Convention and Visitors Bureau, the State Government of Chiapas, the Tourism Ministry of



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Adventure Travel Association Announces Bill Richardson’s Part...                        http://www.adventuretravelnews.com/adventure-travel-associati...


         Mexico and the Mexico Tourism Promotion Board, along with Eddie Bauer as a Major Sponsor.

         Established in 1990, the Seattle-based ATTA is a global membership organization dedicated to unifying and responsibly growing the adventure
         travel market worldwide.

         Filed under Adventure Travel World Summit, ATTA News, ATTA Press Releases, ATWS Press Releases ·

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                               © 2011 Adventure Travel Trade Association · 601 Union Street, Suite 4200 · Seattle, WA 98101 U.S.A. · +1 360.805.3131




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