Understanding Social Analytics and Utilizing Social Analytics Tools
It started from casual social networking and conversations, but today the social platform has gathered significant
importance for enterprises who want to make the most from the social behavior of the customers at large and
social networking in general. Today many companies want to increase their effectiveness in the social domain with
the help of social analytics.
Challenges and Nature of Social Analytics
Social analytics provides an overall new paradigm for optimizing interactive marketing, increasing retention,
broadening the reach and generating greater revenue. Any kind of social analytics solutions must address certain
challenges. The appropriate tools:
Require the horsepower to capture the incredible volumes of information generated by social networks,
with the ability to quickly surface valuable insights
Require immediate mechanization, to evaluate the information, apply business regulations, and push out
fresh campaigns or any updates in near real-time
Points users in the desired direction and offers quick insights concerning all aspects of their reach,
retention, and revenue campaigns
Next Generation Social Analytics Tools
Today there are numerous service providers offering social analytics tools that also deal with engagement analytics
and social intelligence. These tools offer a variety of services. Some of these include:
Real time data and actionable insights to help users arrive at faster and smarter operating decisions
The ability to track consumer behaviors in real-time and access instant data on what is working and what
is not so that they can optimize products, campaigns, features, and interactions on the fly
An “easy-to-use visualization interface” that offers both trending views and drill-down capacities
Quicker insights into the key influences on viral campaigns, and analyses what keeps customers engaged,
while uncovering the levers that can most affect revenues.
Talking of making the most of social networking platforms, Facebook is a popular social networking portal today.
Most business houses are planning to promote themselves through Facebook as it offers a fresh new domain for
interactive marketing. Keeping this in mind, service providers of social analytics tool have also forayed into
Facebook analytics tools that allows entrepreneurs to measure the success of Facebook campaigns and facilitate
them. With various innovative Facebook metrics, users are able to receive immediate feedback on any content and
campaign and can carry on their online promotions successfully.