THE SPORTS MARKETING INDUSTRY (DOC) by yaosaigeng

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									                  THE SPORTS MARKETING INDUSTRY
1. What is Sports Marketing?

THE FOUR MAIN SEGMENTS OF THE SPORTS INDUSTRY

2. MARKETING THE SPORT EVENT
   What marketing techniques made you go to the event?


3. MARKETING OF SPORTS GOODS AND SERVICES
   What makes you buy sport products?


   What is the purpose of the retail focus of marketing?


4. MARKETING OTHER GOODS AND SERVICES THROUGH USE OF SPORT
   What are businesses doing through sports?


5. MARKETING OF PRODUCTS TO SPORTING EVENTS
   Give examples of how businesses market products to sporting events.


6. Who does Sports Marketing affect? How has the growth of sports changed in the last
   decade?


7. What types of jobs are there in Sports Marketing?


8. How do sports benefit you?


9. What is the economic benefit of sports to your local community? Give an example of
   this in St. Albans, VT.


10. Explain how sports have an impact on the city’s image. What are some events that
    give St. Alban’s a good image?

11. Why are sports good for society in general? List 3 examples


12. Draw a flow chart showing the trickle down effects that sports have on almost
    everyone using Tiger Woods as an example.

								
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