4370 Dominion Street, 6th Floor
Burnaby, BC, Canada v5G 4L7
Tel: 604-451-1414
The Industry
The auto manufacturing industry is considered to be highly competitive and
labour intensive. Automobiles depend heavily on consumer trends, interests, and
tastes. Consumer sales are the largest source of revenue and for this reason, tak-
ing consumer confidence and interests into account is a higher priority than con-
sidering the regular factors like earnings growth, debt load, etc.
“When we started the program the response and interest level by
Yorkton Dodge our customers was huge!” – Doug Arnet, Sales Manager.
Key Challenges
• Find a promotion that will entice customers to attend Yorkton Dodge dealer-
ship sales events held periodically during the year.
• Generate loyalty and trust from the local market, set themselves apart from
their competitors in the surrounding area, and increase showroom traffic.
Odenza Client satisfaction • Find a promotional travel provider that offers reliable and dependable travel
rating: 8 out of 10 packages that accommodate their customer’s needs and interests - demographi-
“Customers really liked the Las Vegas cally and geographically tailored.
package! It helped increase our sales for
our Second Quarter quite significantly!” Odenza Solution
• Fly Away N’ Play Las Vegas travel packages; Las Vegas Nevada is still one
of the top 10 travel destination for 2007.
• Fly Away N’ Play Las Vegas travel packages are designed to increase atten-
“Our sales event worked out well, and the dance volumes at dealership promotional events.
• Full-service travel agency and fulfillment house – knowledgeable travel agents.
amount of interest that the Las Vegas pack- • Additional marketing and advertising materials – graphic designs, web devel-
age generated was outstanding!” - opment, print and web media, to support the campaign.
Doug Arnet, Sales Manager.
Implementation
Yorkton Dodge had used Odenza’s “Fly Away N’ Play” travel packages to
build enthusiasm among sales staff and sales event attendees. It added excite-
ment to their showroom environment; they implemented a ‘One Day Sale’ that
rewarded attendees who purchased a car with a getaway to Las Vegas Nevada,
one of the top 10 preferred destinations among consumers.
Key Marketing Benefits and Results
The Fly Away N’ Play Las Vegas package made their sales events highly
appealing. It motivated their sales staff and built excitement, increased show-
room attendance volume and helped push the sales of Dodge vehicles for their
second-quarter. Odenza’s travel products presented Yorkton Dodge with a suit-
able means of attracting new and existing customers and established their
niche market in an otherwise difficult geographical setting.
CALL US TODAY! 1-877-451-7245
WWW.ODENZA.COM