THE SPORTS MARKETING INDUSTRY 1. What is Sports Marketing? THE FOUR MAIN SEGMENTS OF THE SPORTS INDUSTRY 2. MARKETING THE SPORT EVENT What marketing techniques made you go to the event? 3. MARKETING OF SPORTS GOODS AND SERVICES What makes you buy sport products? What is the purpose of the retail focus of marketing? 4. MARKETING OTHER GOODS AND SERVICES THROUGH USE OF SPORT What are businesses doing through sports? 5. MARKETING OF PRODUCTS TO SPORTING EVENTS Give examples of how businesses market products to sporting events. 6. Who does Sports Marketing affect? How has the growth of sports changed in the last decade? 7. What types of jobs are there in Sports Marketing? 8. How do sports benefit you? 9. What is the economic benefit of sports to your local community? Give an example of this in St. Albans, VT. 10. Explain how sports have an impact on the city’s image. What are some events that give St. Alban’s a good image? 11. Why are sports good for society in general? List 3 examples 12. Draw a flow chart showing the trickle down effects that sports have on almost everyone using Tiger Woods as an example.
Pages to are hidden for
"THE SPORTS MARKETING INDUSTRY (DOC)"Please download to view full document